SEO Specialist Salary in India (2023 Data)

The worth of the SEO industry globally is over 5000 crores, and it is one of the fastest-growing industries worldwide. 

The industry has given rise to many job opportunities. And as an SEO with years of experience, I found that it is one of the industries that provide the desired salaries to SEO professionals. 

The average SEO salary in India is ₹3.5 LPA. However, an SEO professional’s highest salary is ₹8 LPA to ₹12 LPA. 

SEO Salary in India: At a Glance

If you do not have time to get into the details of the SEO salary in India. I have provided a brief idea of what SEO professionals earn in India. 

SEO Salary in India
Job TitleAverage Annual SalaryAverage Monthly Salary
SEO Trainee1.8 LPA to 3 LPA₹15,000 to ₹25,000 per month
SEO trainer4.8 LPA to 7.8 LPA₹40,000 to ₹65,000 per month
SEO Analyst2.4 LPA to 3.6 LPA₹20,000 to ₹30,000 per month
SEO Strategist3 LPA to 3.6 LPA₹25,000 to ₹30,000 per month
SEO Manager3.6 LPA to 5.4 LPA₹30,000 to ₹45,000 per month
SEO Consultant3.2 LPA to 6 LPA₹27,000 to ₹50,000 per month
SEO Director9.6 LPA to 12 LPA₹80,000 to ₹1,00,000 per month

What is the average SEO salary in India?

As discussed earlier, the average SEO salary in India is recorded to be ₹3.5 LPA. Most SEO professionals earn in the range of ₹15,000 to ₹60,000 per month. 

While the highest-paid SEO professionals may earn up to ₹1 lakh per month. On the other hand, the freshers earn around ₹12,000 to ₹20,000. 

What are the required skills for SEO professionals in India?

In order to receive a good package and get a good job, you need to have some basic SEO skills. You will be accessed based on your skills and offered a package that best suits your qualifications and expertise. 

Here are some skills you need as an SEO professional in India. 

  1. Search Engine Optimization:

You must have all the knowledge about SEO basics to get started as an SEO professional. These SEO skills include off-page SEO, on-page SEO, technical SEO, etc. 

You can stay up-to-date with the latest SEO trends in the market. Hence, to help you with the latest SEO trends in 2023.

  1. Link Building.

One of the most crucial aspects of SEO is link building. You need to know about internal linking and the backlinking process.

  1. PPC

PPC(Pay per click) campaigns are not the primary part of SEO. However, an SEO is required to have the basic knowledge of SEO as it helps to promote the brands.

  1. HTML

Having a basic knowledge of HTML is always an add-on to your profile. An SEO is working at the website’s backend and has the knowledge of the HTML may help solve some issues that appear through the backend. 

  1. Google Analytics

Google Analytics helps an SEO to track the traffic received at the website, and it also helps to track the other activity that takes place on different pages of the website. 

  1. Social media Algorithms:

Being an SEO, you may sometimes be asked to work with social media. Hence, if you have detailed knowledge about the algorithms of different social media, then you are surely at an advantage. 

Apart from these, some of the additional skills that an SEO must have are:

  • Search Engine Marketing.
  • Analytics
  • Content Management System
  • Research 
  • Google Adwords

Bonus: I have listed a detailed comparison here to provide a precise difference and understanding of the On-page and off-page SEO. 

Factors that affect your SEO salary

The SEO salary depends on multiple factors. A person with the same experience and skills as you may earn more or less than you. This shows that SEO salary varies due to multiple factors. 

Here are some of the major factors that affect the SEO salary worldwide. 

  • Education:

Your educational background may play a major role in the salary the company offers you. A person who has graduated from the top institutes of India is more likely to be offered a higher salary than someone who has completed their graduation from a local college. 

  • Expertise:

The skillset you possess, and your expertise with popular SEO tools is another crucial factor that may affect the salary you are offered. A person with expertise in all tools and who has worked for years has a high chance of getting a great package. 

  • Work Experience:

As stated earlier, work experience plays a major role in having expertise in a skill or a field. This proves that work experience plays a major role in helping a person to grab an excellent SEO salary. 

  • Designation:

If you have a good amount of work experience working with SEO, it is more likely that you will have a higher designation. The higher the designation is or the better your designation, the higher the chances of you having a good salary. 

  • Location

Lastly, your location also plays a major role in your salary. In some cities like Mumbai, Pune, Delhi, and Banglore, the salary of SEO professionals is higher than that of professionals working in other cities. 

SEO Salary in India (From Different Sources)

As discussed earlier, the SEO salary varies due to the hindrance of several factors. However, here are the SEO salaries recorded in India by different trusted sites like Indeed and Glassdoor. 

This section will give you a clear idea of what you can expect according to your qualification, work experience, and expertise. 


According to Indeed, the average SEO salary in India is ₹2,84,685 per year. This breaks down to ₹20,156 per month

Additionally, it states that the SEO salaries in the cities like Ahmedabad, Gurgaon, etc., have an average SEO salary of more than ₹24,000 per month

  1. Ambition box

According to the ambition box, the average salary of SEO professionals in India is ₹2.0 LPA. This means that, on average, the monthly salary of SEO professionals in India is between ₹ 13,765 – ₹ 15,226. 

  1. Glassdoor:

According to Glassdoor, the average SEO salary in India is ₹39,000. However, this data is for the designation of the SEO specialist’s salary, and the other data 

SEO Job profile and their salaries

As discussed earlier, the SEO salary of the professionals varies according to their designations or job titles. Hence, here is a detailed overview of what salary you can expect according to your designation in the firm. 

1. SEO Trainee

If you are fresher and starting as an SEO professional, you are most likely to get employed as an SEO Trainee in your company. The main job of the SEO trainee is to learn the functioning and working of SEO concepts and techniques. 

Required skills:

The required skills to become an SEO trainee is

  • Link building.
  • Tracking SEO metrics.
  • Keyword research.
  • Brainstorm new ideas. 

Average Salary:

The average salary of an SEO trainee in India is between ₹15,000 to ₹25,000 per month. 

2. SEO Trainer

Yes, you got it right. An SEO trainer teaches the SEO trainee the fundamentals of SEO. He is responsible for training the trainee on all the SEO concepts like keyword research, how to link social media with SEO, what the search engine expects, etc. 

Required skills:

To become an SEO trainer, the required skills are:

  • Provide training to the trainee. 
  • Resolve the doubts of the trainees.
  • Deliver live and video lectures.
  • Design assignments. 

Average Salary:

The average salary of the SEO trainer is between ₹40,000 to ₹65,000 per month.

3. SEO Analyst

SEO analysts are usually experts in performing keyword research and identifying the trending keywords in the industry. The analysts usually work to improve the website’s quality and increase its authority. 

Required skills:

The required skill of an SEO analyst is as follows:

  • Design SEO strategies.
  • Track overall organic metrics of the project. 
  • Implement the right tools.
  • Provide recommendations and design strategies for content development. 

Average Salary:

The average salary of SEO analysts is between ₹20,000 to ₹30,000 per month.

4. SEO Strategist

The primary responsibility of an SEO strategist is to analyze the website, implement the required changes, and optimize it properly. They usually analyze the strategies and modify the strategies according to their needs. 

Required skills:

  • Website optimization.
  • Preparing daily strategies and reports for the website. 
  • Designing link-building strategies. 
  • FInding powerful keywords that have high volume. 

Average Salary:

The average salary of the SEO strategist in India is between ₹25,000 to ₹30,000 per month. 

5. SEO Consultant

The SEO consultant manages the company’s clients and provides them with overall SEO strategies. They work on multiple projects and provide the project managers with details on how they can optimize the projects to yield better results. 

Required skills:

The required skills to become an SEO consultant are:

  • Create reports regularly. 
  • Collaborate with the designers and developers for the needed changes in the SEO. 
  • Develop good relationships with clients and help them with SEO. 

Average Salary:

The average salary of the SEO consultant is between ₹27,000 to ₹50,000 per month. 

6. SEO Manager

Just as the role suggests SEO manager is responsible for managing and coordinating SEO and SEM. They are responsible for coordinating between the off-page and on-page SEOs. 

Required skills:

The skills required to become an SEO manager are:

  • Execute SEO projects.
  • Manage SEO campaigns.
  • Analyze reports and the performance of the campaigns and the projects. 
  • Guiding team for the SEO challenges. 

Average Salary:

The average salary of an SEO Manager in India is ₹30,000 to ₹45,000.

7. SEO Director

SEO directors are the department head of the SEOs. They plan strategies and campaigns and help the other team members to complete the goals. They are responsible for taking care of the overall performance of the projects and helping the SEOs by providing tips on how they can improve their strategies. 

Required skills:

The skills required by the SEO executives are:

  • Planning the design strategies to improve the overall SEO performance. 
  • Monitor the industry and find the latest trends that can be covered. 
  • Collaborate with other teams.
  • Review the work of SEO and guide them in the areas needed. 

Average Salary:

The average salary of the SEO director in India is between ₹80,000 to ₹1,50,000 per month. 

SEO Salary In Different Cities In India

As discussed earlier, the salaries of the SEOs vary in different cities. Let us look at what job profiles are paid in different countries in India.  

CompanySEO SalaryAverage Range of SEO salary
Mumbai₹18,000₹15,000 to ₹25,000
Delhi₹19,000₹17,000 to ₹23,000
Banglore₹20,000₹18,000 to ₹23,000
Ahmedabad₹16,500₹15,000 to ₹23,000
Pune₹17,000₹15,000 to ₹21,000

Source: IIDE.

SEO Salary in different companies in India

Here are the details about the salary offered to SEO professionals in different companies in India. 

SEO Salary In Different Companies In India
CompanyAverage SEO SalaryRange of SEO Salary
SEO India₹3.6 LPA₹1 LPA – ₹ 10 LPA
Freelancer.Com₹3.4 LPA₹2.4 LPA -₹5 LPA
DigitalMarketing.Com₹2.5 LPA₹2.5 LPA – ₹3.6 LPA
Internet Moguls₹3.2 LPA₹3.1 LPA – ₹3.6 LPA
SEO Company₹1.4 LPA₹1 LPA – ₹2LPA
RG Technosolutions₹1.2 LPA₹1 LPA – ₹1.5 LPA
Infosys₹7.8 LPA₹ 2 LPA – ₹ 15 LPA
Google₹3.4 LPA₹ 3 LPA – ₹ 4 LPA 

Source: Ambitionbox

SEO Salary: Across The Globe 

Here are the details about the Average SEO salary recorded around the globe. 

CountryAverage SEO Salary
DubaiAED 5,000

Source: IIDE

Want to know more about SEO specialist salaries worldwide?

I have compiled all the details about the SEO specialist’s Salary in the US and other countries. 

Related Reads: 


That’s all about the SEO Salary in India.

The SEO salary in India is comparatively better than that offered to professionals in other fields. If you are a fresher, you can expect your salary to start at ₹15,000 on average. 

I hope the above article has helped you to know the required details about the SEO salary in India. For other SEO-related content, check out the website. 

Confused about where to start your SEO journey from? We have reviewed and listed the top SEO agencies from different cities in India and the US. You can go through them and apply in the ones that suit your skills. 


What is the salary of SEO in India?

The SEO specialist’s salary in India is recorded in the range of ₹1.5 lakhs to ₹ eight lakhs. The average annual salary of an SEO professional is recorded to be ₹3.5 lakhs. This means that the average monthly salary of an SEO professional is around ₹29,000 per month. 

Is SEO a high-paying job?

The SEO salary in India is quite well as compared to other professionals. The SEO professional in India earns around ₹1.5 to ₹3 LPA. At the same time, the average salary of SEO professionals in India is recorded to be in the range of ₹6 to ₹8 LPA. 

What is the salary of an SEO fresher in India?

The SEO salary of the freshers in India usually lies in the range of ₹1.5 to ₹3 LPA. However, this salary may vary according to your skills and educational level. 

How much do content writers earn in India?

Content writers earn between  ₹ 1.0 Lakhs to ₹ 6.0 Lakhs per year. Besides, their average earning is  ₹ 3.0 Lakhs per year. This means that they earn an average of ₹25,000 per month. 

What is the highest salary for SEO in India?

The highest salary of an SEO in India can be around ₹8 LPA. However, This salary may increase with the person’s designation in the company and expertise in SEO tools and functions. Apart from that, the location of the company and the profit the company makes in the year may also affect the average salary of the SEO professional in the company. 

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