Squarespace Review 2024: Is It Worth The HYPE?

Squarespace Review - DemandSage

As a website builder enthusiast who has used every major player extensively, I’m often asked – How does Squarespace really compare to competitors like Wix and Weebly? Is it worth the higher pricing for serious website builders?

After testing Squarespace on several personal projects, I’m ready to provide an unbiased hands-on review from the perspective of a real user. In this Squarespace review guide, I’ll give you my honest take on where it excels, where it falls short, and if it justifies the cost for different website owner needs.

Let’s cut through the hype and explore if Squarespace is the right choice for your website!

Squarespace: Key Takeaway (2024)

After using Squarespace and understanding each aspect, we have collected the key takeaways from Squarespace. So, if you do not have the time to go through our entire Squarespace review, check out our quick overview of Squarespace below. 

Rating4.5/ 5
PriceStarts at $23 per month
Standout FeaturesTons of marketing tools. Extremely beginner-friendly. Integrates easily with other tools. Built-in eCommerce features. 
Who is it best for?Bloggers, eCommerce stores, portfolio, small business. 

Squarespace Pros And Cons 

Before we cover all the aspects of Squarespace, let us go through all the pros and cons to understand where it exceeds and where it can improve! 


  • Intuitive and beginner-friendly platform: 

Unlike other website builders, Squarespace is an exceptionally easy-to-use website builder. Users can build their website, irrespective of the niche or type, without writing a single line of coding. Moreover, getting started with Squarespace is just a few steps away!

  • Build your eCommerce store with plenty of functionalities. 

Squarespace allows you to create a fully functional eCommerce store in no time. Users can launch their products to their targeted audience, accept payments, and provide an easy shopping experience to their customers through Squarespace’s eCommerce features. 

  • Built-in analytics. 

With Squarespace’s analytics tools, understand how your website is performing through your audience so that you can develop a new and robust strategy for boosting your site’s performance. 

  • Beautiful templates and easy customization options. 

As mentioned before, Squarespace provides beautifully designed pre-made templates that suit the needs of various users. You can easily customize your designs through its built-in customization options. 

  • Plenty of tools to make create a high-performing website. 

SEO tools, blogging tools, integrations, and other tools by Squarespace allow you to add extra functionalities to your website. From creating a simple portfolio website to a fully-fledged online store with millions of traffic, Squarespace exiles everywhere!


  • Lack of automation features. 

Automation features make your work easier and faster. While automation is included with Squarespace, it lacks in various areas and requires manual work. So, for users who want a highly automotive website builder, Squarespace may disappoint them. 

  • Lack of customization options. 

As we covered above about the customization options, we noticed that customization options are more leaned toward technical users. Beginners may not be satisfied with the template customization options unless they belong to a technical background. 

Squarespace Review: In A Nutshell

Squarespace is one of the leading website builders that lets you create any website from scratch. Catering to the needs of thousands of users globally, Squarespace provides tons of features that enable you to create any type of website, including blogs, personal sites, eCommerce stores, small businesses, and more. 

Squarespace Review - Official Page

Besides website creation, Squarespace is an all-in-one website-building platform offering tools beyond simple website building. From in-built SEO tools to other marketing tools, users can ensure they create a website with stunning looks and high performance. Lastly, you get unlimited hosting with every website you create through Squarespace. 

As you read the article, we will talk about Squarespace’s features in more detail!

Squarespace Key Features: Explained!

Squarespace doesn’t lack when it comes to features. The features offered by Squarespace are never-ending. However, below we have hand-picked some of the best features of Squarespace. 

  • Flexible and customizable templates for all types of websites. 
  • Affordable pricing plans with a free trial included. 
  • Various eCommerce tools help you sell products and allow your audience to book an appointment. 
  • Market your business with its in-built marketing tools. 
  • Create a membership website to monetize the power of the online community. 
  • Build your community and communicate with your audience through email campaigns. 
  • Elevate your social media presence with built-in social media marketing tools. 
  • Excellent customer support. 

Is Squarespace Easy to Use?

Ease of use is one of the crucial parameters when you want to build a website. Your website builder needs to let you build a website with minimum hassle. However, if the website builder has a lot of technicalities and codings required, it may be time-consuming to get started. 

Fortunately, with Squarespace, you don’t have to worry about coding, as Squarespace is known to help you build a website from scratch without a single line of coding. Now, let’s take a look at Squarespace’s ease of use from the beginning. 

Squarespace Review - Ease Of Use

When you go to Squarespace, you can click on the ‘Get Started’ option at the top. 

After you get started, you get the option to choose from its plenty of built-in templates (as you can see in the picture above). These templates are built in multiple niches, so you can scroll and select the one that you think will suit your needs. When we explored the templates, we came across many stunning visuals and designs for blogs, portfolios, online stores, etc. 

Once you select the template, you need to sign up or log in. You can simply use your Google or Facebook account or sign up using your email address. Once you sign up, you can see Squarespace’s small guide or tutorial. Initially, it will ask you to name your site, but you can also choose to skip these steps. 

Squarespace Create Your Page

These small tutorials are about how you can edit your templates and designs, how you can create pages and more. On the right side of the pop-up guide, you can see a small video showing how you can customize your website. These guides are beneficial for beginners or users with zero experience with Squarespace. 

After you go through the tutorial, you will be redirected to the dashboard with all the options visible on the left side. You can design your website and explore all the options with its intuitive dashboard. Furthermore, there is also an ‘intro video’ by Squarespace, which covers all the basic aspects of how one can build a website through Squarespace. 

Overall, the interface is designed with a modern and clean design. The website-making process is relatively easier compared to other website builders. So, when it comes to ease of use, we would give Squarespace a rating of 5/5!


Having pre-made templates saves your time and the hassle of building everything from scratch. Luckily, Squarespace’s template collection is filled with 110+ beautiful and ready-to-use. The templates are divided into 15 niches: food, events, travel, art, photography, local business, wedding, and more. 

Squarespace Template

Besides providing clean and modern templates, all these designs are mobile-responsive. Your audience can enjoy the same experience as a desktop when they visit your site from their phone. All these templates come with the Squarespace subscription, so you don’t have to worry about spending additional money from your pocket. 

Design And Customization

After choosing the suitable template to create your website, you need to make sure that the website builder you choose gives you sufficient customization options. Let us consider an example. Suppose you picked a template that looks amazing. Now, there may be a chance that the specific template you picked has different elements inside that do not align with the type of website you want to create. 

We went through a similar situation when creating our website through Squarespace. One of the templates caught our eye, but we wanted to make it more appealing by adding a personal touch. Luckily, Squarespace gives plenty of customization options to build your website the way you want. 

If you don’t know how to code, you can still add content to the page through the page section options and style through the style site panel. However, note that customization options may vary depending on the version you are working on. 

You can give your website a personal touch through the site style option by setting the color, font, images, etc. These styles can be followed throughout your website. 

Moreover, users with technical backgrounds can get complete control of their websites. You can head to the design tab from the dashboard, which gives you access to additional customization options. Some of these include the browser icon, 404 pages, custom CSS, and more. 

One of the recent additions to Squarespace is the Content Management System. The Squarespace CMS gives users more control over how they want their website to look. It offers a drag-and-drop builder, uploading various files and media, custom CSS, and more. 

The Squarespace CMS gives you a ‘what you see is what you get’ experience, meaning you can have a preview of your website when you are designing it. This helps to understand how your site will look to your audience. Beyond that, one thing that attracted us about the Squarespace CMS is that even if you have no prior experience, you get plenty of video tutorials and guides inside. These resources come in handy and give you an idea of what Squarespace is capable of. 

What Are The Tools Offered?

Squarespace is beyond an average website builder. Besides creating a website, plenty of tools are given by Squarespace to ensure you get the best experience and build your website in no time. 

Let us check some of the top tools offered by Squarespace below. 

  1. Advanced Email Marketing tools. 

Easily build your audience and communicate with them through Squarespace’s email marketing campaign. Just like website templates, Squarespace offers pre-made email marketing templates that you can choose from. Next, you can easily customize these templates to match your design. Easily add texts, images, and more to make a personalized experience for your audience. 

Squarespace Email Marketing

Squarespace follows a simple strategy when it comes to email marketing -Grow, manage, and engage. All the email marketing designs are mobile-responsive and contain modern and aesthetic designs. Furthermore, there is a built-in analytics feature for tracking your email marketing. Through this, you can see how well your emails are performing. 

Lastly, additional email marketing tools include automation, personalization, and content list management. 

  1. SEO Tools

You must ensure your website performs well on the search engine and drives traffic. Fortunately, Squarespace provides plenty of built-in SEO tools for your website. You get an SEO checklist that helps you understand how to optimize your website. 

Additionally, Squarespace integrates with Google Search Console directly, which enables you to find the right keywords. What’s better is that if you are building an online store, Squarespace also has eCommerce SEO tools that generate SEO-friendly pages for every product category. With the right tools by Squarespace, you can ensure that your audience finds your product with the right keywords. 

Squarespace SEO Tool

Furthermore, the SEO panel helps bring all aspects to one place. You can easily manage your website’s SEO aspects through the dashboard. The settings page will also help in personalizing your website’s SEO features. Overall, if used properly, the SEO tools will help you outrank your competitors and boost your visibility on the search engine! You can find the complete guide to SEO tool by Squarespace HERE. 

  1. Unfold App for Social Media

For users who want to level up their social media content, the social media tools by Squarespace will be the best option! With award-winning social media templates, you can design content that stands out from your competitors and attracts your audience to your social media profile. The Unfold app by Squarespace is available on Android and iOS devices. Once you download the app, you will realize it is easy to use and provides many features. 

Squarespace Unfold App

Unfold app features include unique filters and presets, curated fonts and text tools, stickers and stamps, and more. Learn more about how it can help you build a solid social media presence HERE. 

  1. Squarespace Video Studio App

Squarespace is hands-down an all-in-one platform. The video studio app allows you to create engaging videos for your website, emails, and social media handles. There are video editing features for beginners as well as professionals.

Squarespace Video Studio App

You can also customize your videos by adding your brand’s image, using voice-over, resizing, and sharing your video through the app directly. However, the video studio app is available only on the Apple Store. So, Android users cannot enjoy the perks of the Video Studio app. 

  1. Integrations 

You need integrations to build a fully functional website. Squarespace integrates with various popular platforms that help boost your site’s functionality for eCommerce, blogging, design, and more. Some of these integrations include: 

  • For payment -Apple Pay, Stripe, PayPal, USP, and more. 
  • Management -Trello, Zapier, Slack, and more. 
  • Marketing -Google Analytics, Facebook Pixel, Google Ads, MailChimp, Amazon, etc. 
  • Social Media -Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. 
  • Connect to any third-party domain. 
  • Automatic language switcher with Squarespace Weglot integration. 

Customer Support 

Squarespace’s customer support doesn’t disappoint. They have in-depth resources for beginners and professionals. What’s attractive is that many website builders do not offer resources for professionals, assuming they are already ‘pros’ at it. But, Squarespace knows that even professionals need help with a lot of features. Hence, it keeps its resources section unbiased. 

Their help center has in-depth resources with topics various topics covered. You can simply search for your question and opt for self-help. Additionally, there’s a forum section where you can ask your questions and get answers from professionals. 

You can contact customer support 24/7 through live chat and emails. Although one can expect a bit late response, you will always receive timely support from the team. 

Additional resources include webinars, blogs, a preview of websites made by Squarespace, and more. Overall, we could find answers to all our queries through the Squarespace support center, and we can safely say that it is reliable!

What’s New In Squarespace?

Here are some new and upcoming features of Squarespace:

  • Fluid Engine: The new and improved drag-and-drop editor of Squarespace gives you full control of your website’s design. You can now duplicate blocks and place them on your page. You can centralize these blocks and resize them to fit perfectly using the smart guides.
  • Unfold App: This app offers multiple reel templates that you can use to create TikTok and Instagram reels. You can also create, sell, and promote your digital art on the app. It also has a scheduling feature where you can schedule your Instagram posts in advance.
  • Bio Sites: Now you can create Bio sites and monetize them by accepting tips from your audience. You can use animated backgrounds that will bring your Bio site to life. You can use Squarespace’s new Bio Sites editor to customize your photo, display name, and description.
  • Video Monetization: Squarespace will introduce a new feature called in-player paywalls, where your audience must pay before watching your videos. You can use Squarespace’s video layouts to show your video library on your website beautifully. It also offers digital inventory management, where you can see your digital products alongside the physical products you are selling.
  • Custom Merch: With Squarespace’s new design features, you can now design custom merch using custom designs or your brand logo. Your products will go into production when someone orders them from your website.
  • Social Selling: Now, you can sync your product catalog with your social media profiles and start selling on Facebook and Instagram in no time. Soon, you can also sell your products on Google and YouTube.

Squarespace Pricing

Squarespace offers pricing based on your needs. The pricing is divided into personal, business, and eCommerce plans. Therefore, each plan’s features cater to the user’s needs. Let’s check out the pricing in detail. 

Squarespace Pricing
PlanPriceWho is it best for?
Personal$23 per monthSmall personal websites
Business$33 per monthSmall to medium-sized websites and stores that need all the basic features. 
Basic Commerce$36 per monthSmall online stores that do not need advanced features. 
Advance Commerce$65 per monthLarge online stores with advanced shipping and marketing needs. 

It is crucial to check out the details of each plan offer before deciding which plan is right for you. However, you can also upgrade to a higher plan throughout your subscription. Before you choose a plan, you can opt for the free trial that helps you get a glimpse of what Squarespace offers. In case the two-week trial isn’t sufficient, a one-time extended free trial of one week is available. You can email the customer support team asking for an extension, and you will receive an email with the extended trial. 

Furthermore, we recommend going with the annual plan, as you can save up to 30% with the annual subscription. You can check out the detailed features comparison in all the plans HERE. 

Who Should Use Squarespace?

Squarespace is focused on visually appealing websites, making it suitable for artists, photographers, personal sites, or basically anyone who wants to create a stunning website in no time. Moreover, it facilitates presenting your merchandise and building online stores. 

However, Squarespace may not be suitable for users with a text-heavy website since it focuses highly on visually appealing sites. In a nutshell, it is best for beginners and professionals. Below we will cover who it is suitable for and the features specifically for the kind of website. 

  1. eCommerce Store

If you want to build an online store, Squarespace also exiles that area. It is ideal for small, medium, and extensive online stores. Launching your eCommerce website with Squarespace gives you all the powerful functionalities to power your online store. Some of these include: 

  • Easily accept and manage payments with integrations to different payment gateways. 
  • Abandoned cart recover. 
  • Inventory management. 
  • Launch your product to your targeted audience. 
  • Schedule your products. 
  • Easy checkouts. 
  1. Bloggers

For bloggers who want to focus highly on adding various images, Squarespace is the right option. You get plenty of built-in tools to keep your blog running. Moreover, you can manage your blog easily through your website or your application on your mobile. Lastly, you can market your blog through its built-in marketing tools and promote it on social media through the built-in social media marketing tools. 

  1. Portfolio/Personal websites. 

Squarespace is ideal for users who want to create a personal website or portfolio site to showcase their work. With templates dedicated specifically for personal sites, you can select from its wide range of built-in templates. Additionally, you can customize your website design by adding fonts, colors, images, videos, and more. Whether you are a photographer, artist, freelancer, or designer, Squarespace is the right fit for you!

Related Read:

Final Thoughts: Squarespace Is Easy To Use!

Squarespace is beyond an average website builder. With marketing and SEO tools, you can create a solid presence online through Squarespace. In addition, you can build your website backed with unlimited hosting and robust security features. 

In the end, Squarespace is ideal for beginners and professionals who want to create a visually powerful website without hassle. So, go ahead and give Squarespace a try with its free trial and judge the platform based on your experience!

FAQs On Squarespace Review

Can I use Squarespace for free?

Yes. Squarespace provides a two-week free trial where you can enjoy all the perks. However, it is important to note that you cannot sell products during the free trial. After creating your site, you will have to go with the premium plan if you want to sell products. 

Is Squarespace a good website builder for beginners?

Absolutely! Squarespace is perfect for beginners as creating a website through Squarespace doesn’t take any coding or technical knowledge. Moreover, there are plenty of resources that will assist you in building your website from scratch. 

Do I have to purchase hosting separately after creating a website through Squarespace?

No. You don’t have to purchase hosting separately as you get built-in unlimited hostings with all the plans of Squarespace. 

Is Squarespace a good option for eCommerce?

Yes, Squarespace is a great option for people to add eCommerce options to their existing website or start an online store from the beginning. But it does not offer dedicated eCommerce tools like Shopify. It has some amazing eCommerce features such as unlimited products, selling physical & digital products, an in-built shopping cart, and so on.

Can I import my existing blog website to Squarespace?

Yes, you can easily import your existing blog website to Squarespace from WordPress, Wix, Blogger, Big Cartel, and Shopify. You can also export your blog website from Squarespace to one of these blogging platforms.

Can I add code to my Squarespace website?

Yes, you can add HTML and CSS code to your Squarespace website, but it is not as flexible as WordPress, so there are a few limitations, and for more advanced options, you need to buy a business or a higher plan.

Is Squarespace good for SEO?

You will get all the standard SEO tools on Squarespace that you will need to rank your pages on search engines. You can also find an SEO checklist from their knowledge base to use its SEO tools properly for your website.

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