As of 2025, YouTube boasts over 2.5 billion monthly active users, a testament to its enduring appeal and expansive reach. With 122 million daily active users and over 100 million YouTube Premium subscribers globally, its influence is undeniable.
In this article, we also explore YouTube’s standing as the second-largest social media platform and insights into user engagement, such as the average 48 minutes and 42 seconds spent daily on the platform.
This article offers the most up-to-date insights into YouTube, covering everything from its user base and demographics to usage patterns, revenue, and more.
Youtube Statistics 2025 (Top Picks)
- YouTube has over 2.5 billion monthly active users (MAU).
- There are 122 million daily youtube active users (DAU).
- YouTube Premium has gained 100 million active subscribers globally.
- About 46% of internet users visit YouTube at least once a month.
- India leads with 467 million YouTube users, followed by the United States with 238 million.
- YouTube earned $25.67 billion in revenue during the first three quarters of 2024.
How Many People Watch YouTube?
As of 2025, YouTube has more than 2.50 billion active users who watched content on YouTube, up from 2 billion users in 2019.
In this section, we will go through the facts and figures about YouTube users.
YouTube Monthly Active Users
As of 2025, YouTube stats has over 2.5 billion monthly active users (MAU) globally.
This marks a decline of 0.2 billion users compared to 2023 when the platform had around 2.7 billion active users.
Currently, YouTube engages approximately 46% of all internet users worldwide, while the platform’s user base accounts for about 30.86% of the global population.
Here is a table displaying the number of YouTube by year:
| Year | YouTube mau (Monthly Active Users) |
|---|---|
| 2024 | 2.50 billion |
| 2023 | 2.70 billion |
| 2022 | 2.68 billion |
| 2021 | 2.5 billion |
| 2020 | 2.3 billion |
| 2019 | 2 billion |
| 2018 | 1.8 billion |
| 2017 | 1.6 billion |
| 2016 | 1.5 billion |
Source: Data Reportal, Business of Apps
YouTube Daily Active Users
As of 2025, youtube dau is estimated to be over 122 million people via its Website and its app services.
Sage’s Read: Recently, we did a detailed analysis of YouTube Creators. Read our YouTube Creator Statistics here.
YouTube Premium Subscribers
Over 100 million people worldwide have subscribed to YouTube Premium.
YouTube Premium is the ad-free version of YouTube. You also get access to YouTube music when you purchase YouTube Premium.
YouTube Red was rebranded as YouTube Premium in 2018. As of now, there are 100 million YouTube premium users globally.
Being Ad-free is not the only perk of YouTube Premium; it also lets you play videos in the background when you close the app.
Here is a table displaying the number of YouTube Premium users recorded over the years:
| Year | Number Of YouTube Premium Subscribers |
|---|---|
| 2024 | 100 million |
| 2022 | 80 million |
| 2021 | 50 million |
| 2020 | 30 million |
| 2019 | 18 million |
| 2018 | 10 million |
| 2017 | 2.8 million |
| 2016 | 3 million |
| 2015 | 1.5 million |
Source: Statista, Business of Apps
YouTube TV Subscribers
YouTube TV has 7.9 million subscribers in the United States.
The platform was the most subscribed vMVPD service in the nation and was preferred by a large share of users.
Here is a table displaying the most subscribed vMVPD services in the United States.
| vMVPD Service | Number Of Subscribers |
|---|---|
| YouTube TV | 7.9 million |
| Hulu + Live TV | 4.4 million |
| Sling TV | 2 million |
| Fubo | 1.5 million |
Source: Statista.
YouTube User Demographics
YouTube is a go-to platform for internet users across all age groups due to its wide variety of content that caters to people of all ages and genders.
In this section, we’ll take a closer look at how YouTube users are distributed by age and gender, giving us a clearer picture of the platform’s diverse audience.
YouTube User Age Demographics
The largest portion of YouTube users, 39.5%, are in the 25- to 44-year-old range.
In comparison, users aged 18 to 24 make up 15.8% of the platform’s audience. Additionally, 19.4% of YouTube users are aged 55 or older. This data highlights the platform’s broad appeal across various age groups.
Here is a table displaying the distribution of YouTube users by age group:
| Age Group | Share of YouTube Users |
|---|---|
| 18 to 24 | 15.8% |
| 25 to 34 | 21.7% |
| 35 to 44 | 18.5% |
| 45 to 54 | 14% |
| 55-64 | 9.9% |
| 65+ | 9.5% |
Source: Oberlo, Data Reportal.
YouTube Gender Demographics
54.3% of the YouTube users worldwide are men. The majority of YouTube users are men.
However, there isn’t a large gap between the share of male and female users on the platform, as 45.7% of YouTube users worldwide are female.
Conversely, the number of female YouTube users in the United States is larger than that of male YouTube users.
51.2% of YouTube users in the United States are female, and 48.8% of the users are male.
Here is a table displaying the share of male and female YouTube users worldwide and in the United States.
| YouTube Users By Gender | Worldwide | United States |
|---|---|---|
| Male | 54.3% | 48.8% |
| Female | 45.7% | 51.2% |
YouTube Users By Country
India boasts the largest share of YouTube users, with approximately 476 million active users.
The United States follows closely behind, with around 238 million users. Brazil and Indonesia round out the top four countries, holding the third and fourth spots for the highest number of YouTube users, respectively.
Here is a table displaying the countries with the highest number of YouTube users worldwide.
| Country | Number Of YouTube Users |
|---|---|
| India | 476 million |
| United States | 238 million |
| Brazil | 147 million |
| Indonesia | 139 million |
| Mexico | 84.2 million |
| Japan | 79.4 million |
| Pakistan | 66.1 million |
| Germany | 65.7 million |
| Vietnam | 63 million |
| Philippines | 58.1 million |
Source: Statista
Here is the list of the countries where YouTube is currently banned.
- China (excluding Hong Kong and Macau)
- Eritrea
- Iran
- North Korea
- Turkmenistan
- South Sudan
Amid the Russia-Ukraine War, YouTube has still not been banned in Russia
YouTube Revenue Statistics
YouTube recorded $25.67 billion in revenue during the first three quarters of 2024.
The platform generated $8.09 billion in the first quarter, followed by an increase to $8.66 billion in Q2, and further rising to $8.92 billion in the third quarter.
Looking back at 2023, YouTube achieved an annual revenue of $31.5 billion, representing a 7.88% increase from the $29.2 billion reported in 2022.
Here is a table displaying the revenue generated by YouTube through ads over the past years:
| Year | Revenue |
|---|---|
| 2024 (up to Q3) | $25.67 billion |
| 2023 | $31.5 billion |
| 2022 | $29.24 billion |
| 2021 | $28.8 billion |
| 2020 | $19.7 billion |
| 2019 | $15.1 billion |
| 2018 | $11.1 billion |
| 2017 | $8.1 billion |
| 2016 | $6.7 billion |
| 2015 | $5.5 billion |
| 2014 | $4.2 billion |
| 2013 | $3.1 billion |
| 2012 | $1.7 billion |
| 2011 | $1.3 billion |
| 2010 | $800 million |
Source: Business Of Apps
Youtube IAP Revenue By Region
Most of YouTube’s in-app revenue in December 2024 came from the United States, which generated a substantial $53.82 million.
Japan followed closely behind, generating $16.9 million in in-app purchases. Meanwhile, South Korea ranked third, with $7.85 million in revenue from in-app purchases.
Looking at these figures, it’s clear that the United States and Japan stand out with significantly higher in-app revenue compared to other countries.
Here is a table displaying the YouTube In-app purchases recorded in December 2024 in different countries worldwide:
| Country | Youtube IAP Revenue |
|---|---|
| United States | $53.82 million |
| Japan | $16.9 million |
| South Korea | $7.85 million |
| Mexico | $3.94 million |
| Brazil | $3.86 million |
| United Kingdom | $3.85 million |
| Australia | $3.27 million |
| Canada | $2.83 million |
| Germany | $2.59 million |
| Taiwan | $2.4 million |
Source: Statista.
YouTube’s Rank Among Social Media
YouTube is the second biggest social media in the world, with over 2.5 billion active users.
Only Facebook (3.06 billion) has more active users than YouTube.
There are 5.17 billion active social media users worldwide. This means that 48.35% of active social media users in the world access YouTube.
Here is a table displaying YouTube’s rank among different social media platforms according to the number of platform users:
| Social Media Platform | Number of Users |
|---|---|
| 3.06 billion | |
| Youtube | 2.5 billion |
| 2.0 billion | |
| 2.0 billion | |
| TikTok | 1.58 billion |
| 1.34 billion | |
| Facebook Messenger | 1.01 billion |
| Telegram | 900 million |
| Snapchat | 850 million |
| Douyin | 755 million |
| Kuaishou | 700 million |
| Twitter (X) | 611 million |
| 598 million | |
| 554 million | |
| 498 million |
Source: Data Reportal.
Time Spent On YouTube
Users spent an average of 48 minutes and 42 seconds on YouTube.
That’s an increase of 1 minute and 12 seconds spent on the platform compared to the past year. In 2023, users spent an average of 47 minutes and 30 seconds on YouTube.
Comparatively, in 2019, users spent just 39 minutes and 42 seconds on YouTube. That displays the watch time of users on the platform has increased by 9 minutes since then.
Here is a table displaying the average time that users spend on YouTube daily, as recorded over the years.
| Year | Average Time Spent Daily on YouTube |
|---|---|
| 2024 | 48 minutes and 42 seconds |
| 2023 | 47 minutes and 30 seconds |
| 2022 | 46 minutes and 12 seconds |
| 2021 | 45 minutes |
| 2020 | 43 minutes and 42 seconds |
| 2019 | 39 minutes and 42 seconds |
Source: Oberlo
Average Session Duration Of YouTube
On average, users spend an average of 7 minutes and 37 seconds in a session.
YouTube has the highest session duration compared to other social media platforms. As a result, the majority of creators use YouTube to hook up their audience for a longer time.
Meanwhile, TikTok has the second-highest session duration of 5 minutes 52 seconds, while Facebook has the third-highest session duration of 3 minutes and 44 seconds.
Source: Data Reportal.
Time Spent On YouTube’s Android App
On average, an active user spent 27 hours and 43 minutes on YouTube’s Android app between 1st October and 31st December 2023.
Users spend the second highest amount of time on YouTube compared to other social media apps. Meanwhile, TikTok’s active users spend the most time on the platform compared to those of other social media platforms.
Other platforms that recorded high user times on their Android apps were Facebook and WhatsApp.
Here is a table displaying the time spent by users on the Android apps of various social media platforms between October 1st and December 31st, 2023.
| Social Media Android App | Hours Spent on Android Apps |
|---|---|
| TikTok | 31 hours 47 minutes |
| YouTube | 27 hours 43 minutes |
| 19 hours 27 minutes | |
| 16 hours and 58 minutes | |
| 16 hours and 28 minutes | |
| Line | 8 hours and 04 minutes |
| X (Twitter) | 5 hours and 19 minutes |
Source: Data Reportal.
YouTube Channel With Most Subscribers
MrBeast’s channel has the highest number of YouTube subscribers, with an impressive 347 million.
The T-Series follows closely behind with 284 million subscribers. Additionally, Cocomelon and SET India secure the third and fourth spots, respectively, with the largest subscriber bases on the platform.
Here is a table displaying the YouTube Channels with the highest number of YouTube Subscribers.
| Channel Name | Number of YouTube Subscribers |
|---|---|
| MrBeast | 347 million |
| T-Series | 284 million |
| Cocomelon – Nursery Rhymes | 188 million |
| SET India | 181 million |
| Vlad and Niki | 132 million |
| Kids Diana Show | 130 million |
| Like Nastya | 125 million |
| Zee Music Company | 114 million |
| PewDiePie | 110 million |
Source: Wikipedia
Additional YouTube User Statistics
In this section, we will review some key data associated with YouTube in a brief overview.
- Only 9% of Small Businesses In The United States Use YouTube.
That means only 2.98 million businesses out of the 33.2 million use YouTube for their video marketing strategy.
In today’s times, it has become easier than ever to produce videos with the help of generative AI.
- Approximately 30% of YouTubers struggle to find and engage their target audience.
These problems include identifying the ideal time to post on the platform, doing YouTube SEO, finding relevant hashtags, and more.
Bonus: We have done the math for you! You can check out the best time to post on YouTube by going through our comprehensive guide.
- Approximately 34% of videos removed from YouTube are deleted due to child safety concerns.
An additional 5% of flagged videos were removed because they contained spam or misleading content. Around 8% of the removed videos were deleted because they contained cyberbullying and harassment.
Here is a table showing the top reasons for the removal of YouTube videos:
| Reason For Removal | Share of Flagged Videos |
|---|---|
| Child Safety | 34% |
| Harmful Or Dangerous | 17.1% |
| Violent or Graphic | 16.4% |
| Budity or Sexual | 12.1% |
| Harassment and Cyberbullying | 8.3% |
| Spam, Misleading and Scams | 4.6% |
| Hateful or Abusive | 3.8% |
| Promotion of Violence and Violence Extremism | 1.3% |
| Other | 0.5% |
Conclusion: YouTube Has 2.5 Billion Monthly Active Users
As of 2025, with over 2.5 billion monthly active users and an average of 48 minutes and 42 seconds spent daily per user, YouTube remains a dominant force, deeply integrated into global internet usage.
The data reveals its continued financial success, with $25.67 billion in revenue during the first three quarters of 2024, and a diverse user base, notably led by India with 467 million users.
This platform, home to over 100 million YouTube Premium subscribers, consistently secures its position as the second-largest social media platform.
Looking ahead, YouTube’s influence is only set to grow as it continues to adapt and meet the needs of its ever-expanding global audience.
