28+ Advertising Statistics You Need To Know In 2023

For years, brands have utilized various advertising techniques to boost sales, promote their services, and increase brand awareness. However, with evolving customer and their needs, brands have also evolved their advertising techniques. 

Today, traditional methods of advertisement is lesser used as compared to digital advertising techniques. From artificial intelligence to virtual reality, all the latest technologies are used by brands to leave a long-lasting memory on the customer’s mind.

The following article has compiled the latest statistics related to the advertising industry. Before compiling the data, we researched and reviewed the figures from trusted sources. 

Let’s dive right into it.

Advertising Statistics: At A Glance. 

Advertising is a key aspect of any business, and understanding the latest statistics can help you stay ahead of the game.

Advertising Statistics - Overview
  1. In the year 2023, the advertising industry is expected to generate a revenue of $855.9  billion. Besides, in the year 2021, it generated $758.8  billion. 
  2. The global advertising expenditure is expected to grow by 5.4% in 2023. 
  3. More than 70% of internet users are on social media and come across social media advertisements at least once a day.
  4. Every year, companies pay millions of dollars as fines for false advertising. 
  5. 72% of people prefer video advertising over other forms of advertising. 
  6. 31% of the people that are searching for a business find it through advertisements. 
  7. There has been a 16.1% of growth in the digital marketing industry over the last ten years.
  8. On every dollar spent, businesses make between $2 to $4 on advertising. 
  9. As of 2023, digital advertising spending is expected to reach $626.86 billion. 
  10. The United States spent almost $285.21 billion on advertising as of 2023. 

Advertising Revenue Statistics 

  1. The advertising revenue generated by global media owners is reported to be $855.9  billion in the year 2023. While in the year 2027, the expected revenue of the advertising media owners is 1,059 billion US dollars.

The following table displays the revenue generated by advertising media owners worldwide from the year 2014 to 2027. 

YearRevenue Generated 
2014429.7  billion
2015451  billion
2016481.6  billion
2017518.5  billion
2018565.8  billion
2019619.7  billion
2020609.8  billion
2021758.8  billion
2022808.1  billion
2023855.9  billion
2024909  billion
2025959.2  billion
20261,009.2  billion
20271,059  billion

Global Spending On Advertising 

  1. The global advertising expenditure is expected to grow by 5.4% in 2023.

The global advertising market experienced peak growth in the year 2021. There was an increase of approximately 20% in the advertising expenditure of the year 2021 as compared to the year 2022. 

Global Spending On Advertising 

The following table displays the growth of advertising expenditure over the past year and the predicted values for the future. 

YearPercentage Of Growth Of Advertising Expenditure. 
2013 4.9%
  1. In the year 2024, the spending on newspaper advertising is expected to account for 3.09% of all the advertising spending done worldwide. However, the Internet is the most favored medium for advertisement, with a share of 65.13% of the ad expenditure in a year. 

The following table displays the percentage of advertising expenditure in different mediums over a year. 

Medium Of AdvertisingPercentage Of Advertising Expenditure  Worldwide
Cinema 0.45%

Source: Statista. 

Advertising In The United States.

  1. The United States is the largest advertising market in the world. The revenue generated by the advertising sector in the country reached approximately $ 154 billion in the year 2021.

The following table displays the revenue generated by the advertising sector in the United States over the past years. 

YearRevenue Generated
201287.34 billion
201392.76 billion
201497.85 billion
2015102.08 billion
2016110.45 billion
2017117.62 billion
2018128.96 billion
2019137.96 billion
2020138.16 billion
2021154.01 billion

Source: Statista.

  1. Amazon is leading the advertising market in the United States. Its investments in advertising reached approximately $10.4 million in the year 2021. At the same time. The investments made by Comcast corp were approximately $6.01 billion. 

The following table displays the investments made by the largest advertisers in the United States. 

RankCompanyAdvertising Expenditure
1Amazon10.4 billion
2Comcast Corp.6.01 billion
3Procter & Gamble Co.5.08 billion
4American Express Co.3.98 billion
5Walt Disney Co.3.76 billion
6Alphabet (Google)3.6 billion
7Warner Bros. Discovery3.41 billion
8Verizon Communications3.39 billion
9Walmart3.1 billion
10Charter Communications3.07 billion

Global Advertising Trends

  1. United Nations is the leading global advertisement market in terms of spending. It spent almost $285 billion on advertising in the year 2021. The US is followed by China and Japan, with advertising expenditures of $97.31 billion and $51.68 billion. 

The following table displays the advertising expenditure of the worlds leading market as of 2021. 

Sr. No.CountryAdvertising Spending
1United States285.21 billion
2China97.31 billion
3Japan51.68 billion
4United Kingdom38.28 billion
5Germany26.7 billion
6France15.81 billion
7Australia13.94 billion
8Indonesia12.72 billion
9Brazil12.5 billion
10South Korea12.43 billion
11Canada12.31 billion
12India10.03 billion
13Italy9.59 billion
14Russia7.85 billion
15Spain6.43 billion

Also Read: Trends In SEO (2023)

  1. According to the recent forecast by Statista, India is the highest-growing advertisement market around the globe, with an expenditure growth rate of 55.5% on the major media. It is followed by Egypt and Vietnam, with an expected growth rate of 48.7% and 46.3%. 

The following table shows the advertising markets with the highest media expenditure growth rates between the years 2021 and 2024. 

RankCountryExpected Growth Rate Between 2021 And 2024. 
4Pan Arab41.1%
  1. In the year 2021, United States was claimed to have the most creative market around the globe with 2,451.1 points. It was followed by the United Kingdom and France in creativity with 812.2 and 413.3 points. 

The following table displays the creativity points earned by different markets around the world. 

RankCountryCreativity Points
1United States2,451.1
2United Kingdom812.2
8United Arab Emirates285.9
10South Africa253.5

Source: Statista. 

Digital Advertising Statistics

  1. Digital advertising spending in the year 2023 is forecasted to reach $626.86 billion in the year 2023. Besides, in the year 2021, $522.5 billion was spent on digital advertising. 
Digital Advertising Statistics

The following table displays the expenditure on digital advertising around the globe over the years. 

YearDigital Advertising Expenditure Worldwide
2021522.5 billion
2022567.49 billion
2023626.86 billion
2024695.96 billion
2025765.98 billion
2026835.82 billion

Source: Statista. 

  1. Search advertising reached $164.6 billion by the year 2022. It is expected to reach 177.363 billion in 2023.

The following table displays the internet advertising spending worldwide in different formats. 

YearTotalOnline videoSocial MediaClassifiedSearch
2024352.255 billion95.396 billion232.382 billion18.277 billion190.496 billion
2023316.647 billion83.731 billion205.680 billion17.533 billion177.363 billion
2022289.828 billion74.595 billion187.032 billion17.346 billion164.607 billion
2021244.048 billion62.142 billion152.529 billion20.545 billion152.828 billion
2020191.555 billion48.365 billion112.663 billion19.764 billion122.461 billion
2019175.031 billion45.250 billion93.563 billion24.970 billion103.696 billion
2018149.401 billion36.834 billion75.205 billion22.763 billion92.640 billion
2017120.095 billion30.434 billion53.190 billion20.681 billion82.841 billion
201698.112 billion24.330 billion36.743 billion15.613 billion63.720 billion
201579.628 billion19.074 billion23.609 billion13.995 billion63.720 billion

Source: Statista.

  1. Internet advertising spending has increased rapidly over the past years. In North America, internet advertising is expected to reach $242.54 billion in the year 2023. At the same time in the Asia Pacific region, it is forecasted to reach $151.56 billion. 

The following table displays the internet advertising spending of different regions around the globe. 

Central & Eastern Europe9,514 million6,753 million7,043 million7,829 million
Latin America10,304 million11,693 million13,292 million14,546 million
Western Europe75,321 million82,621 million89,840 million96,978 million
Asia Pacific124,987 million140,860 million151,569 million163,797 million
North America191,677 million223,470 million242,540 million269,283 million
Middle East & North Africa5,026 million5,779 million6,646 million7,975 million

Source: Statista. 

  1. In the year 2023, the change in digital advertising spending worldwide for paid search is forecasted to be 7.2%. At the same, the spending on display ads and classified ads is expected to grow by  7.6% and 2.3% respectively. 

The following table shows the percentage change in digital advertising spending on different formats worldwide.

YearDisplayPaid SearchClassified

Source: Statista. 

Traditional Advertising Statistics 

  1. Newspaper advertising spending worldwide is estimated to reach $27.19 billion by the end of the year 2023. While in the year 2021, $29.84 billion was spent on newspaper advertising. 

The following table displays the newspaper advertising expenditure worldwide over the years. 

YearNewspaper Advertising Expenditure Worldwide. 
201562.99 billion
201657.28 billion
201752 billion
201847.25 billion
201943.35 billion
202032.47 billion
202129.84 billion
202228.29 billion
202327.19 billion
202426.63 billion

Source: Statista. 

  1. The magazine advertisement spending was responsible for 3.4% of the global advertising spending, while in the year 2022, it contributed just 3% to the advertising spending. 

The following table displays the percentage share of magazine spending in the global ads spending. 

YearShare Percentage Of Magzine Spendings 

Source: Statista. 

  1. The revenue generated by global television advertisements is expected to reach $169 billion by the end of the year 2023. Besides, in the year 2021, it was recorded to be $162 billion in the year 2021. 

The following table shows the revenue generated by the global tv advertising sector. 

YearRevenue Generated By Global Television Advertising.
2014174 billion
2015170 billion
2016175 billion
2017169 billion
2018173 billion
2019168 billion
2020150 billion
2021162 billion
2022171 billion
2023169 billion
2024180 billion
2025174 billion
2026185 billion

Source: Statista.

  1. In the Middle East and North Africa, TV advertising spending worldwide is reported to be 2.195 billion. At the same time, TV advertising spending in Central and Eastern Europe was reported to be $5.65 billion. 

The following table shows the TV advertising spending in different regions over the years. 

Middle East & North Africa2,358 million2,231 million2,195 million2,234 million
Central & Eastern Europe7,284 million5,552 million5,655 million5,848 million
Latin America12,718  million13,218 million13,951 million14,657 million
Western Europe28,420 million28,771 million29,009 million29,313 million
Asia Pacific55,919 million54,193 million54,464 million55,692 million
North America64,663 million66,812 million64,114 million68,965 million

Source: Statista. 

  1. Radio advertising spending worldwide is expected to reach $29.63 billion in the year 2023. Besides, in the year 2021, it was recorded to be 28.5 billion. 

The following table shows the expenditure spent worldwide on advertising. 

YearRadio Advertising Expenditure. 
202430.64 billion
202329.63 billion
202229.26 billion
202128.5 billion
202026.99 billion
201934.93 billion
201834.86 billion
201734.37 billion
201633.91 billion
201533.03 billion
201432.42 billion
201331.46 billion
201230.58 billion

Source: Statista. 

  1. Out-of-home advertising spending is forecasted to reach $42.14 billion in the year 2023. Comparatively, in the year 2021, the OOH expenditure was recorded to be $35.75 billion. 

The following table displays the OOH advertising spending over the years. 

YearOut-Of-Home Advertising Spending 
201230.66 billion
201332.34 billion
201434.05 billion
201535.39 billion
201636.93 billion
201739.36 billion
201840.91 billion
201942.27 billion
202031.07 billion
202135.75 billion
202239.4 billion
202342.14 billion
202445 billion

Source: Statista. 

Related Read:

Conclusion: Advertising Statistics (2023) 

The digital advertising sector is acquiring a larger market share of the advertising industry. Hence, in the coming years, it will be interesting to see the decline in expenditure on traditional media and the increase in expenditure on digital media. 

Above all, the usage of the latest technologies will make the advertisement more engaging in the upcoming years. Hence, the expenditure of the companies in the advertising sector will increase which will lead to increased consumers. 

You can check out our website for more updates on the latest facts and figures of the industries. 

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