How Many Google Searches Per Day (2024 Statistics)

More than 99,000 queries are processed each second, and 8.5 billion Google searches are made every day in 2024.

Let’s explore details about the number of Google searches made every day, the number of Google users, its market share, and other usage insights in this article. 

Google Search Statistics 2024 (Top Picks)

• As of 2024, 8.5 billion Google searches are made per day.
• Google processes approximately 99,000 searches per second.
• As of 2024, approximately 4.91 billion people globally use Google
• 84% of Google users conduct at least three searches each day.
• Google holds a dominant 90.01% share of the global search engine market.

How Many Google Searches Per Day?

Google processes approximately 8.5 billion searches daily. This translates to about 99,000 Google searches per second and around 2 trillion searches per year.

On average, it takes Google about 36 seconds to process and deliver search results.

Source: Hubspot

Search Engine Market Share 2024

As of 2024, Google dominates the global search engine market, holding a significant 90.01% share.

Google Search has dominated the search engine market over the years, with a share of over 90%. 

This means 9 in 10 people worldwide prefer to use Google search over other search engines. 

On the other hand, Bing holds a 3.95% share of the market, following  Google.

The following table displays the search engine market share earned by Google Search over the years.

Source: Stats Counter. 

Google Searches Per Person

84% of Google users perform three or more searches daily

The average person conducts between three and four searches per day.

This means that an average person makes around 1,095 to 1,460 searches per year. 

Google answers many quick searches through featured snippets or Knowledge panels. Hence, more than 4 in 5 people worldwide use Google to quickly get answers to their queries. 

Source: Oberlo. 

How Many People Use Google?

As of 2024, approximately 4.91 billion people globally use Google.

Out of the 5.45 billion people using the internet worldwide, over 90% prefer Google as their go-to search engine. 

This adds up to more than 4.91 billion people globally preferring Google for their searches.

Source: Statista, Couterstat.

Google Traffic Statistics

In August 2024, Google.com received 83.5 billion visits. 

Comparatively, the platform saw 84.3 billion visits in July 2024, while June 2024 recorded 81.4 billion visits.

Source: Similarweb.

Google Users By Country

The largest share of Google’s visitors comes from the United States, contributing 19.59% of the total traffic. 

India follows as the second-highest source, accounting for 8.25% of visitors. 

Brazil(5.88%) and Japan(5.81%) are the other countries that direct significant traffic to the search engine. 

Here is a table showing the traffic share on Google by country.

Source: Similar Web. 

Most Searched Things on Google

For the fourth consecutive year, “YouTube” has been the most searched term on Google, with an impressive 1.3 billion searches each month.

Following YouTube, “Facebook” ranks second on Google’s most searched list, with 755 million searches each month.

The following table displays the most searched terms on Google: 

Source: Similar web.

Google Voice Search Stats 2024

Almost 1 in 5 searches made on Google are voice searches. The number of voice searches on Google has rapidly increased over time as it is more convenient and easy to use. 

Google Home is recognized as the top-performing voice search platform, delivering results with an impressive 81% accuracy rate.

More Than 20% Of The Searches In The Google App Are Made Using Voice Search

Voice search is used by approximately 58% of consumers to find a local business. Besides, 41% of the adults in the US use voice search daily.

Hence, with the increased usage of technology and AI, voice search usage on the Google App has grown. 

Source: Think with Google. 

500 Million People Worldwide Use Google Assistant Every Month

It was the most popular voice assistant in the US in 2023. It had 85.4 million users in the country.

Further, Google Assistant is predicted to reach 88.7 million users in the United States by the end of 2024.  

Hence, it will outnumber Siri (84.1 million) and Alexa (75.5 million) users by the end of 2024.

Source: Insider Intelligence.

Google Lens Search Stats

Google Lens is not far behind when it comes to Google searches. Google Lens is used more than 3,086 times in a second. 

It helps in finding similar product images, extracting text, and more. Let’s look at further statistics related to Google Lens. 

Each Month, Users Turn To Google Lens For Approximately 12 Billion Visual Searches

This highlights the growing popularity of visual search technology.

Google has made it very convenient for users to search for queries. As a result, several users are exploring Google Lens to find similar images or queries. 

Google Lens helps users identify objects through their smartphone camera. Hence, with all the latest updates, Google Lens could identify up to a billion different items.

However, Google Lens functions are not just limited to images. It can identify text in the images, translate text, and extract text from the images.

Source: Google, Oberlo. 

32.5% Of All Google Lens Results Have A Matching Keyword In The Page’s Title Tag

Hence, keyword-optimized title tags will help the pages rank in Google Lens searches. 

Source: Backlinko. 

Approximately One-Third Of The Google Lens Image Results Appear From The Top 25% Of Web Pages

According to the study conducted by Backlinko, approximately 1/3rd of Google Lens results are pulled from images included in the top web pages. 

Source: Backlinko. 

7.2% Of All Google Lens Results Come From Pinterest

Meanwhile, 4.1% of the Google Lens results are from Amazon. 

Pinterest and Amazon are the two top-performing websites in Google Lens. 11.3% of the Google Lens results are from either of the websites. 

Source: Backlinko. 

Bonus: Check out Pinterest Statistics to get more insights about the platform. 

Mobile Searches On Google

With over 7 billion people using smartphones, mobile searches have skyrocketed over the years. Currently, 3 in 5 people use their mobile devices to conduct Google searches. 

 Let us take a closer look at the figures related to mobile searches on Google. 

60% Of All Google Searches Are From Mobile Devices

People are using their smartphones more than ever to conduct Google searches. The volume of mobile searches on Google has doubled compared to that recorded 5 years ago.

Source: Luisa Zhou. 

As Of 2024, Google Holds A Dominant 94.21% Share Of The Mobile Search Engine Market

A significant number of internet users prefer using Google for searches on their mobile devices.

Additionally, Yandex holds a 2.22% share of the mobile search engine market, while Baidu accounts for 0.87%.

The following table displays the distribution of the mobile search engine market as of 2024. 

Source: Stats counter. 

63% Of Google’s Organic Search Traffic In The US Comes From Mobile Devices

Mobile searches on Google have skyrocketed over the past years with the increased adoption of smartphones.

Users on tablets or smartphones are more likely to conduct local searches, looking for answers to a particular query that is more likely to be location-based. Plus, searches carried out on mobile phones are less complex and may include faster facts than learning details. 

Besides, the first mobile search result on Google has an average click-through rate of 26.9%. 

Source: Advanced Web Rankings, Oberlo. 

Miscellaneous Google Search Stats For 2024

Google is a medium that will help you to reach potential consumers worldwide. Nearly half of the Google searches are local searches, and a few of them may end in purchases.

That’s the power of Google. 

Here are some interesting facts that will help you understand consumer behavior on Google. 

46% Of All Monthly Google Searches Have Local Intent

This means 97 billion local searches per month. It breaks down to 3.2 billion daily local searches and 37,000 local searches per second. 

The following table displays the local searches recorded by Google in different time frames. 

Source: LinkedIn.

78% Of Local Mobile Searches On Google Result In An Offline Purchase

Users making local searches on their mobile are even more likely to convert to paying customers. 90% of these purchases take place in the physical store locations. 

Hence, offline stores must have a crucial local SEO strategy to attract potential consumers. 

Source: Safari Digital.com. 

46% Of The Product Searches Begin On Google

Almost half of the product research begins on Google. However, due to the availability of the latest data, Amazon has surpassed Google, with 54% of searches starting on Amazon.

Hence, if you are trying to rank organically or run effective Google ads, you can reach your potential consumers by appearing in relevant Google searches. 

Source: Jumpshot. 

SEO Statistics (Leverage Google Searches)

As most online experiences start with Google searches, they are a way to drive traffic to your website/blog/business/basically anything.

SEO will help you rank better when people enter a query, thus driving traffic to you.

Let’s explore fascinating facts about Google that will help you understand the importance of SEO. 

Only 0.63% Of The People Click On The Second Page Of The Google Search Results

Chances are that the users do not find an answer to their queries. Hence, they visit the 2nd page of Google for further research. However, these chances are very low, and the results on the 2nd page have a CTR of less than 2.4%. 

However, the result that makes it to the #1 position on Google’s search results has an average click-through rate of 27.6%. 

That’s a huge difference!

The following table displays the CTR rate of the results on Google Search by position. 

Source: Backlinko.

75% Of People Don’t Go Past The First Page Of Google Search Results

This means if your website isn’t ranking on the first page, then you are missing a huge consumer base. 

Hence, to reach your potential consumers and grab your audience’s attention, you must make sure to rank on the first page of Google’s search results. 

Source: LinkedIn. 

Around 93% Of Online Experiences Begin With A Search Engine Like Google

Hence, if a business isn’t found on Google, it could miss a lot of traffic and potential consumers. 

Source: Search Engine Journal. 

Conclusion: Approximately 8.5 Billion Searches Take Place Every Day On Google

These figures are hardly surprising, given that more than 9 out of 10 users globally choose Google for their daily searches. 

Likewise, 19 out of 20 mobile users rely on Google for everyday searches, solidifying its position as the world’s most preferred search engine. 

Features like voice search and Google Lens are key to Google’s popularity, enhancing the ease of searching on the go for users.