Since its launch in November 2019, Disney Plus has quickly emerged as one of the top streaming platforms worldwide and currently has over 132 million subscribers.
Available in 150 countries, it offers a vast collection of over 13,000 shows and movies, totaling more than 8,000 hours of content for users to enjoy.
In this article, we’ll take a closer look at the latest facts and figures about Disney+, its subscriber count, audience demographics, revenue, and more.
Disney+ Statistics 2026 (Top Picks)
- Total subscribers count: Disney+ has 132 million subscribers globally.
- Revenue: Disney+ generated $10.4 billion in revenue in 2024.
- Users: The largest group of users, 43.9%, is between the ages of 25 and 44.
- Disney+ users by gender: In the U.S., 55% of Disney+ subscribers are male, and 45% are female.
- SVOD market share: The platform holds 12% of the SVOD market share in the U.S.
Disney+ User Statistics
While Disney+ has lost subscribers on its Disney+Hotstar version in recent quarters, it has managed to gain users in other parts of the world.
Let us take a look at the latest statistics about Disney Plus users in the sections below:
How Many Disney Plus Subscribers Are There?
Disney+ has 132 million subscribers globally as per the last data reported in September 2025.
Disney+ saw a decline of approximately 14.4% in subscribers between Q3 2024 and Q4 2025, dropping from 153.8 million to 132 million users.
On the flip side, Disne+ started the year with 124.6 million subscribers in Q1 2025. Slowly, the platform gained pace and managed to raise the number of subscribers by Q4 2025.
Here is a table showing the quarterly breakdown of Disney+ subscribers:
| Quarter | Disney Plus Subscribers |
|---|---|
| Q1 2022 | 129.8 million |
| Q2 2022 | 137.7 million |
| Q3 2022 | 152.1 million |
| Q4 2022 | 164.2 million |
| Q1 2023 | 161.8 million |
| Q2 2023 | 157.8 million |
| Q3 2023 | 146.1 million |
| Q4 2023 | 150.2 million |
| Q1 2024 | 149.6 million |
| Q2 2024 | 153.6 million |
| Q3 2024 | 153.8 million |
| Q4 2024 | 158.6 million |
| Q1 2025 | 124.6 million |
| Q2 2025 | 126 million |
| Q3 2025 | 127.8 million |
| Q4 2025 | 132 million |
Here is a table showing Disney Plus’s Annual subscriber growth:
| Year | Subscribers |
|---|---|
| 2024 | 158.6 million |
| 2023 | 150 million |
| 2022 | 164.2 million |
| 2021 | 118.1 million |
| 2020 | 73.3 million |
Source: Disney Plus , IMDB, Statista
Note: Disney has announced it will stop reporting quarterly paid-subscriber and ARPU figures for Disney+, Hulu, and ESPN+ starting after Q3 Fiscal 2025, shifting the focus to profitability metrics.
Disney+ Gender Demographics
55% of Disney+ subscribers in the U.S. are male, while 45% are female, indicating a nearly equal gender distribution.
Here is a table displaying the distribution of Disney users by gender:
| Gender | Share Of Users |
|---|---|
| Males | 55% |
| Females | 45% |
Disney+ Age Demographics
Nearly 42.2% of Disney Plus users are under 24, showing a strong appeal to younger audiences.
In comparison, 43.9% of users are between the ages of 25 and 44. On the other hand, just 23.6% of users are aged 45 and older, highlighting that Disney Plus has less reach among older age groups.
The following table displays the distribution of Disney Plus users by age:
| Age | Share Of Users |
|---|---|
| 0 to 11 years | 15.2% |
| 12 to 17 years | 10.3% |
| 18 to 24 years | 16.7% |
| 25 to 34 years | 24.7% |
| 35 to 44 years | 19.2% |
| 45 to 54 years | 11.9% |
| 55 to 64 years | 7.0% |
| 65 and over | 4.7% |
Source: eMarketer
Disney+ Revenue Statistics
The Walt Disney Company as a whole generated a revenue of $94.4 billion in the year 2025.
While there is no separate revenue breakdown of Disney+, the Walt Disney Company stated in its report that out of total revenue, $42.5 billion came from entertainment. This includes Disney+, Hulu, and ESPN.
In the fiscal year 2024, Disney Plus generated $10.4 billion in total revenue.
Breaking it down in Q1, the platform brought in $2.4 billion, followed by $2.64 billion in Q2 and $2.67 billion in Q3.
Compared to the $8.4 billion total revenue recorded in 2023, Disney Plus is on pace to match or potentially exceed last year’s performance.
It’s also worth noting that Disney has stated that the ad-supported tier actually generates more revenue per user in some cases than the ad-free tier. This is going to expand in 2026.
Here is a table highlighting the Disney Pluse revenue by year:
| Year | Revenue |
|---|---|
| 2024 | $10.4 billion |
| 2023 | $8.4 billion |
| 2022 | $7.4 billion |
| 2021 | $5.3 billion |
| 2020 | $2.8 billion |
Source: Disney
Disney+ ARPU Statistics
In Q4 2024, Disney+ Core brought in an average revenue per user (ARPU) of $7.30, while Disney+ Hotstar’s ARPU stood at a much lower $0.78.
The following table displays the ARPU of Disney Plus by quarter:
| Year | Core Disney+ ARPU | Disney+ Hotstar ARPU |
|---|---|---|
| Q2 2023 | $6.47 | $6.58 |
| Q3 2023 | $6.58 | $0.59 |
| Q4 2023 | $6.7 | $0.7 |
| Q1 2024 | $6.84 | $1.28 |
| Q2 2024 | $7.28 | $0.7 |
| Q3 2024 | $7.22 | $1.05 |
| Q4 2024 | $7.30 | $0.78 |
Source: Evoca, Disney Investor Relations.
Disney+ Subscriber Retention Rate
On average, 68% of Disney Plus subscribers continue their subscription after six months. Among those who only have Disney Plus (and not the bundled Hulu or ESPN+), 62% stick with the service beyond six months.
For comparison, other streaming services like Netflix boast a slightly higher retention rate of 72%, while Hulu sees 65% of its subscribers staying on after six months.
Source: Evoca
Disney+ Market Share
With a 12% share of the SVOD market, Disney Plus ranks as the fourth most popular streaming platform in the United States.
Below is a table comparing Disney Plus’s market share with other leading SVOD platforms in the U.S.
| SVOD Platform | Market Share |
|---|---|
| Amazon Prime Video | 22% |
| Netflix | 21% |
| Max | 13% |
| Disney+ | 12% |
| Hulu | 10% |
| Paramount+ | 9% |
| Apple TV+ | 8% |
| Peacock | 1% |
| Other | 4% |
Source: Statista
Disney+ Traffic Data
Disney+ recorded traffic of 345.1 million in November 2025 (last data), a decline of 0.58% compared to October.
Around 75.29% of traffic comes from desktops, whereas 24.71% comes from mobile devices.
Additionally, Disney+ gets the highest traffic from the United States, accumulating 24.76% of total traffic share globally. Following the US is the United Kingdom with 6.53% traffic share.
Here are the top 5 countries using Disney+ as per the traffic data:
| Country | Traffic Share |
|---|---|
| United States | 24.76% |
| United Kingdom | 6.53% |
| Brazil | 5.88% |
| Canada | 4.71% |
| Germany | 4.37% |
Disney+ Content Library
Disney+ offers more than 13,000 shows and movies, totaling over 8,000 hours of content. The platform is available in 150 countries worldwide, with content accessible in 39 languages.
Source: Disney
Disney+ Downloads
In Q3 of 2024, Disney+ saw 4.49 million downloads in the United States, marking the lowest quarterly download figure since the platform’s launch.
For comparison, the app was downloaded 5.07 million times in Q2 2023 and 5.91 million times in Q1 2023, indicating a noticeable decline in the third quarter.
Here is a table displaying the Disney Plus downloads by quarter:
| Time | Downloads |
|---|---|
| Quarter 1 2022 | 9.66 Million |
| Quarter 2 2022 | 8.51 Million |
| Quarter 3 2022 | 8.33 Million |
| Quarter 4 2022 | 8.50 Million |
| Quarter 1 2023 | 5.91 million |
| Quarter 2 2023 | 5.07 million |
| Quarter 3 2023 | 4.79 million |
| Quarter 4 2023 | 4.82 million |
| Quarter 1 2024 | 4.26 million |
| Quarter 2 2024 | 3.86 million |
| Quarter 3 2024 | 4.49 million |
Source: Statista
Disney Plus Losing Subscribers & Facing Backlash Over Jimmy Kimmel Suspension
Calls to cancel Disney Plus and Hulu subscriptions gained traction after Disney temporarily suspended ABC’s Jimmy Kimmel Live! by its parent company, The Walt Disney Company. This controversy dates back to just before September 17, 2025, when Kimmel made comments on his show regarding the assassination of conservative activist Charlie Kirk and the events that followed in the days after his death.
Under pressure from owners of some of the largest ABC affiliates and after threats from the FCC, ABC, owned by Disney, suspended the show indefinitely on September 17, 2025, saying Kimmel’s comments were “ill-timed and therefore insensitive.”
Immediately following this decision, a wide array of individuals, from film stars to social media users, across the political spectrum, were triggered and took to social media, calling for the suspension to be regarded as an act of corporate censorship and bowing to political pressure.
Hashtags like #BoycottDisney trended, leading to a visible, organized movement of users sharing screenshots of their cancelled Disney+ and Hulu subscriptions. On September 22, 2025, Disney decided to continue the show due to public backlash and to avoid any financial risk.
#CancelDisneyPlus
— Mr Zoom (@MrZoomsWorld) September 19, 2025
Freedom of Speech is more important than your content
Way to stand on business for your principles 👎🏽🤡🤡👎🏽 pic.twitter.com/FUQ9GLdMLb
Though the company remained tight-lipped over the number of subscriber drop-off, the financial fallout was instantaneous: the Walt Disney Co.’s stock plummeted more than 2% between Sept. 17 and Sept. 23, and major media outlets reported the company lost as much as $3.87 billion to nearly $5 billion in market value over that time span, a decline most observers linked directly to the crisis.
And then, days later, in a pre-planned announcement soon overshadowed by this news, Disney announced a scheduled price increase for Disney+ and bundles on October 21, 2025. Critics and consumers interpret this as an effort to recover the costs of churn and brand damage resulting from its subscriber loss.
Disney+ 2026 Outlook & Plans
The report released in November by the Walt Disney Company highlights some key pointers to help us understand how Disney+ is likely to move forward.
- Disney is targeting to reach 10% operating margin for 2026 in terms of the Entertainment DTC (direct-to-consumer) segment (Hulu and Disney+).
- Disney is now shifting focus from “growing at all costs” to “profitable scale.”
- One of the biggest strategies in 2026 involves the integration of the ESPN tile on Disney+. Due to this, users can stream live sports and programs directly into the Disney+ app.
- The company plans to spend $24 billion on content across Entertainment and Sports in 2026.
- Expanding the paid sharing initiative, which targets accounts being used across multiple households, is projected to turn millions of shared-account users into paying subscribers over the course of 2026.
Conclusion: Disney Has 132 Million Users
With 132 million subscribers worldwide, the platform has solidified its position as one of the most popular streaming services. The service appeals to a wide range of users, with the largest group (43.9%) being between the ages of 25 and 44.
Despite impressive growth, Disney Plus has seen some fluctuations in key areas, such as downloads and subscriber retention.
As the company continues to strive for achievements in 2026, we can hope to see new features, advancements, and how Disney+ will maintain its share in the changing landscape of online streaming.
