After months of “incognito mode”, my cofounders Henry, Randy and I are ready to release Demand Sage. We aim to democratize analytics and data science by bringing the best of a large enterprise’s marketing intelligence capabilities to small and medium-sized companies.
Demand Sage is a free product that automatically connects with marketing systems (starting with HubSpot) to auto-generate a live reporting suite in Google Sheets. We supercharge Sheets, enabling marketers to keep them updated and create the exact reports they need. Optionally, Demand Sage will harness data science and AI to interpret your marketing data -- helping uncover anomalies, trends and opportunities.
Henry and I previously cofounded Localytics, and Randy was our perpetual all-star MVP. Our mission at Localytics was to bring powerful marketing analytics to the emerging mobile space. Over 8 years we built Localytics into a meaningful and profitable company relied upon by the world’s most important companies in media, commerce and banking. We helped them gain incredible insight into their customers and marketing, which drove many billions of dollars in revenue growth.
However, we found that even for a mid-sized company like ourselves with 200+ employees, this type of insight was infeasible given the cost and complexity of the requisite data infrastructure. We always believed that there must be a better way. Many things have changed over the years that we believe make our vision finally possible. These include:
- Cost: The biggest hurdle has been the massive cost of cleansing and manipulating each company’s custom data. Now, most small and mid-sized companies rely on SaaS software to manage most of their marketing and customer-facing functions. This data is structured and opinionated so we can work with it directly and make sense of it for our customers.
- Flexibility: Marketers (particularly outside of enterprises) do their work in spreadsheets because of the flexibility it provides. Google Sheets has become a de facto place for modern marketers to bring together their data but this is time-consuming and manual. We have simplified this process and in minutes create a continually updated reporting suite in Google Sheets.
- Depth: The cost and accessibility of data science has improved massively, however, it remains complex and difficult for non-data scientists to use. We collect data directly from the source to maintain its meaning. This allows us to automatically discover and present value-added insights to a the marketer, without needing a data warehouse or data scientists.
We’re thrilled to be on the entrepreneurial journey together again, this time to help make enterprise-grade marketing intelligence accessible to every company. We will be expanding the feature-set rapidly and adding additional marketing platforms. Stay tuned.