The average range of Digital Marketing Salary in India is between ₹3 LPA to ₹6 LPA. These numbers may vary according to your skills, expertise, work experience, and company location.
Digital marketing salary across India is booming, and this article will give you detailed insights into the average salary in different parts of India based on experience and other crucial factors.
So, let’s get into the details and check the latest salary figures in digital marketing in India.
Digital Marketing Salary in India: At a Glance
If you are in a hurry and don’t have enough time to get into the details, I have provided brief details about Digital Marketing Salary in India.
- The average salary for a digital marketer in India is ₹58,000 per month.
- The average digital marketing salary in India for freshers is between ₹2 LPA and ₹3 LPA.
- The highest digital marketing salary in India is ₹ 18.3 Lakhs.
- A mid-career digital marketer with 4 to 9 years of experience in digital marketing earns an average salary of ₹6.4 Lakhs per year.
- The digital marketing freelancer’s salary in India ranges between ₹ 1.8 Lakhs to ₹ 8.0 Lakhs.
Source: Ambition box, Glassdoor
I have distributed the salaries of digital marketers according to years of experience in this table:
| Years of experience | Monthly Average Salary | Annual Average Salary |
|---|---|---|
| Intern | 10,000 to 15,000 | – |
| 0 to 1 Year | 12,000 to 33,000 | 1.5 to 4.0 LPA |
| 1 to 3 years | 16,000 to 50,000 | 2.0 to 6.0 LPA |
| 3 to 5 years | 25,000 to 55,000 | 3.0 to 7.0 LPA |
| 5 to 7 years | 33,000 to 84,000 | 4.0 to 10.0 LPA |
| 7 to 10 years | 84,000 to 1,00,000 | 10.0 to 12.0 LPA |
Factors that affect your Digital Marketing Salary
Many factors influence the salary of a digital marketer. However, some of the major factors are skills, educational background, and amount of work experience.
Let us look at these significant factors and how they influence your salary.
1. Expertise:
Your educational background plays a significant role in the salary you are offered. If you have already worked on the practicals and know about the field, there are more chances that your salary is higher than other freshers.
Plus, Your expertise in the field can affect the salary you are offered. If you have already interned with different companies or have attended a digital marketing course and have the required expertise, then there is a high chance that you will be able to start with a good salary.
2. Size of the Company:
The company’s size largely impacts your salary. Your salary range will be decided based on whether your company is a multinational or a local company.
Being a beginner, if you end up in a local company, then there are chances that you may have to start with a small salary.
3. Work Experience:
You can get a good package with some good work experience. As your career grows, so will your salary. A person that has higher work experience usually gets offered a higher salary.
For example, a digital marketing professional that has an experience of 8 years has more expertise and knowledge than a professional with 1 year of experience. Hence their responsibilities are more than others, and they will have higher pay according to their role in the company.
4. Designation or Job Title:
Your designation in a company will describe the salary you are getting in an organization. The professionals working at a high designation usually get higher salaries than the other professionals.
Consider a digital marketing professional working as an SEO director. He has reached that position with years of expertise and has greater work experience. As a result, he will have a higher salary than an SEO executive.
5. Location:
Lastly, location is also a primary player. It highly affects your salary. If you work as a Digital marketer in a rural or semi-urban area, you will get paid less than a professional working in an urban area or in a metro city.
Tip: If you are aware of the latest digital marketing trends and have detailed knowledge about them, then you are likely to get a job with a high-paying salary.
Digital Marketing Salary in India (From Different Sources)
As discussed earlier, the Digital marketing salary varies based on different parameters. Hence, here is the average salary of Digital marketers recorded by different sites with the help of the surveys conducted.
- Ambition box:
According to the Ambition box, the average salary of a digital marketer In India is $25,000 per month. It equals ₹3 lakh per annum.
- Glassdoor:
According to Glassdoor, the average digital marketing Salary in India is ₹61,000 per month. It equals a yearly salary of ₹7,32,000.
- Indeed:
According to Indeed, the average digital Marketing Salary in India is ₹20,808 per month. This equals ₹2,93,886 annually.
Digital Marketing Job Profile and Salaries
In this section, I have compiled data about the Digital marketing salary in India offered for different Job roles.
Let’s start with the position most commonly known: Digital Marketing Manager.
1. Digital Marketing Manager:
The job responsibility of a digital marketing manager is to mentor and lead the team appropriately. You need to have a high level of experience to become a digital marketing manager.
Apart from that, if you have good experience and expertise in digital marketing, you can apply for the Digital marketing manager position in an IT firm. You have a high chance of getting a good salary here.
Job responsibility and skills:
The basic skill you must have to become a digital marketing manager is:
- Planning and executing campaigns.
- Managing paid marketing campaigns and creating budgets.
- Expert in performance marketing.
- Research the latest market trends.
Salary:
The average salary of a digital marketing manager in India is in the range of ₹4 LPA to ₹8 LPA.
2. SEO specialist:
SEO is one of the most crucial parts of Digital marketing and will be an evergreen job position. The main role of SEO in digital marketing is to optimize content for search engines.
Job responsibility and skills:
Some basic skills required for SEO specialists are:
- Good understanding of search engine algorithms.
- Knowledge of technical SEO.
- Scraping the most appropriate keywords to increase the authority of the company.
- Understanding and working with tools like Ahref, Semrush, Search Console, Surfer SEO, etc.
Salary:
The average salary of an SEO specialist is between ₹1.8 to ₹5 LPA.
Did you know? More than 50% of businesses claim that SEO is the best way to increase ROI. And the number of job openings for the position of SEO professional in the digital marketing industry has increased dramatically over the past years.
3. Content Marketing Manager:
Content Marketing is the soul of the digital marketing field. If you get this job role, you will create, edit, and market the content. Content marketers’ main priority is creating content like videos, emails, newsletters, copywriting, etc.
Job responsibility and skills:
The major role of content marketers is as follows:
- Creating creative and technical content.
- Work on raising brand awareness and traffic.
- In charge of website content, blogs, and other communication forms of businesses.
- Manage content creation and content distribution.
Salary:
The average salary of a content marketing manager is between ₹2 LPA to ₹4 LPA.
4. Social Media Manager:
Social media is a major way to communicate with the audience in today’s era. If you are selected as a social media manager, you must handle all social media platforms.
Additionally, you will be responsible for increasing your brand’s reach and creating trending content, editing it, and then uploading it on different social media sites.
Job responsibility and skills:
- Create relevant and engaging content according to the target audience.
- Design, create, and execute campaigns on all social media sites.
- Track the trends on the social media channel and take advantage of reaching a large audience.
Salary:
The average salary of a social media manager is in the range of ₹1.5 LPA to ₹5 LPA.
Some other interesting job roles in the digital marketing Industry are:
- PPC Analyst
- Copywriter
- Graphic Designer
- Video Editor
- Email Marketing Specialist
- SEM specialist
- And much more
Digital Marketing Salary in Different Cities in India
As stated earlier, the salary of digital marketing professionals is affected by their work location. Here is a list of different Indian cities and the expected salary there.
So, let’s start with Bangalore.
1. Digital Marketing Salary in Bangalore
The average salary for a digital marketer in Bangalore is ₹4,85,021.
Here are further details about the average salary of digital marketers in Bangalore with different job profiles.
| Job Profile | Average Salary |
|---|---|
| Senior Manager – Digital Marketing | ₹6,00,000 – 16,00,000 |
| Digital Marketer | ₹1,75,000 – 2,00,000 |
| Senior Performance & Digital Marketing Manager | ₹7,00,000 – 12,00,000 |
| Implementation Consultant / Digital Marketing / International Voice | ₹2,50,000 – 4,50,000 |
| Digital Marketing Specialist | ₹3,50,000 – 5,00,000 |
| Digital Marketing Expert (Google Ads, Social Media Ads & SEO) | ₹2,00,000 – 5,00,000 |
| Digital Marketing – Pay Per Click | ₹1,00,000 – 6,00,000 |
| Digital Marketing Executive | ₹1,75,000 – 3,50,000 |
| Digital Marketing Intern | ₹1,75,000 – 3,00,000 |
| Digital Marketing Manager | ₹25,00,000 – 30,00,000 |
Looking for a job in Digital Marketing? Here are some of the best digital marketing agencies in Bangalore to which you can apply and upscale your career.
2. Digital Marketing Salary in Mumbai
The average salary for Digital Marketing is ₹47,903 per month in Mumbai.
Meanwhile, the digital marketing salary in Mumbai for freshers ranges between ₹ 0.9 Lakhs to ₹ 9.0 Lakhs, and their average annual salary is ₹ 3.4 Lakhs.
Source: Glassdoor, Ambitionbox.
Here are further details about Mumbai’s average Digital Marketing Salary for different job roles.
| Job Profile | Average Salary |
|---|---|
| Sr.Executive/Asst. Manager Digital Marketing | ₹5,00,000 – 6,00,000 |
| Senior Digital Marketing Executive | ₹4,00,000 – 5,00,000 |
| Digital Marketing Executive | ₹2,50,000 – 4,50,000 |
| Digital Marketing Trainee | ₹2,25,000 – 3,00,000 |
| Digital Marketing Manager | ₹3,00,000 – 5,00,000 |
| Senior Performance & Digital Marketing Manager | ₹7,00,000 – 12,00,000 |
| Digital Marketing Specialist | ₹3,00,000 – 7,00,000 |
| Sr Digital Marketing Executive | ₹2,00,000 – 4,00,000 |
Want to apply to a digital marketing agency in Mumbai? Here are our top picks.
3. Digital Marketing Salary in Delhi
According to Glassdoor, the average salary for a digital marketer in New Delhi is ₹1,45,000 per month.
Besides, the average additional cash compensation ranges from ₹37,895 to ₹2,42,912.
Another research conducted by Ambition Box highlights that the average annual salary for a digital marketer in New Delhi ranges between ₹ 0.2 Lakhs to ₹ 7.1 Lakhs.
The following table includes further details about the average range of Digital Marketing Salary in Delhi recorded for different job profiles.
| Job Profile | Average Salary |
|---|---|
| Sr.Executive/Asst. Manager Digital Marketing | ₹5,00,000 – 6,00,000 |
| Senior Digital Marketing Executive | ₹4,00,000 – 5,00,000 |
| Digital Marketing Executive | ₹2,50,000 – 4,50,000 |
| Digital Marketing Trainee | ₹2,25,000 – 3,00,000 |
| Digital Marketing Manager | ₹3,00,000 – 5,00,000 |
| Senior Performance & Digital Marketing Manager | ₹7,00,000 – 12,00,000 |
| Digital Marketing Specialist | ₹3,00,000 – 7,00,000 |
| Sr Digital Marketing Executive | ₹2,00,000 – 4,00,000 |
Want to explore the best digital marketing agencies to work with in Delhi? Here are our top recommendations.
4. Digital Marketing Salary in Hyderabad
According to Glassdoor, The average digital marketing salary in Hyderabad is ₹57,532 per month.
The additional average cash compensation ranges between ₹19,982 – ₹1,00,997.
Here are further details about the average digital marketing salary in Hyderabad in the following table:
| Job Profile | Average Salary |
|---|---|
| Digital Marketing Manager | ₹2,50,000 – 4,50,000 |
| Senior Performance & Digital Marketing Manager | ₹7,00,000 – 12,00,000 |
| Digital Marketing Executive | ₹ 1,75,000 – 3,50,000 |
| Digital Marketing Specialist | ₹3,75,000 – 4,25,000 |
| Digital Marketing Head | ₹8,00,000 – 14,00,000 |
| Digital Marketing Specialist | ₹2,00,000 – 3,00,000 |
| Digital Marketing Trainer | ₹3,60,000 – 4,00,000 |
| Digital Marketing Specialist | ₹1,80,000 – 5,40,000 |
| Digital Marketing Consultant | ₹6,00,000 – 12,00,000 |
Bonus: Digital Shout and Infinity Reach are the top digital marketing agencies in Hyderabad.
Source: CollegeDunia
Want to explore the top digital marketing agencies for jobs in different cities of the world? We have researched, reviewed, and listed the top digital marketing agencies in different cities worldwide. Here are a few of them:
- Best Digital Marketing Agencies In Chennai
- Best Digital Marketing Agencies In Pune
- Best Digital Marketing Agencies In Ahmedabad
- Digital Marketing Agencies Austin
- Best Digital Marketing Agency in Philadelphia
- Digital Marketing Agencies Dallas
- Best Digital Marketing Agency Boston
- Best Digital Marketing Agency in Atlanta
Digital Marketing Salary in Different Companies in India
Here is the average salary offered to digital marketers by some of the top companies in India.
| Company | Average Salary | Salary Range |
|---|---|---|
| Freelancer.com | ₹3.6 LPA | ₹1LPA to ₹10 LPA |
| Cybage | ₹6 LPA | ₹5 LPA to 12 LPA |
| TCS | ₹8 LPA | ₹2 LPA to 17 LPA |
| Amazon | ₹4.8 LPA | ₹1 LPA to 12 LPA |
| Accenture | ₹4.8 LPA | ₹2 LPA to 12 LPA |
Source: AmbitionBox
Freelance Digital Marketing Jobs in India
The average annual salary for a freelance digital marketer in India is ₹3.5 lakhs. However, their salaries can range between ₹ 1.8 Lakhs to ₹ 8.0 Lakhs on average.
Another research by Glassdoor states that the average salary of a freelance digital marketer in India is ₹3,57,811 per year.
Source: Ambition box, Glassdoor.
Let’s look at the Average salary freelancers receive in digital marketing jobs.
| Job Profile | Average Salary |
|---|---|
| Business Development Executive / Manager For IT Software | ₹1,50,000 – 4,00,000 |
| Senior Content Writer | ₹6,00,000 – 12,00,000 |
| Social Media Marketing – Freelancer | ₹2,00,000 – 5,00,000 |
| Social Media Manager | ₹1,20,000 – 2,40,000 |
| Content Writers | ₹2,50,000 – 3,00,000 |
| Copywriter | ₹1,20,000 – 2,40,000 |
Source: College Dunia.
Part-time Digital Marketing Jobs
Part-time Digital Marketing jobs offer an average salary ranging between INR 1,20,000 – 4,00,000 per annum.
Besides, the Glassdoor reports highlight the average monthly salary for part-time digital marketing was ₹8,000 per month.
Source: Collegedunia, Glassdoor.
Here are the details about the Average salary received by part-time salary earned by digital marketers in India.
| Job Profile | Average Salary |
|---|---|
| Content Writer | ₹ 1,20,000 – 1,80,000 |
| Social Media Manager | ₹1,20,000 – 2,40,000 |
| Digital Marketing Coordinator | ₹530 – 756 (hourly basis) |
| Digital Marketing Executive | ₹1,20,000 – 3,00,000 |
| Digital Marketing Manager | ₹2,40,000- 3,00,000 |
| Digital Marketing Executive | ₹3,12,000-3,50,000 |
Source: CollegeDunia
Digital Marketing Jobs Abroad
The average digital marketing pay abroad is $85,000 per year or $43.59 per hour.
Apart from that, the entry-level salaries abroad begin at $70,200 per year, while the experienced professionals earn $118,277 per year.
Here are the details about the average Digital marketing salary of professionals worldwide.
| Country | Average Salary |
|---|---|
| USA | ₹47,20,329 |
| Belgium | ₹44,09,866 |
| Japan | ₹58,66,624 |
| Denmark | ₹55,61,314 |
| China | ₹56,66,594 |
| Australia | ₹38,12,305 |
| Germany | ₹37,91,341 |
| Netherlands | ₹38,24,425 |
| Norway | ₹35,17,422 |
| Sweden | ₹34,07,500 |
Source: CollegeDunia
What are the required skills for Digital marketers in India?
Digital Marketing professionals require different skills for different job roles. The digital marketing industry requires professionals like SEO, content writers, social media marketers, video content creators, etc.
Here are some basic skills you must have as a person looking forward to entering the Digital marketing industry.
- SEO:
SEOs are crucial in a digital marketing agency. Hence, basic knowledge of SEO and its role in boosting a company’s visibility is crucial.
So if you are looking forward to becoming a Digital marketer, ensure you have practiced basic SEO skills.
- Social Media Marketing
Digital marketing involves creating content for social media and promoting it on different platforms like Instagram, Facebook, Snapchat, etc.
So, the basic skills you will require are analyzing the trends on social media, understanding the algorithms, and analyzing consumer behavior on different platforms.
- Content writing
Content is the whole and soul of digital marketing. And, if you are looking forward to getting into content writing, you must have skills like creating content that easily solves the user intent.
- Adobe Creative Suite:
Designing is a necessary skill for digital marketing specialists. The designer must have knowledge of all the designing tools like Adobe Creative Suite and other advanced tools.
- SEM:
SEM helps to promote the business on Google and other search engines. It also increases brand visibility and brand awareness.
Other required skills that you must have to become a Digital marketer are:
- Google Analytics
- CRM
- Data Analysis
- Online Marketing
- Email Marketing
- PPC
- Web Analytics
- Display advertising
More Articles Related To Digital Marketing:
Conclusion
That was all about the Digital Marketing Salary in India.
Since there are high recruitment rates in the industry, you can easily grab your place here, and if you are a fresher, you will get an average of ₹15,000 to ₹20,000 per month.
FAQs
Digital marketers earn between ₹1.5 lakhs to ₹9 lakhs on average in India. This salary may vary according to different factors
Digital marketing is a high-salary job if you have the required skill set and years of experience. Like any other profession, you will have to start with a small amount; eventually, you will reach a higher Salary range.
Digital marketing is one of the most creative options you can choose for your career. It offers good pay, remote work opportunities, and great growth potential. Additionally, it has gained tremendous importance in India, which has given rise to ample career opportunities.
The salary of a professional that has experience of 5 years in the digital marketing profession is usually offered a salary that ranges between ₹5 to ₹10 LPA. This means they can earn between ₹45,000 to ₹83,000 per month.
The top positions with the highest salary in digital marketing are Digital Marketing Manager, E-commerce specialist, Visual designer, Brand manager, Social media manager, Content Manager, SEO Manager, etc.
