Elon Musk took over Twitter in October 2022 in a $44 billion deal. Musk tweeted ‘The Bird is Freed’ and ‘Let the good times roll’ on the platform to make his entrance as the new Twitter Boss!
Twitter has seen a lot in these times. From management changes to a solid competitor from Meta.
So, how do things look for the platform in 2024? Currently, there are over 1.3 billion Twitter/X accounts, but only 237.8 million of them are monetizable daily active users.
This post will shed light on all sides of Twitter through the latest facts and figures.
Twitter Statistics For 2024 (Top Picks)
This section highlights all the important Twitter statistics at a glance. If you don’t have time to go through the whole content, this section will help you understand the key takeaways. Let’s get on with it:
- Twitter has around 528.3 million monetizable monthly active users as of 2024. It is estimated that this number will reach 652.23 million by 2028.
- Twitter currently has 237.8 million monetizable daily active users (mDAU).
- Twitter might lose around 32 million users this year.
- The United States has the highest number of Twitter users – 95.4 million.
- Twitter has 41.5 million monetizable daily active users in the United States. An average Twitter user spends around 30.9 minutes on the platform every day.
- The majority of Twitter’s audience (38.5%) belongs to the 25 to 34 age group.
- Twitter is valued at $41.09 billion.
- Twitter has a 56.4% male audience and 43.6% female audience.
Twitter Got Rebranded As “X”
Twitter has been rebranded as X, following its acquisition by Elon Musk. The new name and logo are part of Musk’s vision for Twitter to become an “everything” app, offering a wide range of features and services beyond just social media.
General Twitter Statistics
This section enlists the general facts and figures about Twitter.
- Twitter may be in the 15th position in terms of monthly active users, but it is the 7th most popular social media in the world.
- 30% of consumers want to see brands using Twitter more. Make sure to build your brand’s presence on Twitter for better connection and engagement rate.
When brands connect to what’s happening on Twitter, they see a 70% increase in recall and 11% brand awareness.
- Twitter has a market cap of $41.09 billion as of January 2024. This makes Twitter the world’s 446th most valuable company.
- “Tears with joy” 😂 is the most used emoji on Twitter.
- 40% of Twitter users purchase a product after coming across it on the platform.
- People spend 26% more time viewing advertisements on Twitter than other platforms.
- Using 3 kind of Twitter ad formats drives better results.
- Twitter.com has a bounce rate of 31.90%.
- Elon Musk is the most followed person on Twitter, with 156.8 million followers.
Source: Statista, Hootsuite, Business of Apps, Emojipedia, Twitter, companiesmarketcap.com, similarweb.
Twitter Users And Their Demographics
As of 2024, Twitter has around 528.3 million monetizable monthly active users (mMAUs). This number has remained relatively flat in recent years after experiencing a period of rapid growth in the early 2010s.
Let us take a closer look at Twitter’s users and their demographics below:
- Twitter has 528.3 million monthly active users.
- Twitter has 237.8 million monetizable daily active users. This number was just 115 million in 2017.
Here is a table showing the growth in Twitter’s mDAU:
| Year | No. of mDAU |
|---|---|
| 2017 | 115 million |
| 2018 | 126 million |
| 2019 | 152 million |
| 2020 | 192 million |
| 2021 | 229 million |
| 2022 | 237.8 million |
- Twitter has a 56.4% male audience and a 43.6% female audience
Here is a table showing the gender split of Twitter users:
| Gender | Share of users |
|---|---|
| Males | 56.4% |
| Females | 43.6% |
- Most of Twitter’s audience (38.5%) belongs to the 25 to 34 age group. People aged between 13 to 17 years make up just 6.6% of the Twitter userbase.
Here is a table showing the age distribution of Twitter’s audience:
| Age Group | Share of Users |
|---|---|
| 13-17 | 6.6% |
| 18-24 | 17.1% |
| 25-34 | 38.5% |
| 35-49 | 20.7% |
| Over 50 | 17.1% |
- People on Twitter spend more time looking at connect ads (ads that connect to an event, occasion, or trend)
Countries With Most Twitter Users
- The United States has the largest number of Twitter users, with a count of 95.4 million.
Japan and India follow with a count of 67.45 million and 27.25 million, respectively.
| Country | No. Of Users |
|---|---|
| United States | 95.4 million |
| Japan | 67.45 million |
| India | 27.25 million |
| Brazil | 24.3 million |
| Indonesia | 24 million |
| United Kingdom | 23.15 million |
| Turkey | 18.55 million |
| Mexico | 17.2 million |
| Saudi Arabia | 15.5 million |
| Thailand | 14.6 million |
| Germany | 14.1 million |
| France | 13.7 million |
| Philippines | 11.8 million |
Twitter Might Lose 32 Million Users In 2024
According to an Insider Intelligence study, the United States alone will see a decline of 8 million users. The firm has been tracking Twitter’s user growth since 2008.
This is the first time they’ve predicted a drop in worldwide Twitter users since then.
Twitter Revenue Statistics
What does Twitter’s financials look like? Here is the answer to that question in facts and figures.
- Twitter boasted a revenue of $4.45 billion in 2022. Twitter’s annual revenue in the past year was over $5.1 billion.
Here is a table showing Twitter’s yearly revenue from 2012 to 2022:
| Time | Revenue |
|---|---|
| 2012 | 316.8 million |
| 2013 | 664.6 million |
| 2014 | 1,402.7 million |
| 2015 | 2,217.8 million |
| 2016 | 2,529.5 million |
| 2017 | 2,443.1 million |
| 2018 | 3,042.2 million |
| 2019 | 3,458.8 million |
| 2020 | 3,716.2 million |
| 2021 | 5,077 million |
| 2022 | 4,453 million |
- Twitter has two major sources of revenue, the first is through advertising services, and the other one is from data licensing. Twitter made $4,505 million via advertising services, and $571.79 million via data licensing in 2021.
Twitter’s cash flow remained negative in 2023 because of a nearly 50% drop in advertising revenue and a heavy debt load. Let’s see what 2024 holds for the social media
Here is the source of the tweet that confirms the above fact.
We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load. Need to reach positive cash flow before we have the luxury of anything else.
— Elon Musk (@elonmusk) July 15, 2023
Elon plans to transform its social media company to focus on video, creators, and commerce partnerships. Twitter/X is in early talks with political and entertainment figures, payments services, and news and media publishers.
Twitter/X also recently revealed that content creators will be eligible to get a part of the ad revenue the company receives in an attempt to draw more content creators to the site.
Here are some additional insights on Twitter’s financials:
- Twitter invested $167.1 million in advertising in 2021 alone. This number is up from $56.1 million in 2020.
- Twitter spent $1.17 billion on sales and marketing. In 2020, this number was just $887 million.
- Twitter’s net income in 2018 and 2019 was positive. But then the world got hit by the pandemic, and the company bared a huge net loss of $1,135.63 million in 2020. As per 2021 data, the net loss is around $221.41 million.
Here is a table showing Twitter’s Net Income and Loss since 2010:
| Year | Net Income/Loss |
|---|---|
| 2010 | -67.32 million |
| 2011 | -164.12 million |
| 2012 | -79.4 million |
| 2013 | -645.32 million |
| 2014 | -577.82 million |
| 2015 | -521.03 million |
| 2016 | -456.87 million |
| 2017 | -108.06 million |
| 2018 | +1,205.6 million |
| 2019 | +1,465.66 million |
| 2020 | -1,135.63 million |
| 2021 | -221.41 million |
Source: Business of Apps, Statista.
Twitter’s Revenue By Region
Even though only about 17% of Twitter’s users come from the US, it is responsible for more than 50% of the platform’s revenues.
- Out of the $4.4 billion total revenue generated by Twitter in 2022. $2.4 billion was generated in the United States.
Let us take a look at Twitter’s revenue over the years by region:
| Year | Revenue In the US | Revenue In Rest Of The World |
|---|---|---|
| 2018 | $1.6 billion | $1.4 billion |
| 2019 | $1.9 billion | $1.5 billion |
| 2020 | $2 billion | $1.6 billion |
| 2021 | $2.8 billion | $2.2 billion |
| 2022 | $2.4 billion | $2 billion |
Twitter Usage Statistics
- According to Twitter/X official reports, a Twitter user spends 30.9 minutes daily on Twitter. That totals up to 15.67 hours every month.
- 67% of B2b marketers use Twitter as a digital marketing tool.
- 54% of Twitter users are more likely to buy new products.
- One-fifth of Twitter users aged below 30 visit the platform frequently to update themselves of their favorite topic.
- 55% of Twitter users access the platform regularly to get news. Twitter is the #1 choice for getting news among all other social media platforms.
- 30% of Twitter users said that the platform has made them politically aware.
- Twitter is used by 16% of internet users aged 16 to 64 for brand research.
- 46% of Twitteratis said that the platform has helped them comprehend world events.
- The majority of Twitter users (82%) access the platform for entertainment purposes.
- If you’re a company trying to make a splash on Twitter, use Twitter Spaces, Twitter’s Clubhouse alternative. It is a great way to boost sales. According to Twitter, “a 10% increase in discussion rooms has resulted in a 3% increase in sales volume.”
- 25.47% of Twitter’s traffic originates from the United States. Japan contributes 14.96%.
Here is a table showing the regional distribution of desktop traffic to Twitter.com:
| Country | Share of Traffic |
|---|---|
| United States | 25.47% |
| Japan | 14.96% |
| United Kingdom | 5.53% |
| Brzail | 4.01% |
| Canada | 3.27% |
Sources: Pew Research, Statista, similarweb.
What People Think About Twitter?
- 72% of Twitter users agree that the platform has the most up-to-date commentary and highlights for live events.
- 70% of Twitter users agree that they use the platform to keep themselves connected to the events they are passionate about.
- 67% of Twitter users agree that they like to see brands aligning with current events on the platform.
- 67% of Twitter users agree that brands that align to events on the platform are more culturally relevant.
United States-Specific Twitter Statistics
Most of Twitter’s traffic comes from the United States. Knowing US-specific Twitter statistics will help marketers develop a perfect marketing strategy for targeting US consumers.
- 25.47% of Twitter’s traffic comes from the United States.
- The United States is home to Twitter’s 41.5 million monetizable daily active users.
- 97% of all Tweets in the United States are sent by 25% of adult Twitter users in the United States.
- 25% of males and 22% of females in the United States use Twitter.
- 42% of Twitter users in the United States belong to the 18 to 29 age group.
Here is a table showing the distribution of Twitter users in the United States by age group:
| Age Group | Share of Users |
|---|---|
| 18-29 | 42% |
| 30-49 | 27% |
| 50-64 | 18% |
| Over 65 | 7% |
- 33% of Twitter users in the United States hold a college degree.
Here is a table showing the education background of United States’s Twitter users:
| Education Background | Share of Respondents |
|---|---|
| College Degree Holders | 33% |
| Some kind of college | 26% |
| High School Graduation or less | 14% |
- 13% of US adults have a very favorable opinion of Twitter while 26% have a somewhat favorable opinion.
- Twitter will turn 18 years old on the 21st of march 2024! 🎂
Sources: Pew Research, Statista, Hootsuite.
Twitter Limit Statistics
Limiting actions on Twitter help decrease the downtime and error pages. Here is the list of limitations that Twitter imposes on all its accounts:
- A Twitter account can only send 1,000 direct messages (DMs) in a single day.
- A Twitter can account can only tweet 2,400 times in a single day. The daily limit is further broken down into hourly basis. It is important to note that retweets are also counted as tweets.
- The technical limit for the following accounts is 400.
- Once a Twitter account follows 5,000 other accounts, the additional follow limits carried by that account is limited by account-specific ratio.
Source: Twitter.
Twitter Layoff Statistics
- On 25th February 2023, Twitter apparently laid off 10% of its workforce, or at least 200 people.
Elon Musk’s decision is part of his continuous drive to cut costs since acquiring the social networking site in October. Twitter’s employment has already been reduced from around 7,500 to approximately 2,000 personnel when it cut off around 50% of its workforce back in November of 2022.
You can read more about worldwide layoffs in this post.
How Is Instagram Threads Affecting Twitter?
Until July 2023, Twitter did not have any major competitors in the micro-blogging niche. But things have changed, Instagram uncovered the “Threads app” that people are terming to be a “potential Twitter Killer.”
Does the app really have that much potential? It did manage to gain a lot of userbase in a very short time, but it now has a very low engagement rate.
Only time will tell how things will unfold for both platforms. Currently, Twitter has taken a hit. Let us see some statistics involved in this case:
- Cloudflare’s data reveals that Twitter has now slipped to the 37th position in domain ranking. This is a huge drop since the start of the year when it was in the 32nd position.
- While many were claiming that Twitter’s traffic took a hit after the launch of Threads. Twitter’s CEO, Linda Yaccarino took to Twitter to reveal that Twitter had the largest usage day since February.
Twitter has limited Threads Search on the platform. Search for Threads content on Twitter currently brings up zero results, despite plenty of links to Meta’s microblogging rival being posted on the platform.
Twitter’s Takeover & Rebranding Timeline
So, the Tesla and SpaceX bossman is now the boss of Twitter as well; let us have a look at the statistics associated with this grand takeover and Rebranding!
Elon initiated the Twitter acquisition on 14th April 2022 and completed the acquisition on 27th October 2022. Elon rebranded Twitter to “X” in 2023. Let us see all the important events involved at a glance:
- 21st December 2017: Elon Musk tweeted ‘I Love Twitter’, Dave Smith (One of the verified Twitter users) suggested Elon to buy the Microblogging platform. Elon Musk replied with ‘How much is it?’, we guess that it is on that day that Elon first actually thought of Buying Twitter.
- 31st January 2022: Elon Musk began buying Twitter’s Shares.
- 4th April 2022: Musk declared that he had paid $2.64 billion for 9.2% of Twitter’s shares, making him the company’s biggest stakeholder.
- 5th April 2022: Musk accepted Twitter’s invitation to join the board of directors. BUT, here’s the catch, The position would have limited Elon’s ability to openly discuss Twitter and prevented him from owning more than a 14.9% stake in the company
- 11th April 2022: Before Musk’s nomination was to take effect, he decided against joining the board after tweeting several negative things about the organization and informed the board that he would make a proposal to privatize Twitter.
- 12th April 2022: While stakeholder Marc Bain Rasella accused Musk for unlawfully manipulating Twitter’s share price and breaking Securities and Exchange Commission (SEC) laws, Twitter’s board met with legal and financial consultants to discuss the implications of such a move as well as their solutions.
- 14th April 2022: Elon Musk offered to buy Twitter for $43 billion, which is equivalent to $54.20 per share, and take it private.
- 15th April 2022: Twitter’s governing board unveiled a “poison pill” policy that would let investors buy more stock in the case of a hostile takeover.
- 20th April 2022: Musk revealed that he had obtained bank financing from several institutions for a potential bid to buy Twitter.
- 23rd April 2022: Bret Taylor was informed by Musk that his offer was “final and best” . A letter was delivered the next day pleading with Bret to accept.
- 5th May 2022: Musk further secured $7.1 billion in funding.
- 13th May 2022: Following news that 5% of Twitter’s DAUs were spam accounts, which caused Twitter shares to decline by more than 10%, Musk said the transaction had been put “on pause.”
- 8th July 2022: Musk declared his desire to scrap the deal, stating in a regulatory filing that Twitter had broken key terms of the agreement “materially.”
- 12th July 2022: Twitter filed its lawsuit against Musk at the Delaware Court of Chancery.
- 3rd October 2022: Twitter received notification from Musk’s legal team that Elon had shifted his mind and was going ahead with the buyout at the initially offered amount of $54.20 per share, subject to Twitter dropping its lawsuit.
- 6th October 2022: Musk requested that the trial be delayed until October 28th so that he could complete the debt financing for the acquisition. McCormick granted Musk’s request, noting that the trial would be rescheduled for November’22 if the deal did not close by that date.
- 27th October 2022: Musk and Twitter finalized the agreement in the late afternoon. Boom! Twitter has a new boss. Welcome, Mr. Musk.
- 23rd July 2023: Elon Musk said he would do more to take Twitter in a new direction with a rebranding that will replace its well-known blue bird logo with an X.
- 2024: Now X.com redirects to Twitter!
U.S. Adults and Their Opinion on Elon Musk
In this section, we discuss how many U.S. Adults have a favorable opinion of Elon Musk. As the United States is the home to both Twitter and Elon Musk and the fact that it is also the country with the most Twitter users, these figures hold high importance. Let’s dive into them, shall we?
- 16% of U.S. Adults have a very favorable opinion, while 14% have a very unfavorable opinion of Elon Musk.
Here is a complete table showing the opinion of U.S. adults on Elon Musk:
| Opinions | Share of Respondents |
|---|---|
| Very Favourable | 16% |
| Somewhat Favourable | 24% |
| Somewhat Favourable | 15% |
| Very Unfavourable | 14% |
| Heard of, but no opinion | 22% |
| Never Heard Of | 9% |
- Women are less likely to have a positive opinion of tech Elon Musk, according to a Statista online study performed in the United States. In comparison to women, who made up 10% of respondents, more than 20% of male respondents stated they had a very positive view of Musk.
- Elon Musk was seen as moderately favorable by 22% of respondents who identified as Hispanic. Meanwhile, 27% of white individuals said they thought very favorably of Musk, whereas 28% of black adults said they had heard of him but had no opinion.
- Talking about generational opinions, Genz is the generation with the most favorable opinion (20%) about the new Twitter boss. Surprisingly, its also the generation with the most unfavorable opinion (24%).
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