SEO can be a powerful lever for Small businesses to reach their target audience. But there’s a caveat – the digital realm is getting crowded each day, with businesses vying hard for attention.
Amidst the chaotic digital landscape, cementing yourself in SERP is a task that involves massive amounts of SEO work. However, for small businesses, doing SEO can be overwhelming due to a lack of resources and expertise in digital marketing.
There’s an easy solution – opt for small business SEO services. These specialized SEO agencies have tailored services specific to the requirements of small businesses.
Read on to discover the best Small SEO services that can skyrocket your online visibility and funnel tons of visitors toward your business website.
Best Small Business SEO Services: Our Top Picks (2023)
Below are our top picks for small business SEO services:
| Sr. No. | Service | Why Choose Them |
|---|---|---|
| 1. | SmartSites | Best Overall SEO Service Provider |
| 2. | Ignite Visibility | Data-Driven SEO Strategies |
| 3. | Search Bloom | ROI Driven SEO Service Provider |
| 4. | Whitespark | Best for Local SEO |
| 5. | WebFX | Software-based SEO service |
| 6. | Boostability | Best for White-Lable SEO |
| 7. | SEO Brand | Best for Online Reputation Management |
| 8. | Devenup | Affordable SEO service |
| 9. | Webspero | Best for Ecommerce SEO |
| 10. | HigherVisibility | Best for Franchise SEO |
| 11. | SEO Butler | Best for SEO Content Writing |
Here are the detailed reviews of top small business SEO services.
#1 SmartSites
| Location | Paramus, New Jersey |
| Pricing | Custom |
| Overall Rating | 5/5 |
| URL | https://www.smartsites.com |
SmartSites is our top choice for small business SEO services. It stands out for its qualitative and sustainable approach to SEO. Its expertise spans both on-page and off-page aspects of search engine optimization.
For AGA Truck Parts parts, SmartSites was able to grow organic traffic by 685%. Working with 100+ organic SEO clients, SmartSites has crafted advanced SEO strategies that guarantee a stable position in SERP.
The extensive portfolio of SmartSites includes start-ups, B2B, tech, sales, health, marketing, and dozens of other companies belonging to different sectors.
What We Liked It (Pros)
- Ability to boost organic traffic manifold.
- Extensive experience in multiple sectors.
- Solid reputation amongst clients.
- Dedicated account manager for each project.
Where It Falls Short (Cons)
- Content delivery could be more robust.
- Doesn’t disclose pricing upfront.
Pricing: SmartSites has custom pricing.
#2 Ignite Visibility
| Location | La Jolla Square, CA, Us |
| Pricing | Starts at $100 per hour |
| Overall Rating | 4.9/5 |
| URL | https://ignitevisibility.com/ |
Ignite Visibility is a full-fledged digital marketing agency that excels in SEO, paid advertisement, and social media services. Founded in 2013, Ignite Visibility has positioned itself as a top marketing agency and takes pride in its data-driven approach and commitment to delivering measurable SEO results.
Its client’s roster includes companies of all sizes going all the way to Fortune 500. Moreover, Ignite Visibility earned a reward from Clutch for being the top SEO agency in 2022, further cementing its reputation.
What We Liked It (Pros)
- Extensive expertise and stellar reputation.
- Extensive emphasis on data-driven SEO strategies.
- Comprehensive service offerings ranging from SEO to PPC and Social Media.
- Solid clientele and industry recognition.
Where It Falls Short (Cons)
- A more transparent pricing structure is needed.
- More frequent updates and proactive communication will be appreciated better.
Pricing: Ignite Visibility charges around $100 to $149 per hour.
#3 Search Bloom
| Location | Draper, Utah |
| Pricing | Project Based |
| Overall Rating | 4.9/5 |
| URL | https://www.searchbloom.com/ |
Search Bloom is a Utah-based digital marketing agency heavily emphasizing return on investment. Furthermore, they are renowned for their customized approach and tailored SEO strategies unique to individual businesses.
This made them a top SEO service choice for small businesses. Its services include local and national SEO, e-commerce SEO, and PPC Management.
What We Liked It (Pros)
- Crystal has clear communication regarding their strategies.
- Dedicated SEO analyst for individual projects.
- Forging relationships as partners, not clients.
- Customized ROI-driven SEO strategies support small businesses.
Where It Falls Short (Cons)
- Website management service needs to be more proactive
- A general pricing overview could help new customers more
Pricing: Project-specific pricing
#4 Whitespark
| Location | Alberta, Canada |
| Pricing | Starts at $20 |
| Overall Rating | 4.8/5 |
| URL | https://whitespark.ca/ |
If local search is your business’s primary concern, WhiteSpark can be a worthwhile small SEO service. WhiteSpark is the brainchild of Darren Shaw – a local SEO pioneer with tons of industry-relevant experience. Managed by experienced hands, WhiteSpark has positioned itself as a leading SEO service provider with unparalleled expertise in local search visibility.
WhiteSpark further cemented its reputation with quality local SEO software equipped with powerful GBP Management, Local Rank Tracker, Local Citation Finder, and Reputation Builder tools. And its service portfolio includes listing management, local SEO, and GMB management for multi-location brands.
What We Liked It (Pros)
- Industry and location-specific SEO services.
- Tailored pricing based on the extent of the project.
- Only a single payment for Local SEO service.
- White labels local SEO service
Where It Falls Short (Cons)
- Limited service offering
- The combination of software and agency service is confusing.
Pricing – $20 to $999
#5 WebFX
| Location | Harrisburg, PA |
| Pricing | Starts at $2500 monthly |
| Overall Rating | 4.7/5 |
| URL | https://www.webfx.com/ |
WebFX is an industry veteran with 25 years of experience in digital marketing. From SEO to PPC or landing pages and sales pipelines, WebFX excels in all. Enterprise SEO, local SEO, and complete site audits are particularly popular among its services.
But above all, WebFX stands out for its approach to each SEO project. They have crafted a six steps SEO strategy to push websites up in search ranking. It’s called ROCKET and stands for, Research, Optimization, Content, Keywords, Earned Media and Links and Testing.
Another standout feature of WebFX is its unique technology platform called MarketingCloudFX. IBM Watson and Google Cloud power it for Real-time website analysis.
What We Liked It (Pros)
- Technology-assisted SEO campaign tracking.
- In-house software solution for campaign management..
- Comprehensive knowledge base to inform clients of various SEO terminology.
- Clear pricing structure.
Where It Falls Short (Cons)
- Reporting needs to be more robust.
- There should be more flexibility and client involvement in the SEO process.
Pricing:
WebFX has three different pricing plans.
- Silver Plan – $2500/month
- Gold Plan – $5000/month
- Diamond Plan – $8000/month
#6 Boostability
| Location | Coimbatore, India |
| Pricing | Quotes on Request |
| Overall Rating | 4.7/5 |
| URL | https://www.boostability.com/ |
Boostability defines itself as an expert white-label SEO agency for small businesses. And with a track record of success spanning a decade, Boostability has earned a diverse clientele. Full-service SEO forms the core of Boostability’s offering.
But it also stands out for its quality content creation and extreme customization for each client. Moreover, Boostability also helps clients with website development, paid media, social media, and public relation. And the best part is that their service spans the globe – they are offering their services in 17 Countries and boast 300+ clients.
What We Liked It (Pros)
- Transparency in service is a real highlight.
- Extensive reporting to keep the client in the loop.
- Proactive recommendations and client involvement in the process.
- Excellent customer support.
Where It Falls Short (Cons)
- No specific pricing structure.
- It would have been better if they had a dedicated client manager.
Pricing – Available on request.
# 7 SEO Brand
| Location | New York |
| Pricing | Specific to individual projects |
| Overall Rating | 4.6/5 |
| URL | https://www.seobrand.com/ |
For businesses whose primary concern is online reputation management, SEO Brand could be an asset. Their experience lies in helping brands grow, scale, and cement their brand reputation online. Although SEO is their primary forte, SEO brands also offer PPC and social media management services.
SEO Brand particularly specializes in handling SaaS, B2B, and B2C brands. And to ensure maximum ROI, Brand SEO adopts tailored strategies instead of cookie-cutter solutions.
What We Liked It (Pros)
- On-time delivery and ongoing support.
- Accurate results and continuous reporting.
- All-in-one work model ranging from development to SEO and PPC.
- Regular, face-to-face interactions with local clients.
Where It Falls Short (Cons)
- Services other than SEO need to be more refined.
- Results are slower to manifest.
Pricing – Quotes on request based on project size.
# 8 Devenup
| Location | Chernihiv, Ukraine |
| Pricing | Custom Quotes |
| Overall Rating | 5/5 |
| URL | https://devenup.com/ |
Devenup is a complete digital marketing service from Ukraine. Moreover, Devenup takes pride in its ROI-based approach and data-driven strategies.
Its speedy customer support and detailed reporting about the project further impress me. Their services include Digital Strategy Consultant, Website, Amazon, and YouTube SEO.
What We Liked It (Pros)
- Streamlined working methodology.
- Timely project status reporting.
- Multilingual SEO support.
- Top-notch customer service.
- Quality content curation service.
Where It Falls Short (Cons)
- No support for website development.
- Off-page SEO is not a strong point
Pricing – On order based service
# 9 Webspero
| Location | Punjab/India, Los Angeles/US, London/UK |
| Pricing | Custom Quotes |
| Overall Rating | 4.6/5 |
| URL | https://www.webspero.com/ |
Next in line is Webspero, a digital marketing agency with broad service scope and extensive clientele. But Webspero has carved a solid reputation for its outstanding ecommerce SEO service.
If you sell online and want to attract organic visitors to boost sales, Webspero is a go-to small business SEO service. And most importantly, Webspero is a full-scale solution; it can work for a client from scratch – developing websites, optimizing content, doing SEO, and running paid campaigns.
Besides, WebSpero has a global presence making it suitable for business that serves different geographies.
What We Liked It (Pros)
- Full-scale web development, including website and apps
- Strong customer support.
- Multi-location services.
- Excellent Shopify and Magento SEO service.
Where It Falls Short (Cons)
- Communication and reporting need improvement.
- Needs more flexibility with clients
Pricing: You need to contact their sales teams for the quotes.
Bonus: If you are looking for a Shopify-specific agency, we got you covered with the best Shopify SEO service agencies for your Shopify SEO needs.
# 10 HigherVisibility
| Location | Memphis USA |
| Pricing | Custom Quotes |
| Overall Rating | 4.6/5 |
| URL | https://www.highervisibility.com/ |
HigherVisibility is a US-based digital marketing agency specializing in driving targeted traffic to client websites. Furthermore, it also excels in PPC and web development.
On the search engine optimization side, HigherVisibility is adept at handling the website, local and ecommerce SEO. It also stands out for its unique Franchise SEO service to bring in more qualified leads for small businesses.
What We Liked It (Pros)
- Dedicated brand success manager
- Regular and timely feedback and progress reporting.
- Seamless communication
- Prompt responses from customer support.
Where It Falls Short (Cons)
- Link-building efforts need to be more thorough.
- Project initiation needs to be swifter.
Pricing – Based on requirements
#11 SEOButler
| Location | Brighton UK |
| Pricing | Starts at $70 per thousand words |
| Overall Rating | 4.6/5 |
| URL | https://seobutler.com/ |
Content is the heart of SEO. Therefore, you need quality content to rank higher in SERP. Our next selection, SEOButler, excels in crafting catchy, traffic-boosting content.
According to Niche Pursuits – “The content we got back for our SEO Butler review was well-written, accurate, and engaging, and we’d be happy to use them again.”
SEOButler also provides Guest Posts, Social Signals, Press Release, and Citation services. The SEO service agency serves a diverse clientele from B2B, B2C, service sectors, and more.
What We Liked It (Pros)
- Prompt responses to users’ queries.
- Quick edits and rewrites if needed.
- Affordable pricing.
Where It Falls Short (Cons)
- Long turnaround time.
- Service is limited to content only.
Pricing – $70 to $100 per thousand words
What is SEO and Why Is It Crucial
Search Engine Optimization incorporates all the activities that improve the ranking of a website on the Search Engine Result Pages. This is achieved through On-Page and Off-Page optimization.
>> Click here to read our detailed comparison between On-page and Off-page optimization.
The process involves optimizing the website’s content, structure, code, and images, inserting relevant keywords, and acquiring high-quality backlinks.
The importance of SEO lies in the fact that it can generate organic, targeted, and sustainable internet traffic.
But why is SEO crucial for businesses? Let’s understand it with some SEO statistics. A BrightEdge study revealed that 53.3% of all internet traffic comes from organic searches. Google alone receives 8.9 billion searches per month.
If a business could tap into the tiniest bit of this massive traffic, it could amount to huge footfall on the website, which by extension means more conversion, more sales, and more of everything a business wants from its website.
But it’s only possible when you rank higher in search results. According to Backlinko, 54.4% of all clicks go to the top three ranking pages, while the #1 result in SERP claims 27.6% of the CTR. In contrast, the second page of Google search results only has a CTR of 1%.
These figures reveal a general picture – Higher search ranking is crucial to attracting more traffic. For that, you will need precise and sophisticated SEO strategies ( all the more reason to tie up with an experienced small business SEO service).
But why need complex SEO strategies in today’s era?
From the beginning, search engines aimed to provide the most relevant results to search queries. In the past, they mostly relied on keywords to display results.
Therefore, simple techniques like focused keyword insertion will lead to better ranking. But today, SEO is far more evolved and complex – search engines like Google take into account hundreds of factors to place websites in SERPs.
Now, usability, interface design, search intent, keyword relevance, user-optimized content, technical SEO, backlinks, etc., significantly impact search ranking. Add to it the increasing prevalence of mobile searches and the rise of voice search, and SEO jumps to a different level.
Then, there’s an increasing emphasis on Local searches too. In fact, 46% of all search queries involve local search intent. Small businesses could significantly benefit from local searches with proper local SEO.
It could help them attract targeted and motivated traffic driven with an intent of action like purchasing something or opting for a service.
Therefore, a comprehensive and complete SEO strategy that factors in all these aspects is crucial to optimize a website for higher search ranking.
All-in-all, SEO is crucial in today’s digital landscape because it leads to the following;
- Increased Online Visibility
- Increased user trust and credibility
- Targeted organic traffic
- Increased leads and sales
- Sustainable visibility on Google
- Optimized user experience
What To Look for While Selecting An SEO Service
If you are outsourcing your SEO work to a small business SEO service, it’s crucial to analyze beforehand whether it’s capable enough to handle the SEO job and whether its expertise aligns with your SEO goals.
Here are some key factors to consider while evaluating an SEO service;
1. Experience
Expertise in SEO is relative to experience in the industry. Therefore it’s crucial to ensure that the SEO service you are opting for has a proven track record and relevant experience.
You can scan their portfolio, read customer testimonials, and the case studies, if any, to gauge the expertise of an SEO service. Remember, an experienced SEO agency will have a deeper know-how of how SEO works, its best practices and what SEO strategies could be most favorable for your business.
2. Customized Approach
Every business is unique regarding its SEO requirements, target audience, and the service they provide. A specialized SEO agency will take time to understand your needs and provide tailored solutions that fit your business needs.
Several SEO services have a one-size-fits-all approach – avoid them at all costs. Instead, choose an agency ready to provide personalized SEO service that is in sync with your business goals and expectations.
3. Comprehensive SEO Services
SEO is an amalgamation of different moving parts – Keyword research, on-page SEO, technical SEO, content creation and optimization, link building, and more. It can be segmented further into local SEO, e-commerce SEO, Voice SEO, etc.
Therefore, ensure that your SEO service has a holistic approach and covers a comprehensive range of SEO services. It will help you cover all aspects of SEO and better your chances of achieving more visibility and traffic.
If you’re specifically looking for agencies offering link building services, check out the linked article to know more.
4. Reporting & Communication
Seamless communication is vital to forge long-lasting tie-ups between SEO services and small businesses. It will keep you in the loop about your website’s SEO and the efforts in place to boost it further. Choose an SEO service that offers regular progress reports, detailed analytics, and thorough insights about a website’s performance.
Furthermore, the agency should clearly explain its strategy and address your concerns. Likewise, it must provide timely updates on the progress and results of ongoing SEO campaigns.
5. White Hat Practices
SEO can also be white and black hat. If you want to build a solid online reputation and maintain long-term credibility, choose an SEO agency that strictly adheres to white hat practices. Furthermore, ensure that it focuses on quality content, user experience, and organic strategies to boost the website’s SEO.
6. Clear Pricing Structure
The budget could be a constraint for small businesses. Look for an SEO service with a clear pricing structure that aligns with your spending limits. It’s crucial to have a clear overview of the service provided and what it costs. However, please avoid falling for unrealistically low prices, which may compromise quality.
7. Reviews And Testimonials
The experience of prior clients is an easy way to gauge the credibility and expertise of an SEO service. For this, you can directly reach out to customers who have opted for the services of the concerned SEO agency. You can look on websites to find a client list. Similarly, check whether an SEO service has a GMB page. Check out for review and see if they are positive or negative. Also, whether the agency replies to any query or responds to negative reviews.
Can You Do SEO On Your Own? (DIY SEO)
Yes, DIY SEO is possible, but remember that SEO is ongoing, and results take time. Staying updated with the latest SEO trends is critical to do SEO on your own.
Similarly, you must keep pace with algorithm changes and follow SEO best practices to maintain good visibility in search results.
Here are some steps to follow for DIY SEO:
- Familiarize yourself with the fundamentals of SEO.
- Do keyword research and identify relevant phrases for the target audience.
- Develop and post high-quality and niche-relevant content.
- Optimize content with relevant keywords and proper internal links.
- Optimize your website’s On-Page elements like titles, meta descriptions, heading tags, URL structure, etc.
- Optimize technical SEO with search engine-friendly URLs, faster loading speed, proper XML sitemaps, and HTTP implementation.
- Obtain quality links from reputable websites to build a solid backlink profile.
- Optimize site navigation, structure, and overall usability for enhanced user experience.
- Constantly monitor your progress.
And to properly handle every aspect of SEO, you will need a quality SEO tool like Semrush.
Bonus: If you are looking forward to getting help from an SEO agency, we have created a list of top SEO agencies in different world regions.
Conclusion: Best Small Business SEO Services
That’s all the top small business SEO services that hold ample experience in the SEO domain. For small businesses, SEO provides a way to build a solid brand reputation, increase online visibility and bring more traffic.
Therefore it’s prudent to partner with a small business SEO service. Its expertise and relevant experience in the domain will help you achieve desired SEO results faster.
By leveraging SEO services, small business can maximize their marketing efforts within their budget. If you seek top-notch SEO services, you can consider SmartSites – it provides comprehensive SEO services and has a proven track record and industry-specific experience.
Related Reads:
FAQs
SEO is one of the most impactful and budget-friendly ways to reach potential customers. However, it’s a task that needs proper planning, execution, and relevant expertise to achieve desired results. SEO service has the know-how and dedicated team to handle SEO effectively.
SEO is a competitive space. Therefore, results take time to manifest. Generally, you can expect results in 90 to 120 days.
There are hundreds of ranking factors that impact website ranking in SERP. But in general terms, these factors influence search ranking the most:
Relevant Keywords
Content Quality
On-Page optimization
Backlink Profile
Site Structure
User Experience
