As of 2025, Instagram Reels have become a central feature of the platform, engaging over 2 billion users monthly.
Each day, more than 200 billion Reels are viewed across Instagram and Facebook, highlighting its widespread appeal. Reels have proven to be a highly effective content format, receiving 22% more interaction than standard video posts.
This report covers the latest Instagram Reels statistics, offering insights into user engagement, usage patterns, and performance metrics.
Instagram Reels Statistics 2025 (Top Picks)
- As of 2025, more than 2 billion people interact with Reels every month.
- Over 200 billion Reels are played across Instagram and Facebook each day.
- Instagram accounts with more than 50,000 followers upload one Reel every two days on average.
- Reels receive 22% more interaction than standard video posts.
- Muhammed Rizwan, India’s freestyle footballer, holds the record for the most-viewed Instagram Reel with over 491 million views.
- Instagram is estimated to have over a billion Reels as of 2025.
In-Depth Instagram Reel Statistics
Take a look at Instagram Reels statistics in a more detailed manner here.
How Many People Use Instagram Reels?
Instagram Reels has 2 billion monthly active users (MAU) as of 2025. All of Instagram’s MAUs interact with the Reels feature. This means the number of Instagram Monthly Active Users equals Reels users.

Over 200 Billion Reels Are Played Across Instagram And Facebook Every Day
According to an official report from Meta, over 200 billion Reels are now played daily across Facebook and Instagram. This is a significant increase, doubling the 100 billion daily Reels plays reported just a year ago.
Reels are highly popular on Instagram due to their short, engaging format, algorithmic boost, and ability to tap into trends and global audiences. They offer creators a chance to go viral while providing entertainment for users and value for businesses, making them a key driver of engagement on the platform.
India Is The Biggest Market For Instagram Reels
India has become the largest market for Instagram Reels, with 385.35 million users, far outpacing the United States (166.15 million) and Brazil (135.05 million).
The country’s vast internet user base has made Instagram Reels a dominant platform, with YouTube Shorts being its main competitor.
The popularity of Reels in India can be attributed to several factors, including the 2020 TikTok ban, the growing accessibility of affordable internet, and the country’s diverse culture. Short, engaging content has gained immense traction, and with a thriving creator community, Instagram Reels has become a key source of entertainment for millions in India.
The following table displays the largest Instagram Reel markets:
Country | Instagram Reel Users |
---|---|
India | 385.35 million |
United States | 166.15 million |
Brazil | 135.05 million |
Indonesia | 99.4 million |
Turkey | 58.45 million |
Japan | 55.5 million |
Mexico | 46.7 million |
Germany | 32.85 million |
United Kingdom | 31.9 million |
Italy | 28.45 million |
NOTE: Check out our posts on TikTok Statistics and Instagram Statistics for an in-depth view of both platforms. Additionally, discover the importance of Threads statistics.
How Many Reels Are Uploaded On Instagram Per Day?
Instagram accounts with over 50,000 followers consistently upload Reels more often, averaging one every two days, or 0.5 Reels per day.
In contrast, accounts with 10,001 to 50,000 followers post at a slightly slower pace, averaging 0.3 Reels per day. Smaller accounts, with fewer than 500 followers, are the least active, sharing Reels about once every five days, or 0.18 Reels per day.
This trend shows that larger accounts are significantly more active in posting Reels than smaller ones.
Here are further details about the number of average Instagram Reels uploaded by account size:
- Tiny: 0.18
- Small: 0.18
- Medium: 0.21
- Big: 0.29
- Huge: 0.55
Source: Statista
Most Viewed Reel On Instagram
The world’s most viewed Instagram reel has over 491 million views and is from India’s freestyle footballer, Muhammed Riswan. (@riswan_freestyle).
Riswan is seen juggling the football in front of a waterfall and later hits the ball straight into the water. Take a look at the reel here.
Here is a table displaying the most viewed reel on Instagram:
Most Viewed Reel | Username | View Count |
---|---|---|
Freestyle football trick at waterfall | riswan_freestyle | 491 million |
Galaxy S23 Ultra promotional video | Samsung Ad by BTS J-Hope | 316 million |
Galaxy S23 Ultra promotional video | Samsungmobile | 298 million |
Guys how many times it happen to you? | khaby.lame | 289 million |
Blink & Express | shivanjali_porje | 260 million |
Btw I love this kid | khaby.lame | 272 million |
Learn From Kaby | khaby.lame | 249 million |
Did you get the point? | khaby.lame | 242 million |
Ops By Khaby | khaby.lame | 238 million |
I had the impression that the fish was still alive | khaby.lame | 230 million |
How Many Reels Are There On Instagram?
As of 2025, over a billion reels are estimated to be on Instagram.
In a survey involving 5,381 people from around the world, we found that 95% of them had at least one reel on their accounts. With Instagram boasting 500 million daily active users, and many of them posting multiple reels, it’s clear that the total number of reels on the platform is well over a billion.
Advertisement On Reels Has A 60-second Runtime
Advertisements created for Reels allow viewers to interact with the content through comments and likes; users can also share these ads. Basically, Ads on reels are similar to regular reels.
People Are Spending Nearly 30 Minutes Every Day On Instagram
Instagram users spend, on average, about 30 minutes each day on the app. These 30 minutes are full of interaction and no dull moments. Instagram is a happening place.
This number is only set to rise in the future.
91% Of Instagram Users Watch Instagram Videos Every Week
91% of active Instagram users recently stated in a survey conducted by Instagram itself that they view videos on the platform at least once a week. This indicates to advertisers that videos are actively reaching users and are rising in popularity. Always have been!
Instagram Reels Engagement Statistics
- Instagram obtains the highest Instagram reel engagement rates for accounts with fewer than 5,000 followers, reaching up to 3.79% on average.
- With an average engagement rate of 3.72%, accounts with followers between 5,000 to 10,000 have the second-highest engagement rate.
Here is a table showing the engagement rate for Instagram reels based on the follower count:
Follower Count | Average Engagement Rate |
---|---|
Below 5,000 | 3.81% |
5,000 to 10,000 | 3.74% |
10,000 to 50,000 | 2.24% |
50,000 to 100,000 | 1.51% |
Above 100,000 | 1.38% |
Instagram Reels Advertisements Can Reach Up To 675.3 Million People
You might not be surprised to find that Instagram Reels has a potential ad reach of over 675 million. With 2 billion Monthly Active Users, this number had to be big!
Instagram Reels Video View Rate Is Better Than Regular Instagram Videos
Instagram reels have an average video view rate of 2.54%. When we compare this number to the view rate of regular Instagram videos, we see a difference of 0.8%.
Instagram reels clearly outperform regular videos; the fact that Instagram videos have been on the platform for a very long time, but it has only been 2 years since the reels make this achievement more amazing.
Due to their short duration and fashionable appeal, Instagram Reels are most likely the current obsession of Instagram users everywhere.
Instagram Reels Outperform TikTok Videos In Metrics Rundown
A social media behavior study carried out by Emplifi revealed that Instagram had better median reach, median interactions, and median views than TikTok.
Out of the four parameters that were tested, TikTok only took ahead of Instagram in one of them, which was the high median engagement rate.
For this study, sister pages of brands on both platforms were considered.
Reels Ad Revenue Is A Major Part of Meta’s Total Revenue
During Meta’s earning call for the second quarter of 2023, Zuckerberg revealed the financial returns Reels have generated. He put the reel’s annual revenue run rate at $10 billion!
Posting Reels Affect Engagement
According to a Hootsuite analysis, Instagram Reels receive an average of 300 to 800 likes.
While it would appear to be a significant improvement, Hootsuite pointed out that Instagram Reels had a very minor impact on total engagement.
Instagram Has A 1.50% Engagement Rate For Posts With Videos
Most social media marketing professionals feel that 1 to 5 percent is a healthy engagement rate. The more followers you have, the more challenging it will probably be to maintain a respectable interaction rate.
Conclusion: Over 200 Billion Instagram Reels Are Viewed Daily
Instagram Reels have completely reshaped how people interact on the platform, becoming one of its most popular features. As of 2025, over 2 billion users were engaging with Reels every month, and a staggering 200 billion Reels were being viewed daily across Instagram and Facebook.
Reels are especially popular in countries like India, the United States, and Brazil. They offer creators and brands a powerful way to connect with large, engaged audiences. Their growing popularity highlights how essential Reels have become for storytelling, marketing, and online connections.
Bonus read: Find out how much influencers really make and get a detailed look at the earnings.