Are you fed up with paying a significant portion of your earnings to Hootsuite only to manage your social media sites? Well, we have several alternative suggestions for you.
These are not only better concerning some features but are also set at prices that won’t bite your pockets. By choosing from one of these based on your goals and anticipations, there is a high possibility that you will end up finding better software.
In case you are considering the extent of their credibility and worthiness, we can guarantee that these competitors are becoming increasingly popular among users for their social reporting, sentiment analysis, social measurement, and much more.
So without delaying any further, let’s get started!
Hootsuite Alternatives: In a Nutshell (2023)
If the critical factor that will help you choose is the pricing, then this section will be the most beneficial. Below is a list of our handpicked Hootsuite alternatives and their prices.
| Sr. No. | Hootsuite Alternative | Why This? | Pricing for Annual Plans |
| 1. | SocialPilot | Immediate Support | $125 per month |
| 2. | Zoho Social | Collaborate with Team | $200 per month |
| 3. | Agorapulse | Best Keyword and Hashtag Monitoring | $79 per month |
| 4. | eClincher | Pro Centralized Inbox and Intelligent Social Media Dashboard | $219 per month |
| 5. | Buffer | Re-buffer the posts you’ve already published. | $10 per month per social media channel |
| 6. | MeetEdgar | Best for Regular Social Media Posting | $41.58 per month |
| 7. | Socialbakers | Best for Ad Insights | $200 per month |
| 8. | Hopper HQ | Best for scheduling content for Instagram | $16 per month |
| 9. | Later | Best for creating visualized content | $18 per month |
Top 9+ Hootsuite Alternatives
By now, you have a basic idea of the Hootsuite alternatives shared in this article. By learning about their features, trial periods, and plans, let’s understand each of these options better.
1: SocialPilot
Made with agencies and small businesses in mind, SocialPilot is among the best Hootsuite alternatives for analytics, engagement, and publishing.
The wide variety of features that it offers its users are worth the cost as well as the switch. For instance, you can schedule a maximum of 500 posts in bulk just in one go. Isn’t that interesting? Other than this, more exciting characteristics are outlined below.
Key Features
- Immediate support 24×5
- Easy to adopt and use
- Customize URL using link shorteners
- In-depth insights and data.
- Collaboration tools to make the workflow easier.
Where does SocialPilot Excel as Compared to Hootsuite?
- 50 accounts for $125 instead of 35 accounts for $739
- 9 team members rather than 5
- Free immediate support on SocialPilot instead of being charged for urgent support on Hootsuite
Pricing: A free 14-day trial without any cards can be accessed for agencies. After that, you can choose between its multiple plans, starting at $25.50 per month to $106.25 per month for the agency plan.
2: Zoho Social
The smart scheduling choices make Zoho Social better than Hootsuite in certain aspects. The tool’s idea is to enhance the social media presence of agencies and businesses. Also, its advanced features, such as SmartQ predictions and social listening, have favored it among companies. What’s more, you can also streamline your social media messages through the dashboard.
Key Features
- Custom reporting based on team members
- Social media analytics
- Social media calendar for scheduling posts
- In-built content calendar.
- Monitoring dashboard to track your progress quickly.
Where does Zoho Social Excel as Compared to Hootsuite?
- Indicates best times for posting to ensure higher engagement and reach
- Easier to set up than Hootsuite
- Better support responses
Pricing: Zoho Social offers a free 15-day trial before you pay $200 per month for the agency plan. Billed annually, five members can use this.
3: Agorapulse
A publishing tool, Agorpulse covers some of the most crucial factors of social media marketing, such as social listening and competitor research. Compatible with LinkedIn, Instagram, YouTube, Twitter, and Facebook, its engaging user interface is what has made it a common choice among businesses. Besides, you get a unified box to view, assign, and reply to comments to ease your workflow.
Key Features
- Comment modification
- Follower profiling
- Visual social media calendar
- Plan, collaborate, and publish your content.
- Excellent customer support service.
Where does Agorapulse Excel as Compared to Hootsuite?
- Unlimited RSS feed blended with choice of bulk uploads at one go
- Easier to manage a business as compared to Hootsuite
- Clutter-free dashboard
Pricing: There is a free plan available for beginners. However, it comes with restrictions and doesn’t give you access to all the features of Agorapulse. The annual plan for small teams costs $79 per month, and you can also opt for a 30-day free trial.
4: eClincher
A robust social media management tool, eClincher is rich in features and can be utilized by small and medium enterprises to facilitate their presence on social media channels.
Not only is the tool famous for curating content, but it is also popular for tracking keywords. Moreover, through Pocket integration, you can instantly share all kinds of content pieces saved in your pocket account to the linked social media accounts.
Key Features
- Automated marketing
- Scheduling posts and tracking engagement
- Track keywords
- 24/7 reliable customer support.
- Bulk upload and scheduling.
Where does eClincher Excel as Compared to Hootsuite?
- Lower prices as compared to Hootsuite plans
- Better publishing, reporting, and monitoring abilities
- RSS and auto-posting queues
Pricing: The basic plan starts at $59 per month. For the annual agency plan at a current discount of 15%, you will have to pay $219 for a month. The platform also offers a free 14-day trial, which does not require credit card details.
5: Buffer
Similar to Hootsuite, Buffer was founded for scheduling tweets on Twitter. However, with advancements in technology, Buffer has changed a lot, even more than Hootsuite. It offers better social media management due to various valuable app integrations.
Moreover, the tool is not just compatible with LinkedIn, Instagram, Facebook, and Twitter; agencies can also use it for managing their posts on Pinterest.
Key Features
- Curate content with the use of RSS feeds
- Free plan for a maximum of 10 scheduled posts with one account
- Visual calendar
- In-depth analytics to track your performance.
- Label and hotkeys to reply to comments instantly.
Where does Buffer Excel as Compared to Hootsuite?
- Better in the creation of publishing schedules
- Re-publish the posts with successful metrics
- Buffer allows scheduling for various channels, while Hootsuite allows single scheduling solely.
Pricing: There is a free plan available. However, the free plan comes with restrictions. You can opt for the premium plan at $5 per month per channel. Additionally, you can pay $10 per month for each social media channel for the yearly plan (billed annually). Compared to the monthly plan, you can save two months’ cost if you choose the annual one.
6: MeetEdgar
Easy to use, MeetEdgar is a social media managing tool that consumes less time than other similar tools. In fact, the library of MeetEdgar is divided into different content to ensure that the company never runs out of posts. For the same reason, it offers excellent long-term advantages to small and medium businesses and has thus, become increasingly popular among entrepreneurs.
Key Features
- Social media scheduling
- In-built tracker
- Monitor engagement
- A/B testing.
- Reliable support team.
Where does MeetEdgar Excel as Compared to Hootsuite?
- Automatic customized content creation on MeetEdgar as opposed to Hootsuite, where manual scheduling and content decisions are necessary
- Content recycling
- Intuitive posting through AI integrations combined with simple UI
Pricing: The basic annual plan starts at $24.91. For agencies, the annual plan costs $41.58 per month. You can also avail the free 7-day trial before purchasing the membership.
7: Socialbakers (Emplifi)
Similar to Hootsuite in features, Socialbakers is AI-powered social media analytics and marketing platform that aims to ensure that companies post their content on various social media platforms at the right time. Now known as Emplifi, it is best for people who want to boost their TikTok engagement.
This will generate the highest traction and further lead to the business’s success. Besides, one can optimize, measure, and compare social media campaigns due to its beginner-friendly interface.
Key Features
- Competitive reporting
- Data integration
- Predictive intelligence
- Analytics.
- Social commerce cloud.
Where does Socialbakers Excel as Compared to Hootsuite?
- Schedule posts for when they’ll obtain the highest engagement, including likes
- Comprehensive brief of the marketing campaigns
- Socialbakers has better analytics and reporting than Hootsuite
Pricing: the pricing isn’t officially disclosed. However, you can book a free trial and explore the pricing options.
8. Hopper HQ
Hopper HQ is considered to be one of the best Instagram scheduling tools that can help you plan your content ahead for Facebook, Instagram, Pinterest, LinkedIn, TikTok, and Twitter. It can also help you in reposting your TikToks to Instagram without the watermarks. It has an easy-to-use UI that can help you with planning and scheduling content, managing your social media accounts from one dashboard, and tracking the performance of your posts.
Many famous brands like Huggies, CNN, Vayner Media, and so on. It comes with an iOS app that allows you to schedule and post your content on multiple social media accounts at once. Hopper HQ is best for influencers, brands, small businesses, agencies, and influencers who want to manage their social media accounts from one dashboard.
Key Features
- Publish reels on Instagram with the auto-publish feature
- Free stock images
- Detailed analytics of your social media accounts
- iOS app for easy access
- Auto-post your first comment
- Full image editing
Where does Hopper HQ Excel as Compared to Hootsuite?
- Unlimited users where you get only five users on the most expensive plan of Hootsuite
- Content repurposing feature
- Create customized roles for different users
Pricing: There is only one pricing option available on Hopper HQ, which costs $19/mo or $16/mo, paid annually, and it allows you to have five different social media accounts on Instagram, LinkedIn, TikTok, Facebook, and Twitter.
9. Later
Later used to be an Instagram-only social media management tool, but later on, it changed into a fully-fledged management tool for multiple social media platforms like TikTok, Facebook, Twitter, and Pinterest. Like all the other social media management tools, Later offers similar features such as scheduling, creating posts, showing analytics, etc. But its main focus is the visual aspect of any social media post.
You can schedule your posts and create a timeline for them, like when they should get published, and also track their performances. It also gives you the timezone choice so you can decide to publish your post under a specific timezone. You can also schedule to post stories on Instagram and create trackable links to see the performance. With Later, you can easily optimize your posts and publish them at the best time.
Key Features
- Schedule all types of Instagram posts
- Create, edit & schedule posts for all your social media profiles
- Link In Bio tool for Instagram and TikTok
- Use content creation tools to create the best content
- Use the Caption Writer tool to write captions for any post
- 14-day free trial of premium plans
Where Does Later Excel as Compared to Hootsuite?
- You can focus more on growing on Instagram than other channels with Later’s Instagram-specific tools
- It comes with a free plan which Hootsuite does not offer
- The pricing of Later is much more affordable compared to Hootsuite
Pricing: Later comes with three pricing options. The Starter plan costs $18 per month or $180 per year, the Growth plan costs $40 per month or $400 per year, and the Advanced plan costs $80 per month or $800 per year.
Final Verdict: Which is The Best Hootsuite Alternative In 2023?
In this article, we shared some of the best Hootsuite alternatives based on their rising popularity. And with a wide variety of features each of these tools offers at a lower cost than Hootsuite, you must be amazed.
Nonetheless, we understand that choosing from so many tools may seem to be a daunting task. So we suggest you first write down your requirements based on the number of users, budget, and the number of social media profiles. Finally, shortlist the tools based on these, and you’re good to go!
We hope our hand-picked list of Hootsuite alternatives helped you pick the right alternative for your needs. Which alternative are you picking? Let us know in the comment section below.
FAQs On Hootsuite Alternatives
While many tools can act as alternatives to Hootsuite, the closest equivalent is Buffer due to its similar features associated with Twitter. Nonetheless, Buffer has advanced more with time as compared to Hootsuite.
As you can notice, the tools shared in this article are all paid since they are feature-rich. However, if you are looking for a free alternative to Hootsuite, we believe TweetDeck will help you. But this is great only if you are looking to manage your Twitter account.
Several alternatives to Hootsuite have a wide variety of features that Hootsuite lacks. Some of these are Zoho Social, eClincher, Buffer, SocialPilot, Socialbakers, and Agorapulse.
