Prior to Demand Sage, Raj and Henry had cofounded an analytics company named Localytics. Randy joined the company shortly after. Localytics brought powerful analytics to the emerging mobile space and helped the world's leading companies in media, commerce and financial services gain incredible insight into their marketing and customer experience.
However, it was clear that even even for a mid-sized company, this type of insight was not feasible given the cost and complexity of the data infrastructure. Changes in technology and the way marketers work led to the belief that an easy to use and inexpensive marketing intelligence platform was finally possible. Demand Sage was founded to bring this vision to reality.