TikTok has become a global sensation, with 2.05 billion estimated users as of 2024. The platform boasts 1.58 billion monthly active users, spending an average of 58 minutes daily on the app.
As the 5th most popular social media platform globally, it holds a special place as the top choice for 7.9% of social media users.
This article provides detailed insights on TikTok users worldwide, their user demographics, and the platform’s financial insights.
TikTok Statistics 2024: Key Insights
- TikTok is estimated to have 2.05 billion users as of 2024.
- The platform has around 1.58 billion monthly active users (MAUs) in 2024.
- Indonesia leads globally in TikTok user numbers, with 157.6 million users.
- The United States is the second-largest market, with 120.5 million users.
- TikTok users spend an average of 58 minutes and 24 seconds on the app daily in 2024.
- TikTok had 488.23 million downloads in the first half of 2024.
- In the first half of 2024, TikTok generated $9.44 billion in revenue.
How Many Users Are On TikTok?
TikTok has an estimated 2.05 billion users as of 2024, marking a 6.7% increase from the 1.92 billion users recorded in 2023.
Projections suggest that TikTok’s user base will grow to approximately 2.35 billion by the end of 2029.
The following table displays the number of registered TikTok users over the years.
| Year | Number of Registered TikTok Users | Percentage Change |
|---|---|---|
| 2029* | 2,354 million | +2.4% |
| 2028* | 2,299 million | +2.2% |
| 2027* | 2,249 million | +2.3% |
| 2026* | 2,198 million | +2.9% |
| 2025* | 2,136 million | +4.2% |
| 2024* | 2,050 million | +6.7% |
| 2023* | 1,922 million | +11.7% |
| 2022 | 1,719 million | +22.2% |
| 2021 | 1,407 million | +35.8% |
| 2020 | 1,035 million | +58.6% |
| 2019 | 653.5 million | +88.3% |
| 2018 | 347.1 million | – |
*-Predicted Numbers
Note: This number also reflects users from the countries where TikTok is banned. Let us take you through TikTok’s Monthly Active Users in detail below to see how many active users the platform really has.
Source: Statista
TikTok Monthly Active Users
TikTok has around 1.58 billion monthly active users (MAUs) as of 2024
The platform faced a major setback in 2020 when it exited the Indian market, losing access to around 200 million active users in India alone.
Despite this, TikTok bounced back by expanding in other regions, ultimately reaching 1.58 billion monthly active users in the years following and continuing its impressive growth.
TikTok Users By Country
Indonesia has the highest number of TikTok users, with an impressive 157.6 million users.
The United States follows as the second-largest market, with 120.5 million users.
Rounding out the top five countries with the highest TikTok user counts are Brazil, Mexico, and Vietnam, each with significant and rapidly growing TikTok communities.
The following table highlights the number of TikTok users by country:
| Country | Number Of TikTok Users |
|---|---|
| Indonesia | 157.6 million |
| United States | 120.5 million |
| Brazil | 105.3 million |
| Mexico | 77.5 million |
| Vietnam | 65.6 million |
| Pakistan | 62.1 million |
| Philippines | 56.1 million |
| Russia | 56.0 million |
| Thailand | 50.81 million |
| Bangladesh | 41.1 million |
Source: Statista
Quick Fact: TikTok had 200 million users in India before it was banned in June 2020!
TikTok Gender Demographics
As of 2024, men make up 56.2% of TikTok’s user base, while women account for 43.8%.
This shows a modest gender gap among TikTok users worldwide, with a slightly higher proportion of male users on the platform.
Here is a table showing TikTok’s gender demographics:
| Gender | Share Of Users |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
Source: Data Reportal
TikTok Age Demographics
The majority of TikTok users, 69.4%, are between 18 and 34 years old, reflecting the platform’s strong appeal among young adults.
In comparison, users aged 35 to 44 represent a smaller segment at 15.4%. Meanwhile, those aged 55 and older make up only 7.2% of the platform’s user base, indicating a lower adoption rate among older adults.
Here is a table highlighting the distribution of TikTok users by Age:
| Age | Share Of Users |
|---|---|
| 18 to 24 | 33.3% |
| 25 to 34 | 36.1% |
| 35 to 44 | 15.4% |
| 45 to 54 | 8.0% |
| 55 and above | 7.2% |
Source: Data Reportal
TikTok Revenue Statistics
In the first half of 2024, TikTok generated $9.44 billion in revenue.
This included $4.58 billion in the first quarter and $4.86 billion in the second.
In comparison, TikTok’s total revenue for 2023 reached $16.1 billion, after increasing by 67.71%.
The following table displays the TikTok revenue by year:
| Year | Revenue | Percentage Increase |
|---|---|---|
| 2024 (H1) | $9.44 billion | – |
| 2023 | $16.1 billion | 67.71% |
| 2022 | $9.6 billion | 100.00% |
| 2021 | $4.8 billion | 84.62% |
| 2020 | $2.6 billion | 642.86% |
| 2019 | $0.35 billion | 133.33% |
| 2018 | $0.15 billion | – |
Source: Business of Apps
TikTok In-App Purchase Revenue
TikTok generated $2.7 billion in 2023 through In-app Purchases.
Out of this amount, $629.96 million were generated in Q1, $680.89 million were registered in Q2, $687.27 million was registered in Q3, and $707.33 was generated in Q4 2023.
TikTok’s highest quarterly IAP income to date was registered in the last quarter of 2023.
Here is a table showing TikTok’s in-app purchase income over the years:
| Year | In-App Purchases Revenue |
|---|---|
| 2023 | 2.7 billion |
| 2022 | 2.54 billion |
| 2021 | 1.68 billion |
| 2020 | 934.24 million |
| 2019 | 14.18 million |
| 2018 | 25.86 million |
Source: Statista
TikTok Consumers Spent $3.8 Billion In 2023
That was an increase of 15.66% in the annual spending of consumers compared to the previous year. In 2022, TikTok consumers spent $3.32 million.
TikTok generated $1 billion in customer spendings In Q1 2023. This achievement has made it the first app in history to surpass $1 billion in customer spending in a single quarter.
Besides, the consumers’ spending on TikTok jumped from 160 million in 2019 to 910 million in 2020 and to 1.7 billion in 2021. That was an overall increase of 975% in consumer spending in just 2 years.
- The United States is TikTok’s largest market in terms of in-app consumer spending. In the fourth quarter of 2022, American customers accounted for 37% of total in-app spending.
- China is TikTok’s second-highest revenue contributor.
The following table displays the TikTok annual consumer spending worldwide recorded over the years:
| Year | Annual Consumer Spending |
|---|---|
| 2023 | 3,840 million |
| 2022 | 3,320 million |
| 2021 | 1,720 million |
| 2020 | 910 million |
| 2019 | 160 million |
| 2018 | 30 million |
| 2017 | 17 million |
| 2016 | 4.7 million |
Source: Statista
- TikTok is used by 28.62% of the world’s 5.35 billion internet users.
- 30.27% of the social media users worldwide use TikTok.
How Much Time Do TikTok Users Spend On The Platform?
TikTok users spend 58 minutes and 24 seconds on the app daily as of 2024.
Comparatively, TikTok users spent 55 minutes and 28 seconds on the platform in 2023. That indicates an increase of 2 minutes and 36 seconds in TikTok usage per day.
Besides, the time spent daily on TikTok increased by 113.14% between 2019 and 2024.
The following table displays the average daily time spent on TikTok over the years.
| Year | Average Time Spent Daily on TikTok |
|---|---|
| 2024 | 58 minutes and 24 seconds |
| 2023 | 55 minutes and 48 seconds |
| 2022 | 52 minutes |
| 2021 | 45 minutes and 18 seconds |
| 2020 | 38 minutes and 36 seconds |
| 2019 | 27 minutes and 24 seconds |
Source: Oberlo
TikTok Among Other Social Media Platforms
TikTok ranks as the 5th most popular social media platform globally, attracting 1.58 billion monthly active users.
At the same time, Facebook holds the top spot as the most widely used platform, with 3.06 billion monthly active users.
Here are the details about the top social media platforms worldwide by the number of monthly active users:
| Social Media Platform | Number of MAUs |
|---|---|
| 3.07 billion | |
| Youtube | 2.50 billion |
| 2 billion | |
| 2 billion | |
| TikTok | 1.58 billion |
| 1.34 billion | |
| Facebook Messenger | 1.01 billion |
| Telegram | 900 million |
| Snapchat | 800 million |
| Douyin | 755 million |
| Kuaishou | 700 million |
| 611 million | |
| 598 million | |
| 554 million | |
| 498 million |
Source: Statista
TikTok Downloads
In the first half of 2024, TikTok experienced 488.23 million downloads.
This follows a strong performance in 2023 when the platform saw 971.71 million downloads, and in 2022, with 856.69 million downloads.
Since its launch in 2018, TikTok has accumulated a remarkable total of 5.48 billion downloads.
The following table displays the number of TikTok downloads recorded over the years.
| Year | Number Of TikTok Downloads |
|---|---|
| 2024 (Upto Q2) | 488.23 million |
| 2023 | 971.71 million |
| 2022 | 856.69 million |
| 2021 | 721.09 million |
| 2020 | 984.49 million |
| 2019 | 703.84 million |
| 2018 | 653.75 million |
Source: Statista
- Android smartphones have accounted for more than 90% of TikTok downloads. The one exception is in the United States of America, where more iOS users are downloading the app.
- TikTok is the most downloaded application of all time.
Best Time To Post On TikTok
After going through various case studies, we came to the conclusion that the best time to post on TikTok is 9 a.m. EST on Tuesdays, 12 a.m. EST on Thursdays, and 5 a.m. EST on Fridays!
The best time to go live on TikTok is 9 am to 11 am EST from Monday to Friday. You can also go live after 7 PM EST on these days.
Source: Demandsage Study
TikTokers Viewed 625 Million Videos In One Internet Minute In 2023
This is up from 274.25% compared to the videos viewed in 2021. Two years ago, only 167 million videos were viewed on TikTok every minute.
Source: Search Logistics
TikTok Engagement Rates
The median engagement rate for posts published by TikTok business accounts is 3.80% when measured by engagements relative to views.
On average, 3.20% of viewers like these posts, while comments and shares are less frequent, with median rates of 0.07% and 0.06%, respectively.
This data indicates that likes are the primary form of engagement, whereas comments and shares occur at comparatively lower rates.
Source: Data Reportal
Read about earnings in the influencer industry in general and discover insights from top creators in the industry!
55.3% Of TikTok Creators Are Female
Even though a TikTok user is more likely to be a man, the chances of a creator being a female are more!
Men make up less than 45% of the overall creator population on the platform.
Source: Statista
Majority Of TikTok Creators Fall Between The 18 To 24 Age Group
The predominant age range among TikTok content creators fell between 18 and 24 years, constituting nearly half of the platform’s creators.
About 7% of the total creators were under 13 years old. Although TikTok doesn’t impose registration restrictions for users aged 13 to 18, those under 13 in the United States are required to use the platform’s “Younger Users” version.
Source: Statista
Most Popular TikTok Creators
Khaby Lame currently holds the title of the most-followed TikTok creator, with a follower count of 162.7 million.
Previously, Charli D’Amelio led as the platform’s top creator for 819 days before Khaby Lame claimed the top spot on June 22, 2022. Charli now ranks as the second most-followed person on TikTok, with 155.7 million followers.
Here is the list of the most followed TikTok Creators as of November 2024:
| TikTok Creator | User Name | Followers |
|---|---|---|
| Khabane Lame | @khaby.lame | 162.7 million |
| Charli D’Amelio | @charlidamelio | 155.7 million |
| Jimmy Donaldson | @mrbeast | 105.4 million |
| Bella Poarch | @bellapoarch | 94.5 million |
| Addison Rae | @addisonre | 88.8 million |
| Kimberly Loaiza | @kimberly.loaiza | 82.4 million |
| Zach King | @zachking | 82.2 million |
| Dominik Lipa | @domelipa | 76.4 million |
| Will Smith | @willsmith | 74.9 million |
| The Rock | @therock | 74.9 million |
| Burak Özdemir | @cznburak | 74.8 million |
75% of Users Say That TikTok Helps Them Find New Songs
As per TikTok Newsroom, 75% of users say that TikTok helps them find new songs. 73% of people even associate specific songs with the platform. Many of these songs achieved mainstream success as well; in 2022, around 175 songs trended on TikTok and charted on the Billboard Hot 100.
While browsing TikTok, many people stumble upon a trending sound that they like. To find that song and its artist, people explore options like Shazam or humm the tune in Google Assistant. Once they have it, they add it to their library on platforms like Spotify and Apple Music.
However, TikTok is looking to expand its services by capitalizing on the moment people discover music. It aims to encourage users to use its own platform, TikTok Music, instead of others mentioned previously. more on this topic in the next stat
Source: Music Business Worldwide
TikTok’s Ad Revenue
TikTok Ad revenue is estimated to reach $18.49 billion in 2024.
In 2021, the TikTok ad revenue was recorded to be $3.88 billion in 2021, which increased to an estimated value of $14.15 billion in 2023.
The following table displays the TikTok’s ad revenue recorded over the years.
| Year | TikTok Ad Revenue |
|---|---|
| 2024* | 18.49 billion |
| 2023* | 14.15 billion |
| 2022* | 9.89 billion |
| 2021 | 3.88 billion |
| 2020 | 1.14 billion |
Source: Statista
Conclusion: TikTok Has 1.58 Billion Monthly Active Users
With 2.05 billion users globally in 2024 and 1.58 billion active monthly users, TikTok is one of the most popular social media platforms worldwide. The platform is especially popular in Indonesia, with 157.6 million users, followed by the United States with 120.5 million.
TikTok’s financial performance is equally impressive. In the first half of 2024, it generated $9.44 billion in revenue and reached 488.23 million downloads.
As the leading platform for short-form content, TikTok continues to shape digital trends, proving its significant influence on global social media and entertainment.
