Top 10 Social Media Trends To Follow In 2023

Social Media Trends To Follow - DemandSage

Want to know what social media trends you should follow in 2023? We have prepared a list of the top 10 social media trends to follow in 2023 just for you.

Social media has become an essential part of everyone’s lives. Most people are so addicted to it that they check their social media feeds first thing in the morning. Businesses are using this opportunity to grow their businesses via various social media platforms. But the competition on social media is getting tougher. If your social media strategy is not strong, then you will not stand a chance.

To help you make a better social media strategy for 2023, we have brought you this list of top social media trends that you should follow to get better results.

So without wasting any time, let’s get into the list right away.

Top Social Media Trends To Follow In 2023

Here is an infographic that includes the top 5 trends that every influencer, brand, and individual should follow to grow their audience.

Social Media Trends To Follow - Infographic

1. Brands Are Investing More In Social Commerce

Brands have been using various social media platforms to sell their physical or digital products. People will purchase more and more in 2023 as well. People used to only buy from big brands in the past, but now the market is diversified and small players are also growing because they are investing in social commerce.

They are hiring more social media experts to implement better social media strategies, and it is becoming fruitful for them. Brands are running ads, paying social media influencers to promote their products, and following all the social media trends to boost their sales. According to Harris Poll’s research, around 73% of businesses are investing in social commerce, and this will increase up to 79% within three years.

2. TikTok Is Growing Continuously

TikTok was released back in 2016, but its popularity grew amidst the Covid-19 pandemic, and it is still growing in 2023. This short-form video content platform is more popular among youngsters. To compete with this platform, Instagram (Statistics) launched a reel feature where you can also make short-form videos.

Social Media Trends To Follow - Tik Tok

In these last two years, TikTok has launched many tools such as business profiles, ads, and more to focus on businesses. Now youngsters are not only using for showing their dance moves but also to promote businesses’ products. It has become one of the leading platforms for brands to reach young audiences.

3. Video Content Is The Key To Become Popular

One of the most engaging forms of content is video content. More and more businesses are creating video content to engage with their audiences. According to a Cisco study, video content will be the most popular form of content among all online content. You have to realize the fact that video content is going to dominate all social media platforms. 

No one has the time to read a post written in text format, and they would rather watch the video of that same content. So you have to keep in mind that long-form content is not the way to reach your audience in the future. If you haven’t started creating videos for your business, then it’s time to pick up the camera and get to it.

4. Paid Advertisement Is The Way To Reach Your Audience

Paid advertisement is a better way to grow than organic reach. Because the social media algorithm is really tricky, it is tough for businesses to reach their audience organically. They have to place paid ads on various social media platforms targeting their potential customers. Nowadays, you can not watch a video on YouTube without watching an advertisement first.

According to Hootsuite’s Social Media survey, over 40% of users said that the organic reach is declining and paid advertising is the way to reach a suitable audience. Now you know that paid advertisements are necessary for your business to grow.

For further details about social media advertising and marketing, check out these facts and figures.

5. Social Media Influencers Are Continuously Growing

Creators from all the social media platforms are growing rapidly, and that’s why the creator economy has reached $100 Billion, and it will keep on growing. Most social media platforms such as LinkedIn, TikTok, Instagram, Facebook, and Pinterest are investing in creating more creator tools and marketplaces.

Social Media Trends To Follow - Social Media
Social Media Influencers

Creators are using these tools to connect with their audience in a better way. Brands are reaching out to them to promote their products. Social media platforms are in the e-commerce space now, so it makes sense for businesses to invest heavily in paid promotions. Thousands of creators have seen immense growth within a year because of their content and connection to their audience.

6. Augmented Reality Is Becoming A Preference For Customers To Try On Products of Different Brands

Augmented Reality has been around for a long time now. After seeing its trend, Brands are incorporating AR technology so that their customers can try on their products before even purchasing. Brands that are using AR have seen an increase in their sales by 33%. Many people have already said that if you want to reach your audience more personally, then you have to use AR.

It is getting better results than other types of marketing and advertising techniques. Snapchat is the most popular social media platform for brands to promote their products using AR technology. If you also want to test your AR strategy, then Snapchat would be a great platform to get started.

7. User-Generated Content (UGC) Is A Popular Marketing Strategy

Brands have been using the user-generated content strategy for a long time, and it will continuously grow even in 2023. Many brands tell their customers to use their products, leave an honest review about them in their posts, and tag them to get featured on their social media platforms.

Many big names are using this strategy, such as Daniel Wellington, Airbnb, Dove, Olay, and more. People are participating in their marketing campaigns and submitting their entries to get a chance to get featured in their videos. You should have a clear UGC strategy to get better results. If you haven’t included UGC in your content mix, then it’s the right time to do it.

8. Short-Form Video Content Is The Most Popular Form Of Content

The short-form video content came into popularity because of TikTok and Instagram. After the ban of TikTok in India back in 2020, Instagram launched reels and became immensely popular worldwide. The number of viewers of this type of content format is increasing rapidly, and it is one of the main reasons why influencers are growing rapidly.

Brands can easily access short-form videos in comparison to long-form videos. They are doing paid promotions using this format, which is a lot cheaper. If you want to grow on Instagram or TikTok, then you need to implement a short-form video content strategy in your video marketing strategy.

9. Reaching New Audiences Is A Primary Goal

Brands are using various strategies to retain customers, but their primary goal will always be to reach new audiences. According to Hubspot, the primary goals of online marketers will be to grow relations with customers, reach new audiences, and boost customer service. 


Gone are the days when their main goals were advertising their products and boosting sales. To build better customer relationships, brands are using various marketing strategies.

10. Crisis Management Is A Must For All Brands

If you are an influencer or a brand that has immense popularity, then it is more likely that you will face a social media crisis in the upcoming years. It is not certain that it will happen, but in case it happens, you will need a crisis management team to help you address the issue calmly, even under extreme pressure. As we all know, information spreads quickly on social media platforms, and it does not matter if the issue is small or big.

If you leave the issue unaddressed, it can seriously damage your business and reputation. According to a recent survey on Twitter, more than 61% of participants believe that brands should address any issue or crisis immediately. A crisis management team can help you resolve the issue quickly and get the trust of your audience back as quickly as possible. They can help you prevent damage to your business and reputation.

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Conclusion: Social Media Trends To Follow (2023)

Social Media Trends change almost every year, and it is up to you to keep up with them; otherwise, you will stay behind. You can follow many trends to grow your business and reach your audience. These are only a few of them. 

But we hope that you get the idea of how social media is going to change by the end of 2023 with this list of trends. Let us know your thoughts on this in the comment section below.

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