Snapchat Users 2024 – Demographics & Usage Statistics

Snapchat Users - DemandSage

In 2011, three Stanford University students, namely Evan Spiegel, Bobby Murphy & Reggie Brown, came up with the idea that would forever change the way people interacted with each other. They created an app that allowed people to chat using photos and videos, which were viewable for only up to 10 seconds.

The app, which was only accessible to iOS users, was initially known as “Picaboo”.

It was slow to catch on, with only 127 users in the first several months. Later, it was rebranded as Snapchat and made available to Android users as well. After that, the rest is history. Snapchat surpassed the 100,000 daily active user mark within a year.

Currently, 406 million people all over the world use Snapchat every day, making it one of the most used social media in the world.

Snapchat Usage Infographics
Source: Snapchat

Top Snapchat Statistics In A Nutshell

  • Snapchat has 406 million daily active users and 750 million monthly active users, as per the latest data.
  • snapchat+ (Snapchat’s subscription service) has over 5 million subscribers.
  • 250 million Snapchat DAUs engage with augmented reality every day.
  • Advertisements on the platform can actively reach 634.8 million users.
  • With over 200 million monthly users, India is the country with the most Snapchat users.
  • Snapchat’s user base consists of 51.4% females and 47.4% males.
  • Snapchat users aged between 13 to 34 have the largest share of the Snapchat advertising audience.
  • Snapchat reported revenue of $989 million in Q1 2023, with the average revenue per user being $2.58.
  • 66% of Snapchat’s revenue is generated in North America.
  • Over 5 billion snaps are created every day.
  • Users spend 3.2 hours every month on Snapchat on average.

Snapchat Statistics 2023 (In-depth)

Snapchat Statistics

In this section, we will discuss the statistics associated with Snapchat in a detailed manner.

Snapchat Daily Active Users

  1. Snapchat has 406 million daily active users as of Q3 2023.

It is an increase of 43 million, or 12%, year-over-year.

Snapchat DAUs have grown by 23 million since the beginning of 2023.

Below is an overview of Snapchat DAUs over the years:

YearSnapchat Daily Active Users
Quarter 3 2023406 million
Quarter 2 2023397 million
Quarter 1 2023383 million
Quarter 4 2022375 million
Quarter 3 2022363 million
Quarter 2 2022347 million
Quarter 1 2022332 million
Quarter 4 2021319 million
Quarter 3 2021306 million
Quarter 2 2021293 million
Quarter 1 2021280 million
Quarter 4 2020265 million
Quarter 3 2020249 million
Quarter 2 2020238 million
Quarter 1 2020229 million
Quarter 4 2019218 million
Quarter 3 2019210 million
Quarter 2 2019203 million
Quarter 1 2019190 million
Quarter 4 2018186 million
Quarter 3 2018186 million
Quarter 2 2018188 million
Quarter 1 2018191 million
Quarter 4 2017187 million
Quarter 3 2017178 million
Quarter 2 2017173 million
Quarter 1 2017166 million
  1. In 2014, Snapchat had the biggest Y/Y percentage user growth, with a 104% increase.
  1. Snapchat had its worst year in terms of daily active user growth in 2018, with just 186 Million DAUs as of the 4th Quarter. This was a decrease of 1 Million DAUs since 2017.
  1. After the coronavirus pandemic in 2019, the world witnessed a boom in all social media platforms. Snapchat was one of them.

Snapchat Daily Active Users by Region

Snapchat DAUs Infographics
Source: Snapchat Q3 2023 Earning Slides
  1. 24.63% of Snapchat DAUs belong to the North American region

Snapchat has 100 million daily active users in North America and 93 million in Europe as of Q1 2023.

YearNorth AmericaEuropeRest Of The World
Quarter 3 2023101 million95 million211 million
Quarter 2 2023101 million94 million202 million
Quarter 1 2023100 million93 million190 million
Quarter 4 2022100 million92 million183 million
Quarter 3 2022100 million88 million175 million
Quarter 2 202299 million86 million162 million
Quarter 1 202298 million84 million150 million
Quarter 4 202197 million82 million140 million
Quarter 3 202196 million80 million130 million
Quarter 2 202195 million78 million120 million
Quarter 1 202193 million77 million111 million
Quarter 4 202092 million74 million99 million
Quarter 3 202090 million72 million87 million
Quarter 2 202090 million71 million77 million
Quarter 1 202088 million70 million71 million
Covid-19 Outbreak
Quarter 4 201986 million67 million64 million
Quarter 3 201985 million65 million61 million
Quarter 2 201983 million64 million56 million
Quarter 1 201980 million61 million49 million
Quarter 4 201879 million60 million47 million
Quarter 3 201879 million59 million47 million
Quarter 2 201880 million61 million47 million
Quarter 1 201881 million62 million48 million
Quarter 4 201780 million60 million47 million
Quarter 3 201777 million57 million44 million
Quarter 2 201775 million57 million42 million
Quarter 1 201771 million55 million40 million
  1. The Rest of the world accounts for 211 Million Daily Active Users. (Asia Pacific, South America, Middle East, and Africa)
  1. Most of Snapchat’s Daily Active Users are from the North American Region, which includes the Caribbean region & Mexico.
  1. 23.39% of Snapchat’s Daily Active Users are from the European Region (including Russia and Turkey)
  1. Meanwhile, the rest of the world accounts for 51.97% of daily active users.

Here is the table for Snapchat Share of Snapchat Daily Active Users by World Regions:

YearNorth AmericaEuropeRest Of The World
202324.63%23.39%51.97%
202226.60%24.50%48.80%
202130.40%25.70%43.80%
202034.71%27.92%37.73%
201939.45%30.73%29.82%
201842.47%32.26%25.27%
201742.78%32.08%25.14%
201643.04%32.91%24.05%
201544.86%31.77%23.37%
201449.29%32.39%18.32%
201360.94%27.76%11.30%

Snapchat Users by Country

  1. With over 200 million users, India is the country with the most Snapchat users.
  2. The United States has the second-biggest share of Snapchat users, accounting for 108.8 million.

Here is a Table Ranking the Top 20 Countries with the Most Snapchat Users:

CountryUsers
India 200 Million
United States of America108.8 Million
Pakistan26.35 Million
France25.9 Million
United Kingdom23.15 Million
Saudi Arabia21.75 Million
Germany18.65 Million
Mexico17.25 Million
Iraq16.75 Million
Egypt15.65 Million
Turkey15 Million
Nigeria13.05 Million
Canada11.45 Million
Russia8.05 Million
Australia7.95 Million

Snapchat In a Day

A “Snap” is a photo or video that is exchanged using the Snapchat app.

  1. Snapchat claims that more than 5 billion snaps are produced in a single day.

This figure is up From 4+ billion in Quarter 2 of 2020. It is a 25% rise.

Snapchat Revenue Statistics

  1. Snapchat has registered a revenue of $3.26 billion in the first three quarters of 2023.

The highest revenue came in the third quarter ($1,189 million). Snapchat generated $989 million and $1,086 million in revenue in the first and second quarters of 2023, respectively.

Below is the table showing Snapchat’s revenue over the years.

YearSnapchat Revenue
2023 (As of Q3)$3.26 Billion
2022$4.6 Billion
2021$4.1 Billion
2020$2.50 Billion
2019$1.71 Billion
2018$1.18 Billion
2017$824.95 Million
2016$404.48 Million
2015$58.66 Million
  1. Snapchat revenue increased by 12% in 2022 to $4.6 billion, which is the lowest annual percentage growth recorded in the platform’s history.
  1. Snapchat registered a revenue of $4.1 Billion in 2021.

Snapchat Net Loss

  1. Snapchat had a net loss of $368 million in the third quarter of 2023.

That is $8 million more than the prior year when the net loss recorded was $360 million.

Snapchat had a net loss of $1,430 million in 2022, Which is a 400% year-over-year increase.

Snapchat claims that this increase in net loss largely reflects $155 million in transition costs associated with their reprioritization efforts, the flow-through of the $102 million decline in adjusted EBITDA, unfavorable investment impacts of $47 million, and income tax expense of $8 million.

Snapchat Operating Cash Flow

  1. Operating cash flow was $13 million in Q3 2023, compared to $56 million in Q3 2022

Snapchat Revenue By Region

Snapchat Revenue By Region
Source: Snapchat
  1. Snapchat earned a revenue of $2.11 billion from North America in the first three quarters of 2023.
  1.  In Europe, Snapchat made a revenue of $900 million.
  1. The rest of the world contributed to Snapchat’s revenue by $592 million.

Below is the growth of Snapchat revenue over the years based on regions:

YearNorth AmericaEuropeRest Of The World
2023 (As of Q3)$2.11 billion$900 million$592 million
2022$3.2 billion$712.76 million$683.52 million
2021$2.87 billion$660.47 million$585.21 million
2020$1.64 billion$425.45 million$431.24 million
2019$1.06 billion$288.91 million$347.51 million
2018$780.99 million$183.08 million$216.38 million
2017$675.4 million$98.05 million$51.5 million
2016$363.27 million$35.39 million$5.83 million

Snapchat Advertising Spending Statistics

  1. Snapchat reported advertising expenses of $62.4 million in 2021. 
  1. The advertising spending went up from $29.5 million in 2020, representing a 50% rise.

Below is the table for the annual advertising expenditure of Snapchat

YearSnapchat Ad Spending
202162.4 Million
202029.5 Million
201931.4 Million
201811.3 Million
201710.9 Million
20169.4 Million
20152.7 Million

Snapchat Profit Statistics

  1. Snapchat registered a net income (loss) of $328,674 in Q1 2023.
Snapchat Net Income Infographics
Source: Snapchat
  1. Snapchat’s net income has always been on the negative side except for that one time when the company made a profit in the fourth quarter of 2021.
  1. Ever since going public, Snapchat’s net income has in negative.

Snapchat Demographics Statistics

  1. Snapchat has more Female users than Males.
  1. Snapchat’s user base consists of 51.8% females and 47.4% males.
GenderShare of Users
Female51.8%
Male47.4%
  1. Most Snapchat users are between the ages of 18 and 24, accounting for 39%
  1. 9.9% percent of all people aged 13 or older around the world use Snapchat.
  1. If we only consider the United States of America, then the share of Snapchat’s female users is 55.1% and Males is 44.9%

Snapchat Downloads Statistics

  1. Snapchat is the fifth most downloaded social media app in the world. As of 2023, Snapchat has over 1 billion downloads on the Google Play Store alone.
  2. Snapchat is the third most downloaded social media app in the United States. It was downloaded over 60 million times in 2022 alone.

Snapchat Usage Statistics

  1. The average daily user of Snapchat uses the app’s camera more than 30 times each day and spends at least 30 minutes on it.
  1. 82% of US teenagers use Snapchat once a month.
  1. AR filters are used by 63% of Snapchat’s daily active users.
  1. On a monthly basis, over 125 million users interact with Snapchat’s Spotlight feature. On average, the spotlight receives around 525,000 entries every day.
  1. Snapchat’s other exciting feature, Snap Map, has more than 250 million monthly users.
  1. 30 Million Snapchat users play snap games each month.

Snapchat+ Statistics

Snapchat+ is a paid subscription service that offers users access to exclusive features on the Snapchat app. Snapchat+ costs $3.99 per month. It is currently available in select countries.

Here are some interesting statistics associated with Snapchat+

  1. Snapchat+ has over 5 million subscribers.
  1. Snapchat+ subscribers send more than 2 million chats per day to “My AI.”
  1. Snapchat+ is available in 9 countries. The United States is one of them.

Snapchat Statistics for Advertisers

  1. Snapchat users hold $4.4 trillion US Dollars in global spending power.

If we break it down further:

  1. North American Snapchat users hold $1.9 trillion US dollar spending power.
  1. European Snapchat users hold $1.05 trillion US dollar spending power.
  1. Middle Eastern and North African Snapchat users hold $425 billion US dollar spending power.
  1. Latin American Snapchat users hold $425 billion US dollar spending power.
  1. Asia Pacific Snapchat users hold $425 billion US dollar spending power.

Additional Snapchat Statistics for Advertisers

  1. Snapchat is used by 75% of millennials and Gen Z.
  1. Users of Snapchat are 60% more likely to make spontaneous purchases.
  1. Snapchat users share 35% of snaps of things they want to buy, increasing the brand’s online visibility.

Snapchat Augmented Reality Statistics

Snapchat gives a lot of importance to augmented reality (AR). In fact, they have been one of the pioneers in the development and use of AR in social media. They have invested heavily in AR technology, and they continue to innovate in this area.

Here are some stats related to it.

  1. Over 250 million Snapchat DAUs engage with augmented reality every day on average.
  1. AR Image Try-On feature to deliver over 50 million fit and sizing recommendations, resulting in a 24% lower product return rate when shoppers used the technology.
  1. More than 300,000 AR creators, developers, and teams have built over 3 million Lenses through Lens Studio. Lens Studio is an application designed for artists and developers to build augmented reality experiences for hundreds of millions of Snapchatters.

Snapchat Acquisition Statistics 

  1. Since 2014, Snapchat has made 30 acquisitions.

The estimated $500 million purchase of WaveOptics, a firm that makes lenses and other parts for augmented reality glasses, is one of Snapchat’s recent large purchases.

Snapchat announced 37.93% of its acquisitions in 2016 and 2017.

Snapchat Workforce Statistics

  1. As per LinkedIn, Snapchat currently has 6879 full-time employees.
  1. Snap Inc. pays an average of $110,642 in yearly remuneration to its employees.
  1. Snapchat pays a median salary of $134,098 to foreign workers.

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