Voice assistants like Siri, Alexa, and Google Assistant have made it easier than ever to search for information, complete tasks, and even shop—just by using your voice. This technology is now a part of everyday life, making things faster and more convenient.
Today, 20.5% of people worldwide use voice search, with 27% of those searches happening on mobile devices. In the U.S., voice assistant users are expected to reach 153.5 million by 2025. Local searches are a big driver, with 76% of voice searches focused on finding nearby businesses.
Voice search is also changing how people shop, with 13.6% of the U.S. population using smart speakers to make purchases.
In this article, we will go through the latest voice search trends, its growing popularity, and how it’s shaping online shopping and everyday life.
Voice Search Statistics 2025 (Key Highlights)
- Around 20.5% of people worldwide use voice search.
- Around 8.4 billion voice assistants are expected to be in use globally.
- In the United States, 153.5 million people are expected to use voice assistants.
- Siri has 86.5 million users in the United States.
- Approximately 27% of people use voice search on their mobile devices.
- In the U.S., 38.8 million people (13.6% of the population) use smart speakers for shopping-related activities.
- “Near me” and local searches make up 76% of voice searches and are expected to grow as more people use voice search to find local businesses.
How Many People Use Voice Search?
Around 20.5% of people worldwide now use voice search.
This represents a nearly 1% rise from the 20.3% recorded in Q1 2024.
Q2 2022 recorded the highest percentage of voice search users, at 22.50%, followed by Q3 2022, at 21.70%. After reaching its peak in Q2 2022, voice search usage declined and has been fluctuating between 19% and 20% since then.
Here is a table displaying the share of internet users worldwide using voice search:
| Quarter | Share of Internet users |
| Q2 2024 | 20.50% |
| Q1 2024 | 20.30% |
| Q4 2023 | 20.10% |
| Q3 2023 | 19.60% |
| Q2 2023 | 20.00% |
| Q1 2023 | 20.10% |
| Q4 2022 | 19.03% |
| Q3 2022 | 21.70% |
| Q2 2022 | 22.50% |
Source: Data Reportal
How Many Voice Assistants Are There?
There are currently around 8.4 billion voice assistants in use, which is more than the global population of 8.2 billion.
This number has doubled since 2020, when there were about 4.2 billion voice assistants. The increase is partly due to many households having more than one voice assistant.
Here is a table displaying the number of voice assistants in use by year:
| Year | Number Of Voice Assistants In Use |
|---|---|
| 2024 | 8.4 billion |
| 2020 | 4.2 billion |
| 2019 | 3.25 billion |
Source: Statista
How Many People Use Voice Assistants?
In 2025, the number of voice assistant users in the U.S. is expected to hit 153.5 million.
That’s an 8.1% jump from the 142 million users recorded in 2022.
Here is a table displaying the number of voice assistant users in the United States by year:
| Year | Number of Voice Assistant Users | Percentage Increase |
|---|---|---|
| 2026* | 157.1 million | 1.3% |
| 2025* | 153.5 million | 2.5% |
| 2024 | 149.8 million | 2.5% |
| 2023 | 146 million | 2.8% |
| 2022 | 142 million | – |
Source: Statista
How Many People Use Siri?
Siri has an estimated 500 million users worldwide.
In the U.S. alone, around 86.5 million people rely on Siri, while Alexa has about 77.2 million users globally.
Meanwhile, Google Assistant is expected to surpass them both, with projections estimating 92 million users in the United States by 2025.
Source: Keywords Everywhere
General Voice Search Statistics
- The average voice search result is 29 words in length.
- 36.6% of US residents use voice assistants.
- Voice search results tend to load faster by 52% than the average search results.
- Only 1.71% of the exact keywords appear in the title tag of the results displayed through voice search.
Keywords in the voice search do not play an important role as Google scans the entire page and displays the most relevant section in the searches.
Why Is Voice Search So Popular?
90% of people believe that voice search is easier than searching online. On the other hand, 70% of the people said that they use voice search because it’s fast and easy. Furthermore, 89% of the users think that it is more convenient to use voice search.
In addition, 71% of people said they would use the voice assistant to search for a query rather than physically typing it.
Voice Search Usage Statistics
- About 27% of people are using voice search on their mobile devices.
- In the United States, 58.6% of consumers have tried voice search, while 41.4% have not yet explored this feature.
- 68% of individuals turn to digital assistants for quick fact-checking.
- The age group that uses voice search the most is 18 to 34 years old. Among them, 77% say they use voice search on their smartphones, 37% on tablets, and 34% on desktop computers
The following table displays different age groups using voice searches from different devices.
| Device | 18 to 34 Years | 35 to 54 Years | 55 Years + |
|---|---|---|---|
| Smartphone | 77% | 63% | 30% |
| desktop/laptop | 38% | 32% | 15% |
| tablet | 37% | 32% | 9% |
| Smart speaker | 34% | 19% | 4% |
| Not used, but would consider using voice search | 15% | 24% | 33% |
| Don’t want to use | 9% | 12% | 30% |
Source: Keywords Everywhere
- 72% of people used voice assistance in the past 6 months.
- 75% of the people in the United States use voice search to know about the weather details. At the same time, 71% of them use voice search to search for music.
The following table displays the usage of voice search in different sectors by people in the United States.
| Sector | Voice Search Users In US |
|---|---|
| Weather | 75% |
| Music | 71% |
| News | 64% |
| Entertainment | 62% |
| Retail | 54% |
| Food delivery and restaurants | 52% |
| Healthcare and wellness | 51% |
| Consumer packaged food | 49% |
| Local services | 49% |
| Making a reservation | 47% |
| Fitness | 46% |
| Fashion | 45% |
| Travel | 43% |
| Finance | 42% |
| Other | 42% |
Voice Search Statistics For Business
- 52% of smart speaker owners want to receive information about deals, promotions, and sales from various brands.
Additionally, 48% of these owners indicated they would appreciate personalized tips and recommendations tailored to their interests.
The following table displays the needs of the people from the brands using voice search.
| Information about sales, deals, and promotions | Percentage Of Voice Search Users |
|---|---|
| Information about sales, deals and promotion | 52% |
| Personalized tips and information | 48% |
| Information about upcoming events or activities. | 42% |
| Options to find information about store location and hours. | 39% |
| Access to customer support or service. | 38% |
- 56% of the users said that they had used voice search to search for information about a business or a brand through their smartphones.
The following table displays the different devices used by voice search users to search for different brands and businesses.
| Devices | Percentage Of Voice Search Users That Scratched For A Brand |
|---|---|
| Smartphones | 56% |
| desktop/laptop | 28% |
| Tablet | 26% |
| Smart Speaker | 18% |
| Would consider using voice search to search for business | 25% |
| Don’t want to use voice search to search for brands and businesses. | 18% |
- 51% of voice search users search for restaurant businesses online. Another most searched industry using voice search is grocery stores, food delivery, and clothing stores.
The following table displays the most searched industry using the voice search feature.
| Industry | Percentage Of Voice Search Users |
|---|---|
| Restaurant/Cafe | 51% |
| Grocery stores | 41% |
| Food delivery | 35% |
| Clothing stores | 32% |
| Hotels | 30% |
| Doctors | 28% |
| Pubs/Bars | 27% |
| hairs/ Beauty | 26% |
| Dentists | 24% |
| Automotive services. | 23% |
- 74% of consumers worldwide use voice search to play music, while 66% of the users use it to check the weather.
The following table displays the top activities carried out using voice search.
| Activities | Percentage Of Consumers That Use Voice Search To Perform Activities. |
|---|---|
| Playing music | 74% |
| Checking whether | 66% |
| Setting alarms and reminders | 58% |
Source: Brightlocal, Think with Google, Oberlo.
How Accurate Is Voice Search?
Voice assistants demonstrate impressive accuracy, answering an average of 93.7% of search queries correctly.
However, it’s noteworthy that only 22% of the time do the results of voice searches align across different devices.
Google Assistant stands out for its performance, accurately understanding queries 100% of the time and delivering the correct answer nearly 93% of the time.
In contrast, Siri shows a high query understanding rate of 99.8%, but its accuracy in providing correct answers falls to 83.1%.
The table below highlights the comparison of the queries understood by the voice assistants and the percentage of queries answered correctly.
| Voice Assistant | Understood Questions | Answered Correctly |
|---|---|---|
| Google Assistant | 100% | 92.9% |
| Siri | 99.8% | 83.1% |
| Alexa | 99.9% | 79.8% |
Source: Statista
Smart Speaker Statistics
- 52% of smart speaker users said that they use smart speakers daily in their lives.
- 52% of voice search users place their smart speakers in the family room, while 25% of them place them in their bedrooms.
The following table displays the room where users place their smart speakers.
| Room | Percentage Of Smart Speaker Users |
|---|---|
| Common room/ Family room | 52% |
| Bedroom | 25% |
| Kitchen | 22% |
- Over one-third of consumers reported that they have used the smart speaker for voice search.
- 41% of the people who own smart speakers reported that they have two more devices.
The following table displays the number of smart speakers owned by consumers.
| Number Of Speakers | Percentage Of Consumers |
|---|---|
| One | 59% |
| Two | 30% |
| Three | 9% |
| Four | 2% |
| Five | 1% |
SEO And Voice Search Statistics (VSEO)
Voice Search Engine Optimization (VSEO) is like Search Engine Optimization (SEO) in that they both aim to increase organic website traffic and boost brand visibility through content optimization and targeted keywords. However, VSEO focuses specifically on the natural, conversational language used in day-to-day life.
Have a look at some VSEO statistics that will help you in optimizing for voice search better:
- More than 80% of the voice search answers on Google Assistant are from the top three search results.
- Voice search is considered to be the most significant emerging SEO factor by 22.8% of SEO professionals.
- Voice search answers across all the devices come from SERP features.
- Pages that rank for the voice search load 52% faster.
- The average word count of the pages that rank for voice searches is approximately a word count of 2,312.
- More than 70% of the websites that rank on Google Voice search results are HTTPS-secured.
- Only 1.71% of voice search results are from pages with an exact match of the title tag.
Voice Search And Consumer Behaviors
- 51% of online shoppers in the United States reported using voice assistance to research products.
- Consumers use voice assistants to track the post-checkout stages.
- 30% of online shoppers use voice assistants to track their packages, while 20 % use them to rate a product. On the other hand, 17% of online shoppers used voice search to repurchase items.
- 38% of the users reported that voice ads are less invasive, and 39% said that voice ads are more tempting than other ads.
- 40% of the users reported purchasing a product after listening to its voice advertisement.
- 72% of US customers use digital assistants to perform voice searches, and 35% use smart home speakers.
The following table displays people’s share of devices to engage with voice searches.
| Device | Percentage Of Consumers |
|---|---|
| Voice search using digital assistant | 72% |
| Smart home speaker | 35% |
| TV or a smart home device | 36% |
| Voice commands to vehicles | 31% |
- 56% of consumers use voice assistants on their smartphones, and 35% prefer using them on smart speakers. Additionally, one-third of consumers access voice assistants through their TV or TV remote.
Here is a table displaying the share of usage of voice assistants on different devices:
| Device | Percentage Of Voice Assistants |
|---|---|
| Smart speaker | 35% |
| Smartphone | 56% |
| TV/TV remote | 34% |
| Car | 29% |
| Computer/laptop | 24% |
| Tablet | 24% |
| Household appliances | 12% |
Source: Edison Research
Purchasing Using Voice Search
- In the United States, 38.8 million people, or 13.6% of the population, use smart speakers for shopping-related tasks, such as researching products and adding items to their shopping list.
- Voice search is growing in UK and US retail sectors but steady in Germany. Over 54% of retail searches in the US are done through voice, while around 40% in UK and Germany.
- 8.9 million consumers purchased health and beauty products through smart speakers. Also, 8.8 million electronic products were purchased online.
- More than 50% of consumers expect that they will make purchases with the help of digital assistants in the next five years.
- In the United States, 8% of adults reported that they regularly use voice assistants for online shopping.
Voice Search Challenges
- 41% of people said that they fear that their digital assistants will actively hear or record them.
- More than 40% of people are concerned bout their privacy when having digital assistants in their boxes.
- 64% of the people reported that they had accidentally used a voice assistant in the last month.
Voice Search Trends (2025 And Beyond)
- According to a SkyQuest survey, the speech and voice recognition market will be worth $53.94 billion by 2030, with a CAGR of 24.4% over the forecast period (2023-2030).
- Shopping based on voice searches is expected to reach $40 billion in revenue.
- The sales of smart speakers are expected to cross $30 billion.
- In the future, voice assistants are expected to understand your mood and respond accordingly.
Conclusion: 1 In 5 People Worldwide Use Voice Search
Voice search has quickly become a major way we interact with technology in our daily lives.
Around 8.4 billion voice assistants are estimated to be in use, surpassing the world’s population of 8.2 billion. Currently, 20.5% of people worldwide use voice search, and 76% of those searches are for local information.
This rapid growth shows how many people are turning to voice commands to discover local businesses and manage everyday tasks.
