Wix vs Shopify: Which One Is the Best In 2023?

Wix vs Shopify - DemandSage

Are you having difficulty choosing between Wix vs Shopify? Look no further because you have reached your destination.

Here we are talking about two eCommerce giants: Wix and Shopify. Both platforms cater to millions of online stores, and merchants are making four to six figures in revenue with the help of these platforms.

Wix empowers small businesses, whereas Shopify targets any type of business. Shopify offers more scalability, while Wix provides the best marketing features. However, this is not the only difference between these platforms.

In this post, I am going to make a detailed comparison between Wix and Shopify by including the necessary aspects of both platforms.

Let’s dig deeper into the post.

Wix vs Shopify: Overview 

Wix and Shopify are both promising platforms that offer you tools to build websites and eCommerce stores. You don’t need any kind of coding knowledge to build websites on both platforms. 

Wix Overview 

Wix is one of the most reliable website builder platforms that offer the best tools for brand-conscious entrepreneurs and small businesses. Wix’s tools and included features make everything easier while creating an online store for your business. 

 Wix vs Shopify -  Wix

Wix offers tons of professionally designed website templates, including for online stores. You can also find templates for different websites such as education, photography, blog, business, etc. 

Shopify Overview 

Shopify is one of the biggest names in the eCommerce market. It is a SaaS-based platform that offers the best hosted-cart solution to merchants. Shopify offers every possible eCommerce feature helping small to bigger businesses. You can scale your business to its peak potential with Shopify’s advanced features.

 Wix vs Shopify -Shopify

Currently, Shopify is catering to more than 1.6 million online stores across the globe. To start an online store on Shopify, you don’t have to be very tech-savvy. They offer unlimited bandwidth and storage with each plan, so your website will never be down if it gets sudden traffic. If you are looking for growth, it is the most affordable and suitable option to start with.

10+ Major Differences between Wix and Shopify

Wix initially started as a content-based website builder such as brochure sites, portfolios, blog sites, etc. Later it developed as a complete eCommerce website builder. Whereas Shopify was explicitly structured to create eCommerce stores, that’s why all the included features are dedicated to selling products. Regardless of the origin, let’s compare the similarities and differences between these two giants. 

1. Ease of Use

Wix is super simple to use. With its tool, you will get your store up and running within no time. The best part about the platform is that you don’t have to swap between front and backend to edit your website—you can edit your store on one convenient page. Both beginners and advanced users can start with an intuitive drag & drop and WYSIWYG editor. That means whatever changes you make to your store, you’ll be able to see how they will look in real-time.

Wix - Drag And Drop editor

Shopify is also a beginner-friendly platform, but when it comes to designing the website, you might face a few difficulties compared to Wix. You might need some time to adapt the process as you need to switch between front and backend frequently while editing. Shopify provides solutions to any type of business. So building a larger store brings some complexity.

 Shopify - Ease Of USe

Winner: Wix

2. Templates

Wix offers you 800+ designer-made templates, in which you can find templates for all content-based categories. If I talk about the eCommerce-based templates, there are more than 110+ templates for different types of stores and online businesses. All the themes are free to use. You can choose any theme or template and customize it according to your business needs. You can switch to any other template whenever you want. 

Wix - Template

On the other hand, Shopify offers 73 professionally-designed templates to business owners. You can find a few free standard templates for designing your store. And the rest of the themes are exceptionally costly, ranging from $100 to $180. However, you can customize all the templates precisely according to your business niche. 

Shopify Design

Winner: Wix

3. Ecommerce Features

As mentioned above, Wix is not entirely focused on eCommerce since it isn’t designed to host online stores only. Ecommerce website building is a part of this multipurpose platform. However, Wix offers all the essential eCommerce features like multi-currency payments, in-built payment gateways, POS support, abandoned cart recovery, multiple product options & variants, shipping options, etc. This is what makes Wix a suitable platform to start with. 

Shopify was built for a sole purpose–to help online merchants. That’s why it is a complete eCommerce website builder offering you every possible feature regarding selling online. Along with Wix’s eCommerce features, it additionally provides inventory tracking, unlimited bandwidth, bulk import, shipment tracking, mobile POS, finance reports, and many others. 

Winner: Shopify

4. Product Limitations 

Despite being less active in the eCommerce field, Wix allows merchants to sell 50,000 products in a month. Compared to Shopify, Wix offers better product options and variants. It beats Shopify by a considerable margin by offering 1000+ variants and 6 product options. 

As an ideal eCommerce platform, Shopify has no selling limitations at all. You can add as many products as possible and sell without any restrictions. With Shopify’s advanced inventory management system, you can handle even 100,000 products with ease. 

Shopify Designed Store

Winner: Tie

5. Shipping Options 

Talking about shipping options, Wix is dependent on third-party apps. You can set tax rules, track orders, and capitalize on dropshipping possibilities, but if you want to unlock global shipping options, you will need to take the help of paid plugins. To streamline the process of shipping products to the customer, you will need the ShipStation app. 

Shopify offers you much better shipping options than Wix. It has a built-in shipping tool, Shopify Shipping. It allows selling globally, including the US, UK, Canada, France, Italy, Australia, and Spain. There are additional charges involved in global shipping, but you can negotiate your shipping rates with carriers. 

Winner: Shopify

6. Payment Gateways 

Wix supports all the traditional payment gateways, which include PayPal, Square, and Stripe. It also has an in-house payment gateway known as Wix Payments. However, it doesn’t support digital payment gateways like Apple Pay and Amazon Pay. It doesn’t have many payment options like Shopify, but it doesn’t charge any transaction fees.

Shopify supports over 100 payment gateways, including all the traditional and digital payment gateways except Square. However, it charges a hefty amount of transaction and processing fees on each order. Using Shopify’s in-house payment gateway, Shopify Payments, you can avoid paying these additional transaction fees. Shopify’s payment process is PCI compliant so that shoppers can check out in a highly secured environment.

Winner: Shopify

7. Marketing Features

Wix has upgraded his marketing game after adding Wix Ascend. It is an all-in-one marketing and business solution that allows you to interact with your audience. With the help of this tool, you can also set up automation and improve the marketing capabilities that will help you grow your business. Apart from that, Wix also has superior blogging and SEO features that help you keep ahead of your opponents in marketing strategies. 

Wix - SEO

Shopify also offers great marketing solutions but heavily depends on third-party marketing apps. However, the paid apps give you more flexibility over marketing strategies if you are handling a bigger store. It does have a decent social media integration, but its SEO and blogging sections are just below average.

Shopify Marketing Campaign

Winner: Wix

8. Dropshipping Partners

Dropshipping is one of the best online retailing business approaches where you don’t have to maintain a product inventory. All you have to do is find an available POD (print on demand) partner, and they will handle the production, inventory, and even shipping. 

Wix is newly introduced to the dropshipping business, which is why it is one of the most demanded partners for many bigger POD companies. It has already partnered with 36+ POD and dropshipping companies, including Printful, Modalyst, Printify, Syncee, Spocket, CJDropshipping, etc. 

Shopify is quite serious with the dropshipping business. That’s why it is helping the merchants by offering them more than 440 POD and dropshipping partners. You can even integrate with a POD partner with Shopify’s free account. 

Shopify Dropshipping

Winner: Shopify

9. Integrations & Plugins

While running an online store, it is crucial to have third-party integrations and plugins. Having essential plugins in your hosting platform gives you more flexibility over your eCommerce business. 

Wix - Email Marketing

Wix has a smaller range of integrations and plugins in its store. It offers only 54 free and paid eCommerce integrations, which is quite low for an eCommerce hosting platform. The paid integrations range from around $10 to $100 per month. 

Shopify offers a vast range of third-party apps and integrations, and Wix is nowhere near around it. The Shopify App Store offers more than 7,600 third-party apps where you can find every possible integration for store design, management, order fulfillment, shipping, marketing, etc. Of all the apps, around 4,400 are entirely free, making it easier to find necessary integrations if you’re low on budget. 

Shopify - Payment

Winner: Shopify

10. Mobile Application

Wix offers a mobile application that allows you to manage your online store and inventory directly from your smartphone. US users can also take advantage of its POS (point of sale) feature to sell their products in a physical location. 

Shopify offers two mobile apps to its users. The first is a general app that allows you to manage your store from your device, and the second is Shopify POS, which helps merchants sell their goods offline. With Shopify POS, you can sync your store’s payment process and inventory within the app. 

Shopify - App Store

Winner: Shopify

11. Customer Support 

Wix and Shopify both are pretty serious with their customer satisfaction. But Wix has a slight edge over Shopify’s customer service. Wix’s Help Center offers you hundreds of videos and articles to help you out with any issue. The in-editor help is a feather in the cap which allows you to receive help instantly while editing your website. Apart from that, you will also get phone support, email support, community forum, and social media support. 

With Shopify, you get huge perks of live chat, which Wix lags. Apart from that, it is less user-focused in other fields. In order to provide better customer support, you might need to hire an expert to get the job done. And Shopify doesn’t have any in-editor help like Wix. 

Shopify Customer Support

Winner: Wix

12. Security 

Wix and Shopify both handle customers’ online security very sincerely. Both are PCI compliant and offer free SSL certificates. The SSL security protects visitors’ online information, which they use during login and payment processing. Both platforms provide level 1 PCI DSS security, which means customers’ card details are protected from hackers and phishers. 

Wix and Shopify both have advanced built-in security measures that save your website from nasty malware, viruses, and DDoS attacks. They update their security measures regularly, making it harder to crack the protection firewalls.

Winner: Tie

14. Pricing

Pricing and affordability is the most critical part of any debate. Wix is more affordable, while Shopify offers value for your money.

Wix offers its users a free and three paid plans (eCommerce and business). The cheapest plan starts at $27/month, while the biggest plan costs you $59/month. Since it supports small businesses more, the prices are pretty affordable. The free plan is suitable for beginners to test the included features. Once you’re satisfied with the services, you can upgrade to a paid plan since the free plan has limited access to the available features.

Wix - Business Plan
Wix PlansPricingFeatures
Business Basic$27/monthCustom domain, 100 GB storage space, Unlimited products, Advanced shipping
Business Unlimited$32/monthAll Basic plan features, Subscriptions, Multiple currencies, Abandoned cart recovery
Business VIP$59/monthAll Unlimited plan features, Unlimited storage, Unlimited video hours, Priority customer support

Shopify is more diversified with its pricing plans. Shopify’s plans are structured for scalability and growth. That’s why the plans with advanced features cost you more money. It has five plans ranging from $5 to $299 per month. It doesn’t offer a free plan like Wix, but you can take a 14-day free trial of any available plan. You can also save a few bucks on your purchase of a Shopify subscription with our exclusive Shopify discount code here.

Shopify Pricing
Shopify PlansPricingFeatures
Basic$29/monthUnlimited products, 4 inventory locations, Free SSL certificate, Abandoned cart recovery
Shopify$79/monthAll Basic plan features, 5 inventory locations, Standard reports, eCommerce automation
Advanced$299/monthAll Shopify plan features, 15 staff accounts, 8 inventory locations, Advanced reports

Winner: Wix

Selling on Wix vs Shopify

You can create your online store and sell products on both platforms without much effort. However, the sign-up process and website creation might differ from each other. Let’s see how you can sell on both platforms.

Selling on Wix

In order to create your online store on Wix, you need to go to their Business section on their official website, where you can find the Online Store option. Visit the eCommerce page to start creating your online store.

Step 1. Click on the “Create Your Store” to begin the process of your website creation.

Step 2. Sign for a free account with your email id and create a password. 

Step 3. Choose the kind of website you want to create. Make sure it matches your niche and business type.

Step 4. Give your website a name, and then choose preferences for your website (such as chat, blog, forum, online program, orders, etc.)

Step 5. On the next page, you can choose the ADI editor option that creates your website automatically after you answer a few questions regarding your business, or you can create a website manually by editing a template.

Step 6. After giving your online store a proper design, you can start adding products for selling.

Step 7. Add product details, description, proper images, payment, and shipping options.

After adding the necessary information about your products, you are ready to launch your website. If you want, you can upgrade to a paid plan to get more flexibility over your online store. 

Selling on Shopify 

Creating an online store on Shopify is relatively more straightforward than on Wix. You can start your online store by taking their 14-day free trial. Let’s see how you can do it.

Step 1. Go to Shopify’s official website and click on the “14-day free trial” offer.

Step 2. Sign up for a new account with your email address and password. 

Step 3. Create your online store by filling in some basic information and answering a few questions. They ask a few questions to offer you the best suggestions for your website. However, you can skip the Q&A section. 

Step 4. Add your business address along with the region of your business.

Step 5. Select a proper template for your website and customize it according to your preferences.

Step 6. Add products to the list. And don’t forget to add product descriptions, images, and prices. 

Step 7. After adding all the details, you can select your preferred payment gateway and product suppliers. Now, you are ready to sell your products on your preferred marketplace. 

Note: Shopify’s free trial requires you to select a paid plan for the trial, and you have to add your card details. If you continue using the services even after the free trial, it will auto-deduct the fee according to your chosen subscription. If you don’t want to continue, make sure to cancel the subscription before the free trial ends.  

Wix vs Shopify: Pros & Cons

Every platform has its own advantages and disadvantages, and so do Wix and Shopify. Let’s compare their ups and downs.

Pros & Cons of Wix


  • The best option available for small businesses
  • Massive template collection for website creation
  • Intuitive and easy-to-use drag and drop editor
  • In-editor helper for a quick solution for your queries
  • Lightning fast website and page loading speed
  • A forever free plan is included
  • Industry-leading security measures and customer support
  • No transaction fees 


  • Not scalable for bigger businesses
  • Tracking and analytics are only included with a subscription
  • Wix branding is forced with the free plan

Pros & Cons of Shopify


  • Add and sell unlimited products
  • Both small and bigger merchants can grow and scale their businesses
  • Advanced eCommerce features
  • All templates are customizable 
  • 24/7 live chat support
  • Thousands of third-party applications and integrations
  • 14-day free trial of any paid plan
  • The best option for dropshipping


  • Paid templates are pretty costly
  • Up to 2% transaction fees with every payment processing 

Related Read:

Final Verdict: Who is The Winner In 2023?

After a detailed comparison, Shopify is the winner just by a close margin. The reason is crystal clear–Shopify is a complete eCommerce website builder. It targets any type of merchant regardless of the size of their businesses. It provides them with all the necessary eCommerce features that help them scale their businesses to their full potential.

Wix is no less than Shopify. It is the best option if you want affordability and better marketing features. It mainly focuses on small businesses offering them the advanced features to launch their first online stores. 

Both platforms are unique in their own perspective. It’s up to you to choose which one suits you best.


Is there a free trial available on Wix and Shopify?

Wix does not offer a free trial; however, it has a free plan which gives you access to limited features of Wix. Shopify does offer a free trial that lasts only three days, and to get access to this free trial, you don’t need to give your card details.

Which one is more affordable: Shopify or Wix?

Wix is more affordable than Shopify because their business basic eCommerce plan costs $27/mo, whereas Shopify’s basic plan starts at $29/mo.

Can I use Shopify with Wix?

If you have a Shopify store and a Wix website, then you can easily embed your Shopify products into your Wix website using the “Buy Button” feature. However, you will need to add a little bit of code from your Shopify store to your Wix website.

Which one offers better SEO features: Wix or Shopify?

Wix has the edge over Shopify when it comes to SEO features. Both platforms allow you to edit the URL slugs, meta descriptions, and meta titles, but Wix offers more blogging features than Shopify.

Can I sell in multiple currencies on Wix and Shopify?

Yes, both Wix and Shopify allow you to show the pricing of your products in multiple currencies. But only Shopify lets a customer complete a purchase in their native currency at checkout, whereas Wix does not have this feature.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top