Shopify vs WooCommerce: Which One Is Better In 2023?

Shopify vs WooCommerce - DemandSage

The debate between Shopify vs WooCommerce has been never-ending. The eCommerce platforms are popular and offer exceptional features for your online business. However, choosing between two powerful tools can be confusing.

Since we have spent a sufficient amount of time on both platforms, we decided to boost your decision-making process by providing you with an impartial comparison between Shopify vs. WooCommerce. So you don’t have to waste your time going through several articles online. 

This article will offer valuable insights into their key features, pricing, customer support, etc. You will be able to decide what suits your needs the best by its end!

With that, let us quickly dive into the details!

Shopify vs WooCommerce: Key Differences

Here are the key differences between Shopify and WooCommerce.

  • Shopify offers a free trial that lasts only three days, whereas you can use WooCommerce with WordPress free of cost. You would only need to pay for domain and hosting services with WooCommerce.
  • You can use Shopify to sell products online and offline with the POS (Point of Sale) feature, whereas you can only sell products online with WooCommerce.
  • Shopify is a self-hosted platform which means you will not have to rely on a third-party hosting service, whereas you will need a third-party hosting service with WooCommerce.
  • WooCommerce is a WordPress plugin, and WordPress is an open-source platform which means you can modify your website with coding, whereas Shopify is a closed platform, so that you won’t have a lot of control over your online store.
  • WordPress is a much better platform for blogging than Shopify, so it is best to choose WooCommerce if you want to start a blog with your online store.

Shopify vs WooCommerce: Overview

Before we get into all the intimate details, let’s briefly overview Shopify and WooCommerce.

Shopify Overview

Shopify is an all-in-one eCommerce platform for your online store. It is designed to fulfill all your needs to build a successful online store. From creating an online store to controlling your inventory, plus accepting your payments, you can do it all from a single platform. 

Shopify vs WooCommerce - Shopify

Shopify eliminates the technical and complicated aspects of managing an online store. Its easy-to-use functionalities make the whole process of running an online business convenient and trivial.

WooCommerce Overview

WooCommerce is the most popular eCommerce plugin made for WordPress. It enables you to use a highly efficient CMS (content management system). In addition, as WooCommerce is a self-hosted platform, it offers customizations. Therefore, it will help you create an online store exactly as you want. 

Shopify vs WooCommerce - Woocommerce

WooCommerce has an open-source nature that lets you add several custom extensions and integrate your site with a WordPress blog.

However, in the comparison between Shopify vs WooCommerce, if you choose WooCommerce, you will have to be extra careful about the security of your site and keep a close watch on the technical side of the website. 

Shopify vs WooCommerce: Key Features

Shopify vs. WooCommerce both the eCommerce platforms have some compelling features. Below we have mentioned some of the key elements these platforms offer. 

Shopify Key Features

  • Supports multiple languages
  • Abandon cart recovery 
  • Unlimited Products
  • Limitless file storage
  • Editable HTML and CSS
  • 100+ payment options
  • Website and blog module
  • Importing products through CSV files

WooCommerce Key Features

  • Sell physical as well as digital products.
  • Superior affiliate marketing programs
  • Mobile-friendly 
  • Offers absolute control over your information
  • Tons of available plugins
  • Free Facebook ads and stores extension
  • Limitless product categories
  • Gives customers a single-click refund

Shopify vs WooCommerce: User Interface

Shopify and WooCommerce both offer some excellent features for your online store. However, providing a user-friendly interface is twice as necessary, for the sellers need to understand how to use their compelling features.

Shopify User Interface

The reason Shopify stands out to users is because of its user-friendly interface. It is a subscription-based online platform which means all you have to do is sign-up on its official website, go through the basic setup wizard, and you are ready to run your online store. 

Shopify - Marketing Business

In addition, its inbuilt tools make you create and run an online store with ease and make Shopify a perfect match for beginners. Shopify will help you in all your steps throughout your journey by asking you about the nature of your online business, what products you are planning to sell, etc. 

WooCommerce User Interface 

Working with WooCommerce can be an easy and satisfying experience. However, setting up a store might not be as handy as running a store with WooCommerce. As previously mentioned, WooCommerce is a WordPress plugin, unlike Shopify, which is a subscription-based platform. 

It means you will have to take care of certain things before launching an online store. For example, get a domain, register for a hosting account, install WordPress, etc. So while it is an excellent fit for professionals in the eCommerce field, we wouldn’t recommend it to beginners. 

Shopify vs WooCommerce: Integrations

Any eCommerce website with excellent integrations will make your online store more efficient and profitable. For example, below, we have mentioned the integrations of Shopify vs. WooCommerce.

Shopify Integrations

Shopify offers you more than 1,200 free and paid apps. The robust API and App stores help you install third-party add-ons for your online business. In addition, it has software integrations like OptinMonster to grow your email list and lower the frequency of cart abandonment. 

Moreover, Shopify apps help you improve SEO ranking and provide discount coupons, product reviews, etc. Shopify integrates your online business with social media platforms like Facebook, Amazon, Pinterest, and eBay. It provides a marketing platform for your online store as well.

WooCommerce Integrations

WooCommerce, an open-source plugin, provides more than 50,000 free WordPress plugins and several paid plugins. You can use these plugins to add payment options, improve SEO ranking, integrate your online store with social media, and almost any element you wish to add. 

WooCommerce, when compared to Shopify, has many more integrations available. Moreover, almost every third-party tool/service provider has a specific plugin reserved to integrate with  WooCommerce. 

Woocommerce - Integration

Integrating a plugin on the WooCommerce store is more accessible than installing an app for the Shopify store. In our experience, Woocommerce is much easier to customize than Shopify.

Shopify vs WooCommerce: Dropshipping Features

Other than being excellent eCommerce platforms for your online store. Shopify and WooCommerce also offer dropshipping suppliers to help you save money on your storage space. 

Shopify Dropshipping Features

Shopify dropshipping business does not require any front-end changes to your online store. The customer will be able to browse products and buy them just like they do at a regular online store. In addition, Shopify provides your online store with integration apps for eCommerce platforms like Aliexpress, Printify, Oberlo, etc. 

Shopify - Dropshipping

However, do not forget to check your budget before planning to build a dropshipping business, as all these websites have their membership charges, shipping charges, and other additional charges.

WooCommerce Dropshipping Features

WooCommerce is a popular choice for dropshipping stores as it provides flexible plugins for your dropshipping business to boost the setting up process. In addition, it offers you extensions to quickly import products and complete orders from your website. 

Woocommerce - Shopping

Moreover, the plugins help you to design an eBay-like website where vendors can directly sell their products on your website. The only thing you need to keep in mind is to confirm with your vendor/supplier about minimum order requirements, subscription fees, and other additional charges.

Shopify vs WooCommerce: Payment Options

Both Shopify and WooCommerce have several tools to create the online store of your dreams. However, before you decide, let’s look at their payment options.

Shopify Payment Options

Shopify has a separate ‘Shopify Payments’ option powered by Stripe. The front-end appears to be a Shopify page while Stripe processes the payments in the background. ‘Shopify Payments’ provides online transactions and in-person card payments. In addition, with Shopify’s mobile app, you can sell products from anywhere. 

Shopify - Payment

Shopify is a certified Level one PCI DSS holder, which means all your credentials are well guarded and will not go out of this platform. In addition, Shopify will prevent you from any CNP fraud.

WooCommerce Payment Options

WooCommerce offers Stripe and PayPal as their default payment options. In addition, you can also access the WooCommerce Payment options co-powered by Stripe. It also supports other popular payment platforms like Amazon Pay, Ali Pay,, etc.

Woocommerce - Payment

Unlike Shopify, WooCommerce does not charge a special payment getaway from their side. However, you will be charged corresponding payment processors, and their charges can differ from one supplier to another.

Shopify vs WooCommerce: Pricing

While Shopify has a free trial for its users, WooCommerce, on the other hand, is free but requires you to pay for additional features. Their free version lets you experience the website but comes with restrictions. You can opt for their paid plans to unlock all their powerful functionalities, as mentioned below.  

Shopify Pricing Plans 

Shopify has three plans for its users, and they are:

Shopify - Pricing
  • Basic – This plan is perfect for beginner and emerging eCommerce businesses. It starts at $29 per month.
  • Shopify – If you want to expand your eCommerce business, this is your ideal plan. It starts at $79 per month. 
  • Advanced – This plan is best suited for well-established online stores with high-volume sales. It starts at $299 per month.

Check the detailed Shopify pricing plan breakdown here.

There are no product limits on any of the plans. You can have access to unlimited products. However, there are some differences, like the basic plan has 2% transaction fees while the advanced program has 0.5% transaction fees. Of course, you can always try their 3-day free trial to know the platform.

WooCommerce Pricing Plans 

While WooCommerce does not have a fixed monthly or yearly plan like Shopify. It offers extra costs through hosts, as mentioned below.

  • WooCommerce powered by Bluehost – This platform is perfect for someone who wants to create their online store from scratch using their ideas. It has two plans standard, i.e., priced at 15.95 per month, and premium, i.e., priced at $32.95 per month. 
  • WooCommerce hosted by WordPress – This platform works best for people with knowledge of WordPress and its functionalities. It starts at $45 per month.

Shopify vs WooCommerce: Customer Support

Customer support is essential when choosing the perfect eCommerce platform. This is because you need reliable customer support to stand by you whenever you are stuck with an issue. Therefore, let us take a look at the customer support of WooCommerce vs Shopify. 

Shopify Customer Support 

Shopify has customer support at your service 24/7, 365 days a year. You can contact them via live chat, email, or phone to ask your queries. Shopify support team has many experts who help solve all your questions related to online stores, eCommerce platforms, etc.  

Shopify provides its users with extensive documentation, how-to guides and tutorials, and much more to guide them through its software. They are also available on Twitter to solve any eCommerce-related queries.

WooCommerce Customer Support 

WooCommerce is the world’s most popular and trusted eCommerce platform. A certain amount of credit goes to their customer support for being available 24/7, every day of the year. In addition, their team has designed various tutorials, blogs, and guides to help you with all kinds of eCommerce issues. 

If you still do not find what you are looking for, you can always reach out to their support team via chat, email, or phone.

Who Should Choose Shopify?

Shopify is a one-stop solution for all your needs to create and run an online store. Its built-in tools help to create an online store within minutes. This eCommerce platform is ideal for beginners and people who have moderate knowledge about starting and running an online business. In addition, it is an excellent platform for someone still learning about running an online business.

Who Should Choose WooCommerce?

WooCommerce is the world’s most renowned eCommerce platform for a reason. While running an online store on WooCommerce is smooth and convenient, creating that store is twice as difficult. But none of the hard work is compared to the level of customization it offers. As a result, this platform is the perfect choice for entrepreneurs, online business experts, and people with knowledge of WordPress.

Related Read:

Wrapping Up! Shopify vs WooCommerce (2023)

Both Shopify and WooCommerce stand as the best eCommerce platforms for running an online business. The eCommerce platforms offer some excellent tools and functionalities for your online store. You will be satisfied if you choose either of them. 

There is no platform better than the other. However, if you are a newbie, we recommend you go with Shopify as the interface is easy to understand. Similarly, if you are a professional online business owner, we advise you to invest in WooCommerce to give your online business a new shape. 

Over to you, which eCommerce platform are you choosing? Let us know in the comment section below! 

FAQs on Shopify vs WooCommerce

Which platform is best: Shopify or WooCommerce?

Both Shopify and WooCommerce are great platforms. But in terms of flexibility, WooCommerce is more flexible for your store, and in the long run, it will be easier for you to scale your business on this platform. Shopify is great for those who want everything included in just one plan.

Can I use WooCommerce and Shopify for free?

Yes, you can use WooCommerce for free on your WordPress website. You just need to download its plugin to use. Shopify also offers a 14-day free trial which allows you to create your online store on Shopify.

Is it possible to migrate my store between Shopify and WooCommerce?

It is really easy to migrate your store from Shopify to WooCommerce or vice versa, but you should not do that because it can become quite a headache for you. But if you automate the entire process, then it will be much easier for you.

Do WooCommerce and Shopify offer hosting for your store?

Shopify offers all their store owners free hosting in all their subscription plans. However, with WooCommerce, you would need to find a reliable hosting provider.

Which platform offers better apps: Shopify or WooCommerce?

Shopify has an app store where you can find plenty of apps that you can use to boost your business whereas, WooCommerce is a WordPress plugin and we all know that WordPress has a plethora of plugins that you can use for your store.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top