Blogging is a creative way to engage the audience and attract traffic to your site.
But do you know which are the most essential blogging tools you need to accomplish this mission?
Well, here’s a truth bomb. No matter how well you write a blog, if you don’t have the right tools to take care of the technical side of blogging and content marketing – all your efforts are just a gimmick!
So allow me to list some of the best and most vital blogging tools every blogger must use in 2023 to fetch organic traffic and list higher in SERPs.
Here we go!
43+ Must Have Blogging Tools For Every Blogger Out There
Take out your notebook and start noting down as I list the 43 most essential tools to take your blog page to the next level:
Kickstarting A Blog — The Basic Requirements
Let’s start the list with some basic blogging tools for getting your blog page up and going;
- Domain Registrars: A domain name registrar is the first and foremost requisite for starting a blog. And I have two tool recommendations for this purpose – Namecheap and GoDaddy. While both of them pretty much offer the same services, the real catch lies in their pricing. Namecheap’s pricing plans for domain name registration start from $7.98/year. On the other hand, GoDaddy offers its domain and hosting services for $19.17/year.
- Hosting: Now that you have a domain name, the next thing you’ll need for your blog is a hosting platform. Again, two tools I highly recommend for this are WPX Hosting and Bluehost. For web hosting, WPX Hosting offers three pricing plans starting from $20.83/month, and Bluehost offers four paid plans starting from $2.95/month.
- Themes: You need to get the right theme for your blog to make it look unique and responsive. And two of the best themes that exactly fit this criterion are Astra and GeneratePress. Very lightweight and highly customizable, Astra is available from $49/month. On the contrary, the super responsive and premium-looking GeneratePress theme starts from $59/year.
- Plugins: Plugins are a basic necessity for any webpage. And for your blog, three absolutely must-have plugins that I vouch for are Yoast SEO – for basic keyword research, W3 Total Cache – for site optimization, and Google Site Kit – a basic gear of essential WordPress plugins. While Google Site Kit is free to install and use, Yoast SEO Premium and the W3 Total Cache Pro License are priced at $99/year.
Blogging Tools — Website Builders, Page Builders
Page builders are a crucial element of any website, and your blog page is no exception. So here are some popular page and website builder plugins you should check out;
Elementor is a WordPress plugin you can use to build your blog page from scratch. It offers an easy, coding-free experience and its theme templates sit well with blogs of every category.
Best part? Elementor gives you total control of your site! So you can customize, add elements, integrate other tools, and do much more. Although free to use, Elementor offers three paid plans with extra features starting from $49/year.
A WordPress page builder plugin cum theme, Divi is a complete package wildly popular for its visual appeal. Its Visual Builder Technology makes creating aesthetically pleasing web pages effortless and quick.
So if you’re a blogger who wants to create a stunning blog page but isn’t the best with page builder plugins, Divi is what you need. Grab your yearly access at just $89/year with all the superb features included.
Whether you want to start a baking blog or a self-care blog, Squarespace will come in handy for you. It’s both – a website builder and a WordPress theme. In fact, with its powerful marketing features, you can market your content ever so efficiently. That’s not all.
Squarespace’s powerful eCommerce functionalities will help you sell and monetize your blog if you want to turn your blog into an eCommerce store. Available in four pricing plans, you can start building your blog with Squarespace for just $16/month.
Wix is a website builder tool for bloggers who want to create a simple yet effective blog page. Just choose a template theme and customize it as you move onward.
With the help of Wix ADI, you can also get a custom blog page designed in seconds! All you need to do is answer a few questions, and boom – your blog is ready to go online! What’s more? Wix is super pocket-friendly – thanks to its pricing plans starting from just $16/month.
AI Writing Tools — The Way for Writing Content
From blogs to articles and much more – here are some AI writing tools that will assist you in writing engaging, lucid content for your blog page;
9. Jasper AI:
Jasper AI is an intuitive AI tool to help you write blogs, articles, social media content, stories, and much more. All you need to do is write a heading and a few introductory lines, and that’s it.
The AI will auto-generate the rest of your content. What’s best? It’s SEO-friendly! With the paid plans starting from $49/month only, this AI is a must-have.
Another AI tool fluent in generating SEO-optimized content, ClosersCopy boasts of being one of the most potent copywriting tools. But it’s nonetheless useful for bloggers too.
Really! With ClosersCopy, you can quickly write full-blown, plagiarism-free content for your blog page in just a few minutes. This tool offers three pricing slabs starting from $49.99/month. It also offers lifetime deals which you can check out here.
A freemium AI tool for writing, Rytr is a one-stop solution for bloggers suffering from writer’s block. This tool generates solid, original content from the bits and pieces of input you provide.
In fact, with Rytr, you can also edit your blog drafts and polish them to perfection. Quite the assistance you need for writing well. Coming to the pricing, Rytr’s paid plans start from just $29/month.
Content Writer & Proofreading Tools for Bloggers
Even the best of us sometimes miss out on those teeny-tiny errors in the content. So here are 4 AI-powered proofreading tools to make sure the content you post is precise and error-free;
A painless proofreading tool, Grammarly is a cloud-based assistant to help you write flawlessly. While writing the blog drafts, just ensure you have this extension downloaded, and you’re good to go.
It syncs with most word processors like Google Docs and helps you fix spelling and grammatical errors. Although its basic features are free, Grammarly premium comes for $30/month.
Want to learn more about Grammarly? Dive into our review to get the answer to –Is Grammarly worth paying for?
13. Google Docs:
Google Docs is another cloud-based tool no blogger can do without. With Google Docs, writing and processing word files is as easy as ABC. In fact, you can also collaborate and integrate other helpful writing and editing extensions and tools with this app. But you know what the best part is? This powerful tool is absolutely free to use!
14. Hemingway Editor:
A top tool for fine-tuning your blog content, Hemingway Editor is a no-brainer. From getting your content’s flow right to ensuring the sentences are split correctly, this tool makes your write-up reader-friendly.
In fact, it also picks out grammatical and punctuation errors to make the content smooth and error-free. While the online version of Hemingway is free, the desktop version comes for $19.99.
Another writing tool to help you write grammatically accurate blog posts is ProWritingAid. This tool gives suggestions for making your writing practical and appealing.
Not just this, it also helps you in picking correct synonyms and antonyms and integrates with most blogging tools and apps like Google Docs, Gmail, Medium, and more. Although available for free too, the paid version of this tool costs $20/month.
If you have been blogging for quite some time, then you must be aware of the struggle of copying an article from Google Docs and then pasting it onto the WordPress editor and doing the reformatting from the beginning again. This process can be exhausting and frankly irritating. But with Wordable, you can export your Google Docs to the WordPress editor directly, and you won’t need to do formatting again.
Blogging tools tool to Organize Content & Ideas
Revisions, editing, scheduling, posting – bloggers have to take care of so much! But don’t worry – with these scheduling and management tools, it’s all just a matter of clicks;
If you have a content management team managing different aspects of your blog, Trello is a tool you don’t want to leave out. An all-in-one suite for task management, collaboration, and scheduling, Trello is a team player that makes your team efforts reap results. Based on a freemium price model, Trello’s paid version starts from $5/user/month.
18. Google Sheets:
A free tool offered by Google to help you organize your blog ideas in a snap, Google Sheets is yet another powerful and handy tool for all bloggers. Cloud-based and highly collaborative, with Google Sheets, you can list your project ideas and keep track of all your content.
A freemium notes app that lets you take down notes on the go, Evernote is the digital version of a to-do list. So if you’re a blogger who gets spiffing content ideas in the middle of the day, Evernote is going to be really helpful for you.
Thanks to the simple and easy-to-navigate UI, Evernote ensures your blog post deadlines never get missed. Their paid version comes at $9.99/month.
Notion is yet another content management and scheduling tool for you and your blogging team. With Notion, you can check on the progress of your content management team.
In fact, you can also create a quick list of daily tasks to be done to make sure work is never hindered. While the basic features are free, Notion offers three pricing plans starting from $4/month.
Asana is a project management tool just like Notion and Trello but better. Asana focuses on driving efficiency throughout your organization. It is a flexible team collaborating tool where you can add as many team members as you want and create projects, assign tasks, and add deadlines to the tasks in there. You can get started with Asana’s free forever plan right away and start collaborating with your team.
Blogging Tools for Designing & Visual Creators
Underestimating the power of visuals in blogging can cost you more than you can imagine. So here are two designing tools you must add to your blogging toolkit;
An easy-to-use and beginner-friendly designing tool for bloggers, Canva is the best in this category. Whether you want to design a logo for your blog or edit images like a pro, Canva does it all for you.
With a massive library of templates, designs, fonts, and an intuitive interface – designing with Canva is a delight. Although free to use, for accessing premium features, the “Pro” version comes at $9.99/year, and the “Enterprise” one comes at $30/user/month. There is a 30-day free trial also available on Canva.
23. Meme Generator:
The online marketing game thrives on memes to a vast extent. So if you want your blog to go viral on social media, tools like Meme Generator will help you sumptuously. Use this tool to create light-hearted, funny memes from various pre-designed templates. Fun part? It’s absolutely free!
SEO Tools for Bloggers
Let’s get this straight – there’s no point in publishing a blog if it’s not SEO-friendly! So here are some SEO tools for your blog to get it on top of the search results;
An all-in-one SEO tool, Semrush is the ultimate SEO expert. From finding the aptest backlinks for your blog to helping you tap the most top-performing keywords – Semrush does it all and how! In fact, Its clever social media and advertising tools are an add-on! Get access to Semrush features with an exclusive 14-day free trial.
Ahrefs is a renowned tool for all things SEO, exclusively recommended for the less-seasoned bloggers. This tool is a delight to use, given how easy it is to navigate.
It fetches the best keywords for your blogs, suggests the most relevant content topics, and even audits and optimizes your website. What more to ask for? Ahrefs offers four different pricing plans starting from $99/month.
26. Surfer SEO:
Another SEO tool used by millions of websites and bloggers, Surfer SEO provides many impressive features like SERP Analyzer and Outline Generator to ensure your content gets on top. In fact, the edge of using this tool over others is that it’s also available in the form of a web extension.
So you can easily integrate it with your word processor and work seamlessly. Getting to the pricing plans, Surfer SEO offers three paid plans starting from $49/month.
Frase is more than just a tool for SEO and keyword research – it’s a one-stop solution for creating engaging and well-optimized blogs. It offers AI-driven services to generate acceptable content for blogs.
And not to mention, its keyword and SEO tools are among the top-rated solutions across multiple platforms. For the pricing, Frase offers three plans starting from $44.99/month.
Another AI-powered tool for SEO and more, Clearscope is a platform you need to drive organic traffic feasibly. It helps with keywords and backlinks, makes your blog content SEO-friendly, and integrates with word processors and CMS platforms. Coming to the pricing, Clearscope comes in three price packages starting from $170/month.
Email Marketing Tools for Bloggers
If you want to create an email list for your blog, here are some tools to help you with this and the other different ins and outs of email marketing.
Mailchimp is an automated email marketing platform that can help your blog reach its target audience in a snap. With the help of its powerful email marketing tools, you can easily create and manage your email list, send personalized newsletters, and reach out to your audience – all so easily. Apart from the free plan, Mailchimp offers three paid plans starting from $9.99/month.
An email marketing software designed exclusively for creators, ConvertKit makes the task super effective and uncomplicated.
And not just that. Apart from stunning newsletters, this tool also lets you create landing pages and sign-up forms for your blog in just a few clicks. With a free plan and a 14-day free trial, ConvertKit’s paid plans start from $9/month.
AWeber is another automated email marketing tool that helps bloggers reach out to their content consumers. Its pre-designed email templates and integrations with designing apps like Canva make it possible to create beautiful newsletters without any hassle.
With the Auto Newsletter, you can even pre-schedule your newsletters! Also available for free, AWeber’s paid plans start from $16.15/month.
Blogging Tools for Analytics & Tracking
It’s essential to keep track of your blog’s traffic and engagement. So here are two tools you can use for that purpose;
32. Google Analytics:
Google Analytics is probably the best tool to track any blog’s progress. Right from briefing you about your visitor’s demographics to the monthly traffic and reach – this one tool presents you with all the necessary data and insights into your blog. And since it comes from the house of Google, this tool is free to use!
33. Crazy Egg:
A tool that helps you optimize your blog for generating more traffic and conversions, Crazy Egg is a must-have. This single platform does not just provide data, but it zooms in and shows you the exact pain points of your blog.
It also offers other valuable reports and services like Traffic Analysis, Errors Tracking, A/B Testing, etc. Crazy Egg comes in five broad pricing models starting from $29/month.
Outreach Tools for Bloggers
Want to reach out to a broader group of audience for your blog? Here are two tools you can use;
A quick and easy solution for expanding your email list, Hunter.io makes it easy to find the email address of your potential audience. The only input you need is the website, and this tool will fetch you the email addresses of all the associated individuals.
In fact, Hunter also sets up automated email campaigns to increase the outreach of your blog. It’s free to start with, but Hunter also has four paid plans starting from $49/month.
Snov.io is another super clever tool to increase your lead generation volume. Especially useful for bloggers, this sales CRM platform manages all your interactions with your readers. In addition to this, Snov also finds new email addresses for your blog and helps you reach out to them via email drip campaigns. Starting at just $39/month, Snov.io is a must-have.
Social Media Marketing Tools for Bloggers
Here are three super smart tools to help you manage all your social media marketing activities for your blog in one place.
Want to spread the word about your blog page on social media? Hootsuite is the perfect place to begin with! It integrates with top social media platforms like Facebook, Instagram, and Twitter and keeps you updated with the top trends blazing on those platforms.
It also lets you host and manage paid ads on these platforms to drive traffic to your blog. Hootsuite offers a 30-day free trial, and then you can choose any one of its paid plans starting from $49/month. You can also check out these Hootsuite alternatives here.
Tailwind is a social media marketing platform considered to be exclusively prolific for Instagram and Pinterest. So if you want your blog to pop up on your target audience’s IG feed, Tailwind can help you do that.
It lets you create, upload, and even schedule your posts and run paid ad campaigns for your blog. Apart from the free plan, Tailwind offers three paid plans starting from $9.99/month.
A tool that keeps your social media presence in check, Agorapulse is necessary for bloggers trying to loop in new leads from social networking platforms.
With this tool, you can easily manage your DMs, plan and publish your posts, and even get insights into your post engagements and conversions. Although available for free, Agaropulse offers three paid plans starting from $79/month.
Podcasting Tools to Integrate Podcast In Blog
Podcasts are gradually becoming a quintessential part of every kind of content, including blogs. So here are three tools you can use to embed podcasts in your blogs and add value to them:
Buzzsprout is a platform for hosting podcasts. But that’s not all. With the help of this tool, you can also create and embed high-quality podcasts in your blog. Its advanced features like Magic Mastering makes your audio content sound refined and professional.
Moreover, since it’s also available as a WordPress plugin, embedding the podcast in a blog is just a matter of clicks! You can get the free version or any paid plans starting from $12/month.
It is easy to navigate, full of smart features for creating high-quality podcasts and packed with powerful tools for promoting your content across different channels. While you can create your first podcast for free, RSS starts from $4.99/month.
Podbean is a fantastic podcast app, especially for beginners. So if you’re new to all things podcasts, Podbean is for you. Record audio, fine-tune it, host it, monetize it, embed it – with Podbean, you can do all this without any fuss.
This tool also provides you with several analytics and figures revealing the performance of your content. Best part? Podbean offers a “forever free” plan apart from three paid plans starting from just $9/month.
Blogging Tools For Planning & Keyword Research
To help you plan your content and find the best keyword opportunities for your blog, you will need planning and keyword research tools. These tools can help you boost your website’s rankings.
42. Google Keyword Planner
It is a free keyword research tool, and it is perfect for those who don’t have the budget to buy an expensive SEO tool for keyword research. With this tool, you can create your content calendar and find the best keyword opportunities that fit your niche.
To do the research, you just need to enter a keyword in the search box, and it will show you the accurate search volume of that keyword and all the related terms to it.
43. Google Trends
Another great tool for planning and researching is Google Trends, and most bloggers use both Google Keyword Planner and Google Trends to find the best content ideas and keywords for their blogs. To use this free tool, you just need to enter the keyword, select a country, and hit the search button, and it will show you the monthly trend of that keyword.
You can also see the yearly trend of that same keyword. It also shows you all the related terms and queries.
Conclusion: Best Blogging Tools (2023)
So, these were some of the most essential tools for blogging in 2023.
If you want to reach out to your target audience and create a lasting impact on them, get these tools and start your blogging journey now!