Facebook is one of the most used social media platforms worldwide, with 3.07 billion active users monthly. That accounts for 37.90% of the worldwide population and 60.91% of the global social media users.
The highest number of Facebook users are from India, accounting for 11.95% of Facebook’s users. Meanwhile, the United States is home to 8.04% of the Facebook users.
Let’s take a detailed look at the number of Facebook users, demographics, usage, reach, downloads, revenue, and more in this post.
Top Facebook User Statistics
- Facebook has 3.07 billion monthly active users.
- 2.11 billion users access Facebook daily, accounting for 68.73% of the platform’s monthly active users.
- There are 246.73 million Facebook users in the United States.
- With 366.85 million users, India has the most Facebook users worldwide.
- 56.8% of Facebook users are male, while 43.2% are female.
- Most of Facebook’s users (24.4%) belong to the 25 to 34 age group.
- Facebook registered a revenue of $134.9 billion in 2023.
- Facebook’s average revenue per user was $13.12 in Q4 2023.
How Many People Use Facebook?
Facebook has 3.07 billion monthly active users in December 2024.
This was a 3% YoY increase in Facebook’s user base compared to the previous year. In 2022, Facebook had 2.96 billion monthly active users.
Since the number of social media users worldwide is 5.04 billion, Facebook is used by 60.91% of social media users worldwide.
Further, Facebook’s monthly active users have grown from 1.39 billion in 2014 to 3.07 billion in 2023, displaying an overall growth of 120.86% in the decade.
Here is a table showing Facebook’s monthly active users over the years:
| Year | Users |
|---|---|
| 2023 | 3.07 billion |
| 2022 | 2.96 billion |
| 2021 | 2.91 billion |
| 2020 | 2.80 billion |
| 2019 | 2.50 billion |
| 2018 | 2.32 billion |
| 2017 | 2.13 billion |
| 2016 | 1.86 billion |
| 2015 | 1.59 billion |
| 2014 | 1.39 billion |
Source: Meta Investor Relations, Statista.
Facebook Had 2.11 Billion Daily Active Users As Of December 2023
According to Meta’s latest investor event, the platform is going strong with over 2.11 billion DAUs.
The only time the social media giant lost its user base was in Q4 2021, when it lost around 1 million daily active users compared to the past quarter. However, the daily active users grew by 201 million in the next quarter.
The following table displays the daily active users of Facebook over the years.
| Year | Facebook’s Daily Active Users |
|---|---|
| 2023 | 2.11 billion |
| 2022 | 2.00 billion |
| 2021 | 1.93 billion |
| 2020 | 1.85 billion |
| 2019 | 1.66 billion |
| 2018 | 1.52 billion |
| 2017 | 1.40 billion |
| 2016 | 1.23 billion |
Source: Meta Investor Relations, Statista.
- 68.73% of Facebook’s monthly active consumers use the social media app daily.
- 78.1% of Facebook users also use Instagram.
If we talk about Facebook users overlapping with other platforms, Here are the numbers:
- 74.7% of Facebook users also use YouTube.
- 72.7% of Facebook users also use WhatsApp.
- 48.8% of Facebook users also use Twitter.
- 48.8% of Facebook users also use TikTok.
- 36.1% of Facebook users also use Pinterest.
Source: Investing.com.
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How Many Facebook Users Are There In The United States?
There were 246.73 million Facebook users in the United States. That was an increase of 1.43% in the number of Facebook users in the United States compared to the past year.
In 2022, the number of Facebook users was recorded to be 243.24 million. Further, by 2028, Facebook users are predicted to reach 262.8 million.
The birthplace of the platform and also the world’s strongest economy, paired with a high engagement rate and tech-savvy population, makes The United States one of the most important markets for Facebook.
Plus, Facebook has 272 million MAUs in the United States and Canada combined.
Here is a table showing the number of Facebook users in the United States over the years:
| Year | Facebook Users In The US |
|---|---|
| 2028* | 262.8 million |
| 2027* | 259.86 million |
| 2026* | 256.78 million |
| 2025* | 253.56 million |
| 2024* | 250.2 million |
| 2023 | 246.73 million |
| 2022 | 243.24 million |
| 2021 | 239.96 million |
| 2020 | 235.36 million |
| 2019 | 223.42 million |
*Projected Numbers
Sources: Statista 1, Statista 2.
Facebook User Demographics
- 56.8% of Facebook users are male, while 43.2% are female.
- The majority of Facebook’s users belong to the 25 to 34 age group, with 24.4% of the users belonging to the age group using the platform as of 2024.
Here is a table showing the distribution of Facebook users worldwide by age as of 2024:
| Age Group | Percentage Of Facebook Users |
|---|---|
| 18 to 24 years | 18.8% |
| 25 to 34 years | 24.4% |
| 35 to 44 years | 18.8% |
| 45 to 54 years | 14.1% |
| 55 to 64 years | 11.6% |
| 65 and over | 12.1% |
Source: Statista 1, Statista 2.
Countries With The Most Facebook Users
With 366.85 million users, India had the most Facebook users worldwide as of 2024. The United States stands second with 190.85 million users.
Here is a table showing the countries with the most Facebook users:
| Country | Number Of Facebook users |
|---|---|
| India | 366.85 million |
| United States | 190.85 million |
| Indonesia | 117.6 million |
| Brazil | 111.25 million |
| Mexico | 90.2 million |
| Philippines | 86.75 million |
| Vietnam | 72.7 million |
| Bangladesh | 52.9 million |
| Thailand | 49.1 million |
| Egypt | 45.4 million |
Note: Facebook (Meta) doesn’t release country-specific user counts; we have to rely on estimates. The values in the above table are sourced from multiple datasets and reports.
Facebook Users In Different Regions Of The World
- The Asia-Pacific region had 1.37 billion active Facebook users monthly in Q4 2023.
- The European region had 408 million users, while the US & Canada combined account for 272 million users.
Here is a table showing Facebook users in different world regions as of December 2023:
| World Region | No. Of Facebook Users | Share Of Users |
|---|---|---|
| Asia Pacific | 1.37 billion | 44.63% |
| Europe | 408 million | 13.29% |
| US & Canada | 272 million | 8.86% |
| Rest Of The World | 1.02 billion | 33.22% |
Source: Facebook Earnings Presentation
Facebook Revenue Statistics
Facebook registered a revenue of $134.9 billion in 2023.
That was an increase of 15.69% in revenue in 2023 compared to the previous year. Facebook generated a revenue of $116.6 billion in 2022.
The platform earned $28.64 billion in the first quarter, $31.99 billion in the second quarter, $34.14 billion in the third quarter, and $40.11 billion in the fourth quarter of 2023.
Here is a table showing Facebook’s revenue over the years:
| Year | Revenue |
|---|---|
| 2023 | $134.9 billion |
| 2022 | $116.6 billion |
| 2021 | $117.92 billion |
| 2020 | $85.96 billion |
| 2019 | $70.69 billion |
| 2018 | $55.83 billion |
| 2017 | $40.65 billion |
| 2016 | $27.63 billion |
| 2015 | $17.92 billion |
Sources: Meta.
Facebook Average Revenue Per User
Facebook’s global ARPU was $ 13.12 as of Q4 2023.
This figure is the global average. If we dive into ARPU based on region, then we get the following numbers.
| World Region | Facebook ARPU |
|---|---|
| USA & Canada | $68.44 |
| Europe | $23.14 |
| Asia Pacific | $5.52 |
| Rest Of The World | $4.50 |
Source: Meta.
Facebook Usage Statistics
A recent study by Statista reveals that an average person spends around 147 minutes on social media platforms every day. Out of which 33 minutes are spent on Facebook.
Facebook is also the social media on which users spend the most time. If we do the math, we get the following numbers:
| Frequency | Time Spent |
|---|---|
| Every day | 33 minutes |
| Every Week | 231 minutes |
| Every Month | 990 minutes |
- 31% of U.S. adults use Facebook to get regular news updates.
- 1.8 billion people interact in Facebook groups every month.
- The average percentage of Facebook page fans who engaged with a page’s postings was 0.07 percent.
Facebook’s Reach Based On Devices
Only 2.6% of Facebook users access the platform from a laptop or a desktop, while 68.7% prefer accessing Facebook only through Smartphones.
Here is a table showing Facebook’s reach based on the device:
| Device | Share Of Respondents |
|---|---|
| Any kind of mobile device | 97.4% |
| Laptop or Desktop | 2.6% |
| Both phones and computers | 28.7% |
| Only via a mobile phone | 68.7% |
Source: Statista.
Facebook Post Engagement Rate
The average Facebook page fan engagement with posts was 0.06%
With an interaction rate of 0.1%, image posts had the highest level of engagement. Furthermore, link posts saw the lowest engagement rate, with 0.03%
Here is a table showing the Average Facebook page fan engagement with selected post types:
| Post Type | Average Fan Engagement Rate |
|---|---|
| Image/Photo Posts | 0.1% |
| Video Posts | 0.08% |
| Status Posts | 0.06% |
| Link Posts | 0.03% |
Source: Statista.
Opinion Of US Citizens On Facebook
We have gathered data about people in the US and their opinions on Facebook. Here are the findings:
- 20% of adults in the United States have a favorable opinion, while 19% have a very unfavorable opinion of Facebook.
- 15% of males and 24% of females have a favorable opinion about Facebook.
Here is a complete breakdown of the above stat:
| Opinion | Males | Females |
|---|---|---|
| Very favorable | 15% | 24% |
| Somewhat favorable | 30% | 37% |
| Somewhat unfavorable | 23% | 18% |
| Very unfavorable | 25% | 14% |
| I Heard of it, but I have no opinion | 6% | 6% |
| Never heard of | 1% | 1% |
Facebook Download Statistics
Facebook has been downloaded over 5 billion times from the Google Play Store alone, making it one of the most downloaded apps in the history of the internet.
- Facebook was the 4th most downloaded social media app on the iPhone and 2nd most downloaded on the iPad in 2023.
- Facebook was downloaded 553 million times in 2023 alone.
| Year | Downloads |
|---|---|
| 2023 | 553 million |
| 2022 | 413 million |
| 2021 | 416 million |
| 2020 | 540 million |
| 2019 | 682 million |
| 2018 | 710 million |
| 2017 | 660 million |
Source: Business Of Apps.
Why People Use Facebook
The most popular Facebook activity in 2024 is contacting friends and family, according to a recent study on Facebook’s most popular uses. Up to 72.6% of Facebook users claim to interact with their loved ones on the platform.
Here is a table showing the top reasons people use Facebook:
| Reason | Percentage of People |
|---|---|
| Message friends and family | 72.6% |
| Post or share photos or videos | 63.5% |
| Keep up to date with news and current events | 58.7% |
| Look for funny or entertaining content | 54.9% |
| Follow or research brands and products | 54.3% |
Source: Oberlo.
Facebook Ads Statistics
Facebook has the potential to reach 2.11 billion people through ads. That is around 70% of its user base.
The fact that 55.7% of active Facebook users use the platform for following or researching businesses and products is a great indicator for advertisers.
According to the latest quarterly report from Meta, almost 3/4th of Advertisers are now putting ads on Facebook’s reels.
Let us dive into the world of Facebook ads through numbers:
- Facebook currently has over 10 million active advertisers on the platform.
- Those advertisers can reach 2.11 billion individuals through ads.
- 34.1% of adults worldwide over the age of 13 see Facebook advertisements.
- Almost all of Facebook’s advertisers use at least one AI-driven product.
- 63.7% of Americans over the age of 13 are exposed to Facebook ads.
What about other countries?
Here is a table showing the reach of Facebook ads for people over the age of 14 across various countries:
| Country | Facebook Ad Reach |
|---|---|
| Mexico | 87.6% |
| United Kingdom | 60.5% |
| France | 56.2% |
| Italy | 53% |
| India | 30.1% |
- In the second quarter of 2022, advertising impressions increased by 15% (YOY), and the average price per advertisement decreased by 14% (YOY).
- Facebook’s ad income accounts for the vast majority of its total revenue. Its 2022 financial reports reveal that advertisements accounted for 97.5% of its total registered revenue.
This means that Facebook made $113.7 billion in 2022 just via advertisements.
- On average, a Facebook user clicks on 12 ads every month.
- Facebook advertising has an average cost per click (CPC) of $1.72 and an average click-through rate (CTR) of 0.9%. 9.21% is the average conversion rate (CVR).
Additionally, Facebook allows us to view the average cost per click per campaign objective:
| Objective | CPC |
|---|---|
| Brand Awareness | $2.32 |
| Conversions | $1.33 |
| Lead Generation | $1.74 |
| Traffic | $0.43 |
- The finance industry has the highest Facebook ads CPC – $3.89.
Here is a table showing the Facebook sectors with the highest CPC:
| Industry | CPC |
|---|---|
| Finance | $3.89 |
| Internet and Telecom | $3.07 |
| Home and Garden | $2.78 |
| Business and Industrial | $2.48 |
| Jobs and Education | $2.11 |
| People and Society | $2.01 |
| Beauty and Fitness | $1.85 |
| Real Estate | $1.81 |
| Science | $1.33 |
| News | $1.11 |
| Hobbies | $0.68 |
| Pets | $0.61 |
| Food and beverage | $0.42 |
Sources: Statista, Meta, Wordstream.
Facebook Statistics For Businesses
- More than 200 million companies use Facebook’s applications and free tools.
- In the past year, 18.3% of American adults made a transaction on Facebook.
- A local business page is visited by over 70% of Facebook users at least once a week.
- Facebook live chat makes customers 53% more likely to purchase from a company.
- Facebook will have real-time translation capabilities for hundreds of languages.
How does this help businesses? Businesses can create social media material in one language and trust Facebook to translate it correctly for a worldwide audience.
Greater eyes will be drawn to the material, and thus, more engagement will result from regional articles being translated into major languages or vice versa.
- A Facebook Page post’s typical organic reach is 5.2%.
- Facebook deleted over 4,596,700 pieces of material in 2021 due to copyright, trademark, or fraudulent reports.
- On average, 36% of Facebook page postings are photos.
Sources: Hootsuite, Hubspot, Statista, Meta.
Facebook Messenger Statistics
Facebook Messenger was first launched on 9th August 2011, and since then, its users have only increased. Currently, 1.38 billion people use the messenger service globally.
Let us take a look at some of the other statistics associated with it.
138.1 million people use Facebook Messenger, which is an increase of 2.2 million since the past year.
Here is a table showing the number of Facebook Messenger users over the years:
| Year | Users |
|---|---|
| 2018 | 126.3 million |
| 2019 | 130 million |
| 2020 | 133 million |
| 2021 | 135.9 million |
| 2022 | 138.1 million |
- 55.5% of Facebook Messenger users are male, while 44.5% are female.
- Most of the Facebook Messenger users in the US are between the ages of 25 and 44.
Here is a table showing the distribution of Facebook Messenger users:
| Age Group | Share Of Users |
|---|---|
| 13 to 17 | 1.2% |
| 25 to 34 | 23.8% |
| 35 to 44 | 20.6% |
| 45 to 54 | 16.6% |
| 55 to 64 | 13.8% |
| over 65 | 13.3% |
- The yearly downloads of Facebook Messenger fell to 353 million in 2021. We say ‘fell’ because, in 2020, this number was 508 million.
Artificial Intelligence At Facebook
Facebook has a large number of users and a lot of data, which provides ample opportunity for its developers and engineers to experiment, solve problems, and explore the capabilities of AI.
Facebook understands the importance of AI. The social media giant has made their first custom silicon chip for running AI models, a new AI-optimized data center design, and the second phase of our 16,000 GPU supercomputer for AI research.
Meta recently launched CM3leon, an advanced text-to-image AI generator.
Let us take a look at some interesting facts and figures associated with Facebook’s AI usage in this section.
- More than 20% of the content in a person’s Facebook feeds is now recommended by AI from people, groups, or accounts they don’t follow.
- Facebook’s AI research model, No Language Left Behind (NLLB-200), enables the translation of 200 different languages.
- NLLB-200’s translations were more than 70% accurate for some Indian-based languages.
- With the MMS project, Facebook’s research has advanced speech recognition tech for low-resource languages. This includes a speech-to-text and text-to-speech model for 1,100+ languages.
- Meta’s Research SuperCluster (RSC) AI Supercomputer features 16,000 GPUs, all accessible across the 3-level Clos network fabric, that provide full bandwidth to each of the 2,000 training systems.
- Meta has released over 1,000 AI models, libraries, and data sets for researchers over the last decade.
How Many Employees Does Facebook Have?
Meta had 67,317 employees in December 2023.
That is a decrease of 22.16% year-over-year in the number of Meta employees. Comparatively, Facebook had an employee count of 86,482in December 2022.
The following table displays the number of Meta/ Facebook employees over the years.
| Year | Number Of Facebook (Meta) Employees |
|---|---|
| 2023 | 67,317 |
| 2022 | 86,482 |
| 2021 | 71,970 |
| 2020 | 58,604 |
Source: Statista.
