How Many People Use YouTube in 2025 [Active Users Data]

YouTube is one of the world’s leading video platforms, with more than 2.5 billion monthly active users. Around 122 million people interact with the platform daily, and nearly 46% of all internet users visit YouTube at least once a month.

In terms of user base, India takes the lead with an impressive 467 million users, followed by the United States at 238 million. YouTube’s financial growth is equally remarkable, with a total revenue of $25.67 billion in the first three quarters of 2024.

On top of that, 100 million users have subscribed to YouTube Premium, highlighting the growing demand for ad-free and exclusive content.

This article offers the most up-to-date insights into YouTube, covering everything from its user base and demographics to usage patterns, revenue, and more.

Youtube Statistics 2025 (Top Picks)

  • YouTube has over 2.5 billion monthly active users (MAU).
  • There are 122 million daily active users (DAU) on YouTube.
  • YouTube Premium has gained 100 million active subscribers globally.
  • About 46% of internet users visit YouTube at least once a month.
  • India leads with 467 million YouTube users, followed by the United States with 238 million.
  • YouTube earned $25.67 billion in revenue during the first three quarters of 2024.

How Many People Use YouTube In 2025

YouTube has more than 2.50 billion active users, which is up from 2 billion users in 2019.

In this section, we will go through the facts and figures about YouTube users.

YouTube Monthly Active Users

As of 2025, YouTube has over 2.5 billion monthly active users (MAU) globally.

This marks a decline of 0.2 billion users compared to 2023 when the platform had around 2.7 billion active users. 

Currently, YouTube engages approximately 46% of all internet users worldwide, while the platform’s user base accounts for about 30.86% of the global population.

Here is a table displaying the number of YouTube by year:

YearYouTube Monthly Active Users
20242.50 billion
20232.70 billion
20222.68 billion
20212.5 billion
20202.3 billion
20192 billion
20181.8 billion
20171.6 billion
20161.5 billion

Source: Data Reportal, Business of Apps 

YouTube Daily Active Users

It is estimated that over 122 million people visit YouTube every day via its Website and Apps.

Sage’s Read: Recently, we did a detailed analysis of YouTube Creators. Read our YouTube Creator Statistics here.

YouTube Premium Subscribers

Over 100 million people worldwide have subscribed to YouTube Premium.

YouTube Premium is the ad-free version of YouTube. You also get access to YouTube music when you purchase YouTube Premium.

YouTube Red was rebranded as YouTube Premium in 2018. As of now, there are 100 million YouTube premium users globally.

Being Ad-free is not the only perk of YouTube Premium; it also lets you play videos in the background when you close the app. 

YouTube Premium Subscribers

Here is a table displaying the number of YouTube Premium users recorded over the years:

YearNumber Of YouTube Premium Subscribers
2024100 million
202280 million
202150 million
202030 million
201918 million
201810 million
20172.8 million
20163 million
20151.5 million

Source: Statista, Business of Apps 

YouTube TV Subscribers

YouTube TV has 7.9 million subscribers in the United States.

The platform was the most subscribed vMVPD service in the nation and was preferred by a large share of users. 

Here is a table displaying the most subscribed vMVPD services in the United States. 

vMVPD ServiceNumber Of Subscribers
YouTube TV7.9 million
Hulu + Live TV4.4 million
Sling TV2 million
Fubo1.5 million

Source: Statista

YouTube User Demographics

YouTube is a go-to platform for internet users across all age groups due to its wide variety of content that caters to people of all ages and genders. 

In this section, we’ll take a closer look at how YouTube users are distributed by age and gender, giving us a clearer picture of the platform’s diverse audience.

YouTube User Age Demographics

The largest portion of YouTube users, 39.5%, are in the 25- to 44-year-old range.

In comparison, users aged 18 to 24 make up 15.8% of the platform’s audience. Additionally, 19.4% of YouTube users are over the age of 55. This data highlights the platform’s broad appeal across various age groups.

Here is a table displaying the distribution of YouTube users by age group:

Age GroupShare of YouTube Users
18 to 2415.8%
25 to 3421.7%
35 to 4418.5%
45 to 5414%
55-649.9%
65+9.5%

Source: Oberlo, Data Reportal.  

YouTube Gender Demographics

54.3% of the YouTube users worldwide are men. The majority of YouTube users are men. 

However, there isn’t a large gap between the share of male and female users on the platform, as 45.7% of YouTube users worldwide are female. 

Conversely, the number of female YouTube users in the United States is larger than that of male YouTube users. 

51.2% of YouTube users in the United States are female, and 48.8% of the users are male. 

Here is a table displaying the share of male and female YouTube users worldwide and in the United States.

YouTube Users By GenderWorldwide United States
Male 54.3% 48.8%
Female45.7% 51.2%

Source: Statista, Statista

YouTube Users By Country

India boasts the largest share of YouTube users, with approximately 476 million active users. 

The United States follows closely behind, with around 238 million users. Brazil and Indonesia round out the top four countries, holding the third and fourth spots for the highest number of YouTube users, respectively.

Here is a table displaying the countries with the highest number of YouTube users worldwide.

CountryNumber Of YouTube Users
India476 million
United States238 million
Brazil147 million
Indonesia139 million
Mexico84.2 million
Japan79.4 million
Pakistan66.1 million
Germany65.7 million
Vietnam63 million
Philippines58.1 million

Source: Statista

Here is the list of the countries where YouTube is currently banned.

  • China (excluding Hong Kong and Macau)
  • Eritrea
  • Iran
  • North Korea
  • Turkmenistan
  • South Sudan

Amid the Russia-Ukraine War, YouTube has still not been banned in Russia

YouTube Revenue Statistics

YouTube recorded $25.67 billion in revenue during the first three quarters of 2024.

The platform generated $8.09 billion in the first quarter, followed by an increase to $8.66 billion in Q2, and further rising to $8.92 billion in the third quarter.

Looking back at 2023, YouTube achieved an annual revenue of $31.5 billion, marking a 7.88% increase compared to the $29.2 billion revenue reported in 2022.

YouTube Revenue By Year

Here is a table displaying the revenue generated by YouTube through ads over the past years:

YearRevenue
2024 (up to Q3)$25.67 billion
2023 $31.5 billion
2022$29.24 billion
2021$28.8 billion
2020$19.7 billion
2019$15.1 billion
2018$11.1 billion
2017$8.1 billion
2016$6.7 billion
2015$5.5 billion
2014$4.2 billion
2013$3.1 billion
2012$1.7 billion
2011$1.3 billion
2010$800 million

Source: Business Of Apps

Youtube IAP Revenue By Region

Most of YouTube’s in-app revenue in December 2024 came from the United States, which brought in a whopping $53.82 million.

Japan followed closely behind, generating $16.9 million in in-app purchases. Meanwhile, South Korea ranked third, with $7.85 million in revenue from in-app purchases.

Looking at these figures, it’s clear that the United States and Japan stand out with significantly higher in-app revenue compared to other countries.

Here is a table displaying the YouTube In-app purchases recorded in December 2024 in different countries worldwide:

CountryYoutube IAP Revenue
United States$53.82 million
Japan$16.9 million
South Korea$7.85 million
Mexico$3.94 million
Brazil$3.86 million
United Kingdom$3.85 million
Australia$3.27 million
Canada$2.83 million
Germany$2.59 million
Taiwan$2.4 million

Source: Statista. 

YouTube’s Rank Among Social Media

YouTube is the second biggest social media in the world, with over 2.5 billion active users.

Only Facebook (3.06 billion) has more active users than YouTube.

There are 5.17 billion active social media users worldwide. This means that 48.35% of active social media users in the world access YouTube.

Here is a table displaying YouTube’s rank among different social media platforms according to the number of platform users:

Social Media PlatformNumber of Users
Facebook3.06 billion
Youtube2.5 billion
Instagram2.0 billion
Whatsapp2.0 billion
TikTok1.58 billion
WeChat1.34 billion
Facebook Messenger1.01 billion
Telegram900 million
Snapchat850 million
Douyin755 million
Kuaishou700 million
Twitter (X)611 million
Weibo598 million
QQ554 million
Pinterest498 million

Source: Data Reportal.

Time Spent On YouTube

Users spent an average of 48 minutes and 42 seconds on YouTube.

That’s an increase of 1 minute and 12 seconds spent on the platform compared to the past year. In 2023, users spent an average of 47 minutes and 30 seconds on YouTube. 

Comparatively, in 2019, users spent just 39 minutes and 42 seconds on YouTube. That displays the watch time of users on the platform has increased by 9 minutes since then. 

Here is a table displaying the average time that users spend on YouTube daily, as recorded over the years. 

YearAverage Time Spent Daily on YouTube
202448 minutes and 42 seconds
202347 minutes and 30 seconds
202246 minutes and 12 seconds
202145 minutes
202043 minutes and 42 seconds
201939 minutes and 42 seconds

Source: Oberlo

Average Session Duration Of YouTube

On average, users spend an average of 7 minutes and 37 seconds in a session. 

YouTube has the highest session duration compared to other social media platforms. As a result, the majority of creators use YouTube to hook up their audience for a longer time. 

Meanwhile, TikTok has the second-highest session duration of 5 minutes 52 seconds, while Facebook has the third-highest session duration of 3 minutes and 44 seconds. 

Source: Data Reportal.

Time Spent On YouTube’s Android App

On average, an active user spent 27 hours and 43 minutes on YouTube’s Android app between 1st October and 31st December 2023. 

Users spend the second highest amount of time on YouTube compared to other social media apps. Meanwhile, the active users of TikTok spend the most time on the platform compared to other social media platforms. 

Other platforms that recorded high user times on their Android apps were Facebook and WhatsApp. 

Here is a table displaying the time spent by users on the Android apps of different social media platforms between 1st October and 31st December 2023.

Social Media Android AppHours Spent on Android Apps
TikTok31 hours 47 minutes
YouTube27 hours 43 minutes
Facebook19 hours 27 minutes
WhatsApp16 hours and 58 minutes
Instagram16 hours and 28 minutes
Line8 hours and 04 minutes
X (Twitter)5 hours and 19 minutes

Source: Data Reportal.

YouTube Channel With Most Subscribers

MrBeast’s channel has the highest number of YouTube subscribers, with an impressive 347 million.

The T-Series follows closely behind with 284 million subscribers. Additionally, Cocomelon and SET India secure the third and fourth spots, respectively, with the largest subscriber bases on the platform.

YouTube Channels With Highest Number Of Subscribers

Here is a table displaying the YouTube Channels with the highest number of YouTube Subscribers.

Channel NameNumber of YouTube Subscribers
MrBeast347 million
T-Series284 million
Cocomelon – Nursery Rhymes188 million
SET India181 million
Vlad and Niki132 million
Kids Diana Show130 million
Like Nastya125 million
Zee Music Company114 million
PewDiePie110 million

Source: Wikipedia

Additional YouTube User Statistics

In this section, we will go through some important data associated with YouTube in a quick manner!

  • Only 9% of Small Businesses In The United States Use YouTube.

That means only 2.98 million businesses out of the 33.2 million use YouTube for their video marketing strategy. 

In current times, it has become easier than ever to produce videos with generative AI.

  • Around 30% of Youtubers face difficulties in locating and engaging their desired audience.

These problems include identifying the ideal time to post on the platform, doing YouTube SEO, finding relevant hashtags, and more.

Bonus: We have done the math for you! You can check out the best time to post on YouTube by going through our comprehensive guide.

  • Around 34% of videos removed from YouTube are deleted due to child safety reasons.

An additional 5% of flagged videos were taken down because they were spam or had content that was misleading. Around 8% of the removed videos were deleted because they contained cyberbullying and harassment.

Here is a table showing the top reasons for the removal of YouTube videos:

Reason For RemovalShare of Flagged Videos
Child Safety34%
Harmful Or Dangerous17.1%
Violent or Graphic16.4%
Budity or Sexual12.1%
Harassment and Cyberbullying8.3%
Spam, Misleading and Scams4.6%
Hateful or Abusive3.8%
Promotion of Violence and Violence Extremism1.3%
Other0.5%

Conclusion: YouTube Has 2.5 Billion Monthly Active Users

With over 2.5 billion monthly active users, YouTube has become one of the most popular social media platforms around the world. It offers something for everyone, from entertainment and education to tutorials and live streams, making it a favorite for a wide range of audiences.

In the first three quarters of 2024 alone, YouTube brought in an impressive $25.67 billion in revenue, showing just how influential it is in both the digital and business worlds. Big-name channels like MrBeast, T-Series, and Cocomelon are perfect examples of YouTube’s massive reach.

Looking ahead, YouTube’s influence is only set to grow as it continues to adapt and meet the needs of its ever-expanding global audience.

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