Google Sheets vs Excel Sheets: Which One Is Better In 2024?

Still figuring out which one to go with — Google Sheets or Excel Sheets?

Most of the time, marketers find it difficult to choose between Google Sheets and Excel Sheets. 

No worries; in this post, we have featured a detailed comparison that will help you make the right choice. For this comparison, we took various aspects such as — speed, storage, integrations, price, company privacy policy, conclusion, and so on. 

Without further ado, let’s get started here. 

Google Sheets vs Excel Sheets: Key Differences

Google Sheets vs Excel Sheets - Comparison Chart

Here are the key differences between Google Sheets and Excel Sheets.

  • The biggest advantage Google Sheets have over Excel is that they are free of cost. It allows you to use them whenever possible, even from your mobile devices. To use Excel, you need to pay for a Microsoft Office subscription, which costs $8.25/mo per user.
  • Team collaboration is also a great advantage Google Sheets have over Excel. It allows you to collaborate with your team in real time. However, only one person at a time can make changes to an Excel sheet.
  • To save an Excel file, you need to do it manually, whereas you don’t need to worry about saving a Google Sheet because it gets automatically saved in your Google Drive.
  • In terms of visualization and data analysis, Excel is superior to Google sheets because it has plenty of formula stored in it, which you can use to create sheets as quickly as possible. You will need to do everything manually on Google Sheets.
  • Microsoft Office mainly focuses on Windows users, that’s why it can be hard for Mac users to use Excel; that’s why they prefer Google Sheets over Excel.

Google Sheets vs Microsoft Excel: Speed 

No doubt, Microsoft Excel is better when it comes to speed and efficiency. As per the usage, the processing speed of Microsoft Excel is faster compared to Google Sheets. Somehow if you have data that has more than 5000-10000 rows, you should consider Excels sheets. However, both the Sheets and Excel slow down when it reaches their maximum capacity. What’s more, if you need collaboration on a spreadsheet, Google Sheets are convenient and quick. 

Verdict: Microsoft Excel is faster compared to Google Sheets. 

Google Sheets vs Microsoft Excel: Storage/Capacity

Now we would like to ask a question — how much data are you working with? There is a rule, you should go with Excel for big data and Google sheets for small data. You should know the cell limits are around 7,000,000 for Google Sheets and 17,179,869,184 for Excel. Somehow if you need to analyze or go through more than five million cells, you will need to use the Microsoft Excel sheet. For day-to-day use, five million is more than sufficient for most of us. However, if you’re running global campaigns and want to fill data quickly you should consider getting started with Google Sheets. 


Verdict: Microsoft Excel capacity is more compared to Google Sheets.

Google Sheets vs Microsoft Excel: Collaborations

If you’re managing a marketing firm or responsible for marketing reporting, you will have to share the sheets with the internal team and clients. The thing is, Google Sheets comes with real-time collaborations — that are flexible and easy compared to Microsoft Excel. With Google Sheets, changes are made directly within the sheets, and you’ll be able to check the changes’ history. What’s more, you can assign different levels of access to the sheets, such as — view, commenter, and editor. 

When talking about Excel, comes with an online version that allows you to share the sheet using OneDrive and provide access to others. To be honest, this doesn’t feel flexible as many people use the Excel desktop version, and for collaboration, they will be getting an email.

Verdict:  Overall, we can confidently say that Google Sheets wins when it comes to collaborations. 

Google Sheets vs Microsoft Excel: Integration Options

There is an old-school method of importing marketing data into a spreadsheet is — exporting CSV and then importing them again and manually copying/pasting data or even both. This is where tools like Supermetrics come into play, the tool allows you to automate the data pulling in Google Sheets and Microsoft Excel. 

If you use Supermetrics with Excel, you will be able to integrate Excel right with Google Analytics, Google Ads, LinkedIn, etc. What’s more, you also have the option to use the Excel add-ins to embed content directly right into the Excel documents easily. 

If you use Supermetrics for Google Sheets, you can do the same as you do with Excel. However, Google Sheets are flexible and friendly when it comes to connecting to other data sources and integrations. The best part, Google Sheets integrates well with other Google products such as — Google Analytics, Google Data Studio, and Google Slides. What’s more, it is super easy to integrate with other tools and platforms such as Zapier, CRM solutions, and other tools. 

Verdict: Google Sheets wins when it comes to integration options. 

Google Sheets vs Microsoft Excel: Formatting & Templates

Now it’s time to compare the formatting & templates of Google Sheets and Microsoft Excel. The best part is that both Google Sheets and Microsoft Excel provide templates to help you get started. You can use the alternating color feature to make your sheets look appealing.

If you want to explore more features, there are also free templates available right in G Suite Marketplace. What’s more, you can also find more templates with the help of a simple Google search

When we talk about Excel, comes with extensive formatting options and templates. You can choose from a plethora of useful templates in the Microsoft Excel library. 

Verdict: Both Google Sheets and Microsoft Excel come with — templates and formatting options. 

Google Sheets vs Excel Sheets: Pros & Cons

Here are the pros & cons of Google Sheets and Excel Sheets.

Google Sheets Pros

  • Google Sheets is completely free to use and easy to manage compared to Excel.
  • It is best for team collaboration in real-time.
  • You can also chat within the sheet with other team members with the live chat feature.
  • You don’t need to save the data on Google Sheets because it automatically gets saved on the cloud.
  • You can use Google Sheets on mobile devices.

Google Sheets Cons

  • The loading time of Google Sheets increases as the data in it increases.
  • Limited formulas and customization options.

Excel Sheets Pros

  • Excel Sheets have more advanced functionalities compared to Google Sheets.
  • The storage space on Excel sheets is unlimited.
  • There are plenty of data visualization options available in Excel.
  • You can also use Excel Sheets online through desktop & mobile apps.
  • Excel Sheets is capable of handling large amounts of data, and the execution speed in Excel is amazing.

Excel Sheets Cons

  • You have to buy its subscription to use it.
  • There is a learning curve to Excel sheets which can make things difficult for beginners.

Google Sheets vs Microsoft Excel: Pricing Module

Well, pricing is the main deciding factor when it comes to choosing between Google Sheets and Excel. With Google Sheets, you can use it for free right for your personal version or upgrade to the G Suite Business. The thing is, Google Sheets’s personal version comes with tons of features which is sufficient for most users. However, if you want to switch to the Google Suite, you can get started with the price which costs $6/month per user. You can even switch to the enterprise version which costs $25 per user month and comes with robust and usable features such as — Cloud Search, additional security, App making features, etc. 

On the other hand, the online version of Microsoft starts at $8.25 per month for each user, and it includes a desktop version for Office apps on PC or Mac. What’s more, if you want to get a copy of Microsoft Excel for your desktop only, it will cost you $130. 

Verdict: Google Sheets comes with flexible pricing and affordability. 

Conclusion: Which One Is Superior?

As we all know, Google Sheets and Microsoft Excel have a lot in common. Now it’s time to choose the reliable one as per your needs and requirements. Well, you should get started with Google Sheets if you are dealing with small data sets and collaborating with people.

On the other hand, you should get started with Microsoft Excel if you’re dealing with big data and doing a lot of digging with your data. Now over to you — which one are you gonna choose between — Google Sheets vs Microsoft Excel. 

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