13 DIY SEO Tools & Software 2024 (Reviewed)

Best DIY SEO Tools - DemandSage

In this post, I have ranked and reviewed some of the best DIY SEO Tools for you.

The list includes a list of free and paid SEO tools too choose from. Whether you want to do keyword research or do competitor analysis — these tools has everything to offer.

Let’s get started.

List of 13 Best DIY SEO Tools of 2024

If you don’t have the time to review the entire article, you can check our in-a-nutshell table of all the DIY SEO software mentioned here.

Sr. No.DIY SEO ToolBest Feature
1.SemrushAll-in-one DIY SEO tool
2.Google Pagespeed InsightsAnalyze the speed of your website
3.Pingdom Speed TestCheck the speed of your website without login
4.Ahrefs Webmaster ToolsExamine the technical issues of your website
5.Keyword SurferGet keyword suggestions on the go
6.KWFinder By MangoolsSearch for keywords using domain or seed keyword
7.Google Search ConsoleInsights into your website’s traffic & performance
8.Screaming FrogActionable data of your website’s pages
9.Surround Sound By SemrushCheck the visibility of your pages
10.SE RankingTrack rankings of your keywords
11.Surfer SEOOptimize your content for search engines
12.Jasper AITo create SEO-optimized content using AI
13.GrammarlyTo create high-quality content with better readability

All-in-One DIY SEO Tool

Here we have mentioned all-in-one DIY SEO tools.

1. Semrush

Semrush is a comprehensive set of tools for increasing web presence and gaining marketing information. The following services’ marketers can benefit from our tools and reports: SEO, PPC, SMM, keyword and competitive research, public relations, marketing insights, content marketing, and campaign management.

Booking.com, eBay, Quora, and HP are some of the well-known companies that employ SEMrush.

Bonus: We have also done a review of all the tools of Semrush for you to check out.

SEMrush functions by offering users a wealth of knowledge that may be used for various tasks.

  • Increasing the overall effectiveness of your website
  • Producing material that will likely get a lot of visitors
  • Monitoring the most popular Google search terms
  • Making technological changes to the website that will improve its search engine positioning
  • Identifying fresh prospects for link development

Users of SEMrush have access to hundreds of functions, but if you are unfamiliar with the program, it may be difficult to choose the finest ones. The top elements that shine out as being the most beneficial for increasing search ranking are as follows:

  • Position Tracking
  • Project Dashboard
  • On-Page SEO Checker
  • Organic Traffic Insights
  • SEO Content Template
  • Keyword Magic Tool
  • Keyword Gap Analysis
  • Site Audit
  • Keyword Overview
  • Keyword Tagging
  • Keyword Alert
  • Domain Overview
  • Link Building
  • Traffic Analytics     

Is Semrush free?

Semrush has a free edition; however, it offers selected features and services. With a free account, you can do a few things, including:

  • Setting up and running a single SEMrush project
  • Monitoring keywords (10 keywords only)
  • 10 daily questions about competitor and keyword research
  • Go through all 100 pages on your website

More features are included in the premium version. In addition, they provide an enterprise package for large firms who want more adaptability and personalization.

Semrush is a fantastic tool to utilize if you want to manage your SEO strategy independently.

Page Speed Tools

Ranking and user experience are both impacted by page loading speed. In addition to improving your ranking, a speedier site keeps visitors from leaving in frustration. Because of this, it’s critical to make every effort to maximize loading speed.

2. Google PageSpeed Insights

Google Page Speed Tool

Google PageSpeed Insights analyzes a website for aspects that might be improved while measuring how long it takes for a URL to load. It’s convenient because any URL may be typed and checked here.

It ranks websites on a scale from 1 to 100 for both mobile and desktop. A good score is one that is more than 90. Once you’ve achieved a strong score, it’s usually best to focus your growth efforts elsewhere; in fact, it’s challenging to earn a 100/100 score consistently. 

A single input area for the URL makes the user interface extremely simple. After the test is finished, you’ll receive comprehensive details on topics like TTFB, render-blocking code, page widths, and more. A list of suggested actions that should make the page load faster is provided under each area.

In contrast to many of the other tools on this list, Google PageSpeed Insights does not offer you the ability to alter requests, create warnings, or choose alternative locations from which to conduct testing. However, it doesn’t require registration and is totally free.

Consider checking the Time to First Byte as well. Within 0.5 seconds, you want to see the first byte begin to load.

How to use Google PageSpeed Insights?

  1. Go to  Google PageSpeed Insights.
  2. Enter the URL of your website. 
  3. Select Analyze, and you’re done. 

After a brief period of analysis, you’ll receive a report with the overall performance value and a breakdown of the various categories.

The resulting report is categorized into the following sections:

  • Field data: If accessible, Google’s actual data.
  • Performance: The total score for the performance
  • Lab data: Measurements derived from Lighthouse.
  • Opportunities: Ideas to make the website load more quickly.
  • Diagnostics: More details about the application’s performance.
  • Origin summary: A summary of the ore Web Vitals.

When enhancing the user experience, you may switch between the report’s desktop and mobile editions. If your web application is only available on desktops, you might wish to disregard the mobile performance evaluation and concentrate just on the desktop version.

The report’s opportunities section frequently proves to be the most beneficial since it offers specific suggestions for raising performance.

3. Pingdom Speed Test

 Pingdom Speed Test DIY SEO Tools

In addition to Google PageSpeed Insights, Pingdom is another popular website speed test SEO tool that has been around for ages. It doesn’t require any login but has somewhat fewer illustrated reports as compared to Google PageSpeed Insights.

The site is scored on a range from 0 to 100, with the rating further broken down into response code, content size, request by domain, request kinds, and, lastly, a waterfall chart that shows the specifics of the file load times.

How to use the Pingdom Speed Test?

Both the free and premium versions of Pingdom are available. While the expensive version has more settings, the free version also contains useful features. We’ll talk about utilizing the Pingdom Speed Test tool’s free version.

All you need to do to utilize the free speed test tool is

  1. Type the URL you wish to test.
  2. Select the testing site closest to the target audience.
  3. Select Start Test.

You’ll be redirected to the summary box.

Keyword Research Tools

One of the first steps you should do to increase your search engine exposure is to conduct keyword research. You can spend your optimization efforts on the areas that matter the most by identifying the keywords and how you rank them.

4. Ahrefs Webmaster Tools


One of the most well-liked SEO tools is Ahrefs. You need to sign up for the Ahrefs Webmaster Tools and validate your website. There are more than a hundred technical SEO issues that you can examine on your website. The application also offers advice on how to correct them.

Following an assessment, it also makes recommendations for places where you may strengthen internal linking, which raises your search engine results.

You may use this tool to examine who is connecting to you and how your site is performing for organic keywords. Each project is only allowed 5000 crawl credits per month, which can be one of its limitations.

How to use Ahrefs Webmaster Tools?

  1. Sign up for Ahrefs Webmaster Tools. 
  2. You will be taken to the Google Search Console page. Select the most suitable option according to the requirement. It is advised to import data via Google Search Console because it is quick and simple. Additionally, GSC and Analytics data is accessible in your website’s Site Audit as well as your Dashboard later.
  3. Choose Import.
  4. The next step is to confirm that you are the owner of the website using one of the techniques. Choose Continue.

You’ll be sent to the last step of setup, where you may schedule your site audits.

From choosing the frequency of your crawls to providing the URL sources to modifying your scan speed settings and constraints, you can customize your crawls right here.

  1. Select Continue and you’re done configuring your project.

You can quickly see all your projects in Ahrefs Webmaster Tools’ Dashboard. The paid version of AWT has no project limitations, which is pleasant considering that most commercial tools have.

5. Keyword Surfer

Keyword Surfer

A more recent tool that connects directly to the Chrome browser is called Keyword Surfer, which is a tool of Surfer SEO. Every time you input a search phrase with it turned on, results will immediately show up on the right side of the results page.

  • Keyword suggestions with their volume are among the information that Keyword Surfer provides
  • Each search term’s cost per click (CPC)
  • Websites that display results for the keyword you typed
  • The number of visitors to the sites that received the top ten rankings for that phrase

This tool for keyword research is incredibly effective and provides results as you navigate your web browser. There can be some glitches to iron out because it’s a new tool. The information provided by the plugin occasionally varies from the information provided by other Google search tools. It is, however, a quick and simple technique to generate content ideas.

How to use Keyword Surfer?

  1. Go to Keyword Surfer.
  2. Select Add extension after choosing Add to Chrome.
  3. Start researching keywords on Google now.
  4. Take notice of the information provided by your top rivals, such as word count and keyword usage rates. Make sure to take into account rivals that share your search aim solely.
  5. You may create your optimized content using the Content Editor after selecting the ideal keyword to target.
  6. Start writing and be careful to use the terms in your article to turn the terms’ color from red to green.

6. KWFinder By Mangools

KWFinder By Mangools

Mangools is another all-in-one SEO tool, but it is mostly known for its keyword research tool, KWFinder. Other than this tool, Mangools also offers other tools like Link Miner, SERP Watcher, Site Profiler, and SERP Checker. Companies like RetailMeNot, Airbnb, Adidas, Skyscanner, and Alexa use Mangools to optimize their SEO campaigns.

You can use the keyword research tool KWFinder in two different ways. You can either enter a keyword and find all the related keywords to it, or you can just enter a domain of your competitor and scrape all of their keywords.

It also has the option for you to select countries/regions and the language of the keyword. This keyword research tool is so reliable that top SEO experts like Brain Dean, Matt Diggity, and Gael Breton trust its capability and openly vouch for this tool.

How to use KWFinder?

  1. Sign up for Mangools’ 10-day free trial using your email.
  2. On the next page, you can either buy a subscription to Mangools or just continue to the dashboard.
  3. Once you open the KWFinder tool, you will have two options: Search By Keyword and Search By Domain. Choose any one of these options.
  4. Enter any keyword, choose the region & language, and hit the find keywords button.
  5. You will get complete details of that particular keyword along with all of its related terms.

During your free trial, you can use the KWFinder tool five times. There are three pricing options available on Mangools. The basic plan costs $49/month, the premium plan costs $69/month, and the agency plan $129/month.

Technical SEO Tools

Technical SEO concentrates on ensuring that your site complies with SEO requirements in a technically sound manner. These tools assist you in identifying and resolving technical issues with your website.

7. Google Search Console

Google Search Console

Google Search Console is every SEO expert’s first tool. It is a Google-developed tool for tracking your online exposure. The tool has undergone significant improvements to improve user experience and make it simpler to use. You can do a lot with this tool, including:

  • Which keywords bring traffic to your webpage
  • Average rankings for your pages and keywords
  • How often your page is displayed in the search results
  • How well your site is indexed to the Google database

How to use Google Search Console?

Start by doing the following actions:

  1. Enter your Google account details. If it’s a company website, be sure you’re logged in with the corporate account. Avoid using your personal account.
  2. Go to Google Webmaster Tools
  3. Select Add a property.
  4. Select the Website option from the drop-down menu. Provide the website’s URL. You must use the exact URL that appears in the browser’s toolbar.
  5. Select Continue.
  6. Select a procedure to verify that the website belongs to you.
  7. If your page supports both HTTPS and HTTP, enter each of them separately (Each domain should also be specified).

8. Screaming Frog

Screaming Frog SEO Tool

a fantastic fundamental tool that browses your website and collects a startling quantity of insightful data from each page. Most technical issues can be identified with this one tool only. For instance:

  • Page redirects
  • Images
  • 404-pages
  • Headers, meta descriptions, and titles

You can scan around 500 URLs using Screaming Frog for free, which is plenty for many tiny websites.

How to use Screaming Frog?

  1. Add the complete list of links you wish to examine in a txt or CSV file.
  2. After that, set up the Custom Source Code Filter.
  3. Navigate to Configuration > Custom > Search using the top-level menu after starting the SEO Spider.
  4. Click Mode and choose List from the top toolbar.
  5. Select from a file, and then navigate to the location where you stored your txt or CSV file (You can also paste the URLs you copied)

Tools for SERP Ranking Success

Here are the tools for SERP ranking success:

9. Surround Sound by Semrush

Surround Sound by Semrush

A special SERP tracking tool called Surround Sound by Semrush gives you access to information about more than just your web pages and ranks.

Instead, you may use this tool to examine which sites rank for a specific term and how you might profit. Let’s use the keyword “best SEO software” as an illustration.

You may use this tool to see which websites appear in the top 10 to 30 results for a certain term. Then, you may check to determine how many websites connect to or mention your website. This provides you with a measurement of your brand’s “visibility.”

SEO is undoubtedly a highly effective marketing strategy. The number of clicks to a given ranked page in the SERPs, however, is not as large as you might think.

How to use Surround Sound by Semrush?

Surround Sound is a piece of cake to work on.

  1. Create an account with Surround Sound.
  2. When you enter your search terms, every website that has content related to your brand appears in your dashboard immediately.
  3. Transform the information from your search into a list of suggestions you can act on or delegate to your team members.
  4. Within the Surround Sound dashboard, keep track of your advancement and SERP outcomes.

10. SE Ranking

SE Ranking SEO Tool

SE Ranking is a comprehensive SEO tool designed for agencies and SMBs. They provide a variety of SEO tools, such as website audit features, keyword rank tracker, on-page SEO analysis, backlink monitoring, and tools for keyword planning and research.

Our concept of a SERP tracking tool suits their keyword rank tracker. You may submit a keyword list and monitor their position in the SERPs throughout.

SE Ranking provides an abundance of excellent SEO tools for a variety of users. Setting it up and being familiar with it doesn’t take months. The rank tracking capability is easy to use, and the UI is inviting.

How to use SE Ranking?

The SE ranking tool shows your website’s current keyword ranks across all major search engines.

  1. Register with the SE Ranking tool.
  2. Select Build a project.
  3. Add the keywords, search engine, geographic location, and competitors.
  4. Select Next and follow the on-screen directions.

Voila. You are now all set to monitor your SEO ranking success.

You can see several additional project-related features that are accessible on the left side panel of the project dashboard.

11. Surfer SEO

Surfer SEO

Surfer SEO is one of the best SEO and content optimization tools for bloggers who want their pages to rank higher on search engines. You can plan, optimize, and audit content with the help of Surfer’s tools. It is one of the best DIY SEO software because Surfer SEO gives all the insights, but you must implement the changes in your content to optimize it for search engines.

It also has a rank tracking tool that allows you to track the rankings of your keywords. With its keyword research tool, you can find better keyword opportunities and plan your content accordingly.

One of the best features of Surfer is its content editor tool which gives you the common headings and phrases the top-ranking pages are covering for a topic. You can include the same phrases & headings in your content to write perfectly SEO-optimized content, or you can take the help of Surfer’s Jasper AI integration to write it for you.

How to use Surfer SEO?

Surfer SEO’s SERP Analyzer tool is the one you will need to optimize your content for SERPs, and here’s how you can use it.

  1. Create an account with Surfer SEO and log in with it.
  2. Open the SERP analyzer tool and enter the keyword you want it to analyze.
  3. It will show you the top 50 search results for the keyword; now, add your website’s URL for the same keyword in the search box to analyze it with the results.
  4. After analyzing, it will show you the ranking of your page; click on the audit option to see what phrases, words, backlinks, keywords, and characters you’re missing in your content.
  5. Now make the changes in your content accordingly.

That’s how you can optimize your content using Surfer SEO and now just sit back to see how it improves your ranking on search engines.

Tools For Creating SEO-Optimized Content

SEO-optimized content helps your website get recognized by search engines. Here we have featured a few tools to help you create SEO-optimized content.

12. Jasper AI


Jasper AI is an AI writing software that can create unique content for you in just a few seconds. It is a leading AI content creation tool that can help you write blog posts, social media content, ad copies, emails, and product descriptions. You can unlock your creative potential with Jasper and get ahead of your competitors.

Jasper has Surfer SEO integration that allows you to create SEO-optimized content. Using this integration, you can include NLPs and keywords in your content without overstuffing them. This will help boost the rankings of your pages on search engines.

Apart from offering AI writing software, Jasper also offers an AI image generator called Jasper Art and an AI chatbot called Jasper Chat, and its working is similar to ChatGPT. You can use Jasper Chat to boost your SEO as you would use ChatGPT for SEO.

How to use Jasper AI?

  1. Get started with the free trial of Jasper AI.
  2. Select any one of the templates to get started.
  3. Now give the description of the content you want Jasper to create and activate the SEO mode to create SEO-optimized content with Surfer SEO.
  4. Fill out the rest of the requirements, hit the create button, and let the magic happen.
  5. If you’re not happy with the content Jasper has created, just hit the regenerate button to create another copy.

The free trial only lasts for five days, and after that, you need to buy its subscription, which starts at $59 per month.

13. Grammarly

Grammarly is an AI-powered writing assistant that provides grammar, spelling, punctuation, and style recommendations. It analyzes text and suggests corrections to help improve writing. Grammarly can benefit SEO in a few key ways:

Grammarly Overview
  • Helps create higher quality content – By fixing grammar, spelling, and punctuation errors, Grammarly allows you to produce cleaner, more professional content. High-quality content is a signal search engines use for ranking pages.
  • Improves readability – Grammarly points out hard-to-read sentences and suggests ways to simplify complex language. This makes content more readable for users and search engines. Readable content improves user experience, which boosts rankings.
  • Enhances keyword targeting – The Grammarly browser extension can identify overused words and suggest substitutions. This helps diversify your vocabulary and avoid keyword stuffing. It ensures keywords are used naturally within the content.
  • Creates consistent writing – Using Grammarly for all content creation leads to a more consistent writing style and tone across a website. Consistent messaging is viewed positively by search engines.
  • Saves time proofreading – Spending less time editing and proofreading means more time for actual content creation. Grammarly speeds up the writing process.
  • Generates ideas – Grammarly’s tone detector and vocabulary enhancement features can spur new keywords and content ideas while writing.

How To Use Grammarly?

  1. To get started with Grammarly, sign up for the free version using your email.
  2. Download the Chrome Extension of Grammarly to access it on other applications.
  3. Now copy-paste your article into the dashboard, and it will show you the changes it needs.
  4. Remember, you will get basic suggestions in the free version, but with the premium version, you will get more complex suggestions.
  5. Once you are done making the changes, publish that article on your website to see the results in a few days.

Bonus: Discover the Best Black Friday SEO Deals to enhance your website’s SEO performance and capture more organic traffic.

Final Verdict: Semrush #1 DIY SEO Tool Choice

Semrush is clear winner when it comes to DIY SEO tools for — comprehensive SEO solution. The Semrush toolkit covers everything from keyword research and competitor analysis to in-depth site audits and rank tracking. As a beginner or intermediate you can kickstart your SEO journey by signing up for a free trial for 14 days.

Semrush streamlines complex SEO processes with intuitive dashboards and actionable insights. Share your thoughts on the — best DIY SEO tools in the comments section below.

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