Twitter is a popular medium for news organizations because of its capacity to provide real-time information. It’s also popular among marketers who use microblogs and hashtags to socially promote their company’s products and services.
Recently, Elon Musk took over Twitter in a $44 billion deal. Musk tweeted ‘The Bird is Freed’ and ‘Let the good times roll’ on the platform to make his entrance as the Twitter Boss! So, how has twitter statistics holding after the grand takeover? Well, There are over 1.3 billion Twitter accounts, but only 237.8 million of them are monetizable monthly active users. Will Elon be able to make the platform more happening? I will try to shed light on all sides of Twitter through the latest facts and figures in this post.
I will also showcase the opinion of people on Elon Musk taking over the platform. Are you ready? Let’s get into it.
Twitter Statistics (Top Picks)
This section highlights all the important Twitter statistics at a glance. If you don’t have time to go through the whole content, this section will help you understand the key takeaways. Lets get on with it:
- Twitter has around 450 million monthly active users as of 2022.
- Twitter has 237.8 million monetizable daily active users (mDAU) as of Q2 2022.
- United States is the country with the most number of Twitter users.
- Twitter has 41.5 million monetizable daily active users in the United States.
- Majority of Twitter’s audience (38.5%) belong to the 25 to 34 age group.
- Twitter’s brand value growth rate in 2022 is 85%.
- Twitter has a 56.4% male audience and 43.6% female audience.
- Barack Obama is the most followed person on Twitter.
- Twitter generated $5 billion in revenue in 2021.
- Twitter generated $1175 million in revenue in the second quarter of 2022.
Elon’s Twitter Takeover Timeline and Statistics
So, the Tesla and SpaceX bossman is now the boss of Twitter as well, Let us have a look at the statistics associated with this grand takeover!
Elon initiated the Twitter acquisition on 14th April 2022 and completed the acquisition on 27th October 2022.
Here is a timeline of Twitter takeover:
- 21st December 2017: Elon Musk tweeted ‘I Love Twitter’, Dave Smith (One of the verified twitter user) suggested Elon to buy the Microblogging platform. Elon Musk replied with ‘How much is it?’, we guess that it is on that day that Elon first actually thought of Buying Twitter.
- 31st January 2022: Elon Musk began buying Twitter’s Shares.
- 4th April 2022: Musk declared that he had paid $2.64 billion for 9.2% of Twitter’s shares, making him the company’s biggest stakeholder.
- 5th April 2022: Musk accepted Twitter’s invitation to join the board of directors. BUT, here’s the catch, The position would have limited Elon’s ability to openly discuss Twitter and prevented him from owning more than a 14.9% stake in the company
- 11th April 2022: Before Musk’s nomination was to take effect, he decided against joining the board after tweeting several negative things about the organization and informed the board that he would make a proposal to privatize Twitter.
- 12th April 2022: While stakeholder Marc Bain Rasella accused Musk for unlawfully manipulating Twitter’s share price and breaking Securities and Exchange Commission (SEC) laws, Twitter’s board met with legal and financial consultants to discuss the implications of such a move as well as their solutions.
- 14th April 2022: Elon Musk offered to buy Twitter for $43 billion, which is equivalent to $54.20 per share, and take it private.
- 15th April 2022: Twitter’s governing board unveiled a “poison pill” policy that would let investors buy more stock in the case of a hostile takeover.
- 20th April 2022: Musk revealed that he had obtained bank financing from several institutions for a potential bid to buy Twitter.
- 23rd April 2022: Bret Taylor was informed by Musk that his offer was “final and best” . A letter was delivered the next day pleading with Bret to accept.
- 5th May 2022: Musk further secured $7.1 billion in funding.
- 13th May 2022: Following news that 5% of Twitter’s DAUs were spam accounts, which caused Twitter shares to decline by more than 10%, Musk said the transaction had been put “on pause.”
- 8th July 2022: Musk declared his desire to scrap the deal, stating in a regulatory filing that Twitter had broken key terms of the agreement “materially.”
- 12th July 2022: Twitter filed its lawsuit against Musk at the Delaware Court of Chancery.
- 3rd October 2022: Twitter received notification from Musk’s legal team that Elon had shifted his mind and was going ahead with the buyout at the initially offered amount of $54.20 per share, subject to Twitter dropping its lawsuit.
- 6th October 2022: Musk requested that the trial be delayed until October 28th so that he could complete the debt financing for the acquisition. McCormick granted Musk’s request, noting that the trial would be rescheduled for November’22 if the deal did not close by that date.
- 27th October 2022: Musk and Twitter finalized the agreement in the late afternoon. Boom! Twitter has a new boss. Welcome Mr. Musk.
U.S. Adults and Their Opinion on Elon Musk
In this section, we discuss how many U.S. Adults have a favorable opinion about Elon Musk. As the United States is the home to both Twitter and Elon Musk, and the fact that it is also the country with the most number of twitter users, these figures hold high importance. Lets dive into them , shall we?
- 16% of U.S. Adults are having a very favorable opinion, while 14% have a very unfavorable opinion on Elon Musk.
Here is a complete table showing the opinion of U.S. adults on Elon Musk as of 2023:
|Opinions||Share of Respondents|
|Heard of, but no opinion||22%|
|Never Heard Of||9%|
- Women are less likely to have a positive opinion of tech Elon Musk, according to a Statista online study performed in the United States. In comparison to women, who made up 10% of respondents, more than 20% of male respondents stated they had a very positive view of Musk.
- Elon Musk was seen moderately favorable by 22% of respondents who identified as Hispanic. Meanwhile, 27% of white individuals said they thought very favorably of Musk, whereas 28% of black adults said they had heard of him but had no opinion.
- Talking about generational opinions, Genz is the generation with the most favorable opinion (20%) about the new Twitter boss. Surprisingly, its also the generation with the most unfavorable opinion (24%).
General Twitter Statistics
This section enlists the general facts and figures about Twitter.
- Twitter may be in the 15th position in terms of monthly active users, but it is the 7th most popular social media in the world according to a Hootsuite survey.
- 30% of consumers want to see brands using Twitter more. Make sure to build your brand’s presence on Twitter for better connection and engagement rate.
- Twitter has a market cap of $29.56 billion as of September 2022. This makes Twitter the world’s 550th most valuable company.
- “Tears with joy” 😂 is the most used emoji on Twitter. The emoji was used over 2 billion times in 2019 alone.
Here is a list of most popular Twitter emojis:
- 😭 Loudly Crying Face.
- 😂 Face with Tears of Joy.
- 🥺 Pleading Face.
- 🤣 ROFL.
- ❤️ Red Heart.
- ✨ Sparkles.
- 🙏 Praying Hands.
- 😍 Happy Face with Heart-Eyes.
- 🥰 Smiling Face with Hearts.
- 😊 Smiling Face with blush.
- 40% of Twitter users purchase a product after coming across it on the platform.
- People spend 26% more time viewing advertisements on Twitter as compared to other platforms.
- Twitter.com has a bounce rate of 31.28%.
- Barack Obama, the former president of the United States, is the most followed person on Twitter, with 131.67 million followers.
A tweet is a post on Twitter. This section highlights how people make and interact with tweets:
- 6,000 tweets are posted on Twitter every second as of 2022. If we do the math, it is equivalent to 350,000 tweets per minute, 500 million tweets each day, and 200 billion tweets every year.
- In 2017, Twitter doubled its character count from 140 to 280. So, how did this change affect the way people tweet? Let us take a look:
- Only 1% of tweets hit the 280 character limit.
- Only 12% of tweets are longer than 140 characters.
- Only 5% of tweets are longer than 190 characters.
- When the character limit was 140 characters, the average tweet was 34 characters long. Now that the limit is 280 characters, the length of the average tweet is 33 characters.
- Twitter found out that abbreviations are used much less than earlier.
- The use of “gr8” is down by 36%.
- The use of “b4” is down by 13%.
- The use of “sry” is down by 5%.
- Twitteratis are using fuller words.
- The use of “great” is up by 32%.
- The use of “before” is up by 70%.
- The use of “sorry” is up by 31%.
- The use of “thank you” is up by 22%.
- The use of “please” is up by 54%.
- The number of tweets with a question mark sign increased by 30%.
- The number of Twitter threads has increased significantly after the increase in the character limit.
Twitter Limit Statistics
Limiting actions on Twitter help decrease the downtime and error pages. Here is the list of limitations that Twitter imposes on all its accounts:
- A Twitter account can only send 1,000 direct messages (DMs) in a single day.
- A Twitter can account can only tweet 2,400 times in a single day. The daily limit is further broken down into hourly basis. It is important to note that retweets are also counted as tweets.
- The technical limit for the following accounts is 400.
- Once a Twitter account follows 5,000 other accounts, the additional follow limits carried by that account is limited by account-specific ratio.
Twitter Financial Statistics
What does Twitter financials look like? Here is the answer to that question in facts and figures.
- Twitter’s annual revenue in 2021 was over $5 billion. If we look at the latest quarterly figures, Twitter boasted a revenue of $1176 million in Q2 2022.
Here is a table showing Twitter’s yearly revenue since 2012 to 2022:
|2022 (Q1 +Q2)||2,376 million|
- Twitter has two major sources of revenue, the first is through advertising services, and the other one is from data licensing. Twitter made $4,505 million via advertising services, and $571.79 million via data licensing in 2021.
- Twitter invested $167.1 million in advertising in 2021 alone. This number is up from $56.1 million in 2020.
- Twitter spent $1.17 billion on sales and marketing. In 2020, this number was just $887 million.
- Twitter’s net income in 2018 and 2019 was positive. But then the world got hit by the pandemic, and the company bared a huge net loss of $1,135.63 million in 2020. As per 2021 data, the net loss is around $221.41 million.
Here is a table showing Twitter’s Net Income and Loss since 2010:
Source: Business of Apps, Statista.
Twitter Usage Statistics
- According to Statista, a Twitter user spends 5.1 hours in a month on Twitter. If we break it down, it means that an average Twitter user spends 10 minutes on the platform daily.
- 67% of B2b marketers use Twitter as a digital marketing tool.
- 54% of Twitter users are more likely to buy new products.
- One-fifth of Twitter users aged below 30 visit the platform frequently to update themselves of their favorite topic.
- 55% of Twitter users access the platform regularly to get news. Twitter is the #1 choice for getting news among all other social media platforms.
- 30% of Twitter users said that the platform has made them politically aware.
- Twitter is used by 16% of internet users aged 16 to 64 for brand research.
- 46% of Twitteratis said that the platform has helped them comprehend world events.
- The majority of Twitter users (82%) access the platform for entertainment purposes.
- If you’re a company trying to make a splash on Twitter, use Twitter Spaces, Twitter’s Clubhouse alternative. It is a great way to boost sales. According to Twitter, “a 10% increase in discussion rooms has resulted in a 3% increase in sales volume.”
- 7.1 billion people visited Twitter.com in August 2022.
- 25.47% of Twitter’s traffic originates from the United States. Japan contributes 14.96%.
Here is a table showing the regional distribution of desktop traffic to Twitter.com:
|Country||Share of Traffic|
Sources: Pew Research, Statista, similarweb.
Twitter Users and Demographic Statistics
- Twitter has 450 million monthly active users as of 2022.
- Twitter has 237.8 million monetizable daily active users as of Q2 2022. This number was just 115 million in 2017.
Here is a table showing the growth in Twitter’s mDAU since 2017:
|Year||No. of mDAU|
|2022 (as of Q2)||237.8 million|
- Twitter has 56.4% male audience and 43.6% female audience
Here is a table showing the gender split of Twitter users:
|Gender||Share of users|
- Most of Twitter’s audience (38.5%) belongs to the 25 to 34 age group. People aged between 13 to 17 years make up just 6.6% of the Twitter userbase.
Here is a table showing the age distribution of Twitter’s audience:
|Age Group||Share of Users|
United States Specific Twitter Statistics
Most of Twitter’s traffic comes from the United States. Knowing US-specific Twitter statistics will help marketers develop a perfect marketing strategy for targeting US consumers.
- 25.47% of Twitter’s traffic comes from the United States.
- The United States is home to Twitter’s 41.5 million monetizable daily active users.
- 97% of all Tweets in the United States are sent by 25% of adult Twitter users in the United States.
- 25% of males and 22% of females in the United States use Twitter.
- 42% of Twitter users in the United States belong to the 18 to 29 age group.
Here is a table showing the distribution of Twitter users in the United States by age group:
|Age Group||Share of Users|
- 33% of Twitter users in the United States hold a college degree.
Here is a table showing the education background of United States’s Twitter users:
|Education Background||Share of Respondents|
|College Degree Holders||33%|
|Some kind of college||26%|
|High School Graduation or less||14%|
- 13% of US adults have a very favorable opinion of Twitter while 26% have a somewhat favorable opinion.
Sources: Pew Research, Statista, Hootsuite.
Conclusion: Twitter Statistics (2023)
This was my take on the latest statistics from the world of Twitter. Now that Twitter is in the hands of Elon Musk, it will be interesting to see its development in the coming days.
Let me know which statistics were the most helpful for you. I will keep updating this space as I get my hands on more data. Till then, happy Tweeting!