76 Webinar Statistics For 2023 (Attendance Rate & Trends)

Webinars allow people from all over the world to connect and share information in real time. With the increasing popularity of webinars, many educators, businesses, and organizations started using webinars. 

Many marketers are using webinars as their best strategy to build brand awareness, reach a larger audience, and drive sales. 

In this article, we will examine some of the most recent statistics about Webinar engagement, registration, attendance, and many more. 

This article will help you to understand how webinar strategy has been important in recent years. Without wasting time, just scroll down and have a look. 

Webinar Statistics (Top Picks)

1.  The global webinar market has reached over $1 billion as of 2023.

2. The experts anticipated that the global webinar market would reach $5 billion by the end of 2035.

3. The global webinar market is expected to grow at a CAGR of 8% from 2023 to 2035. 

4. The conversion rate of communication webinars is 67.05% as of 2023. 

5.  95% of organizations say the webinar is a vital strategy for their marketing.

6. 47% of webinar views come within ten days after the actual event of the webinar.

7. 29% of all webinars are organized by Software and Technology Industry. 

8. 87% of respondents said they host more than 150 webinars a year, and 57% host 50 webinars a year.  

9.  25% of attendees attend webinars through their mobile while 93% of attendees attend through their desktop.

10. 32% of marketers think that webinar strategy will be important in their success in 2023.

11. 61% of companies said they use webinars as a content marketing tactic. 

12. Email is the best strategy to promote any webinar. Emails can drive 57% of webinar registrations. 

13. Tuesday is the best day to promote your webinar, with 21% of success.  
14. According to 29% of marketers, Q&A sessions of webinars were their favorite during the Pandemic. 

15. 67% of marketers have invested more in webinars from the COVID-19 Pandemic.  

General Webinar Statistics

16. The global webinar market has reached over $1 billion as of 2023.

17. The experts anticipated that the global webinar market would reach $5 billion by the end of 2035. 

18. The global webinar market is expected to grow at a CAGR of 8% from 2023 to 2035. 

19. North America is expected to hold the largest share of the webinar market by 2031.

20. An average webinar costs $3,000 to $5,000.

21. Organizers spend the most on promoting the webinar, with almost 40% to 60% of the total budget. 

22. 95% of organizations say the webinar is a vital strategy for their marketing.

23. 73% of marketers think webinars can generate quality leads.  

24. 32% of marketers think that webinar strategy will be important in their success in 2023. 

25. 76% of webinar organizers only focus on creating leads and sales.

26. 61% of all webinars are organized by B2B companies. 

27. 46% is the average conversion rate of all types of webinars as of 2023.

28. The conversion rate of communication webinars is 67.05% as of 2023. 

Here is a table showing the webinar conversion rate as of 2023 by type of webinar. 

Types of webinar	Conversion Rate
Communication Webinars	67.05%
Training Webinars	44.79%
Marketing Webinars	39.10%
Education Webinars	30.79%

29. According to Statista, 99% of respondents said webinars represent a critical marketing plan element. 

Here is a table showing the role of webinars in marketing activities worldwide. 

Role of Webinar	Share of Respondents
Webinars represent critical elements of a marketing plan	99%
Webinars outperform other channels in creating qualified leads	89%
Webinars help lower the cost per lead	78%
Webinars have a direct impact on pipeline and revenue	72%
Webinar leads are prioritized	66%

30. 29% of all webinars are organized by Software and Technology Industry. 

Here is a table showing the percentage of webinars by Industry.

Industry	Percentage of webinar
Software and Technology	29%
Financial Services	14%
Education	11%
Consulting	10%
Government	7%
Healthcare	7%
Insurance	4%
Manufacturing	4%
Retail	4%
Real Estate	3%
Hospitality, Tourism, Travel	3%
PR, Advertising, Marketing	3%
Non-Profit	1%

31. 5% to 20% of webinar viewers can be turned into buyers. 

32. 25% of registrants will only watch the replay of the webinar. 

33. 60% of webinars focus on maintaining and increasing customer relationships

34.  51% of marketers measure webinar success by demand metrics. 

Here is a total breakdown of these demand metrics. 

Demand Metrics	Share of respondents
Lead Quality	23%
Pipeline Conversion	16%
Lead Volume	12%

Source: Statista, abdalslam.com, Zippia, Kenneth Research, bloggingwizard.com.

Webinar Promotion Statistics

Promoting your webinar is an important step. Without proper promotion, it is challenging for organizers to attract people. 

In today’s techno world, there are many ways to promote your webinar. You can use many technologies to reach your audience. 

In this section, we have gathered all our top research about webinar promotion statistics. 

35. 58% of marketers said they depend on webinars for their promotion.

36. Email is the best strategy to promote any webinar. Emails can drive 57% of webinar registrations. 

Here is a table showing some of the promotion platforms of webinars.

Promotion Platforms	Registrations
Sales	1%
SMS	4%
Newsletter	8%
Blogs, Websites	14%
Social	15%
Email	57%

37. Tuesday is the best day for promotion, with 21% of success. 

Here is a table showing the best days for the promotion of webinars.

Day	Registrations
Sunday	5%
Monday	20%
Tuesday	21%
Wednesday	20%
Thursday	18%
Friday	13%
Saturday	3%

Source: abdalslam.com.

Webinar Registration Statistics

Webinar registration is the most important process in the entire process of hosting webinars. Convincing people to register for your webinar is not easy work. 

In the world of competition, there are other events competing for their attention. In this situation, it is very important to gain many numbers of registrants for your webinar. 

In this article, we will see some of the most important statistics about Webinar registration. 

38. 55% of registrants can convert to attendees. 

39. 17% of webinar registration comes on the day of the webinar. 

Here is a table showing when do people do registration for webinars.

Frequency	Percentage of registration
four weeks before the webinar	12%
Between 2 to 4 weeks of webinar	13%
Between 1 to 2 weeks of webinar	16%
Less than a week	59%

40. 60% of people register for webinars via social media. 

41. 80% of people register for webinars via websites of organizations that arrange webinars. 

Here is a table showing from which platform people register for webinars. 

Platform	Share of respondents
Website	80%
Email	76%
Social Media	60%
Partners Channels	51%
Programmatic Advertising	49%
Third-Party Database	45%
Sales	39%

42. Out of all registration, only 44% of people attends webinars. 

43. Almost 24% of registration for webinars comes on Tuesdays. 

44.  Most registration comes on Wednesday, with 28% of the total registration.

Here is a table showing the percentage of registration by day.

Day	Percentage of registration
Sunday	4%
Monday	19%
Tuesday	21%
Wednesday	28%
Thursday	19%
Friday	8%
Saturday	1%

45. Most of the webinar registration forms range between 5 to 6 pages. 

46. 78% of people do not register for webinars because they think content is too salesy or marketing-focused. 

Here is a table showing why people do not register for webinars. 

Reasons	Share of respondents
Content is so sale-oriented or marketing-focused	78%
Content is so product-focused	78%
Poor Platform experience	78%
Lack of time or availability	67%
Topic is irrelevant to their role	56%
Content depth is misaligned	56%
Content is too long	56%
Presenter lacks relevance or authority	56%
Topic is not so interesting	44%

Source: abdalslam.com.

Webinar Attendance Statistics

The success of one webinar is depended on how many attendees have attended the webinar. Just because someone is registered for the webinar doesn’t mean they will attend the webinar.

A low attendance rate can hinder the success of your webinar. 

In this section, we have compiled all our top research about Webinar attendance statistics. 

47. 25% of attendees attend webinars through their mobile while 93% of attendees attend through their desktop.

48. 80% of attendees used the windows operating system to attend webinars.

Here is a table showing what attendees use to attend webinars. 

Attendees used to attend webinars	Share of respondents
Window Operating System	80%
Apple Devices	18%
Android Devices	2%

49. Out of the 18% of Apple devices, 13% use Mac, and 5% use iOS.

Here is a table showing the webinar attendance rate by type of webinar. 

Type of Webinar	Webinar attendance rate
Marketing Webinars	36%
Training Webinars	45%
Continuing Education	40%
Internal Communication Webinars	54%

50. Thursday is the best day to organize webinars because, on Thursday, 25% of people attend webinars. 

Here is a table showing webinar attendance by day.

Day	Percentage of attendance
Sunday	2%
Monday	14%
Tuesday	22%
Wednesday	24%
Thursday	25%
Friday	10%
Saturday	1%

51. 10 AM is the best time to host a webinar because 29% of registrants attend webinars at this time. 

Here is a table showing the frequency of attendance of registrants by time.  

Time	Attendance
6 AM	2%
7 AM	2%
8 AM	6%
9 AM	12%
10 AM	29%
11 AM	24%
12 PM	8%
1 PM	5%
2 PM	2%
3 PM	1%
4 PM	2%
5 PM	3%
6 PM	3%
7 PM	1%
8 PM	0%
9 PM	0%
10 PM	0%
11 PM	0%

52. With 63%, the Pharmaceutical industry has the highest rate of attending webinars. 

53. With 33%, the advertising industry has the lowest rate of attending webinars. 

54. 1 to 25 attendees attend 44% of webinars. 

Here is a table showing the attendees of webinars by Size.

Size	Percentage of attendance of Webinar
1 to 25	44%
26 to 50	28%
51 to 100	17%
101 to 250	9%
251 to 500	2%

55. 20% of attendance will increase if the webinar reminder mail sends on the day of the webinar. 

56. 32% of attendees are interested in the webinar only when the organizers of the webinar are passionate about the topic of the webinar. 

57. Only 40% of the webinar attendees pay attention from start to end. 

58. 41% of attendees said 30 minutes is an ideal time to run the webinar.  

59. 52 minutes is the average watch time of an average attendee. 

60. 66% of the webinar attendee will leave the webinar early. 

Source: Zippia, abdalslam.com, bloggorspassion.com.

Webinar Engagement Statistics

Keeping attendees engaged throughout the entire webinar has become more important than ever. 

Engaging attendees during a webinar is important to ensure that they stay focused, learn new things, and leave with a positive impression of the event. 

In this section, we see some of the most recent and important statistics about Webinar Engagement. 

61. 87% of respondents said they host more than 150 webinars a year, and 57% host 50 webinars a year. 

62. Q&A is a frequently used engagement feature in Marketing, with 78% of usage.

Here is a table showing the use of the Q&A feature by webinar type.

Webinar Type	Frequency of use Q&A
Marketing	78%
Training	82%
Corporate Communications	77%

63. Poll is a frequently used engagement feature in Marketing, with 15% of usage.

Here is a table showing the use of the Poll feature by webinar type.

Webinar Type	Frequency of use Q&A
Marketing	15%
Training	10%
Corporate Communications	8%

64. The handout is a frequently used engagement feature in Marketing, with less than 1% of usage.

Here is a table showing the use of the Handout feature by webinar type.

Webinar Type	Frequency of use Q&A
Marketing	Less than 1%
Training	Less than 1%
Corporate Communications	Less than 1%

65. 47% of webinar views come within ten days after the actual event of the webinar.

Here is a table showing webinar views over time. 

Time period	Views
Within ten days after the webinar	47%
Within 20 days after the webinar	24%
Within 30 days after the webinar	10%

66. Most of the webinars are held on Thursdays, with 28% of the total webinars.

Here is a table showing the percentage of hosting webinars by day.

Day	Percentage of hosting webinars
Sunday	4%
Monday	9%
Tuesday	25%
Wednesday	26%
Thursday	28%
Friday	9%
Saturday	4%

67. 1-hour webinars are the most popular among all, with 67% of all webinars.

Here is a table showing popular webinars by webinar length. 

Webinar Lenght	Popularity
30 minutes	8%
45 minutes	5%
60 minutes	67%
75 minutes	1%
90 minutes	11%
120 minutes	6%
180 minutes	2%

68. If the webinar’s length is 1 hour, then the attendee only attends 42 minutes of the webinar.

Here is a table showing the Average attendance length by attendees vs. webinar length.  

Webinar Length	Average Attendance Length
20 minutes	14 minutes
40 minutes	28 minutes
50 minutes	35 minutes
60 minutes	42 minutes
70 minutes	49 minutes
80 minutes	56 minutes
100 minutes	64 minutes
120 minutes	73 minutes
140 minutes	89 minutes
160 minutes	96 minutes
180 minutes	111 minutes

Source: abdalslam.com, luisazhou.com.

Webinar Content Statistics

The content of the webinar plays an important role in its success. A well-planned and engaging webinar can hold an audience and provide them a piece of valuable information. 

The attention of the audience mostly depends on how you are presenting your event to them. Poor quality content can lose the attention of attendees. 

In this section, we will see some of the most interesting statistics about the Webinar Content. 

69. 61% of companies said they use webinars as a content marketing tactic. 

70.  37% of B2B marketers think webinar is delivering content marketing ROI.

71. 92% of B2B companies use Social Media Content as their content marketing strategy. 

72. Only 62% of B2B companies use a strategy of webinars as their content marketing strategy.

Here is a table showing some more B2B content marketing strategy usage. 

B2B Content Marketing Strategy	Usage by B2B companies
Social Media Content	92%
Newsletters	83%
Website Content	81%
Blogs	80%
In-person Events	77%
Videos	77%
Illustration/Photos	76%
White Papers	69%
Online Presentation	68%
Infographics	65%
Webinars	62%
Research Reports	48%
Micro Sites	47%

Source: abdalslam.com.

COVID-19 Impact on Webinar Statistics

The COVID-19 Pandemic forced many businesses to adopt a new working culture that allows their workers to work from home. 

This culture has boosted the use of webinars. Webinars became an essential tool during and after the Pandemic. 

In this section, we will see some of the important statistics about the COVID-19 Pandemic’s impact on webinars. 

73. In the United States, 332 B2B brands were running webinars in March 2020 due to the spread of COVID-19. 

Here is a table showing how the number of B2B brands running webinars increased due to the COVID-19 Pandemic in the United States. 

Month	Number of B2B brands
January 2020	223
February 2020	245
March 2020	332

74. 30% of marketers said after the outbreak of COVID-19, the attendance of webinars had stayed the same in the United States. 

Here is a table showing the change in attendance of webinars arranged by marketers during the outbreak of COVID-19 in the United States. 

Change in attendance	Share of Respondents
Stayed the Same	30%
Big Increase	30%
Small Increase	27%
Big Decrease	7%
Small Decrease	7%

75. According to 29% of marketers, Q&A sessions of webinars were their favorite during the Pandemic. 

Here is a table showing favorite segments of webinars of marketers in the United States during the Pandemic. 

Favorite segments of Webinars	Share of Marketers
Q&A sessions	29%
Interactive Elements	22%
On-Demand/Flexible Nature	16%
Polls	12%
Main Topic/Speaker	10%
Learning Something New	7%
Training/Demos	6%
Content/Material	4%
Networking	2%
Free Stuff	1%

76. 67% of marketers have invested more in webinars from the COVID-19 Pandemic. 

Source: Statista, abdalslam.com.

Related Read:

• Zoom Statistics
• WebinarJam Review
• Demio Review
• Instagram Statistics

Conclusion: Webinar Statistics (2023)

The webinar is a very effective tool for reaching your audience and building a good relationship with them.

The conversion rate of webinars is also good. Across all organizations, the conversion rate is 46%. 

Email is the best platform to promote your webinar. Tuesday and Wednesday are the best days to promote and get registrants for your webinar. 

Good quality content can engage your attendees. Many organizations are also focusing on making their content strong for webinars. 

The COVID-19 Pandemic has had a massive impact on the growth of webinars. Many organizations and businesses have started using webinars to connect with audiences. 

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