Searching for the right time to post on LinkedIn for better engagement? You’re in luck because we have done a thorough research in finding the best time to post on LinkedIn.
Timing is crucial while using social media. Maintaining engagement with your audience involves posting frequently and at the appropriate times. If users don’t see your post, they can’t respond to it, and when they don’t respond to your posts, your efforts are in vain, even when your content is top-notch.
So after analyzing all the data, facts, and key trends. The ideal time to post content on LinkedIn is at the following times:
- Tuesdays: between 9 am to 10 Am and then between 12 pm to 1 Pm.
- Wednesdays: between 8 am to 10 Am and then 12 Pm.
The optimal time to post is obviously not always straightforward, and it differs based on the platform you use. In this post, we are talking about LinkedIn specifically. A proper posting schedule on LinkedIn is crucial for achieving your objectives, including attracting prospects or establishing connections with other thought leaders.
Knowing when to publish on LinkedIn in 2023 is vital knowledge for any social media marketing because it is the most well-known and effective social media platform when it comes to B2B.
So without further due, let’s get into details.
LinkedIn Engagement Heatmap
Sprout Social released LinkedIn’s engagement heatmap. It has a detailed overview of user engagement every hour of every weekday. Below I have attached an image of that heatmap. We will use that heatmap as the foundation of this blog.
Best Days To Post On LinkedIn
Key Takeaway: Avoid MONDAYS and Weekends!
Sprout Social is one of the best social media management solutions in the market. As per their data, Wednesdays and Thursdays are the best days to post on LinkedIn.
Here is a table showing the best days to post on LinkedIn:
|Sr. No.||Day of the week|
Why Not Mondays?
A simple explanation can be that Mondays are frequently filled with other activities that were pending from the weekend.
The pressure to complete tasks before the end of the week peaks in the middle of the week (Wednesday).
But here’s the thing, It’s also a moment when folks opt to surf LinkedIn in an effort to relieve some of that burden.
What About Weekends?
Due to the nature of being a professional social networking site, weekends won’t see a lot of activity on LinkedIn. During these moments, people frequently turn to less formal social sites like Facebook.
Precise Time to Post on LinkedIn
Now you know the best days to post on LinkedIn. You may ask what the best possible time to post on that specific day is.
No worries, we have got you covered.
As per LinkedIn users’ heatmap, I have come up with the precise timings that will have the highest engagement rate on specified days.
Here is the list of the days and timings that will gain you the highest engagement on LinkedIn:
|Day of Week||Hours with Maximum Engagement|
|Monday||11 Am and 1-2 Pm.|
|Tuesday||9-10 Am and 12-1 Pm.|
|Wednesday||8-10 Am and 12 Pm.|
|Thursday||9 Am and 1-2 Pm.|
|Saturday||We do not recommend posting on Saturdays.|
|Sunday||We do not recommend posting on Sundays.|
Best Time To Post On LinkedIn According to Business Types
The best timing to post on LinkedIn can also be classified by industry type. Here is a list of business types and the best time to post on LinkedIn if you are targeting that segment.
- When should B2Bs post on LinkedIn – It is ideal for capturing B2B professionals’ attention before they start their work. So posting during lunch hours and commuting hours is the best time to post.
- When should B2Cs post on LinkedIn – Similar to B2Bs, these businesses are more likely to succeed with audiences when posting after hours or at lunch.
- When should Software & Media Firms post on LinkedIn – It’s believed that the viewers of media firms frequently check their social media feeds first thing in the morning. While software firms are advised to have comparable results posted outside of working hours, they are likely to achieve success posting in the mornings between Monday and Friday.
- When should Healthcare & Educational Institutes post on LinkedIn – For optimum engagement, times between 10 a.m. and early afternoon, close to 2 p.m., are recommended.
Timezones play a Considerable Role
Schedule posting on LinkedIn first seems straightforward until you consider a global audience. You could be situated in the United Kingdom but aim to attract clients from the United States, Canada, and Australia. It might be challenging to determine the ideal time to publish on LinkedIn when you’re spread across many time zones.
You usually must select the most crucial segment of your targeted audience and post for that time zone. How do you choose which section is the most crucial? Find the time zone with the highest level of activity. If you’re unsure, you’ll have to test your postings in several time zones to see which one it is.
Once you know the time zones to work around, use social media scheduling apps to schedule your posts. My number one pick for LinkedIn post scheduling is the Buffer app.
Post Scheduling Is Critical.
You need to start scheduling your posts once you’ve decided which days and hours to publish content on LinkedIn. You won’t get much attention from inconsistent postings, so utilize a scheduling tool to make sure they go up at the same time.
To keep your LinkedIn postings on time, you may utilize Buffer’s post scheduler tool to build a content calendar.
LinkedIn Statistics show that you shouldn’t publish on LinkedIn more than five times each week. It is also important to note that the initial two posts will receive the most interaction. Therefore, depending on your business, readership, and the type of material you hope to post on the platform, we’d recommend anything between two and five times every week.
Quality shouldn’t triumph over quantity, though. When it comes to publishing, you should ensure that each piece of material you share on LinkedIn is well-thought and unique.
Your performance metrics on the network will suffer if you submit poor-quality material only to reach the five-post goal. LinkedIn will show your content to your users less frequently if you choose quantity over quality. The LinkedIn algorithm gives quality material the highest priority, as it does on all social media networks.
Winding Things Up
When you examine the facts, you’ll see that “best” might imply different things.
Frequently, it denotes that a large number of individuals are currently engaged on LinkedIn.
That must be the “ideal” moment to post something, according to a flawed line of reasoning, don’t you think?
But what if everyone else online at that time posts something as well since they have also read this article? If thousands of new posts are being published on LinkedIn every minute, is it still the optimum time to post?
Yes, it seems appealing to post when a lot of individuals are online. But we can’t deny the possibility of your post getting short-term momentum due to the increased number of viewers.
So, all in all, the best time to post on LinkedIn is very subjective. You have to take a lot of things into consideration. What is working for one firm may not necessarily work for others. This also does not mean that the above-mentioned tables and heatmaps are of no use. Use them to your advantage but do not rely solely on them, do the A/B testing and get the best possible results that are only exclusive to you.
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Conclusion: Best Time To Post On LinkedIn (2023)
So this was my take on what is the “best” time to post on LinkedIn. If you have anything else to add, you can comment below. I would love to hear all your thoughts and add more value to this content.
Until then, keep creating quality content. Because, hey, Quality is king!