29+ Best Startup Tools in 2024 (The Essential LIST)

Putting a firm’s many components together can seem daunting if you’re a first-time founder.

Managing customer service, financials, project scheduling, team communications, and more is necessary when starting a firm.

Fortunately, like in many other areas of the IT industry, other companies have already done the legwork for you by creating a variety of tools to make your life simpler while putting a product together. Many of these are either cost-free or reasonably priced.

Demandsage has gone above and beyond to compile a list of tools that some of the top entrepreneurs and team members recommend. So, without further due, let us take you into it.

Communication Tools for Startups

Startups are rushing to implement online communication and collaboration tools as a result of an increase in remote employment. With online video conferencing and in-person meetings, technology has made interacting with colleagues and clients simpler and more accessible than ever. There are several collaboration options to think about for your startup, whether you wish to connect through PC software or a mobile application. Here are our top picks:

1. Slack

Slack is a team collaboration and group messaging platform that promises to streamline business communication. Text Linking,  Public discussions, closed groups, direct messaging, deep contextual search, message archiving, and file sharing are among the features. Slack connects to numerous other programs, including MailChimp, Dropbox, and Google Drive.

Best Startup Tools - Slack

Slack provides both free and paid plans, with subscription versions offering more features and greater control.


  • Free Plan: $0
  • Pro Plan: $6.67
  • Business plus: $12.50
  • Enterprise Grid: Custom Price

2. Microsoft Teams

Microsoft Teams helps bring individuals together so that they can be productive together. Google Teams The only software that combines calendars, files, tasks, meetings, video calls, and conversations in one location. Bring ideas to life by connecting with coworkers quickly over a video call or group chat.

Microsoft Teams

Work together on documents in private meetings, video calls, built-in cloud-based storage, and collaboration. All of it is possible with Microsoft Teams.


  • Free Plan: $0 – one on one meetings up to 30 hours.
  • Microsoft teams Essentials: $4 per user per month.

3. Google Meet

Google Meet (formerly hangout meets) is a smart video conferencing software for businesses globally. As Google Meet and Google Workspace are fully connected, you get the flexibility to attend meetings right from a Calendar event or email invitation. If you’re joining from a laptop, phone, or conference room, all the crucial event information is there when you need it.

Google Meet


  • Google Meet Free
  • Google Workspace Individual: $7.99/month
  • Google Workspace Enterprise: As this is a custom plan, you need to contact the support staff to get the quotation.

4. Zoom

Similar to Google Meet, Zoom is a video conferencing platform. Group meetings are limited to 40 minutes with the free plan, but one-on-one video calls can be as long as you like. They offer optional add-ons, such as hosting webinars, as well as subscription packages with more features like the ability to record the meet.


Participants don’t have to create an account in order to join a Zoom meeting, but hosts do need one to create meetings and send out invitations.


Zoom’s most basic plan is free; the most premium plan can go up to thousands of dollars. Zoom has vast options for all business needs. If you wish to check them, Here is the link to their Pricing Window.

Brainstorming Tools for Startups

By using brainstorming tools, team members may come up with successful solutions more quickly and efficiently, which increases accountability and motivation. Below is a list of the finest brainstorming tools for your startups that you can use to collaborate with your team wherever they are and on whatever device they like because it’s more than just pen and paper now.

5. Coggle

Coggle lets you make and share mind maps and flow charts with a breeze. As it is available as a browser extension, you don’t need to download any additional software. Coggle enables startups to connect and chat with their team members in real-time while taking organized notes during brainstorming sessions.


Coggle’s freemium version makes it ideal for startups that don’t have a lot of extra cash to spend.


  • Free Forever: $0
  • Awesome Plan: $5/month
  • Organization Plan: $8/member/month

6. MindMeister

Startups can utilize Mindmeister to comprehend and draw connections between ideas, concepts, and data. Other than mind mapping, Mindmeister has several uses, such as to-do list creation, project planning, designing timelines, and brainstorming.



  • Basic Plan: Free
  • Personal Plan: $2.49/month
  • Pro Plan: $4.19/month
  • Business Plan: $6.29/month

SEO and Keyword Research Tools for Startups

Every online firm has to know what interests its potential clients. This way, firms can integrate those keyword(s) in their content which will eventually increase visitors and rank higher on SERPs. SEO, on the other hand, ensures that whatever keywords you are targeting are optimized well. In order to gain an advantage from the beginning, we recommend going for premium SEO tools that can do keyword research too.  Here are our top picks.

7. Semrush

Semrush is a comprehensive toolset for increasing online presence and learning about marketing trends. Marketing professionals who operate in the following services can benefit from SEMrush: Search Engine Optimization, Pay Per Click, Social Media Marketing, Keyword research, competitive spying, content marketing, marketing insights, and campaign management.


Sage Redas: We reviewed Semrush’s features and listed their pros and cons!


  • Pro plan: $119.95/month
  • Guru Plan: $229.95/month
  • Business Plan: $449.95/month

8. Ahrefs

Ahrefs is a common SEO tool used by marketers around the globe to improve their Google ranks. Tools for backlink building, keyword research, spying on competitors, rank tracking, and site audits are all included in Ahref’s comprehensive SEO package. The majority of Ahrefs’ features were created with marketers in mind.


We at demandsage use Ahrefs and SEMrush to perform our keyword research and SEO audits. We wouldn’t recommend anything to you that we won’t use ourselves.

Here is how much Ahrefs Costs:

  • Lite Plan: $99/month
  • Standard Plan: $199/month
  • Advanced Plan: $399/month
  • Enterprise Plan: $999/month

Pro Tips:

9. Answer The Public

AnswerThePublic is a platform that monitors search engine autocomplete data and rapidly generates every useful phrase and query people are making around your keywords.  The best aspect is that you can utilize the tool for basic search insights for free; however, subscription plans will yield superior outcomes. Its free version is ideal for very basic keyword research and newbies.

Answer The Public


  • Pro Monthly: $99/month
  • Pro Annual: $948
  • Expert Plan: $199/month

Email Marketing Tools for Startups

Sending material to your email list is a very effective marketing strategy for businesses. We aren’t shooting arrows in darkness; it is what the statistics say. It is inexpensive, enables you to learn more about your audience, and guarantees that you can spread your message widely. Here are our top picks for email marketing tools that can benefit your startup:

10. SendInBlue

Sendinblue includes email marketing tools and other capabilities like building landing pages and managing client relationships. Sendinblue’s email design features make it simple to produce a beautiful email with their selection of over 70 design templates. Additionally, each of these templates is responsive, and you can examine the results before publishing to be sure your design will appear as you intend it to on any screen size. You can also A/B test to eliminate the guesswork involved in campaign optimization and audience targeting.



  • Free plan: $0
  • Lite Plan: Starting from $25/month
  • Premium Plan: Starting from $65/month
  • Enterprise Plan: As this is a customized plan, you need to contact their customer support.

11. Hubspot Email Marketing Software

HubSpot Email Marketing’s free version can be utilized to send thank you emails post purchases, or simply get existing campaigns to more people’s inboxes. It is also a very simple tool to use, even for newbies. The tool also has a convenient drag-and-drop visual editor and ready-made templates that will help you get going immediately.

Hubspot Email Marketing Software

The natural integration of HubSpot Email Marketing with other HubSpot technologies, including the lifetime free Customer Relationship Management software, is what sets the tool apart.


Hubspot’s Email Marketing tool comes with the Hubspot marketing suite. Here is the pricing of the same.

12. Moosend

Moosend offers Startups an economical solution for email marketing. Using one of Moosend’s many tailor-made email templates or designing your own, you can conveniently and easily build an email newsletter and adjust the email format to match your brand’s identity.


You can analyze important metrics like email opening rate, clicks, bounce rates, number of products viewed, transactions, and even demographics data with Moosend. The platform also lets you perform A/B testing.


  • Free Trial for 30 days
  • Pro Plan: Starting from $9/month up to $5840/month.
  • Enterprise Plan: As this is a custom plan, you need to contact Moosend’s customer support for the quotation.

Website Builders for Startups

The initial step is to find a website builder to build a professional website for your business. Not all Startups necessarily have the time and resources for scripting out a whole website that can scale with the business. A drag-and-drop website builder may be quite helpful in this situation. Here are our top picks.

13. WordPress

WordPress isn’t strictly a website builder because it’s a content management system (CMS). Still, there are a variety of tools that can be integrated with WordPress that can offer a drag-and-drop experience.


WordPress may be an excellent platform for a variety of Startups with technological experience. The platform has the ability to make websites load quickly, many of the themes are responsive, and free hosting.


  • Personal Plan: $4/month
  • Premium Plan: $8/month
  • Business Plan: $25/month
  • eCommerce Plan: $45/month

14. Shopify

One of the most popular options for eCommerce companies of all sizes is Shopify. Shopify has all the tools you need to launch an online store because it is completely focused on becoming an eCommerce platform. So, Shopify is the way to go if you are an E-commerce startup. 


Fun Fact –  over 5.7 million websites have been made using Shopify to date.

Shopify offers numerous plans and service tiers to fit a range of budgets, with options starting at $19 per month. Shopify also has free hosting included on all its plans.


Basic Plan: €19/month

Shopify Plan: €49/month

Advanced Plan: €259/month

15. Wix

Wix will assist users in creating startup websites the way they want them to be without having to learn how to code. Wix has capabilities that are beneficial for practically any company endeavor, even if you work in a highly technical industry.


Wix is a fantastic option for many small companies and startups, whether you want to design a website for your online store or need a terrific builder to help you present your portfolio. Wix has free domain hosting on all its plans.


  • Business Basic Plan: $27/month
  • Business Unlimited Plan: $32/month
  • Business VIP Plan: $59/month

16. Squarespace

Squarespace is another great website builder that startups can use to design their website. They can either choose to get started with a template or create their website’s design from scratch. It has professional-looking website templates for every niche, and you can easily find the right one that fits your niche.


It also offers a 2-week free trial for which you won’t even have to provide your payment information. With its yearly plan, you also get a free domain which can be great for your startup. In the higher plans, it also offers eCommerce features that you can use to create an online store and start selling right away.


  • Personal Plan: $23/month
  • Business Plan: $33/month
  • Commerce Basic Plan: $36/month
  • Commerce Advanced Plan: $65/month

Social Media Marketing Tools for Startups

Using the power of Social Media to market your startup can be an effective way to gain maximum impressions and enhance sales. Here are some tools that can help you in Social Media Marketing:

17. Canva

Several people and businesses use Canva to create social media posts, infographics, Twitter headers, Facebook advertisements, Instagram posts, and many other things. You can create various aesthetically attractive materials with the help of a library with more than a million fonts, photos, and icons.


Its user interface is quite simple to operate. You can choose a template or start from scratch using their drag-and-drop tools. Canva also lets you design logos which is great!


  • Free Plan: $0 — Read more about Canva Pro vs free comparison.
  • Pro Plan: Starting from $119.99/year to $2819.99/year. The pricing is subject to the number of users. It also has the option to customize.
  • Enterprise Plan: $1500/month (Limited to 50 people)

18. Buzzsumo

The research phase of social media marketing is vital. You need to know what your rivals are doing and whether your actions are effective if you want to succeed and beat them out.


Buzzsumo can tell you how well your material is performing and who is sharing it. Some of the main uses of Buzzsumo include finding the material that is shared the most on social media platforms and locating relevant influencers to your startup.


  • Free Plan: $0
  • Pro Plan: $99/month
  • Plus Plan: $179/month
  • Large Plan: $299/month

19. Hootsuite

With Hootsuite, you can assign tasks, create a social media calendar, and schedule posts. You can also see all the comments and mentions across your social media handles in one location. Hootsuite also offers free SMM courses to improve your social media management abilities and understand the basics of social media marketing.


Hootsuite integrates with Facebook, Twitter, Instagram, Reddit, YouTube, and other social media platforms, providing a detailed overview of your metrics and enabling you to communicate with potential clients.


  • Hootsuite lets you try all its plans for free before making a purchase. Its Basic paid plan starts from $49/month.

20. Buffer

If you’re looking for a social media marketing and management tool, then Buffer is the best choice for your startup. It is the perfect social media management tool that you can use to manage multiple social media accounts for your startup from a single dashboard. It also shows you the analytics of your accounts, like how your posts are doing.


You can also create posts for multiple social media platforms and schedule them on Buffer to be posted on a specific date. You can also engage with your audience by replying to the comments or answering queries that you will get in DMs.


  • Essentials Plan: $6/month for 1 channel
  • Team Plan: $12/month for 1 channel
  • Agency Plan: $120/month for 10 channels

Sales Tool for Startups

As a marketer, you know that a startup’s ability to create enough sales determines whether it will succeed in surviving, expanding, and attracting financing. According to Stats, 90% of Startups fail, most of which is due to poor sales. To avoid such a scenario, you need a good sales tool. Here are our top picks for you:

21. Clearbit

For the benefit of sales teams, Clearbit provides a number of unique but connected products. For instance, you can quickly locate anyone’s email address with the free sales intelligence tool Clearbit Connect.  Clearbit not only aids in lead generation but also helps in relationship building by providing details about the person and the business next to every chat in Gmail.



Clearbit’s plans are decided on volume and the packages and add-ons. They tailor plans to best fit business needs. In order to get a quotation, users need to contact Clearbit’s customer support.

22. LinkedIn Sales Navigator

LinkedIn Statistics says that When it comes to closing deals, LinkedIn Sales Navigator results in a seven percent higher win rate and provides a +18 percent pipeline in finding customers.

LinkedIn Sales Navigator

With the help of this premium feature, you can use LinkedIn to boost your sales. With the aid of Sales Navigator, you are also able to interact with prospects via customized outreach messages, target the appropriate leads, and keep up with business news and title changes.


  • Core Plan: $99.99/month and $959.88/yearly.
  • Advanced Plan: LinkedIn offers a free trial for the first month and charges around $100 per month for this plan.
  • Advanced Plus Plan: This plan is very high-end and needs you to contact LinkedIn’s customer support for the quotation.

Content Marketing Tools for Startups

Content is the king in SEO. If you wish to rank higher on search engines, you must post good quality content on your website. When all the keyword research is done, and you need to write content, you will need help from these awesome content tools:

23. Grammarly

When you write a piece of content and paste it into Grammarly, it guides you through a number of potential grammar issues in that content. The tool provides a brief and detailed explanation for each problem it finds.

These explanations feature examples of proper grammar. However, Grammarly won’t compel you to make any particular modifications; it’s up to you. If you disagree with the suggested modifications, you can discard them.


A human eye can miss some minute errors; Grammarly AI finds each and everyone and makes the content grammatical error free. It is a great proofreading tool that we at Demandsage use and highly recommend to our users.

Check how Grammarly works in our in-depth review.


  • Free Plan: $0
  • Premium Plan: Starting at $24/month
  • Business Plan: Starting at $25/member/month

Get 20% off on your favorite Grammarly Plans with our Grammarly Coupon Code.

24. Jasper AI

Jasper is an AI-powered writer that helps people create content 5x faster. It runs on a sophisticated autoregressive language model. It can give out content with just a few keywords. All you have to do is select your use case and enter keywords or phrases for it. E.g., If you select ‘Social media caption’ as the use case and enter keywords such as ‘coffee mugs and rains,’ Jasper AI will give you an enticing caption for your social media handle in a few seconds.


Similarly, Jasper can be used in multiple scenarios such as generating Youtube descriptions, blog writing, blog re-writing, author bios, and more.

The content given out is plagiarism-free and SEO optimized in most cases. You can check the Full review done by our writer after using the tool for a year. It is a great tool to automate your content-creating process.


  • Starter Plan: Starting at $29/month.
  • Boss Mode Plan: Starting at $59/month
  • Business Plan: As this is a custom plan, you need to contact Jasper’s customer support to get the quotation

25. Surfer SEO

Surfer SEO is a tool intended to assist with optimizing written content for search engines, such as blog posts and articles. It operates by comparing a page’s content to “500+ on-page” signals. As Surfer SEO will evaluate 500 distinct parameters across the top 10 results on page one of the search engine with your website, you will get accurate, data-driven information on what is currently effective for your written content.

Surfer SEO

Surfer will tell you if you need to reduce or increase your content’s length, how many images to put in your blog, are the number of headings is satisfactory, and much more. Let your intuition and Surfer work together to get the best out of your written content. You also get a keyword research feature!


  • Basic Plan: $49/month
  • Pro Plan: $99/month
  • Business Plan: $199/month

Tools For Fresh Startup Ideas

To start anything from the very beginning can be very scary, especially when you don’t have any idea what you’re going to start or what industry you want to work in. That’s why you will need outside help to get fresh startup ideas. Here are some tools that can help you with that.

26. SquadHelp

If you are looking for the best name for your business, then SquadHelp is the best place to look into. You can find names for your business, books, apps, services, and products here. They have feature categories for different industries, and you can search for the best name for your startup, depending on your industry. They also offer premium domains for sale, one-word domains, trademark filing services, short domains, and brandable domains. 


They also run logos, taglines, and naming contests. You can start a naming contest yourself or participate in any active contests and try to win the name, logo, tagline, or all of them, along with some money. You can also search for a good name for your brand and buy that premium domain from them.


To start a contest on SquadHelp, you will have to pay according to the plan you choose:

  • Bronze: $299
  • Gold: $449
  • Platinum: $749
  • Managed: $1499

27. Clarity

If you’re a new entrepreneur or an experienced one, there might be times in your life when you have thought of getting advice from experts. Still, it is not easy to find an expert these days, but on Clarity, you can find experts from different industries and directly talk to them and take business advice directly.


You can connect with the best of the best from all over the world. These experts can help you solve any problem you’re having in your journey. You can take advice from them regarding starting a business, upcoming trends in the market, fundraising, starting a business from scratch, and so on.

Pricing: You can contact these experts via phone at as low as $1 per minute.

Honorable Mentions

These are some other honorable mentions in the list of DemandSage — the best startup tools.

28. Google Business Suite

Team members may work together in real-time on the same document using Google Suite. On Docs, Sheets, and Slides, your team members will be able to communicate, work concurrently, and make required adjustments by commenting and editing.

The best part is that it’s completely free. Write your content in Google Docs (Instead of Microfost Word), Track your data and stats in Google Sheets (Instead of Microsoft Excel), and much more.

Google Business Suite

It is the most primary yet the most useful among all the tools in this list. We at Demandsage use it daily and can’t imagine our workflow without it.

29. Pexels

Designers, bloggers, and anyone seeking visuals will find fantastic photographs and clips on Pexels. These images can then be downloaded and used without charge. Simply download the image or clip you like without any restrictions if you see it.


Conclusion: Best Startup Tools In (2024)

Startups will need to become more digital, linked, and operationally effective in the coming era of digitization. Due to this, entrepreneurs rapidly realize that they need to use new digital solutions to solve these pain points and cut down on tedious, time-consuming tasks to prevent being overwhelmed.

Each tool on this list was carefully and thoughtfully chosen after much research. We hope you get the most out of them and get your startup the status it deserves.

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