Instagram is a great platform for building your brand and driving more sales. No matter how good your content is, choosing the wrong Instagram marketing tools can affect your performance and results.
Whether you are a marketer or handling your Instagram marketing individually, there are hundreds of Instagram marketing tools available. However, how do you pick which tools are worth investing in and help you boost your profile?
The answer is Sprout Social and Hootsuite! Both of these Instagram marketing tools provide robust features with a beginner-friendly interface. You can find all the tools to skyrocket your Instagram marketing game under one roof.
Besides, there are additional tools that you can use with them. Over the last five years, we have been working closely with various Instagram marketing tools and curated a list of the best Instagram marketing tool based on our experience!
In this article, we will review each tool closely based on different factors and explore how you can use them for successful Instagram marketing.
With that, let’s get into the details below!
11+ Instagram Marketing Tools: Our Top Picks In 2023!
We want to minimize your hassle and save time picking the best Instagram marketing tools. Therefore, if you want a quick overview of all the best marketing tools for Instagram, look at the table below.
| Sr. No. | Instagram Marketing Tool | Price | Best For |
| 1. | Sprout Social | $89 /month | Best overall Instagram marketing tool. |
| 2. | Hootsuite | $49/month | Best for scheduling and tracking. |
| 3. | Social Pilot | $25.50/month | Best for social media managers and individuals. |
| 4. | Iconosquare | $49/month | Best Instagram analytic tool. |
| 5. | Linktree | free/$6 per month | Best for building a single link for multiple contents. |
| 6. | Later | $18/month | Best for beginners. |
| 7. | Canva | Free/ | Best for creating your posts, stories, and designs. |
These were our top seven picks! Now that you have an idea of our top Instagram marketing tools, let us review each Instagram marketing tool. Moreover, we will also look at more marketing tools for Instagram to help you build your audience and boost your marketing to the next level!
1. Sprout Social
| Overall rating | 4.3/5 |
| Price | 30 days free trial/$89 per month |
| Key Takeaway | Best all-in-one Instagram marketing tool. |
If you need an all-in-one Instagram marketing tool, Sprout Social should be your pick. Although it allows you to manage multiple social media platforms, it has separate Instagram integrations packed with robust marketing tools. These Instagram marketing tools easily let you manage your posts and schedule and analyze your profile for higher engagement.
In addition, you can manage your workflow by coordinating with your team efficiently with its in-built collaboration tools. Whether you are a part of a marketing team or handling Instagram marketing for your client, Sprout Social has all the Instagram marketing tools to keep you on top!
Key Features
- Hashtag tracking for exploring new opportunities.
- Get valuable insights and reports to see how well your content performs.
- Plan your content and automate your work with a scheduling tool.
- Create and manage your campaigns.
- Manage multiple Instagram accounts using a single dashboard.
2. Hootsuite
| Overall rating | 4.1/5 |
| Price | $49 per month |
| Key Takeaway | Best Instagram marketing tool for scheduling and tracking. |
Hootsuite lets you plan your content, schedule, and post it automatically. The excellent functionalities of the tool let you manage your Instagram with minimum hassle. You can keep track of how your content is performing on Instagram and implement the right strategies to drive engagement.
Moreover, instead of purchasing separate applications for other social media platforms, you can manage them under a single roof using Hootsuite.
Key Features
- Synapview to monitor hashtags and your competitors.
- Recommends the best time to post your content for higher engagement.
- In-built content calendar to plan your content.
- Real-time reports of your Instagram profile.
- Bulk schedule your content to save time and effort.
3. SocialPilot
| Overall rating | 4.6/5 |
| Price | $25.50 per month. |
| Key Takeaway | Ideal for beginners, social media managers, and teams. |
For an affordable and easy-to-use Instagram marketing tool, Social Pilot is our top pick. The reason why we picked this tool in our list is due to its exceptional features. You can manage multiple Instagram accounts with a single dashboard.
The tool allows you to schedule your posts up to 500 posts and publish them automatically. Moreover, you can track your account’s performance and understand your audience better.
Key Features
- Social inbox feature to communicate with your audience without leaving the tool.
- Dynamic client and team management to ease your workflow.
- Drag and drop to move your posts around your content calendar.
- Design your posts directly from Canva as it is integrated into your dashboard directly.
- Search trending topics and posts for Instagram.
4. Iconosquare
| Overall rating | 4.4/5 |
| Price | $49 per month |
| Key Takeaway | Best for getting the best analytics and data of your account/posts. |
Another powerful Instagram marketing tool is Iconosquare. The tool allows you to understand your audience better with its robust metrics. Often when you receive higher engagements, there are chances of missing out on potential brand mentions and opportunities. Thanks to Iconosquare, you can see all the brand mentions you have received, so you never miss out on any chance.
Furthermore, you can enjoy two free tools -Instant Instagram Audit and Twinsta. The Instant Instagram Audit lets you see how your account is performing, and Twinsta lets you post screenshots of your Twitter without disrupting the size.
Key Features
- Keep an eye on your competitors to see how your profile compares to theirs.
- Add numerous social media profiles and manage them from one dashboard.
- Analytics for promoted Instagram posts on specific plans.
- Accurate and in-depth data of your Instagram account.
- Easily schedule your content to automate your workflow.
5. Linktree
| Overall rating | 4.6/5 |
| Price | Free/$6 per month |
| Key Takeaway | Best to generate a single customized link. |
It can be challenging to drive your audience to multiple links. For instance, to showcase who you are and what you do, it can be time-consuming to send different links to your audience can be time-consuming. This is where Linktree can be your best assistance.
As it says, “create, curate, and sell,” it stands on its word. With the tool, you can generate a single link for multiple contents and share it with your audience. For example, you can add links to your social media profiles, websites, purchase links, samples, news, and other content on your Linktree profile. Once you do, you can generate a single link and share it with your audience!
Key Features
- Simple drag-and-drop interface.
- Easily customize fonts, colors, and pictures.
- Generate a single link for ALL the other content!
- Track your engagement and monitor your revenue.
- Sell products and accept payments.
6. Later
| Overall rating | 4/5 |
| Price | $18 per month. |
| Key Takeaway | Best Instagram marketing tool for beginners to create and schedule content. |
As the name suggests, Later allows you to schedule your posts for the future. The tool provides features specifically for Instagram. Later understood the importance of visuals and introduced a powerful visual planner. Through the drag-and-drop visual planner, you can preview how your pictures will look to your audience before it goes live. Additionally, you can also track your Instagram profile’s performance with its reports and analytics feature.
However, Later may not be ideal if you are a medium to large businesses owners as it does not allow you to use more than six social media platforms at once.
Key Features
- Besides posts, Later lets you schedule stories for your Instagram accounts.
- Get the best time to post on Instagram with its automatic suggestion.
- Hashtag suggestions to know which tags are best to reach more audiences.
- Schedule your posts with tags and mentions.
- Built-in media editing.
7. Canva
| Overall rating | $119.99 |
| Price | Free version/ |
| Key Takeaway | Best for designing your Instagram posts and stories. |
Besides understanding your audience and scheduling your content, it is crucial to have a tool that allows you to create fantastic content. Instagram is all about eye-catching visuals; with Canva, you can minimize the hassle of creating your posts.
The tool has various stunning pre-made templates for Instagram stories, reels, and posts you can edit. Each template is customizable, so you can personalize it according to your needs. Lastly, we love Canva due to its easy-to-use interface. Even if you are a newbie, it won’t take time to understand how Canva works.
One of the best parts of Canva is that the free version works seamlessly well compared to other free tools.
Key Features
- Several unique text fonts and colors.
- Create your upcoming posts and add them to your content planner.
- In-built brand kit and templates.
- Categorize your posts in folders.
- Invite your teammates and collaborate with them.
8. Socialinsight
| Overall rating | 4.2/5 |
| Price | $29 per month. |
| Key Takeaway | Best to understand your audience. |
Backed by a team of experts who work with an innovative approach, Social Insights is a useful Instagram marketing tool for beginners and professionals. Understanding your audience is the first step to successful Instagram marketing. Once you know your audience, you can curate your content better.
With Social insight, you can organize, manage, and identify your followers. Furthermore, you get real-time insights into your conversations, engagements, and interactions with a clean and user-friendly interface.
Key Features
- Schedule your Instagram posts with your computer directly.
- Weekly and monthly reports.
- Get detailed insight into your followers and account.
- Manage your work with your team.
- Reliable chat support.
9. Phlanx
| Overall rating | 4.2/5 |
| Price | $25 per month |
| Key Takeaway | Best Instagram calculator |
Phlanx is an excellent Instagram calculator that offers users to run Instagram audits. You can get crucial analytics for your posts, stories, and reels to surge your engagement rates.
It has an intuitive and easy-to-navigate user interface, making it easier to understand your profile’s performance. Furthermore, it helps in connecting with top influencers to promote your brand on multiple social media platforms.
Key Features
- Instagram Like Calculator to understand interactions for individual posts.
- Competitor tracking to compare your account with your competitors.
- Instagram Engagement calculator to get detailed analytics.
- Easily filter inactive and active followers.
- View brand mentions so you don’t miss out on potential opportunities.
10. AutoHash
| Overall rating | 3.2/5 |
| Price | Download for free via Google Play Store |
| Key Takeaway | Best for discovering hashtags for your posts. |
Unlike other tools on our list, AutoHash is an app that helps you find relevant hashtags for your Instagram content. Hashtags play a vital role in engagement. Using the right hashtags, your posts can gain higher engagements and reach a wider audience.
One of the best parts about AutoHash is that you do not have to enter keywords to discover relevant hashtags manually. Instead, the app automatically detects the top hashtags based on the objects in your photos. Furthermore, if you have enabled the location services, it will also help find local hashtags that will help your local audience.
Key Features
- Count your hashtags in a single click.
- Copy hashtags with a single click.
- Save your favorite hashtags and use them for your next posts.
- Find hashtags in almost all niches.
- Easy-to-use and intuitive mobile application that you can use on the go!
11. Awario
| Overall rating | 4/5 |
| Price | $24/month |
| Key Takeaway | Best Instagram listening tool to understand who is talking about your brand. |
Monitoring your Instagram account is crucial. Sometimes, you can miss out on particular mentions, and when you realize that, it may be too late to work on it. Fortunately, Awario can help you discover brand mentions. Easily see who is talking about your business with the help of this exceptional tool.
In addition to being a social listening tool, it helps brands connect with Instagram influencers to get a better reach. Lastly, suppose you are managing Instagram profiles for multiple clients. In that case, Awario will facilitate easy management with a single dashboard, so you don’t have to waste your time switching back and forth.
Key Features
- Use your brand name as a keyword to see who is talking about you.
- Competitive brand monitoring to research your market.
- Engage with your customers easily and promptly.
- Add your team members to work together.
- Find potential customers through conversations.
Related Read:
Final Thoughts: Instagram Marketing Tools (2023)
And that’s a wrap to our list of 11+ Instagram marketing tools. All the tools mentioned in our list serve different purposes. For example, you can use Socialinsight to understand your audience, use Canva to curate the best visually-appealing content, AutoHash to find relevant hashtags, and Linktree to create a single link for your content.
You can combine the power of all these powerful Instagram marketing tools and grow your Instagram account in no time! To shortlist the best tools for Instagram marketing, you can check each tool individually and see if they meet your requirements.
So, are you ready to take your Instagram marketing to the next level? Go ahead and try the tools mentioned above!
We hope our article helped you explore all the top Instagram marketing tools. Over to you. Did we miss any tools on our list? Let us know in the comment section below.
FAQs
Tools like Later, Canva, and Iconosquare are excellent choices for beginners starting with Instagram marketing. You can design, get real-time data, and schedule your Instagram posts.
Some of the top free Instagram marketing tools are Canva and AutoHash. However, other tools like Sprout Social, Hootsuite, Awario, and more offer free trials, so you can use them for free initially to understand if they are worth investing in.
Later, Sprout Social and Hootsuite work best for planning and scheduling your Instagram content. You can plan your content through their content planner and bulk schedule to minimize manual work.
Instagram marketing contains a lot of aspects, so a single tool may not help you with all the tasks. Therefore, you need to use multiple Instagram marketing tools together. To understand which tool is best, look for its ease of use, features, and whether they meet your needs and budget.
