Where do accounts that convert come from, and where should you focus your efforts to get more?
What Does It Do?
Demand Sage's Account Acquisition report offers conversion metrics based on HubSpot's Source and Source Drill-Down properties. See what promotional partners, editorial outlets, social channels and inbound campaigns generate companies that convert.
You can also break conversion down by any step in your funnel - you want to know how traffic from a particular source becomes customers, but you also want to see where the dropoff is along the funnel, to determine where traffic from a particular source is likely to stop progressing.
Who Is It For?
Marketing leadership, demand generation, marketing operations - anyone who is responsible for driving traffic that converts into SQLs, opportunities and customers.