45+ TikTok Statistics In 2023 (Users, Revenue & Trends)

TikTok Statistics 2023

TikTok is one of the most popular social media platforms with 1.06 billion active users spread across 160 countries. TikTok initially launched in China in 2016 when it was referred to as Douyin; the main boost happened in 2017 when Bytedance decided to roll the app out of the Chinese market to serve other countries, including the United States which now has 150 million TikTok users.

If you are a marketer who is looking to cater to a global audience, TikTok is one of the best social media to target.

So how do you go about planning your marketing strategy? Well, it starts here. Our statistical post gives you the most updated insights on TikTok’s demographics, financials, and trends for 2023.

So without further due, let’s get into it.

TikTok Statistics In 2023 (Our Top Picks)

  • TikTok has over 1.677 billion users globally out of which 1.1 billion are its monthly active users as of 2023.
  • The United States has over 150 million TikTok users.
  • TikTok registered a revenue of $2.475 billion in the first quarter of 2023.
  • TikTok ads can potentially reach 1.081 billion adults over the age of 18 each month.
  • TikTok’s userbase consists of 53% Females and 46% Males.
  • Over 1 billion videos are viewed on TikTok every day.
  • There are over 5 million businesses and countless small businesses on TikTok.
  • TikTok has been downloaded over 3.5 billion times to date. It was downloaded 246.9 million times globally in the first quarter of 2023 alone.
  • Advertisers can reach around 885 million users aged 18 and above on TikTok.

1. How Many TikTok Users Are There In 2023?

As per the most recent reports, TikTok’s user count stands at 1.677 billion.

Here is a table showing TikTok’s Users Over the years:

YearTikTok Users
2017100 million
2018133 million
2019381 million
2020700 million
2021902 million
20221466 million
20231677 million

However, not all of the users are TikTok’s MAUs. Let us take you through TikTok’s Monthly Active Users in detail below.

2. TikTok Monthly Active Users

As per the latest available data, TikTok has 1.1 billion monthly active users.

TikTok user count took a huge hit back in 2020 when it had to withdraw from the Indian market. India alone had 200 million active TikTok users back then!

3. Countries With The Most TikTok Users

TikTok Users in United States
Source: TikTok Newsroom

The United States, with 150 million users is the country with the most TikTok users in the world.

Indonesia comes in the second spot with 113 million users.

Here is a table showing countries with the most TikTok users:

CountryNumber of TikTok Users
United States150 million
Indonesia113 million
Brazil84.13 million
Mexico62.44 million
Russia51.24 million
Vietnam50.58 million
Philippines41.43 million
Thailand41.06 million
Turkey31.03 million
Saudi Arabia28.37 million
Pakistan27.54 million
Iraq25.51 million
Egypt25.5 million

Quick Fact: TikTok had 200 million users in India before it was banned in June 2020!

4. TikTok Users By Gender

TikTok’s 53% of users are Females and 46% are Males.

Here is a table showing TikTok’s gender demographics:

GenderShare Of Users

5. TikTok Users By Age

The majority of TikTok users are between the age of 19 to 29.

This shows that TikTok is a very popular platform with younger generations. The share of TikTok users decreases in size as age groups advance, with only 19% of users being 39+.

Here is a table showing TikTok’s userbase based on age:

AgeShare of Users
Under 1828%

6. TikTok Users By Age and Gender

Women between the age of 18 and 24 made up 21% of TikTok’s worldwide users, while male users from the same age group made up around 17.5% of the platform’s audience.

Here is a table showing the complete breakdown of TikTok users based on their age and gender:

Age GroupFemaleMale

7. TikTok Revenue Statistics

TikTok registered a revenue of $2.475 billion in the first quarter of 2023.

The growth in TikTok’s revenue is being driven by a number of factors, including the continued growth of the platform’s user base, the increasing popularity of in-app advertising, and the platform’s expansion into new markets.

Advertisers love TikTok as it offers a variety of ad formats, including in-feed ads, promoted videos, and brand takeovers. Advertisers are increasingly using TikTok to reach younger audiences, who are spending more time on the platform.

TikTok registered a revenue of $9.401 billion in 2022. that is a literal 100% increase from 2021.

Here is a table showing TikTok’s Quarterly Revenue From Q1 2017 to Q1 2023:

YearQuarterly revenue
Q1 2017$11 Million
Q2 2017$13 Million
Q3 2017$15 Million
Q4 2017$23 Million
Q1 2018$29 Million
Q2 2018$29 Million
Q3 2018$43 Million
Q4 2018$49 Million
Q1 2019$56 Million
Q2 2019$65 Million
Q3 2019$82 Million
Q4 2019$167 Million
Q1 2020$347 Million
Q2 2020$638 Million
Q3 2020$778 Million
Q4 2020$883 Million
Q1 2021$814 Million
Q2 2021$1,096 Million
Q3 2021$1,208 Million
Q4 2021$1,579 Million
Q1 2022$1733 Million
Q2 2022$2137 Million
Q3 2022$2567 Million
Q4 2022$2964 Million
Q1 2023$2475 Million

8. TikTok In-App Purchase Revenue

The revenue generated by TikTok from in-app purchases in Q1 2023 amounted to $497.7 million, which is a 5.7% decline from its Q4 2022 earnings of $528 million.

This implies that TikTok’s daily income from in-app purchases averaged $5.53 million during the first quarter of 2023.

TikTok’s highest quarterly IAP income to date came in the fourth quarter of 2022!

Here is a table showing TikTok’s in-app purchase income over different quarters:

TimeIAP Revenue
Quarter 1 20184.57 Million
Quarter 2 20183.79 Million
Quarter 3 20187.00 Million
Quarter 4 201810.5 Million
Quarter 1 201914.18 Million
Quarter 2 201922.67 Million
Quarter 3 201934.97 Million
Quarter 4 201973.39 Million
Quarter 1 2020143.38 Million
Quarter 2 2020230.34 Million
Quarter 3 2020274.36 Million
Quarter 4 2020286.16 Million
Quarter 1 2021185.02 Million
Quarter 2 2021248.78 Million
Quarter 3 2021293.53 Million
Quarter 4 2021517.72 Million
Quarter 1 2022503.79 Million
Quarter 2 2022499.81 Million
Quarter 3 2022526.66 Million
Quarter 4 2022527.99 Million
Quarter 1 2023497.69 Million

9. TikTok Consumer Spending Statistics

TikTok generated $1 billion in customer spendings In Q1 2023. This achievement has made it the first app in history to surpass $1 billion in customer spending in a single quarter.

  • TikTok users have spent over $7 billion on TikTok to date. It is the second non-gaming app to achieve this feat.
  • The United States is TikTok’s largest market in terms of in-app consumer spending. In the fourth quarter of 2022, American customers accounted for 37% of total in-app spending.
  • China is TikTok’s second-highest revenue contributor.

Here is a table showing consumer spending on TikTok over the years:

TimeConsumer Spend
Quarter 1 2020$188 million
Quarter 2 2020$343 million
Quarter 3 2020$380 million
Quarter 4 2020$382 million
Quarter 1 2021$385 million
Quarter 2 2021$535 million
Quarter 3 2021$532 million
Quarter 4 2021$824 million
Quarter 1 2022$646.2 million
Quarter 2 2022$720.5 million
Quarter 3 2022$914.4 million
Quarter 4 2022$832.8 million
Quarter 1 2023$1 billion

10. TikTok Penetration Statistics

Saudi Arabia has the highest TikTok penetration rate. followed by UAE and Malaysia.

Here is a table showing the countries with the most TikTok penetration rate as of 2023:

CountryTikTok penetration
Saudi Arabia*110.7%
United Arab Emirates*104.7%

* indicate that values may exceed 100% due to duplicate & fake accounts, incorrect user answers, and different research dates.

  • TikTok is used by 30.25% of the world’s 5.07 billion internet users.
  • TikTok is used on a regular basis by 22.32% of the 4.9 billion active social media users.

Here is a table showing TikTok’s penetration in World Regions:

World RegionPenetration Rate
North America14.4%
Latin America9.5%
Middle East and Africa 8.7%

11. How Much Time Do TikTok Users Spend On The Platform?

TikTok users spend a significant amount of time on the app, with an average of 95 minutes daily. This equates to an average of 6.06 hours per week and 26 hours per month. Over a lifetime, TikTok users can spend as much as 2.3 years on the app.

Average TikTok users also open the application around 9 times every day!

Here is a breakdown showing how much time a TikTok user spends on the platform:

PeriodTime Spent
Daily1.5 hours
Weekly10.5 hours
Monthly45 hours
Yearly547.5 hours
  • The Time spent on TikTok has drastically increased since 2019. Back in 2019, TikTok users used to spend around 1,025 minutes each month on the platform. Now in 2023, They spend around 1,560 minutes.

Here is a table showing the average monthly time spent on TikTok:

TimeAverage Time spent monthly 
October 2019442.9 minutes
November 2019526.1 minutes
December 2019561.2 minutes
January 2020680 minutes
February 2020731.6 minutes
March 2020858 minutes
January 20231025 minutes
April 20231560 minutes

12. TikTok’s Rank Among Other Social Media Platforms

TikTok is the 6th most popular social media in the world in terms of MAUs.

Here is the breakdown of the top 10 social media in the world by the number of monthly users.

Social MediaMAUs
Facebook2,958 million
Youtube2,514 million
Whatsapp2,000 million
Instagram2,000 million
WeChat1,309 million
TikTok1,061 million
Facebook Messenger931 million
Douyin715 million
Telegram700 million
Snapchat635 million

13. How Many Downloads Does TikTok Have

TikTok is only the second app after Facebook to cross 3 billion all-time downloads. As per the latest reports, TikTok was downloaded 246.9 million times globally as of the first quarter of 2023, which is a 19.7% growth from the fourth quarter of 2022.

TikTok has been downloaded over 3.5 billion times to date.

Below are additional facts and figures about TikTok downloads

  • TikTok was the most downloaded application of 2022 with 879.2 million global downloads.
  • Colombia is the country with the highest growth in TikTok downloads from the Apple app store in the second quarter of 2022.
  • Recent market data reveal that TikTok saw a global decline in quarterly downloads during the 2nd quarter of 2022, with a reduction of 37%. Finland saw the most decline with -27%
  • The overall number of TikTok downloads has surpassed 3 billion
  • TikTok was the most downloaded non-gaming application in the first half of 2021, with 383 million downloads between January and June.
  • TikTok was in the top spot last year by a huge margin of 111 million downloads. The second-place Instagram had 545 million downloads in 2021.
  • TikTok is the first non-Facebook app to surpass the 3 billion download milestone.
  • TikTok has over 1 billion downloads on the Google play store alone.

Here is the breakdown of TikTok downloads over the years:

YearNumber of Downloads
201668 million
2017132 million
2018657 million
2019693 million
2020850 million
2021656 million
2022879.2 million
2023 (As of Q1)246.96 million

14. TikTok Download Statistics by Region

  • According to iOS data for Q2 2022, Colombia was the top country to download TikTok.

Below is the complete breakdown of TikTok downloads on iOS by country as of Q2 2022:

CountryGrowth From the Second Quarter
Sri Lanks25.7%
  • Android smartphones have accounted for more than 90% of TikTok downloads. The one exception is in the United States of America, where there are more iOS users downloading the app.
  • TikTok is the most downloaded application of all time.

Here is a table showing the most downloaded application of all time as of 2023:

8Facebook Messenger

*Note: The data is taken from 2010 to 2019*

15. How Much Time Do TikTok Users Spend On The Platform?

TikTok users spend a significant amount of time on the app, with an average of 95 minutes daily. This equates to an average of 6.06 hours per week and 26 hours per month. Over a lifetime, TikTok users can spend as much as 2.3 years on the app.

Average TikTok user also open the application around 9 times every day!

Here is a breakdown showing how much time a TikTok user spends on the platform:

PeriodTime Spent
Daily1.5 hours
Weekly10.5 hours
Monthly45 hours
Yearly547.5 hours
  • The Time spent on TikTok has drastically increased since 2019. Back in 2019, TikTok users used to spend around 1,025 minutes each month on the platform. Now in 2023, They spend around 1,560 minutes.

Here is a table showing the average monthly time spent on TikTok:

TimeAverage Time Spent Monthly
October 2019442.9 minutes
November 2019526.1 minutes
December 2019561.2 minutes
January 2020680 minutes
February 2020731.6 minutes
March 2020858 minutes
January 20231025 minutes
April 20231560 minutes

16. Best Time To Post On TikTok

After going through various case studies, we came to the conclusion that the best time to post on TikTok is 9 a.m. EST on Tuesdays12 a.m. EST on Thursdays, and 5 a.m. EST on Fridays!

The best time to go live on TikTok is 9 am to 11 am EST from Monday to Friday. You can also go live after 7 PM EST on these days.

17. TikTokers view 167 million hours of video in one internet minute

Statista compiled global online media use for one “internet minute”.

  • according to the study, TikTok users view 167 million hours of videos in a single minute. That is quite astonishing!

18. Most Popular Category on TikTok

Entertainment is the most popular category on TikTok. This category, apparently, comprises all of the lip-synching videos.

Dance is the second most popular category followed by Pranks on third.

Below is the overview of the most popular categories on TikTok as of 2023:

Category Popularity by Hashtag Search
Entertainment535 Billion
Dance181 Billion
Prank79 Billion
Fitness/sports57 Billion
Home reno/D.I.Y.39 Billion
Beauty/skincare33 Billion
Fashion27 Billion
Recipes/cooking18 Billion
Life hacks/advice13 Billion
Pets10 Billion
Outdoors2 Billion

19. TikTok has the highest Social Media engagement rate per post

As per Upfluence Data

The engagement rate for Micro-Influencers on TikTok was:

  • 17.96% on TikTok, 
  • 3.86% on Instagram
  • 1.63% on YouTube

The engagement rate for Mega Influencers on TikTok was:

  • 4.96% on TikTok
  • 1.21% on Instagram
  • 0.37% on YouTube.

20. TikTok Usage Statistics

  • TikTok has an average session length of 10.85 minutes.
  • TikTok users in the United States spend 68 minutes each day using the app.

21. TikTok Interaction Statistics

  • In the United States, the typical individual access the TikTok app nine times each day.
  • Between 2017 and 2019, TikTok participation in the United States surged by 1.533%.
  • Users on TikTok with 100,000+ followers get the most engagement.
  • Below is the table for the top 5 countries in terms of Engagement.
YearUsage per day 
Norway74 minutes
United States68 minutes
Poland68 minutes
United Kingdom60 minutes
France60 minutes

22. Most popular TikTok users (August 2023)

Khaby Lame is the most followed TikTok Creator with 155.8 million followers.

After being number one for 819 days, Charlie D’Amelio lost the top spot to Khaby Lame on 22 June 2022. Now she is the second most followed person on TikTok with 150.4 million followers.

Here is the list of the most followed TikTok stars as of April 2023:

TikTok UserNo. Of Followers
Khabane Lame161.6 Million
Charli D’Amelio151.1 Million
Bella Poarch92.7 Million
Addison Rae88.6 Million
MrBeast85.4 Million
Zach King78.1 Million
Kimberly Loaiza76.1 Million
TikTok73.7 Million
Will Smith73.3Million
Burak Özdemir71.9 Million
The Rock71.2 Million

23. Songs On TikTok

As per TikTok Newsroom, 75% of users say that TikTok helps them find new songs. 73% of people even associate specific songs with the platform. Many of these songs achieve mainstream success as well, in 2022, around 175 songs trended on TikTok and charted on the Billboard Hot 100.

While browsing TikTok, many people stumble upon a trending sound that they like. To find that song and it’s artist, people explore options like Shazam or humm the tune in google assistant. Once they have it, they add it to their library on platforms like Spotify and Apple Music.

However, TikTok is looking to expand its services by capitalizing on the moment people discover music. It aims to encourage users to use its own platform, TikTok Music, instead of others mentioned previously. more on this topic in the next stat

24. TikTok Music Statistics

TikTok Music will be a new subscription-based music streaming platform The service first launched in Indonesia and Brazil, and now select users in Australia, Mexico, and Singapore are being invited to join a closed beta test. Participants will receive a three-month free trial for the TikTok Music service.

Users can join the beta by downloading the TikTok Music app, either by visiting music.tiktok.com, or directly from the Apple App Store or Google Play Store.

BONUS: TikTok music has immense potential. Learn the details with our TikTok Music Statistics!

25. TikTok First-Time Installs

186 million people installed TikTok for the first time in Q4 2022.

26. TikTok Users are Enjoying Longer Videos

TikTok initially was a Short video-sharing platform but things have changed recently. Users can now upload videos up to 10 minutes long.

TikTok’s audience not only accepts this idea but they are loving it. TikTok users in the USA, UK, Japan, Vietnam, Brazil, and Thailand are enjoying this shift the most.

27. TikTok TV Insights

In November 2021, TikTok introduced, TikTok Tv.

Given that more than 50% of YouTube’s audience watches videos on television, TikTok is likely to see a significant rise in engagement metrics.

28. Finance-related TikTok is surging

Investing-related TikToks, especially in the Cryptocurrency category have seen a surge in popularity. #NFT videos grew in popularity by 93,000%.

1.9 billion #crypto videos were uploaded to TikTok.

Popular hashtags for finance-related stuff are #fintok and #stocktok.

29. TikTok’s Ad reach Is Immense

Ads on TikTok reach 21.30% of internet users who are above 18. That figure translates to 1.081 billion users.

TikTok Ads reach 25% of Female Gen Z users and 17.9% of male Gen Z users.

30. TikTok iOS MAUs and DAUs

TikTok had nearly 120.5 million monthly and 29.7 million daily active users on the iOS platform.

31. TikTok Android MAUs and DAUs

TikTok has nearly 30.19 million monthly and 15.4 million daily active users on the Android platform.

32. TikTok Android Usage

As of April 2023, Android users access TikTok for 19.6 hours every month.

That makes TikTok the top-second app where Android users spend most of their time. Youtube tops the list. Facebook’s numbers are also similar to TikTok so both these platforms share second place.

33. Gen Z users in the USA use TikTok more than Instagram

What are Gen Z users? People who are born between the period of 1997 to 2012.

There are 41.4 million Gen Z TikTok users in the USA as compared to 37.3 million Instagram users.

Currently, Snapchat is the most used social media app by Gen Z in the US. It is predicted that by 2023, TikTok will surpass Snapchat too.

34. How Old Is TikTok? (When Was TikTok Created)

TikTok has been around for about 6 years now. The platform will turn 7 years old in September 2023.

It all started back in 2016 when a Chinese company called ByteDance created it, originally naming it Douyin for users in China. A year later, they decided to share the fun with the rest of the world and introduced ‘TikTok’ in 2017. The person behind this idea is Zhang Yiming. It’s really amazing how in just a few years, TikTok has become such a big part of people using social media.

Here is a brief timeline of TikTok over the years:

September 2016: ByteDance launches Douyin, a short-form video app, in China.

September 2017: TikTok is born! ByteDance introduces the app to the global market, outside of China.

November 2017: TikTok merges with lip-syncing app Musical.ly to expand its user base and features.

2018: TikTok gains massive popularity, becoming one of the most downloaded apps worldwide.

June 29, 2020: India bans TikTok along with 58 other Chinese apps, citing data privacy and national security concerns.

October 2020: The United States government raises concerns over TikTok’s data privacy, leading to potential ban talks.

November 2020: Oracle and Walmart strike a deal with ByteDance, forming TikTok Global to address data security concerns in the U.S.

2021: TikTok continues to grow despite the ban in India, reaching over 1 billion monthly active users globally.

2021-2022: TikTok introduces new features, including longer video lengths and eCommerce integrations, further solidifying its market position.

April 2023: TikTok maintains its status as a leading social media platform, continually evolving to meet users’ needs and expectations, and standing strong with millions of users worldwide, despite the ongoing ban in India.

35. TikTok Trends

If you want to stay ahead of the curve and reach a wider audience, it’s important to follow the trends. Trends are popular for a reason: they’re engaging, creative, and shareable. Creating TikToks that are relevant to current trends increases your chances of going viral and grabbing more eyeballs.

Here are some trends that you should focus on in the platform:

  • Dance challenges. (evergreen trend)
  • ASMR videos on various topics.
  • Videos on how to “digital nomad”
  • AI-generated headshot videos
  • Videos on viral meme templates and formats (evergreen trend)

Additional TikTok Statistics:

36. TikTok is the most popular iPhone app in the entertainment category as of January 2023.

37. Despite being banned, India had around 100 million app installs in 2020. We assume that the majority of people that were using TikTok in India before the ban are still using it via a VPN service.

38. Before it was outlawed in India, TikTok had 200 million users.

39. TikTok is available in over 40 languages.

40. Saudi Arabia has the most reach among adults on TikTok.

41. The Chinese version of TikTok, boasts 600 million daily active users.

42. TikTok’s parent company ByteDance is worth over $275 billion.

43.  9/10 TikTok users use the platform on a daily basis.

44. TikTok was the most downloaded free app on iPhones in 2022.

45. TikTok is facing bans in Universities in the United States (January 2023)

Related Read:

Conclusion: TikTok Statistics (2023)

That is all from our side, folks, TikTok is moving towards a global surge in 2023 as well. There is no sign of stopping anytime soon. As a business, you should take your brand to TikTok if you haven’t already.

Let us know in the comment section about your thoughts on our take on TikTok Statistics; also, let us know about any other interesting statistics you have.

Who Owns TikTok?

TikTok is owned by ByteDance, a Chinese technology company headquartered in Beijing. Founded in 2012 by Zhang Yiming, ByteDance is now one of the most valuable technology companies in the world.

why is TikTok so popular?

TikTok’s easy-to-use interface, video editing options, and other interactive features make it a popular social media among masses around the globe.

How many daily active users does TikTok have?

TikTok does not provide data on its daily active users. However, we have access to its monthly active users data. It reveals that TikTok has 1.06 billion MAUs as of Q1 2023.


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