Shopify, one of the world’s leading e-commerce platforms, has shown remarkable growth and influence in online retail. As of the latest data from 2024, Shopify hosts over 4.95 million active stores worldwide, making up 27% of all e-commerce websites globally.
Leading brands like Redbull and Kylie Cosmetics have built their online stores using Shopify. Besides, Shopify’s revenue reached $6.02 billion in the first three quarters of 2024.
Let’s find the latest Shopify statistics and facts inside.
Shopify Statistics 2024: Latest Highlights
- Shopify has an estimated 4.6 million daily active users (DAU) globally.
- The platform has an average monthly active users (MAU) of around 138 million.
- As of Q4 2024, there are 4.95 million active Shopify stores worldwide.
- The United States leads in Shopify stores, with 2.86 million.
- There are 46,084 active Shopify Plus stores online.
- Shopify has an estimated customer base of more than 700 million worldwide.
- In the first three quarters of 2024, Shopify generated over $6.02 billion in total revenue.
How Many People Use Shopify?
Shopify is estimated to have 4.6 million daily active users (DAU) worldwide as of 2024.
Data from August to October 2024 shows an average of 4.6 million daily visits and a total monthly visit average of around 138 million.
Here is a breakdown of the monthly visitors recorded on Shopify by month:
| Month | Monthly Active Users |
|---|---|
| October 2024 | 140.5 million |
| September 2024 | 135 million |
| August 2024 | 138.6 million |
Source: Similar Web
How Many Shopify Stores Are There?
As of Q4 2024, there are 4.95 million active Shopify stores globally.
While Shopify powers a total of 8.84 million websites, only about 56% of these are currently live.
Additionally, Shopify is used by 2.93% of the top 1 million e-commerce sites and by 3.44% of the top 10,000 live e-commerce websites.
You can check out further details about the share of Shopify using websites in the table below.
| Top Live eCommerce Websites | Share of Shopify Stores | Number of Shopify Stores |
|---|---|---|
| Top 1m | 2.93% | 29,306 |
| Top 100k | 3.14% | 3,138 |
| Top 10k | 3.44% | 344 |
Source: Built With
Did you know that most users start with the Shopify free trial to create their online store on the platform? Websites like Shopify Trial TV offer exclusive trial offers on Shopify for new store owners.
How Many Shopify Plus Stores Are There?
There are 46,084 live Shopify Plus Stores on the internet.
Of the total 60,268 websites using Shopify Plus, just 76.46% are live.
Besides, Shopify Plus is used by 0.46% of the top 10,000 e-commerce websites and 0.75% of the top 1 million e-commerce sites on the internet.
The following table further details the share of e-commerce websites that use Shopify Plus.
| Top eCommerce Stores | Share of Shopify Stores | Number of Shopify Stores |
|---|---|---|
| Top 1 million | 0.75% | 7,506 |
| Top 100K | 0.51% | 514 |
| Top 10K Stores | 0.46% | 46 |
Source: Built With
Bonus: Check out our detailed comparison of Shopify Vs. Shopify Plus.
Shopify Stores By Country
The United States has the highest number of Shopify stores globally, with 2.86 million.
The United Kingdom follows the U.S., with 194,553 Shopify stores. Australia, Germany, and Brazil also rank among the top five countries with the most Shopify stores.
The following table displays the countries with the highest number of Shopify stores.
| Country | Number of Shopify Stores |
|---|---|
| United States | 2,856,231 |
| United Kingdom | 194,553 |
| Australia | 142,382 |
| Germany | 125,490 |
| Brazil | 118,789 |
| Canada | 106,485 |
| India | 78,411 |
| France | 72,894 |
| Netherlands | 56,460 |
| Italy | 43,823 |
| Japan | 29,413 |
Source: Built with.
Shopify Plus Stores By Country
The United States is home to the majority of Shopify Plus stores, with 25,413 in total.
The United Kingdom comes in second, with 3,285 Shopify Plus stores, though the two countries have a significant gap. Australia, Canada, and Germany round out the top five, following the U.S. with the highest number of Shopify Plus stores.
Check out the following table for details about the countries with the highest number of Shopify Plus Stores.
| Country | Number Of Shopify Plus Stores |
|---|---|
| United States | 25,413 |
| United Kingdom | 3,285 |
| Australia | 3,056 |
| Canada | 2,835 |
| Germany | 1,376 |
| France | 884 |
| Denmark | 667 |
| Netherlands | 604 |
| Japan | 483 |
| India | 438 |
| Italy | 433 |
Source: Built With
Shopify Merchant Statistics
There are over 2.06 million merchants on Shopify.
According to the latest data available, Shopify had 2.06 million merchants across 175 countries (the latest data is available from 2021).
Comparatively, there were only 375,000 merchants on Shopify in 2016.
The following table displays the number of Shopify Merchants by year.
| Year | Number Of Shopify Merchants |
|---|---|
| 2021 | 2,063,000 |
| 2020 | 1,749,000 |
| 2019 | 1,069,000 |
| 2018 | 820,000 |
| 2017 | 609,000 |
| 2016 | 375,000 |
| 2015 | 243,000 |
| 2014 | 145,000 |
| 2013 | 84,000 |
Source: Shopify, Backlinko
Bonus: If you want to start your online store, you should start with Shopify. With our exclusive discount offer, you can get up to 25% off on Shopify.
How Many Customers Does Shopify Have?
Shopify is estimated to have more than 700 million customers worldwide.
According to 2023, Shopify had 700 million customers, while in 2022, it had 649 million customers. This shows an increase of 7.86% in the number of Shopify customers between 2022 and 2023.
Further, the number of Shopify customers recorded over the past years shows that the number of customers increased by 400 million between 2019 and 2023.
The following table displays the number of Shopify customers by year.
| Year | Number Of Shopify Customers |
|---|---|
| 2023 | 700 million |
| 2022 | 649 million |
| 2021 | 572 million |
| 2020 | 457 million |
| 2019 | 300 million |
| 2018 | 216 million |
| 2017 | 163 million |
| 2016 | 100 million |
| 2015 | 57 million |
Bonus: 2.71 billion people worldwide are expected to shop online in 2024, and more than 1 in 4 online shoppers will likely purchase from Shopify.
Shopify Financial Statistics For The 3rd Quarter of 2024
- Shopify reported a quarterly revenue of $2.16 billion, reflecting a 26% year-over-year growth.
- Merchant solutions revenue reached $1.5 billion, while subscription solutions revenue totaled $610 million.
- Gross merchandise volume was $69.72 billion.
- Monthly recurring revenue was $175 million.
- Gross profit amounted to $1.12 billion.
Shopify Financial Statistics For The 2nd Quarter of 2024
- Shopify recorded a quarterly revenue of $2.0 billion, a YoY increase of 21%.
- The merchant solution revenue was recorded to be $1.5 billion, a YoY increase of 19%.
- Subscription solutions witnessed a YoY increase of 27% and reached $563 million.
- The Gross Merchandise Volume (GMV) was $67.2 billion, an increase of 22% compared to Q2 2023.
- As of June 2024, monthly recurring revenue increased 25% year over year to reach $169 million. Shopify Plus contributed $52 million, or 31%, to it.
- The gross profit grew by 25% and reached $1.0 billion.
Source: Shopify Financials.
Shopify Financial Statistics For The 1st Quarter Of 2024
- Shopify’s revenue reached $1.9 billion after growing at 23% year over year.
- The merchant solutions revenue increased by 20% compared to the prior year and reached $1.4 billion.
- Subscription solutions witnessed a YoY increase of 34% and reached $511 million.
- The Gross Merchandise Volume (GMV) grew by 23% compared to the prior year, reaching $60.9 billion.
- The Gross Payments Volume reached $36.2 billion, accounting for 60% of the GMV.
- The Monthly Recurring Revenue reached $151 million after growing at a YoY rate of 32%.
- The gross profit was $957 million, a YoY increase of 33%.
Source: Shopify Financials.
Shopify Revenue Statistics
In the first three quarters of 2024, Shopify made a revenue of $6.02 billion.
This included $2.16 billion in the third quarter, $2.0 billion in the second quarter, and approximately $1.9 billion in the first quarter.
In comparison, Shopify generated $7.06 billion in 2023, an increase of 26.07%, or around $1.4 billion, compared to the previous year’s total revenue of $5.6 billion.
The following table displays Shopify’s revenue by year.
| Year | Shopify Revenue |
|---|---|
| 2024(up to Q3) | $6,023 million |
| 2023 | $7,060 million |
| 2022 | $5,600 million |
| 2021 | $4,612 million |
| 2020 | $2,929 million |
| 2019 | $1,578 million |
| 2018 | $1,073 million |
| 2017 | $673 million |
| 2016 | $389 million |
| 2015 | $205 million |
Source: Shopify Investor Relations, Macro Trends.
Shopify Revenue By Solution
In the first three quarters of 2024, Shopify earned $1.66 billion from Subscription Solutions and $4.4 billion from Merchant Solutions.
For merchant solutions, Shopify generated $1.55 billion in Q3, $1.5 billion in Q2, and $1.4 billion in Q1 of 2024.
Meanwhile, subscription solutions brought in $610 million in Q3, $563 million in Q2, and $511 million in Q1 of 2024.
The following table displays Shopify’s revenue by solution.
| Year | Merchant Solutions Revenue | Subscription Solutions Revenue |
|---|---|---|
| 2024 (up to Q3) | $4,402 million | $1,684 million |
| 2023 | $5,223 million | $1,837 million |
| 2022 | $4,112 million | $1,488 million |
| 2021 | $3,270 million | $1,342 million |
| 2020 | $2,021 million | $908.76 million |
| 2019 | $935.93 million | $642.24 million |
| 2018 | $608.23 million | $465.00 million |
| 2017 | $363.27 million | $310.03 million |
| 2016 | $200.72 million | $188.61 million |
| 2015 | $93.25 million | $111.98 million |
Source: Shopify, Statista.
Shopify Revenue By Region
Nearly three-fourths of Shopify’s revenue was generated in the North American region.
Meanwhile, the United States alone is accountable for two-thirds of the platform’s revenue.
Besides, 17.78% of Shopify’s revenue comes from the EMEA region.
The following table displays further details about Shopify’s revenue by region.
| Region | 2023 | 2022 | 2021 |
|---|---|---|---|
| North America | $5,037 million | $4,066 million | $3,291 million |
| Europe, Middle East & Africa | $1,255 million | $917 million | $799 million |
| Asia Pacific | $699 million | $553 million | $467 million |
| Latin America | $69 million | $64 million | $55 million |
Source: Shopify.
Note – This data is from 2023. We will update this section as soon as we get our hands on the latest figures.
Shopify Market Share
Shopify powers 27% of all e-commerce websites worldwide, making it the most popular e-commerce platform on the internet.
Following Shopify, WooCommerce Checkout is the second most widely used e-commerce technology.
Here is a table displaying the user share of Shopify among other e-commerce platforms as of November 2024.
| E-commerce Technology | Percentage Of Websites |
|---|---|
| Shopify | 27% |
| Wix Stores | 20% |
| WooCommerce Checkout | 17% |
| Squarespace Add to Cart | 12% |
| Ecwid | 5% |
| Others | 19% |
Source: Built With
With 10.32% of the market share, Shopify is the 4th most preferred ecommerce platform worldwide.
Meanwhile, WooCommerce has the largest share of ecommerce platforms worldwide.
Here is a table displaying the distribution of the commerce platform market share worldwide.
| Ecommerce Platform Worldwide | Market Share |
|---|---|
| WooCommerce | 38.74% |
| Woo Themes | 14.95% |
| Squarespace Online Stores | 14.67% |
| Shopify | 10.32% |
| WixStores | 8.09% |
| Others | 13.22% |
Source: Statista.
Shopify Market Share In The US
Shopify is the most preferred e-commerce platform in the United States, with 30% of the market share.
Meanwhile, WooCommerce Checkout is the second most preferred ecommerce platform in the United States.
Other preferred e-commerce platforms in the United States are Wix Stores, Squarespace Add to Cart, and Ecwid.
The following table displays the distribution of the e-commerce market in the United States.
| eCommerce Platforms | Market Share In The United States |
|---|---|
| Shopify | 30% |
| Wix Stores | 22% |
| Squarespace Add to Cart | 16% |
| WooCommerce Checkout | 15% |
| Ecwid | 4% |
| Other | 13% |
Source: Statista.
Shopify GMV (Gross Merchandise Volume)
In Q3 2024, Shopify’s Gross Merchandise Volume (GMV) reached $69.72 billion.
Comparatively, in Q2 2024, Shopify reported a GMV of $67.2 billion, reflecting a 22% year-over-year (YoY) increase.
For Q1 2024, Shopify’s GMV stood at $60.9 billion, marking a 23% increase or $11.3 billion compared to the same period last year.
Additionally, Shopify’s total GMV for 2023 was $235.9 billion, an increase of 20% or $38.7 billion from $197.3 billion in 2022.
The following table displays the Groos Merchandise Volume of Shopify by Year.
| Year | Gross Merchandise Volume of Shopify |
|---|---|
| Q3 2024 | $69.72 billion |
| Q2 2024 | $67.2 billion |
| Q1 2024 | $60.9 billion |
| 2023 | $235.9 billion |
| 2022 | $197.3 billion |
| 2021 | $175.4 billion |
| 2020 | $119.5 billion |
Source: Statista, Shopify.
Shopify Market Capitalization
Shopify’s market cap is $140.77 billion as of November 2024.
Shopify’s market cap dropped in the second quarter of 2024, but it rebounded following the release of the third-quarter reports, reaching an increase of approximately 40% compared to last year.
This makes Shopify the 116th most valuable company worldwide.
Shopify’s market cap grew between 2015 and 2021. However, in 2022, it declined 74.26% compared to 2023 and increased again in 2023 by 126.58%.
The following table displays Shopify’s market cap by year.
| Year | Shopify’s Market Cap |
|---|---|
| 2024 | $140.77 billion |
| 2023 | $100.04 billion |
| 2022 | $44.15 billion |
| 2021 | $171.57 billion |
| 2020 | $137.41 billion |
| 2019 | $46.01 billion |
| 2018 | $15.30 billion |
| 2017 | $10.04 billion |
| 2016 | $3.80 billion |
| 2015 | $2.05 billion |
Source: Companies Market Cap
Shopify Payments Statistics
Shopify Payments is the simplest way to accept payments online. It eliminates the hassle of setting up a third-party payment provider or merchant account and having to enter the credentials into Shopify.
Currently, Shopify payments are available in only 23 countries.
Here is the list of countries where Shopify Payments is available:
- Australia
- Austria
- Belgium
- Canada
- Czechia
- Denmark
- Finland
- France
- Germany
- Hong Kong SAR
- Ireland
- Italy
- Japan
- Netherlands
- New Zealand
- Portugal
- Romania
- Singapore
- Spain
- Sweden
- Switzerland
- United Kingdom
- United States
Shopify Payment Market Share
Shopify Pay Installments is the third most popular payment processing option globally, holding 15.73% of the market share.
More than 3 out of every 20 users choose Shopify Pay Installments. Following PayPal and Stripe, Shopify Pay Installments is the preferred choice for a significant number of users.
The following table displays the payment processing technology with the highest market share worldwide.
| Payment Processing Technology | Market Share |
|---|---|
| PayPal | 45.39% |
| Stripe | 17.33% |
| Shopify Pay Installments | 15.73% |
| Amazon Pay | 2.89% |
| Stripe Checkout | 1.22% |
| Braintree | 1.21% |
| Afterpay | 1.21% |
| remise | 1.08% |
| Klarna | 1.01% |
| SecurePay | 0.91% |
Source: Statista
Popular Categories On Shopify
Apparel is the most popular store category on Shopify, with 520,321 stores as of June 2023.
After apparel, home and garden are the most popular store categories, with a total of 221,381 stores.
Other store categories that are quite popular on Shopify are beauty and fitness, food and drink, and people and society.
The following table displays the most popular store categories on Shopify by the number of stores.
| Category | Number Of Shopify Stores |
|---|---|
| Apparel | 520,321 |
| Home & Garden | 221,381 |
| Beauty & Fitness | 186,706 |
| Food & Drink | 116,008 |
| People & Society | 68,801 |
| Sports | 62,669 |
| Health | 61,983 |
| Arts & Entertainment | 61,283 |
| Toys & Hobbies | 53,082 |
| Pets & Animals | 40,609 |
Source: Statista
Shopify App Statistics
9,701 apps are available on the Shopify app store as of January 2024.
That is a decrease of 856 apps on the Shopify app store compared to 10,557 Shopify App listed on the store in January 2023.
The following table displays the number of apps on the Shopify app store by year.
| Month-Year | Number Of Apps In The Shopify Store |
|---|---|
| January 2024 | 9,701 |
| January 2023 | 10,557 |
| January 2022 | 7,014 |
| January 2021 | 5,649 |
Source: Meetanshi.
Shopify Store Statistics
In this section, we will review some fascinating statistics about Shopify stores.
Success Rate Of Shopify Stores
On average, the success rate of Shopify stores is 5% to 10%.
That means 90% to 95% of the Shopify stores fail in the long run.
However, the success rate of the Shopify store varies according to the type of business, niche, industry, demand for the products in the market, and more.
Source: Logbase.
➤ Check out our complete guide on how you can start selling on Shopify.
Number Of Shopify Stores By Products Sold
The majority of Shopify stores sell 1 to 9 products.
According to the latest data recorded in July 2023, 621,899 Shopify stores sold just 1 to 9 products, while 376,418 Shopify stores sold 10 to 24 products.
Meanwhile, 5000 to 9999 products were sold by 10,673 Shopify stores and 3,564 Shopify Stores sold 25000 to 99999 products.
The following table displays the distribution of the Shopify stores according to the number of products sold.
| Number Of Shopify Stores | Numbers Of Products Sold Per Store |
|---|---|
| 1 to 9 products | 621,899 |
| 10 to 24 products | 376,418 |
| 25 to 49 products | 290,320 |
| 50 to 99 products | 257,076 |
| 100 to 249 products | 247,903 |
| 250 to 999 products | 197,157 |
| 1000 to 4999 products | 71,052 |
| 5000 to 9999 products | 10,673 |
| 10000 to 24999 products | 6,149 |
| 25000 to 99999 products | 3,564 |
Source: Statista
Popular Shiping Services On Shopify
USPS is Shopify’s most popular shipping service, and 148,673 stores use it.
The second and the third most popular shipping services on Shopify is UPS and FedEx, with 101,628 and 67,894 Shopify stores preferring it.
Other popular shipping services among Shopify stores are Royal Mail, Correios, and DHL.
The following table displays the most popular shipping services among Shopify stores.
| Sipping Carriers Used By Shopify Stores | Number Of Shopify Stores |
|---|---|
| USPS | 148,673 |
| UPS | 101,628 |
| FedEx | 67,894 |
| Royal Mail | 34,054 |
| Correios | 20,926 |
| Australia Post | 27,996 |
| Canada Post | 17,343 |
| DHL | 8,516 |
| Correos | 5,645 |
| PostNord | 3,885 |
Source: Statista
Other Facts And Figures Of Shopify
- 70% of Shopify orders are made from smartphones.
With the rise of mobile commerce, a large share of consumers make purchases on Shopify from their mobile phones.
Besides, over 2.71 billion people are shopping online globally, and most of them are doing it from their smartphones.
Hence, it is no surprise that the majority of the orders on Shopify are placed from smartphones.
Source: Storelab.
- Between 2021 and 2022, Shopify received over 35,000 referrals.
Shopify receives a lot of referrals, which is a good sign for any e-commerce platform.
Besides, Shopify has over 275 points of presence worldwide, ensuring an incredibly fast customer experience no matter where they shop.
Source: Shopify
- Over half of the consumers in Shopify stores are repeat customers.
Consumers make at least one more purchase from the Shopify store after their first purchase.
Shopify consumers are 3.8% likely to purchase again from a shop that they have previously purchased from.
- Using 3D product images on Shopify increases the conversion rates by 250 times.
Hence, using 3D images on the Shopify store is usually beneficial for merchants as it provides consumers with an idea of the true product images, which in turn increases the conversion rate of that product.
Besides, merchants who install the Shop channel and add the Shop Promise badge to their store are 25% more likely to increase their conversions.
Conclusion: Shopify Has 4.95 Million Live Stores Worldwide
With 4.95 million active stores and an estimated 4.6 million daily users worldwide, Shopify supports a diverse range of businesses, from small startups to well-known brands.
The United States alone is home to 2.86 million Shopify stores, highlighting the platform’s strong popularity in key markets.
Financially, Shopify’s growth continues at a strong pace, bringing in $6.02 billion in revenue in the first three quarters of 2024 and reaching an impressive $69.72 billion in Gross Merchandise Volume (GMV) in Q3 alone.
