Twitter was rebranded as X in July 2023 after Elon Musk’s takeover. After this takeover, X’s monthly active users dropped by 15%.
However, with 586 million monthly active users, X is the 13th most popular social media platform worldwide.
Further, X’s revenue witnessed a YoY decline of 19.2% reaching $505 million in the first quarter of 2024.
Let’s explore further details about Twitter/ X, its users, usage, demographics, revenue, financials, and more in this post.
Twitter Statistics 2024 (Editor’s Pick)
- Twitter has 586 million monthly active users as of 2024.
- More than 245 million people worldwide use Twitter daily.
- 60.9% of Twitter users are men, while 39.1% are Women as of 2024.
- Most of Twitter’s audience (36.6%) belongs to the 25 to 34 age group.
- With 106.23 million users, the United States has the highest number of Twitter users.
- Twitter user in the United States spends an average of 34 minutes and 6 seconds daily.
- Twitter registered a revenue of $505 million in Q1 2024 and $3.4 billion in 2023.
- Twitter generated $1.75 billion in revenue in the United States, while the rest of the world accounted for $1.65 billion in revenue in 2023.
How Many People Use Twitter?
As of September 2024, around 586 million people use Twitter worldwide, making it one of the most popular social media platforms.
This makes Twitter/X the 13th most popular social media platform worldwide.
However, the Twitter user count declined by 33 million compared to 619 Twitter users recorded in January 2024.
The following Table displays the social media platforms with the highest monthly active users worldwide as of 2024.
| Social Media Platform | Monthly Active Users |
|---|---|
| 3.07 billion | |
| YouTube | 2.50 billion |
| 2.0 billion | |
| 2.0 billion | |
| TikTok | 1.60 billion |
| 1.36 billion | |
| Facebook Messenger | 977 million |
| Telegram | 900 million |
| Snapchat | 800 million |
| Douyin | 755 million |
| Kuaishou | 697 million |
| 588 million | |
| X/Twitter | 586 million |
Source: Data Reportal
Twitter Daily Active Users
According to latest data, Twitter/X has 245 million daily active users as of 2024.
However, the latest data about the daily active users of Twitter is unavailable due to the acquisition and limited data disclosed.
The last data was made public in Q2 2022 when Twitter had 229 million daily active users.
Here is a table displaying the daily active users of Twitter recorded recently:
| Year | Twitter Daily Active User |
|---|---|
| September 2023* | 245 million |
| November 2022* | 259.4 million |
| October 2022* | 257.8 million |
| Q2 2022 | 229 million |
| Q1 2022 | 237.8 million |
*-estimated numbers
Twitter User Demographics
- 60.9% of Twitter users are men, while 39.1% are Women as of 2024.
Here is a table showing the gender split of Twitter users as of 2024:
| Gender | Share Of Twitter Users |
|---|---|
| Males | 60.9% |
| Females | 39.1% |
Source: Statista
- Most of Twitter’s audience (36.6%) belongs to the 25 to 34 age group. People between 13 and 17 make up just 2.4% of the Twitter user base.
Here is a table showing the age distribution of Twitter’s audience by age group:
| Age Group | Share of Users |
|---|---|
| 13-17 | 2.4% |
| 18-24 | 34.2% |
| 25-34 | 36.6% |
| 35-49 | 19.7% |
| Over 50 | 7% |
Source: Statista
Twitter Users By Country
- With 106.23 million users, the United States has the highest number of Twitter users worldwide.
Japan and India follow the United States with 69.28 million and 25.45 million Twitter users, respectively.
The following table displays the number of Twitter users by country.
| Country | Number Of Twitter Users |
|---|---|
| United States | 106.23 million |
| Japan | 69.28 million |
| India | 25.45 million |
| Indonesia | 24.85 million |
| United Kingdom | 24.3 million |
| Brazil | 21.48 million |
| Turkey | 19.74 million |
| Mexico | 17.45 million |
| Saudi Arabia | 16.28 million |
| Germany | 15.42 million |
| France | 15.22 million |
| Thailand | 14.24 million |
| Canada | 12.52 million |
Source: Statista.
Twitter Revenue Statistics
- Twitter recorded a revenue of 505 million in the first quarter of 2024.
Meanwhile, Twitter boasted a revenue of $3.4 billion in 2023.
That was a decrease of 22.73% compared to 2022. Twitter’s annual revenue in the past year was over $4.4 billion.
Here is a table displaying the revenue generated by Twitter over the years.
| Year | Twitter Revenue |
|---|---|
| Q1 2024 | 505 million |
| 2023 | 3.4 billion |
| 2022 | 4.4 billion |
| 2021 | 5 billion |
| 2020 | 3.7 billion |
| 2019 | 3.4 billion |
| 2018 | 3 billion |
| 2017 | 2.4 billion |
| 2016 | 2.5 billion |
| 2015 | 2.2 billion |
Source: Business of Apps
- Twitter has two major sources of revenue: advertising services and data licensing. Twitter made $2.5 billion via advertising services and $0.9 billion via subscriptions and data licensing in 2023.
Source: Business of Apps.
Let’s see what 2024 holds for the social media platform:
Elon plans to transform its social media company to focus on video, creators, and commerce partnerships. Twitter/X is in early talks with political and entertainment figures, payment services, and news and media publishers.
Twitter/X also recently revealed that content creators will be eligible to get a part of the ad revenue the company receives in an attempt to draw more content creators to the site.
Here are some additional insights on Twitter’s financials:
- Twitter invested $167.1 million in advertising in 2021 alone. This number is up from $56.1 million in 2020.
- Twitter spent $1.17 billion on sales and marketing. In 2020, this number was just $887 million.
- Twitter’s net income in 2018 and 2019 was positive. But then the world got hit by the pandemic, and the company bared a huge net loss of $1,135.63 million in 2020. As per 2021 data, the net loss is around $221.41 million.
Here is a table showing Twitter’s Net Income and Loss over the years:
| Year | Net Income/Loss |
|---|---|
| 2021 | -221.41 million |
| 2020 | -1,135.63 million |
| 2019 | +1,465.66 million |
| 2018 | +1,205.6 million |
| 2017 | -108.06 million |
| 2016 | -456.87 million |
| 2015 | -521.03 million |
| 2014 | -577.82 million |
| 2013 | -645.32 million |
Source: Business of Apps
Twitter’s Revenue By Region
Even though only about 17% of Twitter’s users come from the US, it is responsible for more than 50% of the platform’s revenues.
- In 2023, Twitter generated $1.75 billion in revenue in the United States, while Twitter registered $1.65 billion in revenue in the rest of the world.
- Besides, out of the $4.4 billion total revenue generated by Twitter in 2022, $2.4 billion was generated in the United States.
Let us take a look at Twitter’s revenue over the years by region:
| Year | Revenue In the US | Revenue In Rest Of The World |
|---|---|---|
| 2023 | $1.75 billion | $1.65 billion |
| 2022 | $2.4 billion | $2 billion |
| 2021 | $2.8 billion | $2.2 billion |
| 2020 | $2 billion | $1.6 billion |
| 2019 | $1.9 billion | $1.5 billion |
| 2018 | $1.6 billion | $1.4 billion |
Source: Business of Apps
Twitter Usage Statistics
- According to Twitter/X official reports, a Twitter user spends 30.9 minutes daily on Twitter. That totals up to 15.67 hours every month.
- On average, a Twitter user in the United States spends 34 minutes and 6 seconds daily on the platform.
- 67% of B2b marketers use Twitter as a digital marketing tool.
- 54% of Twitter users are more likely to buy new products.
- Over 44% of marketers run a retargeting campaign on Twitter.
- One-fifth of Twitter users aged below 30 visit the platform frequently to update themselves on their favorite topics.
- 30% of Twitter users said that the platform has made them politically aware.
- Twitter is used by 16% of internet users aged 16 to 64 for brand research.
- 46% of Twitteratis said the platform helped them comprehend world events.
- The majority of Twitter users (82%) access the platform for entertainment purposes.
- If you’re a company trying to make a splash on Twitter, use Twitter Spaces, Twitter’s Clubhouse alternative. It is a great way to boost sales. According to Twitter, “a 10% increase in discussion rooms has resulted in a 3% increase in sales volume.”
- 25.03% of Twitter traffic comes from the United States, which accounts for the highest traffic on the platform. The second-highest traffic on Twitter comes from Japan.
Here is a table displaying the countries that redirect the highest traffic on Twitter.com.
| Country | Share of Traffic |
|---|---|
| United States | 25.03% |
| Japan | 12.62% |
| India | 5.14% |
| United Kingdom | 4.91% |
| Brazil | 3.75% |
Sources: Pew Research, Statista, similarweb.
What People Think About Twitter?
- 72% of Twitter users agree that the platform has the most up-to-date commentary and highlights for live events.
- 70% of Twitter users agree that they use the platform to keep themselves connected to the events they are passionate about.
- 67% of Twitter users agree that they like to see brands aligning with current events on the platform.
- 67% of Twitter users agree that brands that align with events on the platform are more culturally relevant.
Source: Twitter Connect Playbook
United States-Specific Twitter Statistics
Most of Twitter’s traffic comes from the United States. Knowing US-specific Twitter statistics will help marketers develop a perfect marketing strategy for targeting US consumers.
- 25.03% of Twitter’s traffic comes from the United States.
- The United States is home to Twitter’s 106.23 million users.
- 97% of all Tweets in the United States are sent by 25% of adult Twitter users in the United States.
- 63.1% of the Twitter/ X users in the United States are men, while 36.9% are women.
- 42% of Twitter users in the United States belong to the 18 to 29 age group.
Here is a table showing the distribution of Twitter users in the United States by age group as of 2021:
| Age Group | Share Of Users |
|---|---|
| 18-29 | 42% |
| 30-49 | 27% |
| 50-64 | 18% |
| Over 65 | 7% |
- 13% of US adults have a very favorable opinion of Twitter, while 26% have a somewhat favorable opinion.
- Twitter turned 18 years old on the 21st of March, 2024! 🎂
Sources: Pew Research, Statista, Hootsuite.
Twitter Limit Statistics
Limiting actions on Twitter helps decrease the downtime and error pages. Here is the list of limitations that Twitter imposes on all its accounts:
- A Twitter account can only send 500 direct messages (DMs) daily.
- A Twitter account can only tweet 2,400 times in a single day. The daily limit is further broken down into hourly basis. It is important to note that retweets are also counted as tweets.
- The technical limit for following accounts is 400.
Source: Twitter.
Twitter Layoff Statistics
- On 25th February 2023, Twitter apparently laid off 10% of its workforce, or at least 200 people.
- Elon Musk has laid off over 6000 people since he took over Twitter.
He stated that there are only 1500 employees left at Twitter, down from 8000 employees recorded at the time of acquisition.
Elon Musk’s decision is part of his continuous drive to cut costs since acquiring the social networking site in October.
Source: CNN
Twitter’s Takeover & Rebranding Timeline
So, the Tesla and SpaceX bossman is now the boss of Twitter as well; let us have a look at the statistics associated with this grand takeover and Rebranding!
Elon initiated the Twitter acquisition on 14th April 2022 and completed the acquisition on 27th October 2022.
Elon rebranded Twitter to “X” in 2023. Let us see all the important events involved at a glance:
- 21st December 2017: Elon Musk tweeted ‘I Love Twitter,’ Dave Smith (One of the verified Twitter users) suggested Elon buy the Microblogging platform. Elon Musk replied with ‘How much is it?’ we guess that it was on that day that Elon first actually thought of Buying Twitter.
- 31st January 2022: Elon Musk began buying Twitter’s Shares.
- 4th April 2022: Musk declared that he had paid $2.64 billion for 9.2% of Twitter’s shares, making him the company’s biggest stakeholder.
- 5th April 2022: Musk accepted Twitter’s invitation to join the board of directors. But, here’s the catch: The position would have limited Elon’s ability to discuss Twitter openly and prevented him from owning more than a 14.9% stake in the company
- 11th April 2022: Before Musk’s nomination was to take effect, he decided against joining the board after tweeting several negative things about the organization and informed the board that he would make a proposal to privatize Twitter.
- 12th April 2022: While stakeholder Marc Bain Rasella accused Musk of unlawfully manipulating Twitter’s share price and breaking Securities and Exchange Commission (SEC) laws, Twitter’s board met with legal and financial consultants to discuss the implications of such a move and their solutions.
- 14th April 2022: Elon Musk offered to buy Twitter for $43 billion, equivalent to $54.20 per share, and take it private.
- 15th April 2022: Twitter’s governing board unveiled a “poison pill” policy that would let investors buy more stock in the case of a hostile takeover.
- 20th April 2022: Musk revealed that he had obtained bank financing from several institutions for a potential bid to buy Twitter.
- 23rd April 2022: Bret Taylor was informed by Musk that his offer was “final and best.” A letter was delivered the next day, pleading with Bret to accept.
- 5th May 2022: Musk further secured $7.1 billion in funding.
- 13th May 2022: Following news that 5% of Twitter’s DAUs were spam accounts, which caused Twitter shares to decline by more than 10%, Musk said the transaction had been put “on pause.”
- 8th July 2022: Musk declared his desire to scrap the deal, stating in a regulatory filing that Twitter had broken key terms of the agreement “materially.”
- 12th July 2022: Twitter filed its lawsuit against Musk at the Delaware Court of Chancery.
- 3rd October 2022: Twitter received notification from Musk’s legal team that Elon had shifted his mind and was going ahead with the buyout at the initially offered amount of $54.20 per share, subject to Twitter dropping its lawsuit.
- 6th October 2022: Musk requested that the trial be delayed until October 28th so that he could complete the debt financing for the acquisition. McCormick granted Musk’s request, noting that the trial would be rescheduled for November’22 if the deal did not close by that date.
- 27th October 2022: Musk and Twitter finalized the agreement in the late afternoon. Boom! Twitter has a new boss. Welcome, Mr. Musk.
- 23rd July 2023: Elon Musk said he would do more to take Twitter in a new direction with a rebranding that will replace its well-known blue bird logo with an X.
- 2024: Now X.com redirects to Twitter!
General Twitter Statistics
This section enlists the general facts and figures about Twitter.
- 30% of consumers want to see brands using Twitter more. Make sure to build your brand’s presence on Twitter for better connection and engagement rates.
When brands connect to what’s happening on Twitter, they see a 70% increase in recall and 11% in brand awareness.
- Twitter has a market cap of $41.09 billion as of 2024. This makes Twitter the world’s 446th most valuable company.
- “Tears with joy” 😂 is the most used emoji on Twitter.
- 40% of Twitter users purchase a product after coming across it on the platform.
- People spend 26% more time viewing advertisements on Twitter than on other platforms.
- Using 3 kinds of Twitter ad formats drives better results.
- Twitter.com has a bounce rate of 48.38%.
- Elon Musk is the most followed person on Twitter, with 197.2 million followers.
Source: Statista, Hootsuite, Business of Apps, Emojipedia, Twitter, companiesmarketcap.com, similarweb.
Conclusion: Twitter Has 586 Million Monthly Active Users!
Twitter’s growth has slowed down recently due to the launch of Threads by Meta.
Further, its revenue also witnessed a YoY decline of 19.2% in Q1 2024. The revenue in this quarter declined by 119 million from 624 million in Q1 2023 to 505 million in Q1 2024.
Besides, it will be captivating to witness if Twitter’s monthly active users increase in 2024 and if it overtakes Weibo in terms of MAU.
