54+ SaaS Statistics In 2023 — The Ultimate List

Software as a Service (SaaS) has become a necessity for today’s businesses, touching every industry, from technology to healthcare.

While its impact can be felt worldwide, seeing its growth quantified through data is incredibly satisfying.

Understanding SaaS statistics will give you a detailed idea of the recent trends, changes, market size, usage, and more. Therefore, we spend our time understanding the numbers and digging into insightful data to come up with the relevant Saas statistics.

As you make it to the end, you will have a complete insight into what is up with the SaaS world!

SaaS Statistics (Top Picks)

SaaS Statistics (Top Picks)
  1. The SaaS market is worth $197 billion as of 2023
  1. The SaaS industry in the United States will grow by 100% by the end of 2025
  1.  Microsoft is the top enterprise SaaS vendor by percent annual growth, with 45%
  1. Salesforce generated $8.247 billion in revenue in the first quarter of 2023. 
  1.  The United States has 17,000 SaaS companies as of 2023. 
  1. Globally, there are 125 CRM SaaS companies
  1. Companies with less than 100 employees spend $487,301 on SaaS
  1. 39% of SaaS companies utilize a value-based approach to determine pricing.
  1. Companies with more than 1,000 employees use over 177 SaaS applications.
  1. SaaS applications make up a total of 70% of company software use
  1. 78% of organizations store their sensitive data in SaaS applications. 
  1. Security is the top concern of 66% of organizations that use public cloud technology. 
  1. 54% of companies stated that their primary motivation for using SaaS is to increase productivity.
  1. 12% of companies reported that they plan to adopt new SaaS applications due to the COVID-19 pandemic.
  1. In the United States, SaaS companies employed 2 million employees as of 2023

SaaS Usage Statistics

Many companies widely adopt saas technology due to its benefits. In this section, we will examine essential statistics regarding SaaS usage.

Let’s take a closer look.

  1. SaaS applications have the most comprehensive adoption at 95%

The adoption trend of SaaS technology has continued to grow since 2018, with a SaaS adoption rate of 71%. 

In recent years, there has been a significant increase in the adoption of SaaS and IaaS technologies. Specifically, 95% of organizations have implemented SaaS technology, while 67% have adopted IaaS technology. 

Below is a list of other technologies that organizations adopted:

  • SaaS Applications- 95%
  • Social Media- 79%
  • Mobile Payments- 72%
  • IaaS Environments- 67%
  • PaaS Environments- 65%
  • Internet of Things platforms- 40%
  • DevOps- 35%
  • Big Data Environment- 25%
  • Containers/Docker Images- 15%
  • Blockchain- 14%
  1. 4% of organizations plan to adopt SaaS technology in the next 12 months. 

So, we’ve already seen that 95% of organizations have jumped on the SaaS technology bandwagon. But there are still some organizations out there that haven’t gotten on board yet. Only 4% of them have a plan to adopt SaaS technology in the next 12 months.

And get this, 60% of organizations plan to adopt blockchain technology next year! I got all the essential details for you right here.

  • SaaS Applications- 4%
  • Social Media- 15%
  • Mobile Payments- 19%
  • IaaS Environments- 26%
  • PaaS Environments- 26%
  • Internet of Things platforms- 48%
  • DevOps- 38%
  • Big Data Environment- 27%
  • Containers/Docker Images- 69%
  • Blockchain- 60%
  1. Websites have the most adoption rate in the public cloud, with 55%.

In the public cloud, websites have the highest adoption rate at 55%. The email comes in second at 54%, followed by CRM at 21%. 

These are the top adopted applications in the public cloud, and the following insights provide more information on them.

  • Website- 55%
  • Email- 54%
  • Communications- 26%
  • Mobile Services- 23%
  • CRM- 21%
  • Productivity Apps- 16%
  • ERP- 16%
  • Data Analytics- 14%
  • Document Management- 11%
  • Database Server- 11%

Source: Data Threat Report, Finance Online

SaaS Market Size Statistics

Nowadays, the SaaS industry is a multi-billion dollar market and reaches new milestones every year in terms of its market size. 

SaaS Market Size Statistics

In this section, you’ll find all the key statistics related to the size of the SaaS market.

  1. Globally, the SaaS market is worth $197 billion as of 2023

According to Statista, the SaaS industry has grown from $31.4 billion in 2015 to $197.29 billion in 2023, a five-fold increase in just seven years.

 In 2022, the SaaS market was worth $167.34 billion and continued to grow steadily every year. 

The SaaS Market Size

Experts predict that the SaaS industry will be worth $232.3 billion by the end of 2024. Please see the table below for a complete overview of the SaaS industry growth from 2015 to 2024.

YearThe SaaS Market Size
2015$31.4 billion
2016$48.2 billion
2017$58.8 billion
2018$85.7 billion
2019$102.1 billion 
2020$120.7 billion
2021$146.33 billion
2022$167.34 billion
2023$197.29 billion
2024*$232.3 billion
  1. 17,000 SaaS companies generated $401.6 billion in revenue in the United States. 

SaaS companies in the United States generated the most revenue worldwide, with $401.6 billion. Italy ranks second with $41.5 billion. 

The United Kingdom, Australia, India, and Germany generated $26.6 billion, $16 billion, $15.1 billion, and $13.8 billion, respectively.

Below is a table showing the top 15 countries where SaaS companies generate the most revenue.

Top CountriesRevenue generated from SaaS companies
The United States$401.6 billion
Italy$41.5 billion
The United Kingdom$26.6 billion
Australia$16 billion
India$15.1 billion
Germany$13.8 billion
France$13.1 billion
Canada$13 billion
Singapore$10.5 billion
Netherlands$9.5 billion
South Africa$8.2 billion
China$6.6 billion
Hong Kong$5.7 billion
Japan$3.8 billion
South Korea$3.7 billion
  1. The SaaS industry in the United States will grow by 100% by the end of 2025

The United States holds the largest share of the SaaS industry worldwide. In 2020, the United States SaaS market was valued at $108.4 billion.

Experts predict that the United States SaaS industry will grow to $225 billion by the end of 2025, representing a 100% increase from 2020 to 2025.

The United States is expected to maintain its position as the world’s largest SaaS market even after 2025.

Source: Statista

SaaS Business Statistics

Here are some important statistics about SaaS businesses that will help you understand more about SaaS statistics. 

Let’s take a look.

  1. Microsoft is the top enterprise SaaS vendor by percent annual growth, with 45%

Based on Finance Online’s analysis, Microsoft is currently the leading SaaS vendor, with the highest annual growth percentage at 45%. 

Oracle follows closely at second place with 43%. In addition, Salesforce holds the fifth spot among the top SaaS vendors with 25% annual growth. Below is a list of the top 5 SaaS vendors:

  • Microsoft- 45%
  • Oracle- 43%
  • SAP- 36%
  • Adobe- 32%
  • Salesforce- 25% 
SaaS Business Statistics
  1. Salesforce employs over 79,000 employees as of 2023

Salesforce is one of the leading SaaS providers, with a current employee count of 79,390, representing a 7.95% increase from the previous year.

No. of Salesforce Employees

In 2022, Salesforce boasted 73,541 employees, a significant 29.92% increase from the previous year. Below is a table outlining Salesforce’s employee count from 2010 to 2023.

YearNo. of Salesforce EmployeesYear-over-year growth
  1. Salesforce generated $8.247 billion in revenue in the first quarter of 2023. 

Salesforce is one of the leading revenue-generating SaaS companies in the world. It generated $8.247 billion in revenue in Q1 of 2023, 11.28% more than in 2022. 

In 2022, Salesforce generated a total of $31.35 billion in revenue. Salesforce’s revenue increases every year. Here is a table showing the year-over-year growth of Salesforce revenue. 

YearSalesforce revenueYear-over-year growth
2011$1.657 billion29.61%
2012$2.267 billion36.13%
2013$3.050 billion34.93%
2014$4.071 billion36.55%
2015$5.374 billion28.62%
2016$6.667 billion23.70%
2017$8.437 billion25.29%
2018$10.54 billion25.92%
2019$13.28 billion25.58%
2020$17.09 billion33.05%
2021$21.25 billion20.08%
2022$26.49 billion26.65%
2023$31.35 billion14.19%

Source: Macrotrends. 

SaaS Growth Statistics

SaaS technology was popular in the 70s and 80s, but it reached its peak in the 90s when businesses needed a way to run applications on multiple personal computers without using too much drive space.

SaaS Growth Statistics

In this section, we will see some essential statistics about SaaS growth. 

  1. The United States has 17,000 SaaS companies as of 2023. 

According to The Latka Agency, the United States has the most number of SaaS companies in the world. 

The United Kingdom and Canada have the second highest number of SaaS companies after the United States, with each 2,000 SaaS companies. 

Germany, India, and France have the same number of SaaS companies, with 1,000. Here is a table showing the number of SaaS companies by top countries. 

  • The United States- 17,000 
  • The United Kingdom- 2,000
  • Canada- 2,000
  • India- 1,000
  • Germany- 1,000
  • France- 1,000
  • China- 708
  • Australia- 633
  • Netherlands- 401
  • Singapore- 329
  • Italy- 242
  • Japan- 241
  • Hong Kong- 71
  • South Africa-63
  • South Korea-  48
  1. 21.3% of SaaS companies have 20 to 99 employees. 

According to Finance Online, 21.3% of SaaS companies have 20 to 99 employees. Another 17.52% are on the path to becoming established companies, with 100 to 599 staff members. 

A significant number of SaaS enterprises consist of small teams, with two to nine employees, at 11.06%, while 6.5% are working as freelancers.

  1. Zoom has experienced a significant increase in market revenue, growing 5X times more between 2018 and 2020.

In the SaaS sector, some conferencing companies have experienced significant year-over-year growth. 

Zoom is currently leading the way with $45 million in revenue in Q1 2018, which doubled to $90 million in Q1 2019 and increased to $225 million in Q1 2020. 

However, other major conferencing SaaS companies like Cisco have seen limited growth, generating $290 million in Q1 2018 and Q1 2020.

  1. In the IT security market, Cloud security is the fastest-growing segment. 

Gartner’s report on global IT security spending by sector covers various topics, with Cloud Security emerging as one of the primary sectors of interest.

The Cloud Security market experienced impressive growth, increasing by 41.2% from 2020 to 2021, making it the fastest-growing segment of the IT security industry.

Experts attribute this exponential growth to the COVID-19 pandemic, which led many companies to implement remote work policies, resulting in an increased reliance on cloud security.

Data security, infrastructure protection, and identity access management are projected to be the next-highest growth sectors in the IT security industry, with annual growth rates of 17.5%, 16.8%, and 15.6%, respectively.

  1. Globally, there are 125 CRM SaaS companies

Based on data from the Get Latka Agency, 125 B2B CRM SaaS companies are operating worldwide. As of 2023, these companies had generated a combined revenue of $2.9 billion.

These CRM and related software SaaS companies have raised $637.7M in funding and serve over 54M customers. Their teams employ more than 12K people.

  1. Visma registered 3X more revenue than any other B2B CRM SaaS company. 

Visma is the leading B2B SaaS CRM revenue generator, generating $2.2 billion in 2021. Qualtrics came in second place with $763 million in revenue for the same period. 

Zoho generated $500 million, while Lime earned $338.7 million from the B2B SaaS CRM market.

Source: Data Threat Report, Finance Online, Exploding Topics

SaaS Spending Statistics

Spending on SaaS technology can vary based on several factors, including employee size, company age, and more.

In this section, we’ll gather all the relevant statistics on SaaS spending.

  1. Companies with less than 100 employees spend $487,301 on SaaS

Spending on SaaS can vary depending on the size of a company. In 2020, companies with less than 100 employees spent $102,224. However, this spending increased by 377% in 2022, resulting in a total of $487,307 being spent.

Similarly, companies with 100 to 199 employees spent $796,969 on SaaS, which was a 137% increase from the spending in 2020.

Please refer to the following table for a detailed breakdown of the spending on SaaS by employee size.

EmployeesSpending in 2022The % of growth of Spending from 2020 to 2022
Less than 100 employees$487,301337%
100 to 199 employees$796,969137%
200 to 499 employees$1,532,743119%
500 to 999 employees$2,813,30729%
More than 1,000 employees$4,944,88333%

Source: Exploding Topics

SaaS Pricing Statistics

There are various pricing strategies that SaaS companies use for their product offerings. In this section, we will examine detailed statistics on these strategies.

  1. 39% of SaaS companies utilize a value-based approach to determine pricing.

SaaS companies are adopting a variety of pricing approaches. According to recent data, around 39% of companies use a value-based approach, while 27% rely on their own judgment to set prices for their SaaS products. 

Below are the most popular pricing strategies that SaaS companies adopt.

  • Value-based- 39%
  • Best Judgments- 27%
  • Competitor-based- 24%
  • Cost-plus- 10%

Source: Exploding Topics.

SaaS Trends Statistics

There are many trends currently taking place within the SaaS industry. In this section, we will explore the most significant of these trends.

SaaS Trends Statistics

Let’s dive into it. 

  1. Companies with more than 1,000 employees use over 177 SaaS applications

Based on a recent study, it was found that companies with larger employee counts tend to use more SaaS applications. This suggests that the usage of SaaS applications is contingent on the company’s size.

According to the survey conducted by Better Cloud, companies with less than 50 employees utilize only 16 SaaS applications, while companies with 50 to 99 employees utilize an average of 24 SaaS applications. The following list provides additional insights on the matter:

  • Less than 50 Employees- 16 SaaS Applications
  • 50 to 99 Employees- 24 SaaS Applications
  • 100 to 199 Employees- 47 SaaS Applications
  • 200 to 499 Employees- 62 SaaS Applications
  • 500 to 999 Employees- 93 SaaS Applications
  • More than 1,000 Employees- 177 SaaS Applications
  1. 1 to 2 years old, businesses use an average of 29 SaaS apps

According to BetterCloud, young businesses use the least SaaS apps. As they grow old, the use of SaaS apps increases. 

The most number of SaaS applications are used by businesses that are 3 to 6 years old, with an average of 103 SaaS applications. 

After six years of business, the use of SaaS apps has reduced. Here is the complete list of it. 

  • 1 to 2 years- 29 SaaS applications
  • 3 to 6 years- 103 SaaS applications
  • 7 to 10 years- 83 SaaS applications
  • More than 11 years- 79 SaaS applications
  1. Organizations that have used SaaS Apps for eight years have 145 SaaS applications in use

Organizations that have been using SaaS applications for an extended period tend to have a higher number of applications than those that are new to SaaS. 

For instance, an organization that has been utilizing SaaS apps for 4 to 7 years currently has 108 SaaS applications in use. Here are some additional statistics:

  • Less than one year- 14 SaaS Applications
  • 1 to 3 years- 49 SaaS Applications
  • 4 to 7 years- 108 SaaS Applications
  • More than eight years- 145 SaaS Applications 
  1. SaaS applications make up a total of 70% of company software use

The adoption of SaaS applications has been steadily increasing over the years. In 2015, organizations were using an average of just 8 SaaS applications. By 2016, this number had increased to 12 applications; by 2017, it had risen to 16 SaaS apps.

As of 2022, organizations are using a total of 80 SaaS applications. Experts predict that SaaS applications will make up 85% of an organization’s total application usage by the end of 2025.

Source: Exploding Topics

SaaS Security Statistics

SaaS security is a critical factor in SaaS technology. In this section, we’ll cover the essential statistics related to SaaS security.

Let’s take a close look at it. 

  1. 78% of organizations store their sensitive data in SaaS applications. 

According to the Data Threat Report, the majority of organizations utilize SaaS applications to keep their sensitive data.

Specifically, 78% of organizations use SaaS applications to store sensitive data, 38% use IaaS environments, and 36% use PaaS environments.

The study also revealed that 22% of organizations use the Internet of Things platforms to store sensitive data. Further insights can be found within the same report. I have compiled that here:

  • Software-as-a-Service (SaaS) Applications- 78%
  • Mobile Payments- 43%
  • Social Media- 41%
  • Infrastructure-as-a-Service (IaaS) Environments- 38%
  • Platform-as-a-Service (PaaS) Environments- 36%
  • Internet of Things platforms- 22%
  • DevOps- 17%
  • Big Data Environments (Hadoop, NoSQL, etc.)- 15%
  • Blockchain- 8%
  • Container/Docker Images- 7%
  • None of the above- 2%
SaaS Security Statistics
  1. A majority (93%) of organizations expressed concern over their data security when using SaaS applications.

Security concerns also evolve as organizations deploy more data into SaaS applications, IaaS, and PaaS environments.

According to the survey, the top concern for SaaS providers is the encryption of organizational data with keys managed by the service provider, with 38% of respondents selecting it as their primary concern. 

37% of respondents selected it as The second most common concern is the encryption of organizational data with locally managed encryption keys.

Here are some more concerns about SaaS security.

  • Encrypt organization’s data with keys managed by the service provider- 38%
  • Encrypt organization’s data and manage encryption keys locally- 37%
  • Detailed security monitoring of the organization’s implementation-36%
  • Written compliance commitments for relevant standards that apply to the organization-34%
  • Data breach terms and agreements-33%
  • FIPS certification for encryption and key management hardware-33%
  • Configure data controls with configuration management-33%
  • Support for key management as a service- 33%
  • Detailed information on physical and IT architecture and security implementation-33%
  • Support for HSMs – for a local key generation or cloud-based infrastructure rental-32%
  • None of the above- 7%
  1. 40% of SaaS data access is unmanaged. 

A report by DoControl (via VentureBeat) highlights that up to 40% of SaaS data access is unmanaged, meaning that the data can be accessed by anyone with a public or private link, even those outside the organization. 

This is a major concern, especially considering that most CISOs, CTOs, and CIOs are not aware of the threat, which could lead to a significant data breach.

Source: Data Threat Report. 

SaaS Challenges Statistics

Although the SaaS industry is thriving, it still faces several challenges. In this section, we will review the key statistics related to these challenges.

  1. Security is the top concern of 66% of organizations that use public cloud technology. 

According to a report by Startup Bonsai, security is the primary challenge for public cloud technology, with 66% of respondents indicating its importance. Governance and compliance are the second most challenging concern of public cloud technology.

SaaS Challenges Statistics

The same study also found that cost is the top challenge for 40% of organizations. Here is a list of the top concerns for public cloud technology:

  • Security- 66%
  • Governance and Compliance- 60%
  • Staff lacks cloud experience- 58%
  • Privacy- 57%
  • Vendor lock-in- 47%
  • Cost- 40%
  • Lack of Visibility- 37%
  • Unplanned outages- 31%
  1. 1 out of 3 IT employees uses SaaS applications that the IT department does not approve. 

According to IBM, 1 out of 3 IT employees in Fortune 1000 companies regularly use SaaS applications that the IT department does not approve.  

Although unauthorized apps may not have malicious intent, it presents a security risk for companies. For example, storing confidential files in a non-approved app like Dropbox can be risky since it may not have the same level of security as vetted apps.

  1. 59% of technology leaders have identified the lack of visibility as a significant challenge when managing SaaS.

Finance Online reports that a primary challenge in managing SaaS is a lack of visibility, with 59% of top tech companies identifying it as a top concern. 

Other Significant concerns include the following:

  • Security and compliance (57%)
  • Managing and provisioning software (48%)
  • Keeping track of solutions due to their company’s large number of applications (45%)
  1. 55% of organizations say one of the most significant security challenges facing SaaSOps is not knowing where confidential data exists within their systems.

The primary security challenge SaaSOps faces is determining where confidential data resides within their systems (55%). 

Additionally, excessive administrative privileges (52%), insider threats (52%), and publicly sharing private company files (46%) are also of concern.

Source: Startup Bonsai, Finance Online. 

SaaS Benefits Statistics

SaaS technology offers numerous benefits, which is why many companies have widely adopted it. In this section, we will explore the key statistics regarding the advantages of SaaS.

SaaS Benefits Statistics
  1. 54% of companies stated that their primary motivation for using SaaS is to increase productivity.

Companies choose to use SaaS for a range of reasons. Some use it to increase productivity, while others use it to reduce costs.

 According to a survey by BetterCloud, 35% of companies use SaaS to reduce costs, while 27% use it to increase security.

overview of the reasons for using SaaS

Here is a comprehensive overview of the reasons for using SaaS.

Reasons to use SaaSShare of Respondents
Increase Productivity54%
Reduce Costs35%
Increase Security27%
Improve Employee Experience23%
Speed Up App Deployments18%
Enable a Remote Workplace16%
Grow Revenues10%
Enter New Markets3%
Attract and Retain the Best Talent3%

Source: BetterCloud. 

The COVID-19 Pandemic Impact On SaaS

The COVID-19 pandemic has affected all aspects of life, including the SaaS industry. However, SaaS has also experienced some positive impacts from the pandemic.

Here are some important statistics regarding the impact of the COVID-19 pandemic on SaaS:

  1. 12% of companies reported that they plan to adopt new SaaS applications due to the COVID-19 pandemic.

Since the pandemic, companies have shifted their priorities. As many as 55% of companies have identified the creation of a more secure remote workplace as their top priority, while 54% have indicated that they plan to use video conferencing more frequently.

The following comprehensively analyzes companies’ priorities in response to the COVID-19 pandemic.

  • Better Secure Remote Workplace- 55%
  • Use more video conferencing- 54%
  • Make IT decisions that Directly impact Profitability- 34%
  • Make IT budget cuts-30%
  • Upgrade VPNs to improve performance- 26%
  • Consolidate SaaS app functionality into fewer subscriptions- 26%
  • Make IT’s role within the business more prominent- 25%
  • Reduce non-IT Staff- 18%
  • Adopt new SaaS apps- 12%
  • Reduce IT Staff- 10%
  • No Changes- 8%
  1. 1 out of 5 companies said the pandemic did not affect their SaaS spending. 

According to the survey conducted among 908 companies, 22.5% of respondents reported no impact of the COVID-19 pandemic on SaaS spending in their organizations. 

Meanwhile, 23.5% of respondents said they had decreased their SaaS spending due to the pandemic. 

On the other hand, 30.4% of respondents reported an increase in their SaaS spending due to COVID-19. Below are further insights into these findings.

  • SaaS Spending was unaffected- 22.5%
  • Decrease in SaaS spending- 23.5%
  • 10% to 20% decrease in SaaS Spending- 11.9%
  • More than 20% decrease in SaaS Spending- 11.6%
  • SaaS Spending increased- 30.4%

Source: BetterCloud, Exploding Topics. 

General SaaS Statistics

Here are some general SaaS statistics that cover this topic comprehensively. This section will help you understand SaaS statistics in a broader way.

General SaaS Statistics

Let’s see it. 

  1. 38% of companies said SaaS technology is essential to them.

According to the Harvey Nash Group, most organizations are utilizing SaaS and big data to a great extent. In fact, 35% of organizations consider SaaS to be quite important to them. 

Similarly, 33% of organizations consider Big Data technology essential, while 38% consider SaaS necessary.

In addition, 18% of respondents reported that they consider Artificial Intelligence important. Below is a list of essential technologies according to these organizations. 

  • SaaS- 38%
  • Big Data- 33%
  • AI/ML- 18%
  • Automation- 17%
  • IoT- 16%
  • Voice Technology- 9%
  • Virtual Reality- 7%
  • Wearable Technology- 6%
  • Blockchain- 6%
  • Augmented Reality- 6%
  1. In the United States, SaaS companies raised $410.4 billion in funding

American SaaS companies raised the most funding globally, with a staggering $410.4 billion. The United Kingdom and Canada also showed strong, with $14.7 billion and $12.1 billion in funding, respectively. 

The table below lists the top 15 countries regarding SaaS funding raised.

Top CountriesFunding raised by SaaS Companies
The United States$410.4 billion
Italy$408.3 million
The United Kingdom$14.7 billion
Australia$4 billion
India$10.8 billion
Germany$11.5 billion
France$10.2 billion
Canada$12.1 billion
Singapore$2.2 billion
Netherlands$6.6 billion
South Africa$107.7 billion
China$17.2 billion
Hong Kong$887.8 million
Japan$3.8 billion
South Korea$636.6 million
  1. In the United States, SaaS companies employ 2 million employees as of 2023

SaaS companies employ millions globally, with the United States having the highest number of SaaS employees at 2 million. 

India ranks second with 676K employees, followed by Singapore, Canada, and the United States with 163K, 158K, and 110K employees, respectively.

Here are more insights into employees of SaaS companies. 

  • The United States- 2 million
  • India- 676K
  • Singapore- 163K
  • The United Kingdom- 158K
  • Canada- 110K
  • France- 73K
  • Germany- 67K
  • China- 45K
  • Netherlands- 44K
  • Japan- 34K
  • Australia- 30K
  • Italy- 19K
  • South Africa- 15K
  • South Korea- 13K
  • Hong Kong- 2K
  1. In the United States, SaaS companies have a total of 59 billion customers

The United States has the most significant SaaS customers, with 59 billion customers. 

The United Kingdom, Canada, and China each have 3 billion SaaS customers. India and Germany each have 2 billion SaaS customers.

Here are some additional insights into SaaS customers.

  • The United States- 59 billion
  • The United Kingdom- 3 billion
  • Canada- 3 billion
  • China- 3 billion
  • India- 2 billion
  • Germany- 2 billion
  • Netherlands- 967 million
  • Australia- 232 million
  • Japan- 160 million
  • South Korea- 94 million
  • Italy- 43 million
  • South Africa- 1 million
  • Hong Kong- 561K
  1. 18.33% of SaaS developers are from the United States. 

Based on our research, the United States has the highest number of SaaS developers, representing 18.33% of all SaaS developers. India is ranked second, with 12.62% of SaaS developers. 

Germany and the United Kingdom also have a significant presence in the SaaS development community, accounting for 6.75% and 5.37%, respectively.

  1. Javascript is the most used programing language for SaaS Development. 

SaaS developers utilize a variety of programming languages to create SaaS applications, with JavaScript being the most widely used language, accounting for 64.96% of SaaS development. 

HTML/CSS is the second most commonly used programming language for SaaS development. Below is a comprehensive list of the most popular programming languages used for SaaS development.

  • Javascript- 64.97%
  • HTML/CSS- 56.08%
  • Python-48.25%
  • SQL- 47.09%
  • Java- 35.36%
  • Node.js-22.92%
  1. React.js is the most used web framework to develop SaaS products. 

React.js is currently the most popular web framework for developing SaaS products, with 40.14% of developers using it.

 jQuery is the second most popular web framework, with 34.42% of developers implementing it. Here is a detailed analysis of the topic.

  • React.js- 40.14%
  • jQuery- 34.42%
  • Express- 23.82%
  • Angular- 22.96%
  • Vue.js- 18.97%
  1. 54.22% of companies deploy their products through AWS. 

Most companies deploy their products through cloud infrastructure providers such as AWS, Google Cloud Platform, and Microsoft Azure. In addition, businesses can leverage these platforms to scale their operations and improve their performance.

As a result, it is no surprise that AWS is the most popular cloud provider, with 54.22% of companies using it, followed by Google Cloud Platform with 31.05% and Microsoft Azure with 30.77%.

Source: Exploding Topics, Finance Online.

Related Reads:


Experiencing the pivotal moments of a rapidly growing industry is always fascinating, and that is precisely what is occurring in the multi-billion dollar SaaS sector.

The United States currently leads the world in terms of SaaS market share, revenue, number of companies, employees, etc.

I hope you have found these SaaS statistics informative. Please check back periodically for updates to this article.

Also, we have covered some of the best SaaS marketing agencies that cater to major B2B SaaS clients. 


How many people are using SaaS?

There are approximately 14 billion SaaS customers globally, with the United States having the highest number of SaaS customers.

What percent of SaaS startups succeed?

Based on recent data, the success rate of SaaS startups is only 10%, with the remaining 90% failing.

What is the fastest-growing segment of SaaS?

Cloud Security is the fastest-growing segment of SaaS technology. The growth rate of Cloud security is 41.2%. 

Is the SaaS industry growing?

The SaaS industry is growing at a rapid pace every year, with industry experts predicting that it will reach $883.34 billion by the end of 2029.

What is the average profit margin for SaaS?

For a SaaS business, a healthy gross margin falls within the range of 70% to 85%. It’s important to note that gross margins are usually lower in the early stages of a company compared to its later stages.

About The Author

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top