Founded in August 2022, Perplexity AI has managed to grab the attention of enthusiasts in today’s tech-driven era. The platform witnessed remarkable growth in 2024, reaching 15 million monthly active users, a 50% increase from earlier this year.
Daily visits to the platform have also skyrocketed, reaching a peak of 2.7 million in September 2024.
Furthermore, Perplexity AI is set to reach a staggering annual recurring revenue (ARR) of approximately $35 million, marking a 600% growth from the expected values.
This article provided detailed insights into the number of Perplexity users, user demographics, engagement patterns, and financial metrics.
Top Perplexity AI Statistics 2024
- Perplexity AI has over 15 million monthly active users.
- The platform attracts about 50 million global visitors each month.
- Around 2 million users from around the globe visit Perplexity AI each day.
- Perplexity AI is projected to generate an annual recurring revenue (ARR) of around $35 million in 2024.
- Perplexity AI is valued at approximately $3 billion as of Q3 2024.
- The company raised about $415 million in five funding rounds.
How Many People Use Perplexity AI In 2024?
As of 2024, Perplexity AI boasts 15 million active users, reflecting a 50% increase from the 10 million users at the beginning of the year.
On the other hand, when we examine the monthly traffic on Perplexity AI, we see that the platform typically sees around 50 million global visitors each month.
However, in August 2024, the number of visitors surged to 57.8 million, showing a significant increase compared to 51.3 million in July and 47 million in June. This upward trend indicates a steady growth in user engagement.
Source: Wired, Similarweb.
Did You Know? ChatGPT, a leading generative AI tool, boasts over 200 million weekly active users. Want to see how it compares to Perplexity? Explore the comparison in “Perplexity AI vs ChatGPT.“
Perplexity AI Daily Active Users
Approximately 2 million people worldwide visit Perplexity AI daily.
As of September 2024, the number of daily visitors to Perplexity AI has surged globally, reaching a peak of 2.7 million in a single day. In August 2024, the platform’s highest daily visitor count stood at approximately 2.2 million.
If this growth trend continues, Perplexity AI is on track to surpass 3 million daily visitors in the coming months.
Source: Similar Web.
Perplexity AI User Demographics
60.19% of Perplexity AI visitors are male, whereas 39.81% are female.
This gender distribution points to a larger male user base. However, a significant share of female users actively engaged with the platform.
Source: Similar Web
The age demographics of Perplexity AI reveal that over half of its visitors (53.24%) are between the ages of 18 and 34.
This suggests that the platform primarily attracts students and early to mid-career professionals who are highly interested in AI and technology, seeking tools and information to enhance their skills and productivity.
In contrast, only 13.46% of Perplexity AI visitors are aged 55 and older as of August 2024.
Here is a breakdown of Perplexity AI visitors by age:
| Age Range | Share of Perplexity AI Visitors |
|---|---|
| 18 to 24 years | 20.22% |
| 25 to 34 years | 33.02% |
| 35 to 44 years | 19.67% |
| 45 to 54 years | 13.63% |
| 55 to 64 years | 8.26% |
| Over 65 years | 5.20% |
Source: Similarweb.
Perplexity AI Users By Country
The majority of Perplexity AI visitors are from the United States, representing 22.50% of the total traffic.
India follows as the second largest contributor, representing 8.36% of the traffic, while Indonesia ranks third with 6.10%.
Here is a breakdown of Perplexity AI traffic share by country:
| Country | Percentage of Perplexity AI Users |
|---|---|
| United States | 22.50% |
| India | 8.36% |
| Indonesia | 6.10% |
| Philippines | 3.79% |
| Japan | 3.77% |
| Others | 55.48% |
Source: Similar Web
Perplexity AI Revenue 2024
Perplexity AI is set to reach an impressive annual recurring revenue (ARR) of approximately $35 million in 2024, representing a remarkable 600% increase from the anticipated revenue of $5 million.
This surge is attributed to the increase in the number of queries handled by Perplexity AI. In contrast to the 500 million questions answered in 2023, the platform responded to 250 million queries in just July 2024 alone.
This growth in the platform’s revenue displays its growing popularity in the generative AI market over the past two years.
Here is a table displaying the annual recurring revenue of Perplexity by year:
| Year | Perplexity Revenue (ARR) |
|---|---|
| 2024* | $35 million |
| 2023 | $10 million |
| 2022 | $5 million |
Source: TechCrunch, TechEconomy, Yahoo Finance.
Perplexity AI Valuation
As of September 2024, Perplexity AI is estimated to be valued at $3 billion.
This update followed reports that SoftBank was considering an investment between $10 million to $20 million in the search startup, specifically at a valuation of $3 billion. This investment was anticipated to be part of a larger funding round totaling approximately $250 million.
In April 2024, the company was valued at $1 billion, a significant increase from its valuation of $540 million in January 2024 and $121 million in April 2023.
Source: Reuters, Tech Crunch, Forbes, Tracxn.
Bonus: OpenAI recently released ‘Search GPT,’ a direct competitor to Perplexity. We’ve conducted an in-depth comparison of SearchGPT vs Perplexity.
Perplexity AI Funding
As of September 2024, Perplexity AI has successfully raised approximately $415 million in funding across five rounds.
In August 2024, Perplexity AI raised $250 million in its latest funding round, bringing its valuation to an impressive $3 billion.
In 2024 alone, Perplexity AI secured a total of $386.3 million through three funding rounds.
Here is a breakdown of the funding received by Perplexity AI by Year:
| Funding Date | Funded Amount |
|---|---|
| Aug 09, 2024 | $250 million |
| Apr 23, 2024 | $62.7 million |
| Jan 04, 2024 | $73.6 million |
| Mar 28, 2023 | $25.6 million |
| Sep 1, 2022 | $3.1 million |
Source: Forbes, TechCrunch, Genspark, Bloomberg.
Perplexity AI User Engagement Stats
On average, Perplexity AI users spend 6 minutes and 26 seconds on the platform during each visit.
Within this time, they typically browse around 4.45 pages. The platform also has a bounce rate of 29.69%.
Source: Similarweb
Perplexity AI Web Traffic Statistics
A significant majority of visitors to Perplexity AI, accounting for 78.37%, access the platform from their desktops.
In contrast, only 21.63% of users engage with Perplexity AI through mobile phones.
Source: Similar Web
A significant share of the traffic to Perplexity AI, at 67.92%, originates from direct visits.
This indicates that many users are familiar with the platform and choose to access it directly.
Meanwhile, organic search accounts for the second highest share of traffic at 29.67%, highlighting the importance of search visibility.
Here is a distribution of Perplexity AI traffic by marketing channel:
| Marketing Channel | Share Of Traffic |
|---|---|
| Direct | 67.92% |
| Organic search | 29.67% |
| Referrals | 1.44% |
| Social | 0.93% |
| 0.03% | |
| Display ad | 0.01% |
| Paid search | 0.00% |
Social traffic represents less than 1% of the overall visits to Perplexity AI. Within this small segment, YouTube contributes the largest share, accounting for 50.95% of the social traffic.
Additionally, WhatsApp makes up 8.26% of the social traffic on the platform.
This indicates that while social media may not be a significant source of overall traffic, YouTube has proven to be essential for Perplexity AI in engaging users.
Here is a breakdown of Social Traffic on Perplexity AI:
| Social Media Platform | Percentage |
|---|---|
| YouTube | 50.95% |
| 8.26% | |
| 7.67% | |
| 7.53% | |
| 6.98% | |
| Other | 18.62% |
Source: Similar Web
Perplexity AI App Statistics
The Perplexity AI application has shown considerable popularity among Android users, reaching 1.8 million average monthly downloads.
To date, the app has been downloaded over 5 million times by Android users.
In August alone, it achieved 1.9 million downloads from the Google Play Store, a 2.57% increase from the previous month. The app currently holds a strong rating of 4.6 stars on the Google Play Store.
| Month | Perplexity AI App Download On Google Play Store | Increase In Downloads (MoM growth) |
|---|---|---|
| August 2024 | 1.9 million | 2.57% |
| July 2024 | 1.9 million | 0.12% |
| June 2024 | 1.9 million | 11.87% |
| May 2024 | 1.7 million | 28.39% |
| April 2024 | 1.3 million | -27.05% |
| March 2024 | 1.8 million | 5.10% |
Note: These figures have been rounded, so decimal changes are not shown.
Source: Similar Web, Google Play Store.
Perplexity AI currently ranks 45th in the Productivity category on the Apple App Store.
The app maintains an outstanding 4.9-star rating, based on ratings from 76.4K iOS users worldwide, reflecting its strong user satisfaction and engagement on iOS devices.
Source: Apple App Store.
Perplexity AI Employee Count
As of 2024, Perplexity AI has a team of 38 employees.
The company intends to use the funding to hire new talent and further develop its products. By the end of the year, it aims to grow its workforce to around 60 employees.
Source: Reuters.
Conclusion: Perplexity AI Boasts More Than 15 Million Active Users Each Month
The majority of the platform’s visitors are young adults between 18 and 34 years old, with a significant number being male. Most traffic comes from the United States and India, with many visitors accessing the platform directly or finding it through organic search.
The Perplexity AI app has exceeded 1.8 million downloads each month on Android and has high ratings on both Android and iOS.
With ongoing plans for workforce expansion and product enhancement, Perplexity AI is set to strengthen its position in the generative AI industry.
