Technical SEO is an essential aspect of any website’s overall search engine optimization strategy. It involves making sure that your website is technically sound and optimized for search engines to crawl and index your content properly.
Without the necessary technical SEO elements in place, your website may struggle to rank in SERPs even after having a good backlink profile and high-quality content. Therefore, it’s crucial to have a well-planned technical SEO strategy.
Pro Tip: You can follow this Technical SEO checklist to set up everything on your own, or you can just take the help of an all-in-one SEO tool like Semrush, which can help you manage the technical SEO of your website with ease.
That’s why in this article, we’ll go over a technical SEO checklist that will help you perform everything that’s critical for proper crawling and indexing of your website by search engines. Let’s start!
Technical SEO Checklist: In A Nutshell (2023)
Overall, there are 10 things that must be done as part of any website’s technical SEO. They consist of the following:
|Sr. No.||Technical SEO Checklist|
|#1.||Google Search Console and Bing Webmaster Tools setup|
|#2.||Google Analytics setup|
|#3.||SEO plugin installation|
|#6.||SSL certificate installation|
|#7.||Duplicate content removal|
|#8.||Site speed optimization|
|#10.||Fixing broken links|
Now we’ll take a look at each of them in a little more detail. Let’s get started!
#1. Google Search Console and Bing Webmaster Tools Setup
Google Search Console and Bing Webmaster Tools are free tools offered by Google that help website owners monitor and improve their website’s visibility in Google search results. They provide valuable information about your website’s performance, including the number of clicks, impressions, and click-through rate.
They also alert you about any technical issues that may be affecting your website’s ranking. To set up Google Search Console, simply go to the Google Search Console website, sign in with your Google account, and add your website. The same goes for Bing Webmaster Tools too.
#2. Google Analytics Setup
While Search Console acts as a link between your website and Google, there’s another Google tool that acts as the scorecard of your performance: Google Analytics. It helps you track your website’s traffic, sources of traffic, user behavior, and much more. It also provides valuable information about your website visitors, such as demographics, location, etc. All you need to do in order to set it up is go to the Google Analytics website, sign in with your Google account, generate a tracking code, and add it to your website.
Pro Tip: If your website is based on WordPress, both Google Analytics and Search Console can be configured easily by installing the Sitekit plugin. Just install it, sign in with your Google Account, and the plugin will take care of the rest.
#3. SEO Plugin Installation
Most websites are built on WordPress nowadays, and thanks to that, a lot of technical SEO tasks can be taken care of easily with the help of 3rd party SEO plugins. Installing an SEO plugin on your website can help you optimize your content for search engines in a better and easier way. These plugins provide valuable features such as meta tag generation, keyword optimization, sitemap generation, and much more.
Therefore, installing a robust SEO plugin is also an important technical SEO task. Some popular options include:
- Yoast SEO,
- All in One SEO (also known as AIO SEO)
- Rank Math SEO
- The SEO Framework.
#4. Sitemap Submission
A sitemap is an XML file that contains a hierarchical list of all the pages on your website. It helps search engines easily crawl and index all your web pages. In the absence of a sitemap, there’s a chance that some of your pages may remain from being crawled by search engines. Therefore, submitting your sitemap to search engines like Google and Bing is also an important step in technical SEO. To submit your sitemap, follow the steps outlined below:
- Firstly, generate a sitemap by using your SEO plugin or 3rd party sitemap generators like this one;
- Go to the Google Search Console and add your sitemap by following the instructions given on this page;
- Go to Bing Webmaster Tools and submit your sitemap by following these instructions.
#5. Robots.txt File Generation
The robots.txt file is a file that tells search engines which pages or sections of your website they should not crawl. Just like Sitemap.xml, this is another important file for the technical SEO of your website. Submitting your robots.txt file to search engines will help them understand which parts of your website are off-limits for search results.
Unlike the sitemap, you don’t need to submit the robots.txt file to search engines manually. Just generate it using your search plugin or a 3rd party robots.txt generator, and upload it to the root directory of your website. Search engine crawlers can automatically detect it from there and crawl your website accordingly.
#6. SSL Certificate Installation
Search engines prefer websites that are secured with SSL (Secure Sockets Layer) encryption. That means the websites that load over HTTPS protocol. This ensures that all data transmitted between the website and its visitors is secure and encrypted, so no one else can steal it by capturing the data packets.
If your website doesn’t load over HTTPS, it doesn’t stand a chance to rank on the front page of SERPs because Google made HTTPS a ranking factor many years ago. That’s why Enabling SSL on your website is also an important part of technical SEO. To enable HTTPS on your website, purchase an SSL certificate from a trusted Certifying Authority (CA) and install it on your website.
#7. Duplicate Content Removal
Duplicate content is content that appears on multiple pages of your website or on other websites. Search engines may penalize your website for having duplicate content, as it can dilute the value of your website’s content. Such pages often get created because of faulty SSL implementation when a page is accessible using both HTTP and HTTPS-based versions of a URL. But there may also be a number of other reasons behind it.
To remove duplicate content, you can use the “rel=canonical” tag to indicate to search engines which version of the content is the original. You can also use the Google Search Console to identify and remove any duplicate content on your website.
#8. Site Speed Optimization
Site speed is a critical factor in your website’s search engine ranking. Search engines prefer websites that load quickly, as they provide a better user experience. To optimize your website’s speed, you can use tools like Google’s PageSpeed Insights to identify and fix any performance issues, such as large images, heavy code, and slow server response times. Compressing images, using a content delivery network (CDN), and minifying code can also help to speed up your website.
#9. Mobile Optimization
More and more users are accessing the internet from their mobile devices, so it is essential that your website is optimized for mobile. A mobile-optimized website is one that has a responsive design that adapts to the size of the user’s screen, making it easier to navigate and read.
Additionally, Google now uses mobile-first indexing, which means that the mobile version of your website is indexed and ranked first, so it’s essential to have a mobile-friendly version of your site. To check if your website is mobile-optimized, you can use Google’s Mobile-Friendly Test tool.
#10. Fixing Broken Links
Broken links can negatively affect your website’s search engine ranking and user experience. They occur when a link on your website points to a page that no longer exists or has been moved. You can use tools like Screaming Frog SEO Spider to identify any broken links on your website. Once identified, you can redirect the broken links to the appropriate page or remove them entirely.
Conclusion: Technical SEO Checklist (2023)
This technical SEO checklist can serve as an essential resource to improve your website’s visibility and search engine ranking. Therefore, we’d suggest that you bookmark it for easy sharing with your team members or simply for returning to it later. By following the tips outlined here, your website will be technically optimized for search engines in a proper way, resulting in better indexing of your pages, more traffic, and higher conversions.
So give the tips suggested in this checklist a try, and share how they affected your rankings in the comments. All the best!