Are you struggling to set up Google Analytics for your website? Don’t worry; we’re here to help you out with our definitive guide on how to set up Google Analytics.
Google Analytics tool is an amazing tool that can provide detailed insights into your website. With its reports, you can shape your strategies to take your business to the next level. But it is not easy to set up.
That’s why we have brought you this guide on how to set up Google Analytics that can help you in setting up Google Analytics for your website.
Let’s get started.
Why Is It Important To Set Up Google Analytics?
Some of you might think, why should I set up Google Analytics if it is a challenging task? Why is it important to set up Google Analytics? If you’re having these doubts, you should know that Google Analytics is a critical tool that can help you get important traffic information about your website.
Let’s take an example; you are running an e-commerce store. It is essential for you to know which products are getting sold quickly, where your visitors are coming from, which products need your attention, etc. You can get all this information from Google Analytics only. After getting this information, you can prepare a strategy for your business.
What Do I Need To Set Up Google Analytics
Setting up Google Analytics is not as hard as it sounds, but you need to have the patience to complete the setup. The only thing you need to invest in is your time. You can finish the process within a few hours, but your website’s data won’t show right away. It can take up to 24 to 48 hours to show your website’s data on the dashboard of Google Analytics.
While setting up Google Analytics does not take a lot of time still, you will need to learn how to use this platform effectively. It can you months or even years to fully understand the capabilities of Google Analytics. The tool is entirely free to use and set up. You can also upgrade to its paid version, depending on your requirements.
Steps To Set Up Google Analytics
To set up Google Analytics, you need to follow these five steps in the same order, and you will be good to go.
Step #1: Setting Up Google Tag Manager
The first thing you need to do is set up Google Tag Manager. With this tool, you can manage all the tags of your website without using any code. To set this tool up, you need to go to the homepage of Google Tag Manager. On the homepage, you will see a “Create Account” button. Click on it to start creating your account.
To add a new account, you need to enter your account name, select your country, and enter your container name (website name).
Select your target platform. It usually is Web, so select that option. Once you fill up all the details, click on the “Create” button to create your account successfully.
You will see these two codes after setting up your account. You need to paste these codes on your website. If you’re using WordPress, it will be a lot easier to do that. You can use the Theme Editor to paste these codes.
But there is an easy way to do it. All you need to do is install the “Insert Header and Footers” plugin on your website. After installing it, activate it on your website from the WP dashboard. You will see “Scripts in Header” and “Scripts in Body” options. Copy the code from Google Tag Manager and paste it onto your website accordingly.
Step #2: Create An Account On Google Analytics
As you’ve completed the Google Tag Manager setup. Now you need to create an account on Google Analytics. You can visit the homepage of Google Analytics using this link. On the homepage, you will see a “Start Measuring” button. Click on it to get started.
On the next page, you need to enter a new account name and tick mark all account data sharing settings. Once you’re done, click on the Next button.
You need to enter your property name (Website Name), set up reporting time zone, and currency.
Click on the advanced options button to add a Universal Analytics property. You need to fill in your website URL in the box and select the first option. Once you fill these options, click on the “Next” button.
Now you need to answer a few questions about your business. Answer them correctly, and then click on the “Create” option.
You will be redirected to the dashboard of your website. You need to click on the “Property Settings” and copy the “Property ID” to move on to the next step.
Step #3: Set Up Your Google Analytics Tag With Tag Manager
You need to set up your Google Analytics Tag with Google Tag Manager in this step. You will see a “New Tag” option on the Tag manager dashboard. Click on it to create a new site tag.
The next page will look something like this. You need to click on the Tag Configuration first.
Click on the option where it says “Google Analytics: Universal Analytics” option.
You need to select a track type and a setting variable for Google Analytics. To set up a variable, click on the New Variable option. Now you need to enter the Tracking ID of your website’s Google Analytics which will be “UA-*******-*.” Once you enter the tracking Id, click on the Save button to complete the tag configuration.
Now click on the “Triggering” section. You need to select the “All Pages” trigger. Once you’re done, click on the save option to move to the next step.
Step #4: Setting Up Your Goals
Now you need to set up goals on Google Analytics. You can track specific visitor interactions because of these goals. You will find the Goals option under All Web Site Data settings. Click on it to create a new goal.
Set up the goal description, and for that, you need to enter the goal name, goal slot ID, and type of the goal. Now you need to select a goal template that you want to use. Here you need to fill up the things you want to track, such as visitor activities, which products your visitors are buying and browsing, etc.
Step #5: Connect Google Analytics With Google Search Console
Connecting to the search console will give you access to more data metrics. With this, you can see which keywords your website’s pages are ranking for. To connect this tool, you need to click on the admin option and select the “Property Settings” option.
Scroll the page until you find the “Adjust Search Console” option. Click on it, and see an “add” option there.
Now you will be redirected to Google Search Console. There you need to add a property. Enter the URL of your website in the Domain section.
After entering the URL, it will ask you to follow a few steps to verify the ownership of your website. Once you follow all the steps, click on the “Verify” button to connect the search console with Google Analytics.
Finishing Up On How To Setup Google Analytics
So these are the five steps you need to follow to set up Google Analytics for your website completely. If you find this tool a bit hectic, then don’t worry. You will master the tool within a few months. Once you complete this setup, you will never need to perform these steps again for your website.
Now you can use the valuable data you receive from Google Analytics to your business’s advantage. Let us know your thoughts on this guide in the comment section below.