If you’re wondering whether the hype created around the Samcart checkout builder is worth it or not, stay till the end and I will shed some light on each and every feature and service that the platform has to offer.
Samcart is an all-in-one shopping cart platform that provides you with every tool and feature you need to build a professional checkout page for your online shop. Although the monthly price may throw some people off, especially if they are just starting out. But when you look at the overall package, it’s not a bad deal to consider, especially for long-term business investment.
In this Samcart review, I will cover the platform’s key features, pricing information, and the tools it has to offer. We will also discuss what Samcart brings to the table in comparison to other checkout software and whether you should go for it or not.
Samcart: In A Nutshell
Usability/Learning Curve – Fairly easy to get started with, no technical proficiency is required. However, some tools may be tricky to get hold of in the beginning.
Pricing – The monthly price won’t hurt you if your business is doing well. It’s better to go with yearly plans if you are confident about your shop’s future.
Customer Support – Email and chat support. Response time is good and 4 out of 5 times, your queries will be resolved.
Overall Performance – In terms of the whole package, it delivers what it promises. If you possess even a little bit of marketing skills, you can do wonders.
Rating – 9/10★
Samcart Review: A Near Perfect Checkout Software
Samcart was started by Brian Moran and Scott Moran in 2013 with the idea of helping small and medium entrepreneurs to sell online services and products and increase the conversion rate at the same time.
The best thing about Samcart is that it eliminates the requirement for technical knowledge while you are building your store. The platform offers a bunch of design features along with a simple drag & drop tool which allows you to create anything without writing thousands of lines of code.
Here are the things you can sell through Samcart:
- Physical and digital books (ebooks)
- Membership sites where you can set recurring subscriptions and payment plans
- Online coaching and training material
- Online courses and study material
- Consulting services
Not only that but for beginners, there are pre-designed checkout templates that can be further optimized as per your requirement or personal preferences. With Samcart, it will take you less than an hour to build a professional yet stunning checkout page. Also, there are enough tools to boost your sales and convert visitors into buyers.
Here are some quick checkout page features available at Samcart:
- 1-click upsells, downsells
- 1-click order bumps
- A/B filter testing
- Abandoned cart recovery
- Automated membership recovery
- 1-click discount offers, coupons, and upgrades
Samcart: Advantages and Drawbacks
Let’s have a look at some of the advantages and disadvantages of Samcart.
What It Gets Right?
✅ It’s easy to create high-converting and professional-looking shopping carts with a drag & drop cart builder along with pre-designed templates.
✅ Round-the-clock life chat support along with quick email assistance. You can also join an exclusive Facebook community for help.
✅ An in-house affiliate program with a powerful affiliate management system.
✅ A variety of third-party integration for payment, marketing, fulfillment, and much more.
✅ Efficient reporting and analysis tools
✅ Provides you control over the offers and discount coupons that you use on the checkout page
What Does It Miss?
❌ It has limited payment processors (PayPal and Stripe). Also, there is no option for cryptocurrency payment which is becoming a popular trend now.
❌ Compared to other cart builders, it has restricted design options and a limited number of templates. Customization is also just average.
❌ Lacks integrated digital sales tax calculator
❌ A/B split testing is not as effective as it is on some other platforms. It often misfires.
❌ Last but not least, the pricing. The monthly price can hamper your budget, especially if you are still in the initial stage of setting up your store.
❌ Not optimized enough for selling services and subscriptions. You can still do it but that requires some creativity and tricks.
Samcart Checkout Templates: A Boost to Your Sale?
Let’s talk about the checkout page builder which is the USP of Samcart. When you are selling products online, the process of bringing a prospect to the checkout page requires accurate planning, study, and some tactics so that the prospect doesn’t have any choice but to click on the Buy button eventually.
For instance, with Samcart, you can put multiple payment options on the checkout page itself, rather than second a customer to a separate payment page. It’s referred to as a one-page checkout option that holds the customer on the checkout page for longer, giving them more time to make the decision on the purchase.
A good checkout page gives just enough options to the customers, enforcing them to proceed with the purchase. Samcart’s professionally designed checkout templates are stunning yet very effective in terms of conversions. Currently, millions of merchants are using Samcart and most of them seem to have a pretty good opinion of its checkout page capabilities.
The idea is simple, you don’t have to spend hours writing the codes and designing the page by yourself. Simply pick a template that you find appropriate to the product or service you are selling, customize it with your brand name and colors, add details by using a simple drag & drop editor, and you are good to go.
Modifying the templates, however, is not very convenient as you can’t see the real-time changes on them. But, with Samcart’s Sandbox mode, you can cross-check the changes and buttons without publishing them. Not only that, but you can also sell directly through your website using the embedded Buy tab on any page.
Here are some of the customization you can make:
- Upload your brand logo
- Specify custom fields
- Use presets or defines your own color themes
- Manage checkout page elements such as Billing/shipping address, contact information, order quantity, postal address, etc
- Product image, bullet points title, and images
- Terms and conditions section
- Add customized content, texts, and much more
- Add text buttons
Samcart Payment Options
With Samcart, you are allowed to accept payments for your products and services. When you set up your Samcart account, you will be asked to set up payment methods. Let’s have a look at what you can offer and accept with Samcart:
- Fixed one-time payments
- Membership plans, split pay (installments)
- Free/paid trials
- Set the billing cycle and due dates
- Accept payment in 8 currencies
- Payment with/without processing charge
- Shipping options and Product quality restrictions
As far as Payment processors are concerned, You get to choose between PayPal and Stripe. To be honest, it’s a bit disappointing to see the limited options but Samcart seems to be working with multiple platforms to bring in more processors in near future. Also, these 2 are among the top global payment processors so it shouldn’t be a problem. But with businesses moving more towards mobile payment and cryptocurrencies, we would definitely love to see more options.
When it comes to payment modes, customers can pay using any credit/debit card, Google Pay, and Apple Pay, recently introduced by the platform.
We are still waiting for popular options like Braintree and Authorize payment to be brought in for the card processing considering many of the Samcart competitors already provide those options.
A/B Split Testing
If you are losing your customer at the last stage of the sale, it’s a good idea to implement a few modifications to your checkout page and try different versions. This can be done through A/B split testing. It’s a very useful tool to have if you are experiencing a high cart abandonment rate.
Samcart allows you to try out different variations before going for the one which seems to be working for you. All your variations are listed under the AB test where you can check the version you are using and the ones you have discarded.
You may not get instant results with split testing but over time, you will understand the buyers’ moods and predict their next moves. With AB testing, you can find out which version of the cart page is bringing you more sales.
However, the split testing feature lacks some functionality, especially when you have several test variations. Sometimes it’s tricky to determine which one is actually in use and which one you are editing.
Upsells, Order Bumps, and Offers
Upsells and Bump orders are used to increase the value of the purchase. These marketing tricks have been used over the years not only in online marketing but in-store as well.
Samcart allows you to add upsells and order bumps with a single click where you can encourage the customer to go with the more expensive product or convince him to buy complimentary items with the one that he’s already purchasing.
For example, if you are selling smartphones, you can highlight the upgraded models on the checkout page which are obviously more expensive, giving you a better profit opportunity. Also, you can add supporting items such as a screen protector/back case for the model that the customer has added to the cart, a smartphone stand, and other accessories.
With Samcart, it’s fairly simple. All you need to do is click on Order Bump and Upsell and select the items or services you are going to offer with the particular product. Thanks to the email marketing integrations, you can figure out your customers’ interest and add the exact product which he had clicked on in the past.
Samcart: Third-party Integrations
Samcart allows you to connect your account/store to numerous third-party platforms to increase the functionality of your store. Let’s have a look:
Emails and autoresponders are important for marketing and keeping a good relationship with your customers. Samcart allows you to connect to all the popular email marketing platforms including:
- Active Campaign
You will need a fulfillment service if you are going to sell physical products in your store. With Samcart you can integrate only with ShipStation which is enough to take care of all your fulfillment requirements.
Thankfully, Samcart also supports Zapier where you can add multiple fulfillment partners to your store.
If you want to market and advertise your product through Webinars, Samcart allows you to do so through Zapier integration where you can connect to numerous Webinar hosting platforms.
As I stated above, Samcart only supports 2 major payment providers. Stripe and PayPal with more options in the pipeline. Just recently, the company has included Apple Pay and Google Pay, allowing a wider window for accepting payments.
✅Digital Access pass
Samcart Affiliate Center
This is my personal favorite Samcart feature. In this age of competition in the e-commerce business, you can’t have enough advertisements because there is always someone who is doing it more and better than you. Paid ads are nice but they can hit your budget hard.
With Samcart, you get an Affiliate program where you can hire individual marketers or social media influencers who have a good image in the online space and can spread the good word about your products. The best part is that you only have to pay the affiliate if they manage to get you a sale. Affiliate marketing is a better way to promote your products and rather cheaper than paid online advertisements.
If you go to the Affiliate section, you can do multiple setups such as approving/rejecting an affiliate, setting the cookie duration, setting up payment options and duration, etc. Now, Samcart affiliate management is not the strongest in the market since there is no facility for tracking down the URLs, but we think it does the job and will definitely benefit you.
Samcart offers 3 plans to its users – Launch, Grow, and Scale and with each one, you get access to Samcart’s core features such as:
- Drag-drop page builder
- Pre-designed templates
- Host unlimited courses
- Upload unlimited videos
- Zero processing fee
- Sell unlimited products without any additional cost
- Sell unlimited memberships
With the Launch plan, you get a single user license, standard integrations and email support, customer billing, and sales reports and analysis. The plan will cost you $59/month ($39 if billed annually).
The Grow plan comes at $119/month ($79 for annual users) and gives you more flexibility and advanced reporting features. Along with all the features from the Launch plan, you get 2 additional user licenses, advanced integrations, and priority 1-day email support along with a support call with Samcart experts.
You also get post-purchase upsells, order bump collections, an integrated SEO engine, multiple customer payment options, custom checkout fields, and much more.
A Scale plan is more suitable for merchants who need all the high-end features and are looking to scale their businesses. You get 10 user licenses, CRM management, API integrations, and a dedicated Samcart expert (for the annual plan).
You also get cart abandonment service, access to the affiliate center, subscription saver, and A/B split testing feature. The plan will cost you $299/month ($159 if you pay for the whole year).
Here is a detailed comparison of Samcart plans and pricing
|Launch Plan||Grow Plan||Scale Plan|
|$59/month or $39/month Billed Annually||$119/month or $79/month Billed Annually||$199/month or $159/month Billed Annually|
|✅1 User license||✅3 user license||✅10 user license|
|✅Basic Integrations||✅ Refined Integration||✅CR management|
|✅Standard email||✅1-day email support||✅API integration|
|✅Samcart dashboard||✅Launch Support||✅Priority support|
|✅Sales Report||✅Bump Orders||✅Dedicated expert|
|✅Customer Billing||✅Upsells||✅cart abandonment|
|✅Weekly webinars||✅SEO engine||✅Dunning feature|
|✅CreatorU preview||✅Payment options||✅Affiliate center|
|✅All core features||✅Custom checkout||✅A/B split testing|
Conclusion: Is Samcart Worth?
Samcart is certainly a good place to start selling physical and digital items. The platform provides easy-to-use tools to build high-converting checkout pages that your customer finds impossible to resist from making a purchase.
However, the platform misses out on some key features such as botched-up split testing, limited payment options, lack of funneling, in-built sales calculation, and a few more. For advanced sellers, this is going to be a problem but if you are looking for a strong checkout page builder for your startup, Samcart won’t disappoint you.
Since I’ve mentioned the features that are missing from Samcart, it’s only fair to mention Thrivecart, another checkout software that nearly has everything that Samcart lacks. Although the platform is relatively new, compared to Samcart, it has enough features and functionality to compete with Samcart.
A more refined split testing, better integrations, and an in-built sales calculations tool are a few of the features that Thrivecart offers. And all this comes to a one-time price of $495.