Looking for the best social media management tool? No worries, I have plenty of options for you.
Nowadays, Social Media platforms play an essential role in maintaining your social presence in the market. It became an integral part of any kind of business. Whether it’s attracting customers or increasing your reach, social media does it all.
There are hundreds of millions of users on social channels such as Facebook (Meta), Instagram, Twitter, YouTube, Pinterest, etc. Everybody has their own preferences and different needs. That’s why not everyone uses the same social platform. Keeping this thing in mind, most companies create accounts on multiple social media platforms so they can reach the maximum audience possible.
But the problem starts with managing all the social profiles at once. That’s why Social Media Management Tools are in existence. It allows you to manage all your social profiles under the same platform. And by managing means, one-click posting, monitoring, unified social inbox, analytics, and many more.
In this post, I’ve featured a handpicked list of 23+ Best Social Media Management Tools for you. The list is curated according to your business requirements and affordability.
Without further ado, let’s get started.
What is Social Media Management?
Social Media Management is a practice that involves handling all your social media platforms and audiences. It includes creating & posting content, monitoring online conversations, providing community services, collaborating with influencers, interacting with followers, etc.
However, switching to social media platforms one by one and doing all that stuff on each platform individually seems laborious. That’s where advanced technology, the social media management tool, comes into play. It helps you manage all your social media platforms in one place. With this tool, you can:
- Create and distribute content from one place
- Monitor all your accounts
- Reply to comments and direct messages via a unified inbox
- Automate audience research for branding
- Generate weekly performance reports
- Keep your assets organized
- Improve your social presence
These are some features you will get with an ideal social media management tool. There are hundreds of tools available in the market. But I have curated a list of the best 23 social media management tools for you. Let’s have a look at them.
Top 10 Quick Recommendations
Here is the top 10+ recommended social media management tool there.
- AgoraPulse: Offer the best solution for post scheduling, social listening, monitoring, and reporting. A free plan is also included.
- SocialBee: Dedicated scheduling options for busy teams.
- Sendible: Ideal SMM platform for any type of business.
- Hootsuite: Offers solid social media management tools and features.
- MavSocial: Offers unique digital asset management for visual content creators.
- Tailwind: The best option for Facebook, Instagram, and Pinterest users.
- SocialPilot: Offers cost-effective SMM tools for content curation.
- Oktopost: Best for B2B marketing agencies and companies.
- Sprinklr: Powerful unified CXM platform for team management and social listening for monitoring.
- Hubspot: Best for enterprises who need social media marketing.
Top 23+ Best Social Media Management Tools (2023)
There are two types of social media management tools: one for small to medium-sized businesses and another one for big enterprise businesses. The list is also broken down into those two sections.
- Best Social Media Tools For Small to Medium-Sized Businesses
- Best Social Media Tools For Agencies and Enterprise-level Companies
Here is the list of the top 15 SMM tools for individuals and small businesses.
1. Hootsuite (The Best All-in-One SMM platform)
Hootsuite is undoubtedly the most popular social media management tool. It is an all-in-one software that has over 15 million users around the world. The tool is best known for its tracking and analysis. It lets you monitor the engagement of the social media platforms in real-time. It also offers a free forever plan where you can manage two social accounts in one place.
The software lets you curate and schedule content, manage social media ads, evaluate social ROI, etc. The app is compatible with 50+ social media platforms, including YouTube, Instagram, Facebook, Twitter, and many others. Being an all-in-one platform, it supports small to enterprise-level (custom solutions) businesses.
Key Features of Hootsuite
- Manage 50+ social accounts
- Schedule and post unlimited posts
- Assign team roles and manage members
- A Free plan included with limited access
- Free trial available for 30 days
- 24/7 priority support
- Run ad campaigns
Pricing Plans: You can get the Professional plan at $49/month, the Team plan at $129/month, and the Business plan at $739/month. They have tailored solutions and pricing for the Enterprise plan.
2. Sprout Social (Powerful CRM and Analytics)
Like Hootsuite, Sprout Social also offers customized solutions according to the business needs. It is an all-in-one social media management platform that includes a few advanced features. It is one of the few platforms that offers CRM (Custom Relationship Management) features.
You can use Sprout Social’s calendar and scheduler tools to plan and organize your social content. Save your time by publishing the same content across multiple social accounts with just one click. The unified inbox feature helps you manage the conversation of all platforms in the same place.
Key Features of Sprout Social
- Manage up to 10 social accounts
- Premium and deep analysis with 150+ reports
- Listening feature to uncover various social trends
- Chatbot automation
- Review management
- CRM, Helpdesk, and Social Commerce integration
- 30-day free trial
Pricing Plans: You can get the Standard plan at $99/month, the Professional plan at $169/month, and the Advanced plan at $279/month.
3. Buffer (One of the Most Affordable SMM Platforms)
Buffer is a values-driven social media management software that offers intuitive and affordable tools to manage multiple social profiles. Individuals and small businesses mainly use this streamlined SMM software for meaningful engagement and performance on social media platforms.
Buffer offers a suite of products to manage engagement, publishing, analytics, team collaboration, etc. It also offers a browser extension, post-scheduling tools, a link shortener tool, a mobile app, and email support. Buffer is a budget-friendly platform for those who want to manage their social media profiles without pricey management.
Key Features of Buffer
- Manage up to 10 social media profiles
- Free forever plan with a single-user license (manage three social accounts)
- Collaboration tools
- Landing page builder
- Engagement tools
- 14-day free trial
- Affordable pricing structure
Pricing Plans: The Essentials plan starts at $5/month/social profile, the Team plan at $10/month/social profile, and the Agency plan at $100/month for ten social profiles.
4. Zoho (Best for Generating Leads)
Zoho is initially a cloud software suite that offers web-based business solutions and tools. The social media management tool, Zoho Social, is one of its most delicate features. It offers advanced SMM features such as post scheduling, monitoring trends, collaboration with team & influencers, and analytics.
Zoho Social’s tools work on CRM products that additionally help you manage projects, emails, ads, and many others in one place. With the CRM integration, you can also generate leads from your social media accounts and help you analyze which social channel can bring you maximum revenue. Apart from small businesses, Zoho also supports Agencies with 50+ social media accounts. You can contact them for custom solutions.
Key Features of Zoho
- Support integration with 9+ social media platforms
- CRM integration
- Multi-channel publishing
- Lead ads (LinkedIn and Facebook)
- 24/5 email support
- Free version with limited features
- 15-day free trial
Pricing Plans: Get the Standard plan subscription at $10/month, Professional plan at $30/month, and Premium plan at $40/month.
5. Loomly (Great for Optimization and Integration)
Loomly is best known for offering the largest team collaboration feature. It is an all-in-one SMM tool that offers advanced features such as automated publishing, approval workflow, post-mock-ups, ads manager, etc. If you ever run out of ideas, you can get post ideas from Loomly’s content library.
Loomly also offers optimization tips for your post and ads so you can never miss anything important. It previews ads and posts before publishing so that you can see what exactly you are about to publish. Loomly also integrates with content creation and teamwork software (such as Slack), so you can get push notifications and team updates in one place.
Key Features of Loomly
- Support integration with 50+ social media platforms
- Content library for various post ideas
- Advanced analytics
- Custom roles, workflow, and branding options
- 15-day free trial
- Chat and email support
- Solutions for small to enterprise-level businesses
Pricing Plans: Get the Base plan at $35/month, Standard plan at $79/month, Advanced plan at $172/month, and Premium plan at $359/month. You can also request a quote for Enterprise plans.
6. AgoraPulse (Best for Competitor Analysis)
AgoraPulse is a fully-featured SMM tool that offers all the crucial features under a user-friendly interface. The platform performs excellent for both individuals and teams. Apart from the usual SMM tools (such as bulk scheduling, labeled content, post categories, etc.), AgoraPulse also offers a robust unified social inbox, collaboration tools, and social listening.
AgoraPulse also includes unique features like shared calendars and power reports that you can use to save your time from working manually. Compare your Facebook page with your fellow competitors and get instant insights into critical metrics so you can improve your page with color-coded guidance.
Key Features of AgoraPulse
- Manage up to 20 social profiles
- 1-8 user access
- Facebook ROI calculator
- Priority email and chat support
- Access to AgoraPulse Academy for exclusive training
- Free forever plan with limited features
- 15-day free trial
Pricing Plans: Get the Pro plan subscription at $99/month and the Premium plan at $249/month. You can also contact them for Enterprise plans with custom solutions.
7. SocialPilot (Simple and Cost-Effective SMM Tool)
If you want the best post-scheduling and analytics solutions for your social profiles, SocialPilot is the best option. It offers a simple dashboard with easy-to-use features such as bulk scheduling, content curation, calendar view, RSS Feeds automation, etc.
SocialPilot is an affordable option for small businesses with fewer social accounts. The cheapest plan also lags analytics and unified inbox features. If you want those features, you will need to upgrade your subscription to a bigger plan. However, it can be a bit pricey if you want to curate more than 25 social profiles.
Key Features of SocialPilot
- Support integration with 7+ social accounts (50+ social accounts with the expensive plans)
- 1-6 user access
- URL shortener
- Post preview with performance prediction
- Post customization
- 14-day free trial
- 24/5 customer support
Pricing Plans: Get the Professional plan subscription at $35/month, Studio plan at $75/month, and Agency plan at $150/month.
8. SocialBee (Best for Seamless Publishing)
Just like AgoraPulse, SocialBee is also a complete all-in-one SMM platform. The platform offers an advanced post editor that allows you to create posts and lets you select social profiles in which you want to publish your content. You can also customize your post for each social account with the post variations. The post variations also allow you to recycle your evergreen posts while keeping them unique and fresh.
SocialBee integrates with Canva graphic design software so you can design eye-catching graphics for your posts. You can also set your top posts for recycling with the Re-Queue Post feature, so you don’t have to spend a lot of time scheduling the same post. Unfortunately, SocialBee misses a few core features like social listening and post preview.
Key Features of SocialBee
- Manage up to 25 social accounts
- Dedicated workspace for each social profile
- Canva integration with all plans
- Customize posts for each social account
- Affordable pricing plans
- Premium customer support
- 14-day free trial
Pricing Plans: Get the Bootstrap subscription at $19/month, Accelerate plan at $15/month, and Pro plan at $79/month.
9. MeetEdgar (Seamless Automation Solution)
MeetEdgar is a creative social media management tool that is known for its automation and scheduling features. The all-in-one SMM tool offers advanced features such as advanced analytics, automated publishing, approval workflow, post-mock-ups, ads manager, etc. You will also get access to a free content library where you can choose media and customize it for your content.
MeetEdgar, the female-founded bootstrapped platform, is obsessed with empowering entrepreneurs, freelancers, and influencers. It automates your recurring posts by offering a categorized library of evergreen updates so you can get complete control over your shared posts.
Key Features of MeetEdgar
- Supports integration with 25+ social accounts
- Weekly automation options
- Invite up to 20 team members
- Analytics for Engagement
- Chat and email support
- Access to an unlimited content library
- 7-day free trial to Lite plan
Pricing Plans: MeetEdgar offers two premium plans: Eddie at $29.99/month and Edgar at $49.99/month.
10. Sendible (Best for all Business Sizes)
Sendible is a complete social media management tool that offers plenty of advanced features at affordable prices. The tool offers a customizable content calendar that you can view and plan your content scheduling. Sendible’s Creator plan is specifically designed for individuals and creators. It provides all the features, analytics, and reports that can increase the engagement of your followers.
Sendible integrates with almost all the social media platforms (more than 100), which is why this is also a viable option for big agencies and businesses. With Canva integration, you can get a graphics editor for your content creation. You can also use it to search for royalty-free images and customize them for beautiful posts. With its premium plans, you can get hands-on exclusive automation tools to automate repetitive manual tasks.
Key Features of Sendible
- Supports integration with 105+ social profiles
- 1-15 user access
- One-click posting on all social accounts
- Unified inbox to reply to all the messages in one place
- Improve engagement with Social Listening
- Custom roles and approval workflows
- 14-day free trial
Pricing Plans: Get the Creator plan subscription at $29/month, Traction plan at $89/month, Scale plan at $199/month, and Expansion plan at $399/month.
11. MavSocial (Best for visual content creators)
If all your social media profiles focus on visual content, MavSocial can be your best option. It offers a unique Digital Asset Management feature that helps you manage images and video files of your social profile with a powerful AI-powered management system. It has a built-in image editor that lets you customize your images in every way possible.
With MavSocial, you can get access to 100+ million royalty-free images, graphics, and illustrations that will help power your visual content. The platform automates UGC permission requests for user-generated posts so you can avoid copyright concerns. However, the ad campaign management feature is only available with the Enterprise plan.
Key Features of MavSocial
- Supports integration with 50+ social profiles
- Digital Asset Management to curate visual contents
- Access to millions of free stock image libraries with all plans
- Built-in image editor
- Social inbox to monitor all messages across all social accounts
- 24/7 customer support
- 14-day free trial
Pricing Plans: Get the Advanced plan subscription at $19/month, Pro plan at $78/month, and Business plan at $199/month. Get an additional two months free with an annual subscription with any plan.
12. eClincher (Offer powerful AI-based solutions)
eClincher is one of the leading SMM platforms that guarantees to increase your social reach and ROI. The platform offers intuitive and powerful AI-based solutions to manage your social accounts, social presence, brand awareness, and online growth. eClincher enables smart post queues, and RSS feeds automation so you can monitor messages, comments, mentions, and reports.
You can also use social listening features to monitor trending posts. Like other popular platforms, eClincher also offers a stunning image and video library where you can find royalty-free visual content and customize them for your future posts. However, the UI of the platform is not beginner-friendly.
Key Features of eClincher
- Supports integration with 20+ social accounts
- Free custom video thumbnails
- Competitor intelligence reporting
- Mobile app and Chrome extension
- 24/7 mobile, web, and live customer support
- Free media library
- 14-day free trial
Pricing Plans: Get the Basic plan subscription at $59/month, Premier plan at $119/month, and Agency at $219/month.
13. Post Planner (Best for scheduling posts)
Post Planner is an ultimate SMM tool that offers the best features to maintain your social presence. It mainly focuses on three aspects: helping you discover high-quality content, scheduling a calendar, and driving traffic to your social profiles. Its advanced media editor allows you to create beautiful images and videos for your visual content.
If you have a humorous side, you can also check out its media library, which recommends the best trending meme templates that you can customize to get engagement. If you ever get out of post ideas, you can post quotes, articles, questions, gifs, and articles. Overall, it is the best option for entertainment-based content creators.
Key Features of Post Planner
- Manage 25+ social media profiles
- Tailored posts per social channel
- Automated posting calendar
- Free content library
- In-built media editor
- Live post previews
- 7-day free trial
Pricing Plans: Get the Starter plan subscription at $9/month, Solo plan at $29/month, and Business plan at $59/month.
14. CoSchedule (One of the top social marketing calendars)
CoSchedule is not your usual social media management platform. It is initially a social media management marketing tool that offers SMM features it. You can use its robust calendar to schedule your content and manage your marketing aspects. With CoSchedule, you can collaborate with your team members to create and manage content, tasks, and events.
With CoSchedule’s agile marketing tools, you can eliminate content blockage and gather more resources to boost output. You can use the ReQueue feature to find the best time to post your content. If you’re interested more in social media marketing, this might be an excellent place to start.
Key Features of CoSchedule
- Supports 5+ social accounts integration
- Personal project and task management
- Bulk post scheduling and publishing
- Customizable task workflow templates
- Free forever plan included
- Priority customer support
- 14-day free trial
Pricing Plans: CoSchedule only offers one paid plan, which costs $29/month per user. You can also contact them for custom solutions.
15. Tailwind (Smart visual content management)
Like MavSocial, Tailwind also focuses on visual content management. The platform offers advanced scheduling options for Facebook, Instagram, and Pinterest. With Tailwind’s in-built media editor, you can create stunning images and designs for your content.
Apart from that, you can also monitor conversations, measure results, and streamline your workflows with Tailwind. The platform is one of the best options for beginners since it offers a free forever plan with access to all the features (limited access). Unfortunately, it is not a viable option if you have many social accounts.
Key Features of Tailwind
- Supports integration with Facebook, Instagram, and Pinterest
- Access to free post designs
- Access to Tailwind community
- 200 email follow up per month
- In-built media editor
- Free forever plan included
- Create branded landing pages with Smart.bio
Pricing Plans: Get the Pro plan at $19.99/month, Advanced plan at $39.99/month, and Max plan at $79.99/month.
16. Later (Best All-In-One Social Media Management Tool)
Later was created as an Instagram management tool in the beginning, but they slowly started adding features for other platforms as well, such as Twitter, Facebook, TikTok, Pinterest, and many more. With this tool, you can plan your content in advance and schedule them to get published on your multiple social media platforms.
You can visually plan your complete social media postings. You can also use its features to share images, videos, and stories visually. Whenever you get out of ideas, you can always search for fresh ideas using hashtags here. Later has a feature that allows you to transform your Instagram into a website, and it is called Linkinbio. It also has a free plan with limited features, which is great for beginners.
Key Features Of Later:
- Schedule your content ahead of time
- Up to 6 users in one profile
- Customizable Linkinbio page
- Full Analytics of one year
- Live chat support
- Hashtag Suggestions
- Collab tools for creators and brands
- Carousel Auto Publishing
Pricing: Later has three plans apart from a free plan. The starter plan costs $18/mo or $15/mo paid annually, the growth plan costs $40/mo or $33.33/mo paid annually, and the advanced plan costs $80/mo or $66.67/mo paid annually. You can also try one of these plans with a 14-day free trial.
17. Crowdfire (Easy-To-Use SMM Tool)
If you’re looking for an easy-to-use social media management tool, then Crowdfire is the best option for you. It is an affordable tool that allows you to schedule content for any social media account from a single dashboard. It has all the tools that a normal SMM tool has, such as content scheduling, brand monitoring, and analytics.
One of the best features of Crowdfire is its content creation tool, where you can curate content using its Article Curation tool based on your chosen topic. It also has an image curation tool where you can get image recommendations to share on your Instagram account. It gives you a preview of the content you’re about to publish on your social media handles so you can see how it would look like. It also recommends the best time to post, so your posts get higher engagement than usual.
Key Features Of Crowdfire:
- Best time to post suggestions
- Queue meter for your posts
- Publish on most social media platforms
- Customize RSS feed
- Super relevant articles
- Report builder
- Competitor Analysis
- Reply instantly from the dashboard
Pricing: Crowdfire offers three premium and one free plan. The plus plan costs $9.99/month or $90/year, the premium plan costs $49.99/month or $450/year, and the VIP plan costs $99.99/month or $900/year.
Best Social Media Tools For Agencies and Enterprise-level Companies
Here is the list of the top 6+ SMM platforms for agencies with marketing needs.
18. Sprinklr (Improve Your Social Presence)
Sprinklr is an industry-leading social media management software for big agencies and businesses. The powerful unified CXM platform offers you all the necessary features to handle customer-facing functions. Sprinklr’s AI-powered social listening feature helps you gain more traffic to your business. It also features vital insights into your competitors’ strategies and marketing trends.
Sprinklr allows you to transform the voice data into actionable insights. Then, you can share it with your team in any format and device across your organization. This platform increases your social engagement up to 180% with the top-notch SMM features and turns your social profiles into a revenue driver.
Key Features of Sprinklr
- Supports integration with 30+ social profiles (including the major ones)
- Unified inbox feature
- Reduce reputation risks with account-level permissions
- Schedule your content and marketing needs
- Turn voice data into an actionable format
- 30-day free trial
Pricing Plans: Custom solutions
19. Hubspot (Best for marketing)
Hubspot is initially a cloud-based CRM that offers marketing and sales solutions. You can find social media management tools with Hubspot’s premium editions and bundles. It integrates with the major social media channels and allows you to publish across all channels with one click. You can set up keyword monitoring (such as hashtags and mentions), so you miss any contextual conversations and reports.
Hubspot provides you with predefined social reports of every profile so you can compare and decide which social channel is worth investing your time, effort, and money in. You can also get access to free social media resources and marketing guides to improve your company’s social presence.
Key Features of Hubspot
- Integrates with 20+ social profiles
- Monitor social mentions and conversations
- Post content in multiple languages
- Omni-channel social marketing
- Build and publish social media campaigns
- Advanced analytics
- Free social media resources
Pricing Plans: The social media management tool is included with Professional and Enterprise plans which cost $800/month and $3,200/month, respectively.
20. Social Hub(Smart SMM platform for teams)
Social Hub is SMM software built for agencies, businesses, and the government. It offers all the features related to social media management, such as monitoring, publishing, analytics, collaboration, engagement, and security. If you’re running a business, you can use this software to keep connected with your audience through every social channel.
For agencies, it offers tools to collaborate with your team so you can work on multiple projects on one central platform. With Social Hub, increase your team’s efficiency and clients’ ROI without compromising the quality. The powerful security features reduce your social media risks.
Key Features of Social Hub
- Manage 25+ social accounts in one place
- Unified social inbox
- Easy content planning and one-click publishing
- Large team collaboration
- Streamline your approval workflows
- Discover conversation opportunities with Social Listening
- 14-day free trial
Pricing Plans: Custom solutions
21. Oktopost (SMM platform for B2B marketing)
Oktopost is an industry-leading SMM platform designed for B2B marketers. The social engagement suite allows you to manage and optimize all your social profiles in one place. Scale your business and sales with Oktopost’s social listening and databases.
Oktopost’s robust people database helps you reach relevant customers where you can use its marketing automation tool to increase your conversions. Build your brand stronger and expand your social reach with Oktopost’s Employee Advocacy tool. It also offers a vast content library regarding B2B social media marketing that you can use to strengthen your marketing strategy.
Key Features of Oktopost
- Manage 30+ social profiles
- Social employee advocacy
- People database
- Get reports of posts, campaigns, and networks
- Schedule and publish posts with the social media calendar
- Boost collaboration and productivity
- Content library
Pricing Plans: Custom solutions
22. Falcon.io (Brandwatch)
Falcon.io (now merged with Brandwatch) is an enterprise-level SMM platform for social media engagement, monitoring, publishing, analytics, etc. The platform enables you to explore the full potential of your social and digital marketing so you can find potential customers from every social channel.
As a highly diverse SMM platform, Falcon.io has six offices and 50 nationalities across the globe. Since it is merged with Brandwatch, you can get hands-on advanced analytics tools to watch all the metrics in real-time. Ensure the best quality results with the platform’s integrated content calendar and approval workflows.
Key Features of Falcon.io
- Supports integration with 100+ social channels
- Smart unified inbox
- Actionable social insights
- Employee advocacy
- Free demo
- Monitor your brand with social listening
- Landing page builder
Pricing Plans: Custom solutions
23. Social Flow (Your very own data-driven SMM software)
Social Flow is a data-driven SMM platform suited for growing businesses and enterprises. Here, you can get advanced publishing and advertising tools to improve your social presence on social media platforms.
You can optimize your multiple social accounts and schedule bulk content posting with the in-built calendar. Never run out of post ideas with Social Flow’s evergreen content library. The workflow solutions help you create high-volume content and distribute it to multiple channels.
Key Features of Social Flow
- Supports integration with 50+ social channels
- High-tech publishing and advertising tools
- One-click content distribution
- Free content library
- Available in multiple languages
- Brand safety
- Free demo
Pricing Plans: Custom solutions
Related Read:
Conclusion: Best Social Media Management Tools (2023)
Like businesses, social media management tools also come in different shapes and sizes. Choosing the best tool for social media management mainly depends on your business size, the number of social accounts, and marketing needs.
So, I’ve managed to put a list of a variety of Social media management tools and software according to affordability and business sizes. It’s your turn to choose which one to start with. Fortunately, almost every tool has a particular free trial included with their plans. So, you can follow the “first try then buy” trend to decide which one is best for your business.
