Are you running an SEO campaign but feeling disappointed by its ROI so far?
If yes, you’re not alone. SEO is one of those marketing strategies that take some time to deliver results, which is why a lot of business owners are initially disappointed by its ROI.
However, that doesn’t mean you can’t do anything to change it. There are methods to boost the ROI of SEO campaigns in the short term too, and in this article, we’ll take a look at seven such methods that can be implemented easily. Let’s start!
Overall there are 7 methods that can be implemented to increase your ROI in SEO. These steps and their associated action steps can be summarized like this:
|Update existing content||Add new information to pages that are in the Top 10 search results|
|Work on Local SEO||Claim Google Business ProfileOptimize for Local keywords|
|Utilize Long-Tail Keywords||Research on and optimize for long-tail keywords|
|Mobile first approach||Get a responsive websiteImplement AMPImplement lazy loading|
|Improving site speed||Use PageSpeed Insights tool and implement the steps suggested|
|Buying SEO suite||Purchase the subscription of a full-service SEO suite (i.e. Semrush, Moz, Ahrefs, SimilarWeb, etc.)|
|Setting goals and making a plan||Set a goalBreak it down into smaller stepsCreate an action planSet a deadline|
Now let’s take a detailed look at each of these steps to understand them better.
7+ Steps To Skyrocket ROI In SEO (2023)
The methods that we’re going to explain are mostly easy to implement but still capable enough to deliver a significant upside shot in the ROI of your SEO campaigns. Most of them require little technical know-how, so you can get started with them even on your own. Here they’re:
#1. Update Your Existing Content
The easiest thing that you can do to get the most out of your SEO campaign is to update your existing content. Google loves updated pages, so periodically updating the content of your existing pages that are on the verge of ranking high (i.e. among the top 10 results or on the second page) can increase your search visibility without any substantial link outreach efforts. This is why you should update your existing content first to start increasing your ROI in SEO. To update them, add new content and information whenever possible.
However, at the same time, keep in mind that you don’t have to overdo this. Updating existing pages (or basically anything in SEO) is like a double-edged sword. If you overdo it unnecessarily (i.e. even when there’s no useful information to add), Google’s algorithm will detect it and penalize your site.
#2. Local SEO
The next step that your business can take is utilizing the power of local SEO. This step is important if you’re a business that caters to the local customer base in a certain area because it can significantly boost the traffic to your site from your target market location.
It also doesn’t require any substantial link outreach campaigns in most cases because you benefit from your location and receive traffic from multiple Google products i.e. Maps, Search, Play Store, etc. You also benefit from multiple Google search page features (i.e. featured snippets, shopping results, local results, etc.), which leads to a significant boost in your ROI.
In order to take advantage of local SEO, you should claim your Google Business profile and optimize your website for local keywords.
#3. Utilize Long-Tail Keywords
Long-tail keywords have become a tried, tested, and unbeatable tactic in the world of SEO. They allow you to rank for long phrases in search, which is important for understanding the searcher’s intent to create more to-the-point content. They are also much easier to rank for, thanks to their low competition rate, and they generally bring more high-quality traffic (i.e. people who may actually be looking for a solution) than the traffic of a generic searcher who might have conducted the search with a generic phrase.
So next time when you’re doing keyword research, put special emphasis on the use of long-tail keywords in your SEO and SEM strategy.
#4. Go Mobile-First
The mobile-first approach can help you win a lot of visitors and revenue if implemented correctly with all the focus and intensity. When we say mobile-first, we don’t mean responsive design alone — that’s the basic, the bare minimum which you need.
There are many other technologies and optimizations also that can be done to make a website more mobile-friendly, such as utilizing Google’s Accelerated Mobile Pages (AMP) technology, lazy-loading, etc. Some companies even go to the extent of designing a separate version of their site for mobile devices only, and all these things pay off really well in the long run.
#5. Improve Site Speed
Improving your site speed is one of the easiest ways to increase your SEO ROI because it can be done in less time and still have a significant impact on your rankings. Page loading speed is one of the most important factors in search rankings, and even minor changes that make your website load 2-3 seconds faster can give your rankings a boost in the near term.
So check your site speed using Google’s PageSpeed Insights tool and implement the steps suggested by it to boost your site speed and, in turn, your rankings.
#6. Invest In An SEO Suite
Believe it or not, investing in a full-service SEO suite can turn out to be your single best investment for the purpose of SEO.
That is because of the amount of data and analytics you can get from a reputed SEO suite (i.e. Semrush, Moz, Ahrefs, or SimilarWeb), and the things that can be done with this data are truly unimaginable. You can identify so many link-building opportunities, keyword gaps, content gaps, and other such useful data that can help you tap into a world of unthinkable opportunities and ROI.
So do invest in a well-known SEO suite. You can choose either of the ones mentioned above — all of them are good. But if you need detailed insights into which one is better, then you can also read our comparisons of these tools (like this one or this one) to arrive at a conclusion.
#7. Set A Goal And Work With A Plan
This one is the most important. Once you have the data in place by utilizing an SEO suite and analyzing your current ROI, set your goals and make a plan to achieve them. Make sure that your goals are achievable and actionable, and once you set them, prepare a plan to achieve them. If you set an ambitious goal, don’t forget to break it down into smaller, actionable steps.
This step is important because many times, things don’t get done, or we don’t give our best simply because we don’t have what we want clearly outlined in front of our eyes.
So while you can definitely increase your ROI even without a plan as long as you take the steps explained above, by setting goals and making a plan, you can achieve much better ROI than you would be able to achieve without the plan. In addition to that, the growth will also be much more sustainable with a plan.
Conclusion: ROI In SEO (2023)
So this was our brief guide explaining how to skyrocket your ROI in SEO. The investment done in a well-planned SEO campaign gives substantial results over the long term, and if you combine your investment with the tips explained above it can give you the best possible returns on your marketing spend.
What are your thoughts about these steps? Do you know of any other methods to boost the ROI of an SEO campaign? Share your thoughts in the comments below, and also do share this guide on your social media so others can also learn from it.