22 DIY SEO Tips To Implement On Your Website In 2023

DIY SEO Tips For Small Business - DemandSage

If you want to improve your website traffic, working on your SEO is one of the most effective ways to do that.

SEO stands for Search Engine Optimization. It is the way to optimize your website for search engines so it ranks higher in Google searches for traffic-driving keywords. If done properly, it can increase the number of visitors to your website significantly.

However, SEO is a specialized skill. It takes an expert team to do it. As a result, it can also be expensive (especially for small business owners).

But if you don’t have a big budget to hire a professional SEO expert team or agency, don’t lose heart. There are still many things you can do for your SEO expert on a Do-It-Yourself (DIY) basis. You just need some guidance in the right direction. 

That’s where we come into the picture. We’re going to share with you a DIY SEO checklist that can help you kickstart your SEO efforts in the right direction. Let’s take a look at it!

Site Setup/Technical SEO

Almost anything starts back at home, and SEO is no different. Before you can do anything off-site to boost your rankings, you’re required to make some efforts on-site to improve the crawling, indexation, and optimization of your website and content. The efforts taken for it are collectively known as on-page SEO or Technical SEO, and given below are the most important steps involved in this process:

1. Set up Google Search Console and Bing Webmaster

The first step to getting started with SEO on your own is to set up your Google Search Console and Bing Webmaster accounts. These services serve as a bridge between your website and the search engines to let them know how you want them to crawl and index your websites. There are many things you can do through both of them:

DIY SEO Checklist - Google Search Console
  • Submitting sitemaps that serve as crawl instructions for search engines. 
  • Submitting Robots.txt files that instruct the search engines not to crawl certain pages on your website.
  • Requesting for removal of certain pages, if they are indexed
  • Requesting for indexation of certain pages if they are not indexed. 

In addition to that, search engines too can give you information about many things that may be affecting your website’s crawling, indexation, or rankings. For instance, they can show you data related to your website’s loading speed, position in SERPs, potential ranking opportunities, and so on. Therefore, you must set up your account on both these platforms and link your website to your account. 

2. Set up Google Analytics

This is another tool you need to set up to perform your SEO. Google Analytics is the gold standard of traffic measurement and management for the web – it provides you with very detailed and useful insights about the traffic your website is receiving, which can be used to organize your SEO efforts and other digital marketing efforts in a proper way. Therefore, after setting up your Search Console account, this is the second tool you should set up for doing your SEO. 

Google Analytics

3. Setup Your Google My Business Profile

If you’re the owner of a business with a physical presence, in addition to Search Console and Google Analytics, you should also set up your Google My Business profile. The profile can be set up by adding your website, operating hours, address, location, and other necessary details about your business.

Google My Business Profile

Once you provide all these details about your business to Google, they’re shown up in all of Google’s services – Google Maps, Google Search, and so on. That way, others can find out all the necessary details about your business whenever they look it up on Google.  

4. Install SEO Plugins To Your Website

The next step is to install some SEO plugins on your website. If your website is built on WordPress, many plugins can help you automate several SEO tasks. Some of them include the following:

  • Yoast SEO,
  • All in One SEO,
  • MonsterInsights,
  • SEOPress, etc.

These plugins help you with your on-page SEO by suggesting changes that can be done to the content and other functionality of your website. Some of them can also help you with link building through their features, so you should install any one of them. 

5. Make Sure Your Website Is Mobile-Friendly

Google pays a lot of attention to the mobile-friendliness of a website. If your website is not mobile-friendly, you don’t stand a chance of ranking in Google’s search results. Therefore, make sure that you’re using a responsive theme on your website and that all pages of your site work fine across various screen sizes.  

6. Reduce Your Page-Load Time

The page load time of your website is one of the most important factors in its search engine rankings. If your website takes a long time to load, most of your visitors will hit the close tab button or back button pretty quickly. Google’s algorithms take note of this user behavior and start pushing you down in search rankings.

 Page-Load Time

If you want to avoid this fate, check the loading time of your website using Google’s PageSpeed Insights tool and see whether your website is taking too long to load. If that’s the case, the tool will suggest the changes you need to make to reduce the loading time of your website. Implement them, and make your website load faster. 

7. Enable HTTPS (If Not Enabled Already)

This is not an SEO-specific step – it has more to do with the security of your website. But it’s so important that Google has made it a ranking factor a long time ago. So if your website doesn’t load over HTTPS, it won’t be ranked on the front pages of Google’s results for any keyword. So make sure that your website loads over HTTPS, and if it doesn’t then install an SSL certificate on your website to make it happen.

Enable HTTPS

If your website gives an SSL error or loads on HTTP despite the installation of an SSL certificate, then there may be something wrong with the installation. Fix it by following the steps outlined in this guide.  

8. Check For Crawl Errors

If Google had any crawl errors while crawling your website, they should be listed in your Search Console account. You are also notified of such errors by the search console over email. Address the issues that may be causing the errors to make Google crawl and index your website properly. 

9. Ensure You Have Appropriate Page Depth

The depth of your web pages – or the depth of your content in the web pages, to be precise – is also an important factor for ranking your pages in search results. If your web pages lack content, they may be ranked below the pages that have more in-depth content. So make sure that your pages have all the necessary content that they should have on any particular topic.

Keyword Research

Keyword research is another important component of your website’s SEO. Because ultimately, keywords are what you want to rank for in search results, and keywords form the basis of the whole search engine optimization thing. Here are the steps you can take to conduct your keyword research:

10. Competitor Analysis

A good foundation can be laid for your keyword research from work already done by your successful competitors. Create a list of your competitors and review their websites/content. Figure out what keywords are being targeted by them in their content and how well they are ranking for them.  

11. Do A Keyword Gap Analysis

Keyword gap analysis aims to find out the keywords being targeted by your competitors but not by you. If there’s a keyword for which you could rank easily but are not ranking right now while your competitors are already ranking for it, that can be discovered through keyword gap analysis.

Keyword Gap

In short, keyword gap analysis helps you see the overlap and discrepancies between your and your competitors’ keyword strategies so you can discover potential ranking opportunities. With its help, you can easily:

  • Uncover your most lucrative keywords for your industry
  • Identify any long-tail keywords you can target

In short, perform a keyword gap analysis. There are many tools available to help you with that, which we shall mention below in this article. 

Content Development

We just talked about keyword research and the steps needed for it. But keywords are ultimately inserted into content — so developing quality content is also crucially important for doing your SEO. Here are the things you should keep in mind for that:

12. Check All Your Title Tags For Errors

Duplicate tags, missing tags, shortened tags, etc. — many errors may be there in your content. These errors may collectively be pulling you down in SERPs, so you should fix them as soon as possible. They can easily be identified with the help of an SEO plugin that you installed. Just spot them and fix them! 

13. Check For Meta Descriptions

Meta descriptions help search engines understand what your page is about. They are also included in the snippets of your search results, so they are important for your visitors too. A poor meta description means translates into little-to-no clicks on your search results, while no meta description guarantees no ranking for the page. 

So, verify that your website has proper meta descriptions on all the pages, and add any descriptions that are missing. 

14. Check For Duplicate H1, H2, Or H3 Tags

Duplicate or copied H1, H2, or H3 tags from other web pages are as good as having a full page of plagiarised content. Google’s algorithms see it and treat it the same way, so you can get penalized for it. So make sure that there are no duplicate heading tags in your content and that all the H1, H2, or H3 tags are original and informative. 

15. Create A Content Calendar

This one doesn’t directly affect your SEO, but it helps to have your content strategy organized and streamlined. By having a proper content calendar, you can keep track of all your blog posts, keywords that they are targeting, and promotional activities that are tied to them. This can turn out to be extremely effective and beneficial for your marketing campaigns. 

16. Ensure Timely Content Updates

Google loves websites and webpages that are updated regularly. This doesn’t mean you have to keep making changes to your page every day — but you should try to keep your most important web pages (the ones that have the potential to rank for traffic-driving keywords) updated with new information on regular time intervals (i.e. weekly or monthly). This is especially true if your page covers information that is evolving or changing with time. 

Off-Page SEO

Finally, after you have your keywords, on-page SEO, and high-quality content in place, you can venture out to build some backlinks and get yourself ranked in SERPs for the keywords of your choice. This process of acquiring backlinks is known as Link Building or Off-page SEO. Given below are the steps you need to take for it:

17. Analyze Your Backlink Profile

Your backlink profile tells you in detail about the nature of the backlinks that you have acquired so far. While links from high-authority websites in a niche help you with your rankings, no-follow links do nothing for that. And the worst are toxic backlinks from spammy websites or link farms, that can get your website penalized. A backlink profile analysis helps you discover the percentage of each of these types of links pointing to your website. 

Analyze Your Backlink Profile

So analyze your backlink profiles to see if you have any toxic backlinks. If you find them, try to get them removed. There are many things you can do about that, which can be read in detail in this article. 

18. Try To Convert Our No-Follow Links

Your backlink profile analysis will also reveal the no-follow links that are pointing to your website. While these links do not harm your search engine rankings like toxic backlinks, they do no good either. So identify your no-follow backlinks links and reach out to the publishers behind those backlinks to see if they are willing to turn those links into do-follow backlinks. 

19. Analyze Your Competitors’ Backlink Profiles

Just as you learn from your competitors by analyzing their keyword strategy and their content, you can also learn from their backlink profiles.

Not only you can identify their weaknesses (i.e. pages for which they do not have many backlinks and can be easily outranked) but also identify potential link-building opportunities. Because if a website is linking to your competitor, it can also link back to you if you offer more value to them and their visitors.

You can also identify backlink gaps, which are similar to keyword gaps, and offer extraordinary link-building opportunities from the leading publishers of your industry. 

20. Target The Broken Backlinks of Your Competitors

Broken backlinks are links to those pages which do not exist and generate a 404 error. They come into existence when a webpage that exists is taken down by the owner of a website. In that situation, all websites that linked to the page are linking to a broken page that’s not available at the URL anymore. As you can guess, broken backlinks offer little value and Google doesn’t like a page with broken backlinks.

By doing the backlink profile analysis of your competitors you can also identify the broken backlinks that they have from reputed websites. Once you identify them, reach out to the publishers hosting those links to see if they are willing to replace the broken link pointing toward your competitor with a fresh link to your site. 

21. Look For Guest Posting Opportunities

Guest posting is also one of the most useful and effective link-building strategies. It’s more than a decade old, but it still works like charm. Research and find out the top publishers in your industry, and look for guest posting opportunities on these publishers’ websites. 

22. Work On Your PR Strategy

Lastly, also work on your PR strategy because PR too plays a very important role in building your backlink profile. Positive mentions across the web can help you build relationships with publishers and other industry leaders easily and more effectively, thus significantly boosting the impact of your link-building efforts.

Therefore, develop a professional PR strategy with the help of expert media and marketing professionals. 

Tools Required For DIY SEO

We’ve already taken a look at the checklist that needs to be followed for performing your SEO on a DIY basis. However, you’ll need many tools to perform all the above-mentioned tasks effectively, so it’s also important to take a look at all the tools that you need for it. Here’s an exhaustive list of those tools:

SEO Fundamental Tools

  1. Google Analytics
  2. Google Search Console
  3. Google Business Profile
  4. Bing Webmaster Tools
  5. PageSpeed Insights
  6. Google’s Mobile-Friendly testing tool
  7. Google Structured Data Markup Helper
  8. Merkle Schema Markup Generator

Keyword Research Tools

  1. Google Keyword Planner
  2. People Also Ask

Content And Off-Page Tools

  1. Prowly (for finding PR contacts and generating press releases)
  2. Hubspot Persona Builder
  3. Haro (for finding opportunities to showcase your expertise by collaborating with journalists).

All-In-One Tools

Semrush – A suite of SEO tools that include:

  • Organic Research Tool
  • Site Audit
  • Keyword Gap tool
  • Keyword Magic tool
  • Topic Research tool
  • SEO Writing Assistant Tool
  • On-Page SEO Checker
  • Backlink Audit
  • Backlink Analysis
  • Backlink Gap tool
  • Link Building tool
  • Semrush SurroundSound

Conclusion: DIY SEO Tips (2023)

So that was our DIY SEO Checklist to help you with the SEO requirements of your small business. Following all the steps outlined in this checklist can give your SEO efforts a solid foundation, which can later be leveraged to build an even stronger overall SEO strategy with the help of professionals when you can afford to hire them. 

If you still have any questions about any of the steps mentioned in our checklist, share them in the comments. We shall try to answer them soon. In the meantime, keep working on your SEO. All the best!


Can I do SEO for free?

Yes, you can optimize your website for search engines for free with various free SEO tools. You can also start with a free CMS tool such as WordPress, Wix, or Squarespace and get access to plenty of SEO tools. You can also do content research, write content for your website, and optimize it for search engines all by yourself.

What is the golden rule of SEO?

The Golden Rule of SEO is to create content that solves the search intents of readers and provides value to them. You can follow all the DIY SEO tips from above and still won’t get organic traffic to your website if you are not creating unique and value-providing content.

What are the three pillars of SEO?

According to Search Engine Journal, the three most important pillars of SEO are Relevance, Experience, and Authority. If your website follows all three pillars of SEO, then it is certain that your pages will rank on the search engines.

What are the types of SEO?

There are 12 types of SEO, and they are Black Hat SEO, White Hat SEO, Gray Hat SEO, On-Page SEO, Technical SEO, Off-Page SEO, Local SEO, Internation SEO, Content SEO, eCommerce SEO, Negative SEO, and Mobile SEO.

What are the best SEO practices?

Some of the best SEO practices that will increase the ranking of your website are site optimization, building quality backlinks, creating relevant content, finding the best keyword opportunities, and solving readers’ search intent.

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