14 Best Link Building Tools (Updated 2023)

Best Link Building Tools - DemandSage

Are you looking for the best link-building tools for your website? Don’t look further, I have got a few options for you.

Google regularly updates its ranking algorithm to deliver the best results. But link building still has a substantial impact on rankings.

If you are running a link-building campaign, it is crucial to find the best effective tool which makes your link outreach, backlink analysis, and link vetting efforts a lot easier. Manual link building can be a daunting task, and sometimes it can lead you to penalization. So it’s high time you get a tool for best link-building practices.

In this post, I have listed the best 14 link-building tools for various link-building aspects. I have also included key features and prices with each tool so you don’t miss anything.

Let’s get started here.

Top 14+ Link Building Tools for 2023 (Handpicked)

There is no shortage of link-building tools in the market, but finding the best one for your business is not an easy task. So here’s my list of the best link-building tools that you can use to assist your link-building strategies.

Link Building ToolsPricingKey Features
1. Semrush$119.95/monthLink outreach, link opportunities, link vetting, backlink analysis 
2. Ahrefs$99/monthLink prospects, link opportunities, bulk analysis 
3. Hunter.io$49/monthEmail outreach 
4. Ubersuggest$12/monthBacklink checker, link analysis 
5. BuzzStream$24/monthOutreach, link monitoring, research prospects 
6. Linkody$14.90/monthLink tracking, backlink analysis 
7. NeverBounce$0.003/emailEmail verification, bounce analysis 
8. Majestic$49.99/monthLink investigation, Majestic Campaigns 
9. Pitchbox$195/monthLink prospects, outreach, backlink analysis 
10. Moz Link Explorer$99/monthLink opportunities, monitor links
11. HARO$19/monthMedia and backlink opportunities 
12. BuzzSumo$99/monthMonitoring Links, Content Research
13. SE Ranking$39/monthChecking backlink profiles, finding backlink opportunities
14. Link Hunter$49/monthInstant email discovery, built-in email templates, prospecting & outreach reports

1. Semrush

Semrush is a complete all-in-one SEO tool that offers powerful link-building capabilities. With Semrush, you can do backlink analysis, link vetting, and acquire backlinks with stable outreach campaigns. 

With Semrush’s backlink analysis, you can analyze backlinks in bulk so you can discover inbound links and link outreach opportunities. Its backlink audit tool monitors your backlink profile so you can avoid Google penalties. And the Backlink Gap tool finds you actionable insights on link prospecting, and after that, you can find backlinks yourself.

Link Building Tools - Semrush

Semrush offers access to a fresh database of over 43 trillion backlinks that you can use to improve your link prospecting efforts. So no more dead-end prospects — build a commanding backlink profile to gain more traffic and online visibility. That is why Semrush is also considered the best DIY SEO tool.

Bonus: Know why Semrush is our #1 choice when it comes to SEO

Key Features

  • Link prospecting and outreach
  • Bulk backlink analysis
  • Backlink audit
  • End-to-end link-building solutions
  • Exclusive Semrush free trial for 14 days

Starting Price: $119.95/month

2. Ahrefs

Ahrefs has the most extensive backlink index in the world, containing over 3 trillion live backlinks. That’s what makes it the best tool for backlink research. Apart from link building, it offers a robust SEO tool suite for keyword research, content research, rank tracking, site audit, and more. Ahrefs offers two tools regarding link building – Link Intersect and Content Explorer. 

The Link Intersect tools find your missing link opportunities. Suppose a website is linking each of your competitors but not you. Then what are the chances that it will link to you once it finds out your site exists? The Link Intersect helps you find those sites, and you will find ways of getting links from those sites.


On the other hand, Content Explorer helps you discover top-performing content and thousands of link prospects related to your niche. It offers you the best end-to-end link-building opportunities, including bulk analysis for link vetting. Another fantastic feature is the Broken Backlink Checker, which quickly finds and fixes broken links on your website. We have explained more about Ahrefs’ link-building tool in our Ahrefs Review here.

Key Features

  • Discover missing link opportunities
  • Unlock linking patterns
  • Find and fix broken inbound and outbound links (free tool)
  • Discover topics that generate links

Starting Price: $99/month

3. Hunter.io

If you are looking for a tool to find email addresses for outreach, Hunter is an absolute winner. Within seconds, it quickly finds all emails linked with a domain or a particular person’s email address. Not only is it fast, but it is also insanely accurate in terms of contact info. 

Whenever you enter a search query, it pulls data from various sources instead of scraping data from a single site for email addresses. Email Verification is Hunter’s core feature. It verifies every email you find in the search results. The green tick shows the email address is still active.


If you have exported a few link prospects and imported them to Google Sheets, you can quickly use Hunter’s add-on to find matching emails for those prospects.

Key Features

  • Finds email address for outreach campaigns
  • Verifies email address
  • Google Sheets and Firefox add-on
  • Domain Search
  • A free forever plan is included with limited functionalities 

Starting Price: $49/month

4. Ubersuggest

Ubersuggest is a powerful keyword research tool acquired by famous SEO expert Neil Patel. It also provides a few critical SEO metrics with each keyword suggestion, like CPC, searches volumes, and ranking difficulty. 

Ubersuggest includes a free backlink checker tool that analyzes sites that link to you and your competitors. Link analysis for ranking sites on the first page plays a vital role in link building. It gives you a better understanding of what you’ll need to outrank those websites. And Ubersuggest’s Backlink Checker does precisely what you need.


You can also use this tool to filter out the best link opportunities for you. You can use advanced filters such as anchor text, region, domain score, URL, and page score.

Key Features

  • Backlink Analysis
  • Discover link-building opportunities with competitive analysis
  • Advanced link filtering
  • View competitors’ link sources
  • 7-day free trial

Starting Price: $12/month

5. BuzzStream

BuzzStream is an advanced link-building and outreach platform. Like Hunter, it also offers you crucial tools that help you stay organized with email outreach. With BuzzStream, you can easily manage campaigns and track conversations across multiple projects. So, there’s no need to roam through random Gmail inboxes and spreadsheets.


BuzzStream’s research prospects speed up your outreach efforts. You can easily add contacts to your campaigns and gather social metrics automatically to get great results.

With BuzzStream, you can also manage your link-building projects by setting up reminders to track campaign progress, follow up, and share tasks. 

Key Features

  • Customize and organize campaigns with custom fields
  • Advanced filters for research prospects
  • Buzzmarker Chrome extension
  • Link monitoring
  • 14-day free trial

Starting Price: $24/month

6. Linkody

Linkody is a simple backlink analysis and link tracker tool. It is one of the most affordable link-building tools that also offers a great link index. 

With Linkody, you can detect competitors’ backlinks and pages that link to your competitors but not you. You will also get access to disavow tools that help you quickly identify potential malicious backlinks so you can avoid manual penalization and negative SEO attacks. 


In terms of identifying link-building opportunities, Linkody doesn’t have much to offer. However, its Top Pages function lets you discover the pages that get the most links. It helps you find out the factors that are working for competing sites. 

Key Features

  • User-friendly dashboard with essential metrics
  • A complete view of your backlink profile
  • Compare your profile with your competitors
  • Find toxic backlinks and disavow them
  • 30-day free trial

Starting Price: $14.90/month 

7. NeverBounce

NeverBounce is a powerful email verification tool. It verifies prospects’ email addresses before sending emails for outreach. If you do it manually, the deliverability could fail, which can negatively affect your campaign by unfortunate bounces. So it is a waste of time personalizing outreach emails.

You can upload bulk prospects on NeverBounce, and it will come up with detailed verification such as valid, invalid, disposable, and acceptable. It also removes duplicates from the verification list, so you have to pay once for each email verification. 


NeverBounce also includes a few unique features, such as bounce analysis, testing new users, and Zapier integration. These features are included with each account for free.

Key Features

  • Bulk email list cleaning
  • Automated list cleaning
  • Real-time email verification
  • Instant bounce analysis

Pricing: $0.003/email verification 

8. Majestic

Majestic is the ultimate backlink analysis tool. It offers all the features a backlink checker has, such as referring domains, anchor text analysis, and the number of backlinks. With Majestic link-building features, you can boost your site’s organic growth.

Majestic provides you with a web-based backlink investigation tool that quickly shows websites’ results. With its advanced filters, you will be able to separate top backlinks from a plethora of backlinks. 


Majestic’s Topical Trust Flow showed its Trust Flow is higher than Citation Flow which means it provides the best quality links. However, the UX of Majestic is old-fashioned and quite hard to use.

Key Features 

  • Discover high-quality backlinks with Link Context
  • Web-based link investigation for quick results
  • Provides a massive link database
  • Majestic Campaigns for website tracking

Starting Price: $49.99/month 

9. Pitchbox

Pitchbox is a unique link-building tool for influencer outreach and content marketing. It offers end-to-end link-building opportunities you need to stay organized.

Pitchbox offers sully-stacked prospecting for link-building strategies. It features 20 different prospecting options and SEO tools that you can use for SERP-based imports and native integration campaigns.


The workflow is built right into Pitchbox’s dashboard. While onboarding, the system will walk through all the necessary steps in starting your campaign, whether it’s discovering high-quality prospects or sending outreach emails.

Key Features

  • Built-in CRM for link building and outreach
  • Advanced link prospecting strategies
  • ROI-focused backlink analysis
  • Advanced metrics filters

Starting Price: $195/month

10. Moz Link Explorer

This list won’t be completed without mentioning Moz Link Explorer. Moz is the most versatile SEO and link-building tool after Semrush and Ahrefs. Moz’s Link Explorer tool helps you analyze any website’s backlink profile. With this exceptional tool, you can find countless link opportunities, repair broken links, and remove bad links.

Using the Link Explorer tool is a piece of cake. You can create a free Moz account using your email. Then open the free tool and enter the URL of the website that you want to link data for. Within a few seconds, you will get a comprehensive analysis of that website’s backlink profile.

Moz Link Explorer

With the free version, you can also see basic metrics of any website, such as page authority and domain authority. Unfortunately, the free version has limited features, so upgrading to the Pro plan would be a smart choice.

Key Features

  • Research competitor’s backlink profile
  • Discover link-building opportunities
  • Find broken and rotten links
  • Monitor your website’s backlinks
  • Offers a free forever plan 

Starting Price: $99/month

11. HARO

HARO, also known as ‘Help a Reporter Out,’ is a unique platform from which journalists seek first-hand information or quotes from industry experts. Users pitch requests to HARO to gain media coverage and sometimes backlinks.

To use HARO’s link-building features, you need to sign up as a source, and then you will receive two or three daily emails from Monday to Friday. Every email you receive contains 50 queries (organized according to niches) from journalists and reporters.


Once you find the suitable query, you can reply to the email which is stated to the query. If journalists like your reply, they will attach your response to the post and link to your site.

Key Features

  • Keyword and text alerts
  • Media opportunities
  • Offers a free plan
  • Pitch relevant requests to get backlinks

Starting Price: $19/month

12. BuzzSumo

BuzzSumo is not a specific link-building tool like other tools listed on this list, but it is more like a content marketing tool that gives you features like content discovery and content research that can help you create top-notch content, which will eventually get you the best links for your website the right away.

With the discovery and research tools, you can get the best content ideas for your website and create amazing content with it, which people normally link to. You don’t need to get involved with outreach with this tool because your content will attract links organically. It also has a monitor feature where you can monitor your backlinks to see if they are in perfect health or not.


You can also use this platform to find budding bloggers and entrepreneurs in this industry, and you can connect with them to get quality backlinks for your website. It also has a brand mentions tool, which can help you find websites that have mentioned your brand name but didn’t link to your website. You can outreach to these websites and get quality backlinks.

Key Features

  • Infinite content ideas with the Content Discovery tool
  • Analyze the backlinks of your competitors
  • Find the best influencer to promote your brand
  • Monitor your keywords and backlinks
  • Research content on the go with the Chrome Extension

Starting Price: $99/month

13. SE Ranking

SE Ranking is another great SEO tool that comes with amazing link building tools such as Backlink Checker and Backlink Tracker. It gives you a complete overview of any website’s backlink profile, and you can use these insights to take action. In a single dashboard, you will get backlink insights.

To analyze any domain’s backlink profile, you just need to enter the URL in the box and hit analyze. It will give metrics like referring domains, domain trust/page trust, backlinks, anchor text, domain or URL mode, dofollow/nofollow ratio, top pages by links, and subnets & IPS. You can use their backlink database to find backlink opportunities as well.

SE Ranking Backlink Checker

Some people believe that backlinks play no role in the ranking of any website, but that’s not true. Backlinks are still one of the ranking factors on Google; it helps Google understand the website’s authority. With SE Rankings’ backlink tools, you can increase your website’s authority and rank higher on search engines.

Key Features

  • See top pages by backlinks of any website
  • Analyze anchor texts of backlinks
  • Create a strategy using in-depth metrics on backlinks
  • Check backlinks of any website without logging in
  • Compare your website’s backlink profile with competitors’ backlink profile

Starting Price: $39/month

14. Link Hunter

If you are searching for a simple and easy-to-use link-building tool, then Link Hunter is the ideal choice for you. It has an intuitive user interface that allows you to find link targets and then send outreach emails to them. It shows you hundreds of relevant websites in your niche, and you can also see the domain authority of each website.

You can download the entire website list in a spreadsheet and start outreaching in no time. This tool aims at small businesses and individual users, unlike other link-building tools, which mainly target agencies and enterprises. To start with Link Hunter, you just need to create a campaign where you enter the campaign name, topics, and country.

Link Hunter

It will show you all the relevant prospects in just a few seconds. You can preview these websites on Link Hunter and discover the emails of these websites. Link Hunter has in-built email templates that you can use to start outreaching. You can also add a personal touch to these emails and start building backlinks for your websites in no time.

Key Features

  • Guest posts on relevant websites of your niche
  • Find bloggers to write sponsored posts
  • Advanced search operators
  • Upload your list of links in the database to analyze
  • Promote your content to influencers

Starting Price: $49/month

Pro Tip: If you’re searching for professional help in link building, these are the top link-building services that can handle the A to Z of link building for you. 

Related Read:

Conclusion: Best Link Building Tools (2023)

So this is my handpicked list of the best link-building tools. A link-building tool doesn’t do your job for you. Apparently, it makes your workflow more manageable and efficient. If you find the best link-building tool to associate with your SEO tool, you will put yourself in the perfect position to build effective links that will help you rank higher in the SERPs.

However, if you are looking for SEO tools with link-building capabilities, there’s no better option than Semrush and Ahrefs. But if you’re low on budget, you can also try Ubersuggest for the best results. 

DemandSage Bonus: Adam Enfroy in his Blog Growth Engine course teaches some of the best ways to use link building tools, and other best practices to earn big money from the blogs using this course. 

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