Twitter (X) User Statistics 2024 |  DAU & MAU

Twitter has been rebranded as X in July 2023 after Elon Musk’s takeover. After Musk’s takeover, the monthly active users of X dropped by 15%. 

However, with 619 million monthly active users, X is the 12th most popular social media platform worldwide, according to MAUs.

Further, the revenue of X was $3.4 billion in 2023, a 22.73% increase compared to 2022. 

Let’s uncover details about Twitter/ X, its users, usage, demographics, revenue, financials, and more in this post. 

Top Twitter Statistics For 2024

  • Twitter had 619 million monthly active users as of April 2024.
  • 60.9% of Twitter users are men, while 39.1% are Women as of 2024. 
  • Most of Twitter’s audience (38.5%) belongs to the 25 to 34 age group. 
  • With 105.42 million users, the United States has the highest number of Twitter users.
  • A Twitter user in the United States spends an average of 34 minutes and 6 seconds daily on the platform. 
  • Twitter registered a revenue of $3.4 billion in 2023.
  • Twitter generated $1.75 billion in revenue in the United States, while the rest of the world accounted for $1.65 billion in revenue in 2023

How Many People Are On Twitter?

619 million people are there on Twitter as of 2024. 

With that, Twitter has become the 12th most popular social media platform worldwide. 

Social Media Platforms With The Highest Monthly Active Users

The following Table displays the social media platforms with the highest monthly active users worldwide as of January 2024. 

Social Media PlatformMonthly Active Users
Facebook3,049 million
YouTube2,491 million
WhatsApp2,000 million
Instagram2,000 million
TikTok1,562 million
WeChat1,336 million
Facebook Messenger979 million
Telegram800 million
Douyin752 million
Snapchat750 million
Kuaishou685 million
X/Twitter619 million
Sina Weibo605 million

Source: Statista

Twitter User Demographics

  • 60.9% of Twitter users are men, while 39.1% are Women as of 2024. 
Twitter User Demographics

Here is a table showing the gender split of Twitter users as of 2024:

GenderShare of Twitter users
Males60.9%
Females39.1% 

Source: Statista 

  • Most of Twitter’s audience (38.5%) belongs to the 25 to 34 age group. People between 13 and 17 make up just 6.6% of the Twitter user base.

Here is a table showing the age distribution of Twitter’s audience:

Age GroupShare of Users
13-176.6%
18-2417.1%
25-3438.5%
35-4920.7%
Over 5017.1%
  • People on Twitter spend more time looking at connect ads (ads that connect to an event, occasion, or trend)

Source: Twitter Connect Playbook

Countries With Most Twitter Users

  • With 105.42 million users, the United States has the highest number of Twitter consumers.

Japan and India follow the United States with 73.4 million and 26.08 million Twitter users, respectively.

The following table displays the Number of Twitter Users by Country.

CountryNumber Of Twitter Users
United States105.42 million
Japan73.4 million
India26.08 million
United Kingdom25.6 million
Indonesia24.69 million
Brazil22.13 million
Turkey20.67 million
Mexico18.02 million
France17.46 million
Saudi Arabia16.84 million
Germany16.16 million
Thailand14.68 million
Canada14.41 million

Source: Statista

Twitter Revenue Statistics

What does Twitter’s financials look like? Here is the answer to that question in facts and figures.

  • Twitter boasted a revenue of $3.4 billion in 2023. 

That was a decrease of  22.73% compared to 2022. Twitter’s annual revenue in the past year was over $4.4 billion.

Twitter Yearly Revenue

Here is a table displaying the revenue generated by Twitter over the years. 

YearTwitter Revenue
20233.4 billion
20224.4 billion
20215 billion
20203.7 billion
20193.4 billion
20183 billion
20172.4 billion
20162.5 billion
20152.2 billion

Source: Business of Apps

  • Twitter has two major sources of revenue: advertising services and data licensing. Twitter made $4,505 million via advertising services and $571.79 million via data licensing in 2021.

Twitter’s cash flow remained negative in 2023 because of a nearly 50% drop in advertising revenue and a heavy debt load. Twitter’s advertising revenue was expected to reach $ 2.5 billion in 2023. 

Source: Bloomberg

 Let’s see what 2024 holds for the social media

Elon plans to transform its social media company to focus on video, creators, and commerce partnerships. Twitter/X is in early talks with political and entertainment figures, payment services, and news and media publishers.

Twitter/X also recently revealed that content creators will be eligible to get a part of the ad revenue the company receives in an attempt to draw more content creators to the site.

Here are some additional insights on Twitter’s financials:

  • Twitter invested $167.1 million in advertising in 2021 alone. This number is up from $56.1 million in 2020.
  • Twitter spent $1.17 billion on sales and marketing. In 2020, this number was just $887 million.
  • Twitter’s net income in 2018 and 2019 was positive. But then the world got hit by the pandemic, and the company bared a huge net loss of $1,135.63 million in 2020. As per 2021 data, the net loss is around $221.41 million.

Here is a table showing Twitter’s Net Income and Loss over the years:

YearNet Income/Loss
2021-221.41 million
2020-1,135.63 million
2019+1,465.66 million
2018+1,205.6 million
2017-108.06 million
2016-456.87 million
2015-521.03 million
2014-577.82 million
2013-645.32 million

Source: Business of Apps

Twitter’s Revenue By Region

Even though only about 17% of Twitter’s users come from the US, it is responsible for more than 50% of the platform’s revenues.

  • In 2023, Twitter generated $1.75 billion in revenue in the United States, while Twitter registered $1.65 billion in revenue in the rest of the world. 
  • Besides, out of the $4.4 billion total revenue generated by Twitter in 2022, $2.4 billion was generated in the United States.

Let us take a look at Twitter’s revenue over the years by region:

YearRevenue In the USRevenue In Rest Of The World
2023$1.75 billion$1.65 billion
2022$2.4 billion$2 billion
2021$2.8 billion$2.2 billion
2020$2 billion$1.6 billion
2019$1.9 billion$1.5 billion
2018$1.6 billion$1.4 billion

Source: Business of Apps

Twitter Usage Statistics

  • According to Twitter/X official reports, a Twitter user spends 30.9 minutes daily on Twitter. That totals up to 15.67 hours every month.
  • On average, a Twitter user in the United States spends 34 minutes and 6 seconds daily on the platform. 
  • 67% of B2b marketers use Twitter as a digital marketing tool.
  • 54% of Twitter users are more likely to buy new products.
  • 35. Over 44% of marketers run a retargeting campaign on Twitter.
  • One-fifth of Twitter users aged below 30 visit the platform frequently to update themselves on their favorite topics.
  • 55% of Twitter users access the platform regularly to get news. Twitter is the #1 choice for getting news among all other social media platforms.
  • 30% of Twitter users said that the platform has made them politically aware.
  • Twitter is used by 16% of internet users aged 16 to 64 for brand research.
  • 46% of Twitteratis said the platform helped them comprehend world events.
  • The majority of Twitter users (82%) access the platform for entertainment purposes.
  • If you’re a company trying to make a splash on Twitter, use Twitter Spaces, Twitter’s Clubhouse alternative. It is a great way to boost sales. According to Twitter, “a 10% increase in discussion rooms has resulted in a 3% increase in sales volume.”
  • 18.97% of the traffic on Twitter comes from the United States. US accounts for the highest traffic on the platform, while the second highest traffic on Twitter comes from Japan. 

Here is a table displaying the countries that redirect the highest traffic on Twitter.com. 

CountryShare of Traffic
United States18.97%
Japan15.90%
India4.80%
United Kingdom4.66%
Turkey4.65%

Sources: Pew Research, Statista, similarweb.

What People Think About Twitter?

  • 72% of Twitter users agree that the platform has the most up-to-date commentary and highlights for live events.
  • 70% of Twitter users agree that they use the platform to keep themselves connected to the events they are passionate about.
  • 67% of Twitter users agree that they like to see brands aligning with current events on the platform.
  • 67% of Twitter users agree that brands that align with events on the platform are more culturally relevant.

Source: Twitter Connect Playbook

United States-Specific Twitter Statistics

Most of Twitter’s traffic comes from the United States. Knowing US-specific Twitter statistics will help marketers develop a perfect marketing strategy for targeting US consumers.

  • 18.97% of Twitter’s traffic comes from the United States.
  • The United States is home to Twitter’s 105.42 million users.
  • 97% of all Tweets in the United States are sent by 25% of adult Twitter users in the United States.
  • 63.1% of the Twitter/ X users in the United States are men, while 36.9% are women. 
  • 42% of Twitter users in the United States belong to the 18 to 29 age group.

Here is a table showing the distribution of Twitter users in the United States by age group as of 2021:

Age GroupShare of Users
18-2942%
30-4927%
50-6418%
Over 657%
  • 33% of Twitter users in the United States hold a college degree.

Here is a table showing the educational background of United States’s Twitter users as of 2021:

Education BackgroundShare of Respondents
College Degree Holders33%
Some kind of college26%
High School Graduation or less14%
  • 13% of US adults have a very favorable opinion of Twitter, while 26% have a somewhat favorable opinion.
  • Twitter turned 18 years old on the 21st of March, 2024! 🎂

Sources: Pew Research, Statista, Hootsuite.

Twitter Limit Statistics

Limiting actions on Twitter helps decrease the downtime and error pages. Here is the list of limitations that Twitter imposes on all its accounts:

  • A Twitter account can only send 1,000 direct messages (DMs) daily.
  • A Twitter account can only tweet 2,400 times in a single day. The daily limit is further broken down into hourly basis. It is important to note that retweets are also counted as tweets.
  • The technical limit for the following accounts is 400.

Source: Twitter.

Twitter Layoff Statistics

  • On 25th February 2023, Twitter apparently laid off 10% of its workforce, or at least 200 people.
  • Elon Musk has laid off over 6000 people since he took over Twitter. 

He stated that there are only 1500 employees left at Twitter, down from 8000 employees recorded at the time of acquisition. 

Elon Musk’s decision is part of his continuous drive to cut costs since acquiring the social networking site in October.

Source: CNN

How Is Instagram Threads Affecting Twitter?

Until July 2023, Twitter had no major competitors in the micro-blogging niche. But things have changed since Instagram launched the “Threads app” that people are terming to be a “potential Twitter Killer.”

Does the app really have that much potential? It did manage to gain a lot of userbase in a very short time, but it now has a very low engagement rate.

Only time will tell how things will unfold for both platforms. Currently, Twitter has taken a hit. Let us see some statistics involved in this case:

  • Cloudflare’s data reveals that Twitter has now slipped to the 37th position in domain ranking. This is a huge drop since the start of 2023, when it was in the 32nd position.
  • While many claimed that Twitter’s traffic took a hit after the launch of Threads, Twitter’s CEO, Linda Yaccarino, took to Twitter to reveal that Twitter had the largest usage day since February 2023.

Twitter has limited Threads Search on the platform. Search for Threads content on Twitter currently brings up zero results, despite plenty of links to Meta’s microblogging rival being posted on the platform.

Twitter’s Takeover & Rebranding Timeline

So, the Tesla and SpaceX bossman is now the boss of Twitter as well; let us have a look at the statistics associated with this grand takeover and Rebranding!

Elon initiated the Twitter acquisition on 14th April 2022 and completed the acquisition on 27th October 2022.

Elon rebranded Twitter to “X” in 2023. Let us see all the important events involved at a glance:

  • 21st December 2017: Elon Musk tweeted ‘I Love Twitter,’ Dave Smith (One of the verified Twitter users) suggested Elon buy the Microblogging platform. Elon Musk replied with ‘How much is it?’ we guess that it was on that day that Elon first actually thought of Buying Twitter.
  • 31st January 2022: Elon Musk began buying Twitter’s Shares.
  • 4th April 2022: Musk declared that he had paid $2.64 billion for 9.2% of Twitter’s shares, making him the company’s biggest stakeholder.
  • 5th April 2022: Musk accepted Twitter’s invitation to join the board of directors. But, here’s the catch: The position would have limited Elon’s ability to discuss Twitter openly and prevented him from owning more than a 14.9% stake in the company
  • 11th April 2022: Before Musk’s nomination was to take effect, he decided against joining the board after tweeting several negative things about the organization and informed the board that he would make a proposal to privatize Twitter.
  • 12th April 2022: While stakeholder Marc Bain Rasella accused Musk of unlawfully manipulating Twitter’s share price and breaking Securities and Exchange Commission (SEC) laws, Twitter’s board met with legal and financial consultants to discuss the implications of such a move and their solutions.
  • 14th April 2022: Elon Musk offered to buy Twitter for $43 billion, equivalent to $54.20 per share, and take it private.
  • 15th April 2022: Twitter’s governing board unveiled a “poison pill” policy that would let investors buy more stock in the case of a hostile takeover.
  • 20th April 2022: Musk revealed that he had obtained bank financing from several institutions for a potential bid to buy Twitter.
  • 23rd April 2022: Bret Taylor was informed by Musk that his offer was “final and best.” A letter was delivered the next day, pleading with Bret to accept.
  • 5th May 2022: Musk further secured $7.1 billion in funding.
  • 13th May 2022: Following news that 5% of Twitter’s DAUs were spam accounts, which caused Twitter shares to decline by more than 10%, Musk said the transaction had been put “on pause.”
  • 8th July 2022: Musk declared his desire to scrap the deal, stating in a regulatory filing that Twitter had broken key terms of the agreement “materially.”
  • 12th July 2022: Twitter filed its lawsuit against Musk at the Delaware Court of Chancery.
  • 3rd October 2022: Twitter received notification from Musk’s legal team that Elon had shifted his mind and was going ahead with the buyout at the initially offered amount of $54.20 per share, subject to Twitter dropping its lawsuit.
  • 6th October 2022: Musk requested that the trial be delayed until October 28th so that he could complete the debt financing for the acquisition. McCormick granted Musk’s request, noting that the trial would be rescheduled for November’22 if the deal did not close by that date.
  • 27th October 2022: Musk and Twitter finalized the agreement in the late afternoon. Boom! Twitter has a new boss. Welcome, Mr. Musk.
  • 23rd July 2023: Elon Musk said he would do more to take Twitter in a new direction with a rebranding that will replace its well-known blue bird logo with an X.
  • 2024: Now X.com redirects to Twitter!

General Twitter Statistics

This section enlists the general facts and figures about Twitter.

  • Twitter may be in the 12th position in terms of monthly active users, but it is the 7th most popular social media in the world.
  • 30% of consumers want to see brands using Twitter more. Make sure to build your brand’s presence on Twitter for better connection and engagement rates.

When brands connect to what’s happening on Twitter, they see a 70% increase in recall and 11% in brand awareness.

Twitter brand awareness

Source: Twitter Connect Playbook

  • Twitter has a market cap of $41.09 billion as of January 2024. This makes Twitter the world’s 446th most valuable company.
  • “Tears with joy” 😂 is the most used emoji on Twitter.
  • 40% of Twitter users purchase a product after coming across it on the platform.
  • People spend 26% more time viewing advertisements on Twitter than on other platforms.
  • Using 3 kinds of Twitter ad formats drives better results.
  • Twitter.com has a bounce rate of 31.90%.
  • Elon Musk is the most followed person on Twitter, with 156.8 million followers.

Source: Statista, Hootsuite, Business of Apps, Emojipedia, Twitter, companiesmarketcap.com, similarweb.

U.S. Adults and Their Opinion On Elon Musk

In this section, we discuss how many U.S. Adults have a favorable opinion of Elon Musk. As the United States is the home to both Twitter and Elon Musk and the country with the most Twitter users, these figures are of high importance. Let’s dive into them, shall we?

  • 16% of U.S. Adults have a very favorable opinion, while 14% have a very unfavorable opinion of Elon Musk.

Here is a complete table showing the opinion of U.S. adults on Elon Musk:

OpinionsShare of Respondents
Very Favourable16%
Somewhat Favourable24%
Somewhat Favourable15%
Very Unfavourable14%
Heard of it, but no opinion22%
Never Heard Of9%
  • Women are less likely to have a positive opinion of tech Elon Musk, according to an online study by Statista in the United States. In comparison to women, who made up 10% of respondents, more than 20% of male respondents stated they had a very positive view of Musk.
  • Elon Musk was seen as moderately favorable by 22% of respondents who identified as Hispanic. Meanwhile, 27% of white individuals said they thought very favorably of Musk, whereas 28% of black adults said they had heard of him but had no opinion.
  • Talking about generational opinions, Genz is the generation with the most favorable opinion (20%) about the new Twitter boss. Surprisingly, it is also the generation with the most unfavorable opinion (24%).

That was all about X/Twitter from our side. Considering the growth of 22.73% witnessed in Twitter revenue, it is estimated that the platform will grow further in the upcoming years. 

Besides, it will be captivating to witness if the monthly active users of Twitter increase further in 2024 and if it overtakes Kuaishou in terms of MAU. 

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