Netflix reached 301.6 million global subscribers as of May 2025, continuing its reign as the world’s leading streaming platform. In Q1 2025, it earned $10.54 billion in revenue, showing a 12.5% year-over-year growth, thanks to ad-supported plans, password-sharing limits, and new live content.
With a market value of $520.98 billion, Netflix is now among the top 20 most valuable companies worldwide. Its operating income hit $3.3 billion, and earnings per share (EPS) came in at $6.61, beating expectations.
In this article, we’ll go through the latest stats on Netflix subscribers worldwide and by country and explore its usage, revenue, and market share.
Top Netflix Statistics 2025: At A Glance
- Netflix reached 301.6 million paid subscribers globally by the end of 2024.
- The United States has 81.44 million Netflix subscribers, making it the largest single market.
- In Q1 2025, Netflix made $10.54 billion in revenue and expects to earn $11.04 billion in Q2 2025.
- Netflix reported a net income of $2.89 billion in Q1 2025, up from previous quarters.
- On average, Netflix users spend around 63 minutes per day watching content on the platform.
How Many Subscribers Does Netflix Have?
Netflix officially crossed a major milestone by reaching 301.6 million subscribers, marking the last year it reported subscriber counts.
This came after the company had announced it would stop sharing quarterly subscriber numbers and average revenue per membership starting in Q1 2025, choosing instead to focus on overall revenue and milestone achievements.
The gain from 2023 to 2024 was substantial, with Netflix adding 41.32 million subscribers, representing a 15.9% year-over-year increase, the highest annual growth since 2020. This strong finish highlighted Netflix’s dominant position in the streaming market just before it shifted its reporting strategy.
Here is a table showing Netflix’s subscriber count over the years:
| Year | Netflix Subscribers |
|---|---|
| 2024 | 301.6 million |
| 2023 | 260.28 million |
| 2022 | 230.7 million |
| 2021 | 219.7 million |
| 2020 | 192.9 million |
| 2019 | 151.5 million |
| 2018 | 124.3 million |
| 2017 | 99 million |
| 2016 | 79.9 million |
| 2015 | 62.7 million |
| 2014 | 47.9 million |
| 2013 | 35.6 million |
| 2012 | 25.7 million |
| 2011 | 21.5 million |
Source: Netflix Investor Relations Letter, Statista
In Q1 of 2024, the number of Netflix Subscribers increased by 9.32 million compared to 260.28 million subscribers recorded in the last quarter of 2023.
Netflix’s Ad-Supported Plan Now Has Over 40 Million Subscribers
In May 2024, the Netflix ad tier reached 40 million monthly active users worldwide. In the countries where it is available, 40% of Netflix signups are from this tier.
Netflix launched its ad-supported plan for Canada and Mexico on November 1st, 2022. Later, on November 3rd, the plan went live for the United States, the United Kingdom, Australia, France, Brazil, Germany, Italy, Korea, and Japan.
Besides, Netflix revealed that it is set to launch an in-house advertising technology platform by the end of 2025 in order to attract new clients who can advertise on Netflix and engage with its user base.
Netflix Added 9.33 Million New Subscribers After Password-Sharing Crackdown
Netflix has experienced an increase in subscribers as more people created new accounts to stream content after deciding to crack down on password sharing.
Netflix has extended its crackdown on password-sharing to over 100 countries, and here is how it is affecting its subscriber count!
- After announcing its password crackdown news on May 23, 2023, Netflix experienced a significant increase in subscriber count in the United States. The streaming giant added 100k subscribers on both May 26th and 27th, 2023, and the average daily signups during that period rose to 73,000.
- The average daily signups increased by 102% from the previous 60-day period. That is even better than the spike that occurred during the COVID-19 lockdown.
Netflix Users By Country
As of 2025, the United States remains Netflix’s biggest market by far, with 81.44 million subscribers.
That’s more than four times the number in any other country, showing just how important the U.S. still is for Netflix.
The United Kingdom comes in second with 18.4 million subscribers, followed closely by Germany and Brazil, which are tied at 16.59 million each. Interestingly, Brazil matches Germany, it shows how much Netflix is growing in Latin America.
Here is a table displaying the number of Netflix users by country:
| Country | Number of Netflix Subscribers |
|---|---|
| United States | 81.44 million |
| United Kingdom | 18.4 million |
| Germany | 16.59 million |
| Brazil | 16.59 million |
| Mexico | 13.87 million |
| France | 13.57 million |
| India | 12.37 million |
| Canada | 9.05 million |
| Japan | 9.05 million |
| South Korea | 8.36 million |
Source: Flix Patrol
Netflix User Demographics
Let’s take a closer look at the demographic breakdown of Netflix users in this section.
Females Make Up 51% Of Netflix’s Users
Women make up 51%, while Males make up 49% of all Netflix users.
| Gender | Share Of Netflix Subscribers |
|---|---|
| Females | 51% |
| Males | 49% |
The average Netflix subscriber is a millennial with a yearly income of less than $50,000.
Although 68% of Netflix members have some or no college education, roughly 33% have a bachelor’s degree or above.
Millennials Use Netflix The Most — Netflix Users By Generation
Netflix appeals to a wide range of viewers.
Below is the table to show the distribution of Netflix users based on Generation:
| Generation | Share of Users |
|---|---|
| Millennials | 33% |
| Generation X | 26% |
| Baby Boomers | 22% |
| Generation Z | 18% |
Source: Morning Consult
Netflix Users Spend An Average Of 1 Hour And 3 Minutes Per Day On The Platform in 2025
Hulu follows with 56 minutes, while TikTok users average 54 minutes daily. YouTube and Spotify both see 51 minutes of daily usage, showing strong engagement but still behind Netflix.
Even popular platforms like Instagram (35 minutes), X/Twitter (33 minutes), and Facebook (32 minutes) fall far below Netflix in daily screen time.
These numbers highlight how Netflix keeps its viewers more engaged than any other platform, due to its wide variety of content and binge-worthy shows. It’s clear that Netflix isn’t just widely used, it’s also where people spend the most time watching.
Source: eMarketer
21% Of The SVOD Market Share In The United States Is Owned By Netflix
Netflix is the most popular SVOD platform worldwide as well as in the United States. It owns the second-highest market share of the streaming platforms in the country.
Here is a table displaying the distribution of the SVOD market share in the United States:
| SVOD Platform | Market Share |
|---|---|
| Amazon Prime Video | 22% |
| Netflix | 21% |
| Max | 13% |
| Disney+ | 12% |
| Hulu | 10% |
| Paramount+ | 9% |
| Apple TV+ | 8% |
| Peacock | 1% |
| Other | 3% |
Source: Statista
Netflix Is Preferred By 47% of Americans Over Other Streaming Platforms
According to a study, 47% of American citizens prefer Netflix over other web streaming platforms.
Amazon Prime Video comes in second with 14%, followed by Hulu with 13.6% and Disney+ with 13%
Source: News10
The Middle East And Africa (EMEA) Has 101.13 Million Netflix Subscribers
This makes EMEA the biggest regional market for Netflix, surpassing even the U.S. and Canada. The U.S. and Canada together have 89.63 million subscribers, showing that while Netflix remains strong in its home market, international growth has clearly taken the lead.
In Asia Pacific, Netflix has reached 57.54 million subscribers, thanks to the rising popularity of regional content like K-dramas, anime, and Bollywood-style originals. This region continues to show huge potential for future growth.
Latin America follows closely with 53.33 million subscribers, proving to be another solid and consistent market for Netflix.
Here is a table showing Netflix Subscribers by region:
| World Region | Netflix Subscribers |
|---|---|
| Europe, the Middle East, and Africa | 101.13 million |
| U.S.A. and Canada | 89.63 million |
| Latin America | 53.33 million |
| Asia Pacific | 57.54 million |
Source: Statista
Netflix Stopped Password Sharing!
As per Netflix, over 100 million households share accounts among them.
Recently, Netflix put out news on their official site stating that Netflix’s focus has been on giving members greater control over who can access their accounts, and hence, they are giving additional options to users in 103 countries to control their accounts.
Refer to the screenshots below to see what will change.
Source: Netflix Newsroom
Netflix Revenue Statistics
In this section, we will take a look at Netflix’s current financial state, how it has performed in the past, and how things look for the platform as we move forward in 2025.
Netflix made $10.54 Billion In Revenue In Q1 2025
That’s a jump from $10.25 billion in Q4 2024. Furthermore, it’s expecting to bring in $11.04 billion in Q2 2025, a solid 15.4% year-over-year growth, showing that Netflix is keeping up its strong momentum.
In total, Netflix generated $39.00 billion in revenue in 2024, showing a healthy increase from the previous year.
Here’s a quick look at the 2024 quarterly revenue breakdown:
- Q1 2024: $9.37 billion
- Q2 2024: $9.56 billion
- Q3 2024: $9.83 billion
- Q4 2024: $10.25 billion
These steady gains reflect how Netflix is growing not just in subscribers, but also in business performance, especially with the boost from new features like ads, password-sharing crackdowns, and live event content.
Here is a table showing Netflix’s revenue over the years:
| Year | Revenue |
|---|---|
| 2025 | $10.54 billion |
| 2024 | $39.00 billion |
| 2023 | $33.724 billion |
| 2022 | $31.61 billion |
| 2021 | $29.698 billion |
| 2020 | $24.99 billion |
| 2019 | $20.15 billion |
| 2018 | $15.79 billion |
| 2017 | $11.69 billion |
| 2016 | $8.83 billion |
Source: Netflix Investor Relations Letter
Netflix’s Revenue Per User (Global)
In 2024, Netflix’s global ARPU (Average Revenue Per User) rose to $11.70, showing an improvement from $10.82 in 2023.
This growth reflects better monetization efforts like cracking down on password sharing and expanding the ad-supported tier.
Interestingly, ARPU had dropped in 2023 compared to $11.76 in 2022, but the rebound in 2024 suggests Netflix successfully turned things around.
Below is the table showing Netflix’s average monthly revenue per membership:
| Year | Netflix’s Global ARPU |
|---|---|
| 2024 | $11.7 |
| 2023 | $10.82 |
| 2022 | $11.76 |
| 2021 | $11.67 |
| 2020 | $10.91 |
| 2019 | $10.82 |
| 2018 | $10.31 |
| 2017 | $9.43 |
Netflix Revenue Per User By Region
In 2024, Netflix earned $17.17 per user in the U.S. and Canada, making it the region with the highest Average Revenue Per User (ARPU).
Europe, the Middle East, and Africa followed with $10.80 ARPU, showing strong value but still far behind North America.
Latin America brought in $8.28 per user, while Asia Pacific had the lowest ARPU at $7.17, despite being one of Netflix’s fastest-growing regions.
Here is a table displaying the average revenue per user of Netflix by region as of 2024.
| Region | ARPU |
|---|---|
| U.S. and Canada | $17.17 |
| Europe, Middle East, and Africa | $10.80 |
| Latin America | $8.28 |
| Asia Pacific | $7.17 |
Source: Statista
As of May 2025, Netflix Is Valued At $520.98 billion, Officially Making It The 20th Most Valuable Company In The World
Netflix’s market cap rose by 7.29% in 2025 so far. The real jump came in 2024, when its value soared by a massive 82.05%, growing from $213.09 billion in 2023 to $387.93 billion.
Before that, 2023 saw a 62.39% increase, bouncing back strongly from 2022’s sharp drop of 50.94%, when Netflix’s market cap had fallen to $131.22 billion, the lowest in recent years.
Here is a table displaying Netflix’s Market Cap by year:
| Year | Netflix Market Cap |
|---|---|
| 2025 | $520.98 billion |
| 2024 | $387.93 billion |
| 2023 | $213.09 billion |
| 2022 | $131.22 billion |
| 2021 | $267.46 billion |
| 2020 | $238.89 billion |
| 2019 | $141.98 billion |
Source: Companies Market Cap
Netflix Has Over 13,000 Employees
According to the latest data, the number of full-time Netflix employees has reached 13,000.
Source: Statista
Netflix Has More Female Employees
Netflix employees were reported to be 49.6% female and 45% male, with 1.3% having multiple gender identities.
The company’s greatest gender gap is in IT, where 59% of employees are male.
Although women outnumber males in the company’s Creative & Corporate section.
Source: Statista
Netflix Is Available In More Than 190 Countries
Netflix began expanding internationally in 2010.
Netflix withdrew from Russia due to its invasion of Ukraine.
China, Russia, North Korea, Syria, and Crimea do not support Netflix.
Netflix’s development in China is hampered by Beijing’s censorship and tight local competition restrictions.
Source: Netflix Help Center
On Average, Binge-Watching A Netflix Series Takes 5 Days
Although it’s an “average” figure, it’s still crazy. Now, here is one more crazy stat.
There are some binge-watchers who attempt to complete a series within the first 24 hours of its debut. There are around 8.4 million of these binge-watchers globally.
An Average Netflix Subscriber Views 60 Films Every Year
This works out to one movie every six days!
Around 80% of Netflix Subscribers Follow Its Algorithm’s Title Suggestions
While viewers frequently land on the most popular titles, the greater part of Netflix users also choose to watch shows recommended by the Netflix recommendation algorithm; in fact, the service’s suggestions accounted for 80% of Netflix views.
