With the increase of people relying more on the internet, it doesn’t come as a surprise to know we all consume content in some form or the other every day made by digital creators globally.
While you may not have realized, everything on the internet is a creation of digital creators brainstorming behind their computers. We all have heard the term ‘digital creator,’ but have you ever thought about what is a digital creator exactly?
What do these digital creators do? Are they the same as influencers? How much do they get paid, and how can you become one?
This guide will be an answer to all these questions! In this article, we will spotlight everything you need to know about digital creators and how you can become one!
So, make sure to read the article until the end because you don’t want to miss out on our roadmap to becoming a digital creator!
Digital Creator: What Is It Exactly?
The term ‘Digital creator’ can be used to describe someone who creates digital content. Digital creators create various types of content, including blog posts, videos, vlogs, tutorials, graphics, photos, and more for multiple digital platforms. The platforms can include channels like Instagram, websites, YouTube, Podcasts, TikTok, or any digital space.
Also known as content creators, digital creators create high-quality content to educate their audience, raise awareness, and engage with them. The content usually includes how-to guides, tutorials, reviews, daily-life vlogs, and more.
Skills Needed To Become A Digital Creator
Being a digital creator in 2023, where everyone wants to put their name out, sounds like an easy task. You may be thinking digital creators only need to create content. While it may look like an easy task from afar, becoming a successful digital creator needs more than just recording skills.
Here are a few skills you must have to kickstart your career as a successful digital creator.
1. Research Skills
Before you become a creator, you need to be a good researcher. Without good research, your digital creator ship will sink before you sail. When we talk about research, we do not mean simply having detailed knowledge about your niche/topic. Research goes beyond that.
As a researcher, you must know how to understand your audience properly and their needs, expectations, pain points, current market trends, and more. Additionally, it is vital to conduct thorough research about their competitors. Knowing who your competitors are and researching them properly will help you explore what they are missing out on and how you can use the missing aspect in your favor.
It isn’t surprising to see communication is the key to a successful career as a digital creator. Whether you are using Podcast to deliver content, YouTube, or social media, you need impeccable communication skills. It is vital to know how to convey and deliver your message to your audience in the right way. Additionally, digital creators often collaborate with brands, which makes communication more important and also enables you to understand what your client demands.
3. Excellent Creativity
Creative minds will always stay a step ahead of everyone else. Whether you are developing graphics, writing copy, or creating videos, your creativity will be a direct road to your success. Rather than copying someone else’s ideas or following what everyone is doing, you can use your creativity to show what you are best at and present it to your audience. This will help you significantly to attract an audience and get you the recognition you deserve.
4. Search Engine Optimization (SEO)
Knowing the fundamentals of SEO is not just something that bloggers or digital marketers should be aware of. SEO plays a vital role in content destruction. Whether it’s a video, podcast, or a sales copy, understanding SEO will help you get better recognition.
Additionally, when you start your content creation process, you will eventually create a website where you can redirect your user. On a good note, you can also utilize blogs as an efficient way to boost your digital creator journey. Various tools in the market come in handy to help you understand your audience.
Semrush is one such tool that gives you a detailed breakdown of keywords and your audience. Similarly, you can utilize BuzzSumo can come in handy to understand your audience preferences better. Overall, SEO tools and principles are highly recommended skills for every digital content creator.
5. Brand Analysis
Brand awareness and analysis are other critical skills for a successful digital creator journey. Your content must revolve around the brand’s goals, strong points, strengths and weaknesses, and more to make your content stand out from your competitors. Additionally, your content should sync with your brand, and the content plan should be made accordingly.
As a digital creator, you must know how to market your brand and someone else’s too (in case of collaborations and partnerships). Posting your content and sharing it across all social media channels does not complete ‘marketing.’ Marketing itself is a versatile field, and knowing which marketing method will work best for you is crucial. As a digital creator, you will market yourself to the world; therefore, you must know all the marketing principles. Various online courses can help you understand the basics of marketing and allow you to get started.
7. Graphics And Video Editing Skills
Graphics come in handy for every content, irrespective of the type you are covering. For instance, if you are publishing blog posts, you will need pictures for your blogs. On the other hand, graphics are crucial for logos, web pages, social media posts, and more. Again, you don’t need to be a professional graphic designer. Basic knowledge of creating graphics can work too.
Various tools like Canva can help you with graphic designs and enable you to create posts for different platforms.
On the other hand, video editing skills are crucial to understanding flaws and editing your content faster. This is especially when you are focusing on video content. While you can always hire a videographer and editor, you must also know the basics of editing to pinpoint any changes or flaws in your video. After all, you don’t want someone from your audience pointing it out for you.
8. Content Management System (CMS)
Using CMS software can streamline your work and save you plenty of time. Whether working for a client or yourself, you can learn how to use CMS and complete your projects faster. You can also help your team learn CMS, so if you are away, someone else from the team can take care, and your brand consistency is not affected.
9. Being Able To Take Up Criticisms And Feedback
When you put yourself into the digital world, you give access to everyone having an opinion on your content or brand. While some people will like your content and praise your work, others will criticize or dislike your content. However, you must maintain a positive aspect to deal with the feedback.
Focus on the positive side and take criticisms positively. Understand what you lack in your content or areas of improvement to fix it.
Remember, there will always be a good and bad side to your content creation journey, and taking feedback and criticisms personally can affect your journey and hinder your work.
How Much Can You Make as a Digital Creator?
Let’s admit it, we all want to make maximum money when giving our all to our careers. As a digital creator, you have multiple options to work. You can choose to sell your own product, affiliate products, or through partnerships and collaborations.
The average pay scale for digital creators in 2022 was recorded at $48,891/per year. However, the number stated is a median range of salary. The number varies from one company to another. Additional factors include your pay, experience, skills, creativity, and more.
It is important to note here that you can either work as a freelancer or with a company/organization. When you work with an agency or company, various factors will decide your payment. Therefore, it is vital to upskill yourself and expand your existing skills. The higher your skills are, the better pay you can grab!
If you are working as a freelance digital creator or independently, there is no average salary as of now. Since you can earn from multiple sources when you work independently, the payment will also vary. You can earn through brand collaborations, publishing sponsorship content for brands, monetizing your YouTube, blogs, podcasts, etc.
Digital Creator vs Influencers: How Do They Differ?
One of the common misconceptions people have is assuming digital creators and influencers are the same. While both can overlap, they are different than each other in multiple ways. One of the primary differences includes their aim.
Digital creators create content for digital platforms with the motive to educate their audience and engage with them. In contrast, influencers are mostly people who create social media content to influence people to buy certain products.
Simply put, digital creators create high-quality content to provide value to their audience. On the other hand, influencers work just on social media platforms to promote brands and earn commissions.
Another significant difference between influencers and digital creators is the ownership of their content. For example, influencers create content based on partnerships and sponsors. Hence, their content revolves around sponsorships and brand promotions. On the other hand, digital creators can own all their work since they are creating it for their audience.
This also gives them control over how they want to utilize their content and monetize it for their benefit. Whereas the content influencers create for a specific brand cannot be utilized for monetization for other promotions.
Tips To Become A Successful Digital Creator
Now that you know all the details of being a digital creator, you might want to move forward to becoming one. However, one of the questions raised is ‘how to become a successful digital creator?’
With hundreds of digital creators on the internet, making your way from the bottom can be challenging, especially if you are a complete newbie. Despite hundreds of creators out there, your creativity and talent will always lead your way.
There is one specific way to become a digital creator. Since everyone has their talents and creative mind, becoming a digital creator can be a bit less hassle if you follow the right approach.
Now, let’s take a detailed look at our tips below.
- Find The Niche You Are Interested In.
There are thousands of niches to cover when you are starting out. A specific niche might be in trend currently and may look like a profitable one to kickstart your journey. However, picking a niche, you are not passionate about will make the content creation journey difficult.
Therefore, the first step is to find the niche you are passionate about and are interested in. Your passion and interest will inspire you to create content around it. Being a digital creator is all about consistency and determination.
Let’s consider an example. If you are interested in music, you can start a YouTube channel reviewing music from different artists. Similarly, if you are into fashion, you can create content around product reviews for the clothes. Brands can reach out to you as you grow for partnerships and sponsorship content.
Another reason you need to narrow down is to give clarity to your audience. If you don’t have a focused niche, your audience will not know what to expect from you. For example, if you are into product reviews, but at the same time, you are giving spiritual healing tips, your audience will be confused, and there is a possibility of losing a wide audience.
When you niche down and focus on a particular one, you can attract an audience interested in the same niche as you. This will also help you stay focused and brainstorm ideas around one niche rather than creating content for multiple niches and audiences.
- Set Your Goals.
Setting goals for your journey is another way to ensure you reach your goals over time. Additionally, setting goals will be a reminder whenever you feel low or down about your work.
When creating your goals, you need to be practical and smart with your goals. If you are getting started, you cannot set goals of having one million audiences in six months. While it is not impossible, it is also not practical to set a goal that is too much to achieve.
Your goals need to be specified and clearly defined. Secondly, set measurable goals that you can track with numbers. Furthermore, give your goals a particular date for completion. For example, if you are starting in January and creating goals for the next three months, clearly define the beginning and end dates. You can also write down your purpose behind being a digital creator to keep you intact and aligned with your goals.
Rather than setting goals annually, we recommend setting goals every three months. This will help you analyze your goals and progress. Once you understand your work, you can implement a better strategy and point out where you are going wrong. You can then implement your new strategies for your next three-month goals.
- Gather Necessary Equipment.
Once you have an idea of what kind of content you will create for your audience, the next step is gathering all the necessary equipment for your content. Note that if you want to start a YouTube channel, you don’t have to blow your money into expensive equipment.
This goes for every content you are going to create. Often people think they will have to spend a lot of money on professional cameras, tripods, lighting, editing software, etc. However, you can get started with a simple smartphone with good camera quality. Additionally, you can use your table as a stand and use natural lighting for your videos.
Even if you want to purchase lighting and tripods, you can go with various options available on Amazon. We do not recommend spending a hefty amount when you are getting started, even if you can afford it. This is because you can spend your money on premium and luxury equipment and later realize you do not enjoy or want to create content.
Therefore, begin with the most affordable choices. Since you already have internet and smartphone access, you won’t need additional equipment. However, note that you may need to take care of other things if you are focusing on another type of content besides videos.
For example, if you want to start with your blogs, you will need a website. You can build your website through Elementor and design it however you want.
- Create a Content Schedule And Calendar.
Now that you have all the needed equipment, it is time to start. We will never recommend creating your content without having a calendar or proper schedule. This is because if you have a content calendar and schedule, you will know when to create your content and on which topic you need to create your content.
Create a proper schedule for your content. For instance, how many days in a week do you want to post your content, and on which days do you want to post your content? If you target three days a week, you can find the right time to post your content accordingly.
Tip: We have figured out the right time to post for Instagram that you can check out!
Let’s admit it. No matter how well your content is, your posting time and day play a vital role in your engagement. You don’t want your efforts to go in vain by posting on an odd day and time. Furthermore, having a content calendar helps you stay ahead of your schedule and allows you to prepare advanced content that will stay in the pipeline.
Various free content calendar tools are available in the market. Our top recommendations are Notion and Hootsuite! Both will provide various content calendar templates to make planning easier and faster.
- Focus on Building a Portfolio.
The next step is to create your content. Remember, you are not going to be ‘perfect’ in the beginning. You will eventually learn as you continue to create content online. Initially, start with a small project that won’t take too long to complete.
Once you are done, you can share it with others and pay attention to their feedback. Whether the feedback is positive or negative, evaluate your work and implement it in the next content.
Moreover, you can take notes of what works for you and is not. For instance, if you think posting at a certain time is when your audience is more active, note down the time and try to post in the same time frame the next time.
As you continue to create content, you can work on building your portfolio. You can showcase your work on your portfolio along with your details. Your portfolio will be vital in grabbing clients’ attention if you want to look for clients.
Additionally, when you are building your portfolio, remember to include your best work and keep it updated every month. This is because you can eliminate the old content with the better and new ones you create. Your clients or brands can have a look at the portfolio. Lastly, the more powerful your portfolio is, the higher the possibility of getting high-ticket clients and deals.
- Use Social Media’s Power.
Our recent statistics reveal there are 4.9 billion social media users globally. The number sounds really crazy, right? With easy access to the internet, everyone is online! With the vast number of people using social media every single day, it is your best chance to get online and spread the word about your content.
As a digital creator, you must focus on social media handles too. Create engaging content and engage with your audience. You can use polls, surveys, stories, unique videos, and photos to attract your audience and keep them in touch. When using social media, consistency will play an essential role.
Like any content, you should be consistent with your content on social media. If you are creating podcasts, you can use social media to share small trailers and clips from your podcast that will encourage users to listen to your podcast. Similarly, you can redirect your audience from social media to your YouTube videos if that’s what you are looking for.
Therefore, get online, no matter which type of content you create! Platforms like Instagram, Facebook, Twitter, TikTok, LinkedIn, Pinterest, and more have numerous opportunities to build an audience and market yourself as a digital creator.
- Stay Consistent With Your Content.
No matter how much we emphasize creating high-quality content, your consistency will ultimately lead to success. Initially, you may not have a large audience to see or hear your content. However, if you are consistent with your content, you can attract more people.
Often people stop creating content if they feel they are not getting enough recognition from the audience. However, success does not happen overnight, and one cannot become a digital creator in one day.
If you are using it as a side hustle or for your passion, you can create content in bulk or in advance. This will ensure you have plenty of content to post for your audience, even if you don’t have time to create new content currently. At the same time, if you don’t want to post new content, you can continue to engage with your audience through social media channels or by posting something so your audience does not feel you went MIA.
With thousands of creators, people can find it difficult to remember you if you are inconsistent with your content.
- Reach Out For Monetization Options.
It does not hurt to monetize your content, does it? Especially with people getting paid thousands of dollars for creating content, you can be one too. In the beginning, brands won’t reach out to you. Therefore, monetization will work when you have a good audience.
Popular social media channels like Instagram and TikTok have monetization options for digital creators where you can get paid for creating content. You can apply and see if you are eligible to turn on monetization for your account.
Besides that, you can reach out to brands with your portfolio to collaborate, sponsor, or partner content.
Job Qualifications For A Digital Creator
A digital creator can work as a part-time/freelancer or full-time employee for any company. Freelance content creation has become a trending thing among youngsters, and most of them are using it to earn good money. They get paid for their work while enjoying their flexible lifestyle.
Many organizations prefer freelancers because they want to access a special talent for a short period of time, and it also saves them the cost of hiring a permanent employee. But to become a digital creator, you must have a good idea about content creation and understand the needs of the audience you are writing for.
To show organizations that you are eligible to work for them, you need to build a good portfolio and get reviews from your previous clients. This will help build trust and increase your chances of getting more freelance gigs.
Organizations want to use your knowledge and talent to boost their business through content. If you can follow their objectives and deliver the work on time, then it is more likely they will refer you to others or they will keep coming back to you with more work.
Final Thoughts: What Is A Digital Creator
Being a digital creator is challenging and rewarding at the same time. This is because one cannot predict if they are going to become ‘successful’ and make their name in the digital industry.
However, remember to stay true to your goals, stay consistent with your content, and never give up! With the tips mentioned above, you can make your digital creator journey more streamlined and navigate in the right direction.
With that, we hope this guide helped you understand everything about digital creators. What do you think about being a ‘successful digital creator?’ let us know your thoughts in the comments section below!
Digital creators create content on various digital platforms to educate their audience, engage with them, and provide value to their audience.
Digital creators have multiple options to work as. Some of these include creating videos content, blogging, video graphing, creating illustrations and graphics, and more.
You can become a digital creator by developing the appropriate skills, building your portfolio, and reaching out to clients or companies. The tips we have mentioned above will also help you to start your journey without any complexities.