When Spotify first began in 2008, it permanently changed the way people listen to music.
Spotify lets you discover, organize, and share over 100 million songs, over 5 million podcast titles and 350,000+ audiobooks.
Currently, Spotify is the world’s leading audio streaming service, with 551 million users and 220 million premium subscribers across 184 regions.
In this post, We shed light on how far Spotify has come since its launch and how things are looking for the Swedish giant in the future.
Let’s get into it, shall we?
Spotify Statistics Infographics
This is our TLDR section for this article. If you wish to know the key statistics related to Spotify for 2023, you will see them here in a nutshell. Allow us to show you — In a graphical way!
Spotify Stats 2023: In a Nutshell
How many songs are on Spotify?
As per official data, Spotify has over 100 Million songs on its platform as of 2023.
How many artists are on Spotify in 2023?
It is estimated that Spotify currently has over 11 million artists and creators on its platform.
Monthly Spotify Stats
- Spotify has 551 million monthly active listeners as of Q2 2023. out of which 220 million are its premium subscribers.
- Europe accounts for 29% of Spotify’s monthly active listeners.
- North America (USA + Canada) comes second with a 20% share.
- 331 million of Spotify’s monthly users are ad-supported.
- 1,800,000 songs are uploaded on Spotify every month on average.
- The Weeknd is the artist with the most monthly listeners, with 110.07 million audiences as of August 2023.
Artist Ranking on Spotify (2022 Recap)
- Bad Bunny was the most-streamed Artist on Spotify in 2022. With Taylor Swift, Drake, The Weeknd and BTS in 2nd to 5th position, respectively.
- Harry Styles’ single “As it was” is the most-streamed track of 2022. Bad Bunny’s Album titled “Un Verano Sin Ti” is the most-streamed album of last year.
Spotify Artists Payout statistics
- Spotify paid over $8 Billion to its artists in 2022. That’s more than any other music streaming service.
- Spotify’s all-time payouts to music right holders is approaching $40 billion.
- Spotify Broke the record for the biggest yearly payout from any retail business in history.
- 1060 artists earned more than $1 Million, while 57,000 artists generated $10,000+ through Spotify royalty in 2022.
- Major record labels earned over $4 billion in profit in 2022.
- The estimated value of a Spotify stream to an artist ranges from $0.006 to as little as $0.00318 per stream.
Miscellaneous Spotify Statistics
- Males form 56%, whereas females form 44% of Spotify’s user base.
- North America has the highest average Spotify daily usage.
- Over 44% of users access Spotify every day
Spotify Active Users [Monthly]
According to official data, Spotify has 551 million monthly active users as of Q1 2023. The total MAUs grew 27% Y/Y.
Note: Spotify monthly active listeners are unique users who stream music on Spotify at least once in a 28-day window.
Spotify anticipates that the platform will have 572 million monthly active users by the end of the Second Quarter of 2023, according to insights released in the shareholder letter of Q2 2023.
Since 2015, Spotify has shown a sustained (Q-O-Q) increase in the department. Let’s have a look at it in the table below.
Here is a complete breakdown of quarterly growth in Spotify monthly users from 2015 to 2023:
|Quarter – year||Monthly active users|
|Quarter 1 – 2015||68 million|
|Quarter 2 – 2015||77 million|
|Quarter 3 – 2015||91 million|
|Quarter 4 – 2015||96 million|
|Quarter 1 – 2016||104 million|
|Quarter 2 – 2016||113 million|
|Quarter 3 – 2016||123 million|
|Quarter 4 – 2016||132 million|
|Quarter 1 – 2017||138 million|
|Quarter 2 – 2017||149 million|
|Quarter 3 – 2017||160 million|
|Quarter 4 – 2017||157 million|
|Quarter 1 – 2018||180 million|
|Quarter 2 – 2018||191 million|
|Quarter 3 – 2018||207 million|
|Quarter 4 – 2018||217 million|
|Quarter 1 – 2019||232 million|
|Quarter 2 – 2019||248 million|
|Quarter 3 – 2019||271 million|
|Quarter 4 – 2019||286 million|
|Quarter 1 – 2020||299 million|
|Quarter 2 – 2020||299 milliion|
|Quarter 3 – 2020||345 million|
|Quarter 4 – 2020||356 million|
|Quarter 1 – 2021||365 million|
|Quarter 2 – 2021||381 million|
|Quarter 3 – 2021||406 million|
|Quarter 4 – 2021||422 million|
|Quarter 1 – 2022||433 million|
|Quarter 2 – 2022||456 million|
|Quarter 3 – 2022||515 million|
|Quarter 4 – 2022||489 million|
|Quarter 1 – 2023||515 million|
|Quarter 2 – 2023||551 million|
Spotify’s Region-wise Active Users Distribution (Monthly)
Spotify has gained immense popularity worldwide. The platform boasts an impressive user base that is distributed across different regions of the world. According to the available data, around 29% of the Monthly Active Users (MAUs) on Spotify are from Europe, making it the largest market for the company.
North America comes second with 20% of the MAUs, while Latin America follows closely with 21%.
The rest of the world accounts for 30% of Spotify’s MAUs.
These statistics indicate that Spotify has a broad user base, and the platform has been successful in expanding its reach globally. The company’s efforts to cater to the musical tastes and preferences of different regions have undoubtedly contributed to its popularity in these areas.
Here’s a complete distribution of Spotify’s Monthly Active Users by region:
|Region||Share of Monthly Active Users|
|North America (USA & Canada)||20%|
|Rest of the world||30%|
Spotify Premium Subscribers
Spotify has 220 million premium subscribers globally. This is a 17% year-over-year growth.
Spotify anticipates that it will have around 223 million premium subscribers by the end of Q3 2023.
Here is a breakdown of Spotify’s Premium subscriber growth from 2015 to 2023:
|Quarter, Year||Paying Subscribers|
|Quarter 1 – 2015||18 million|
|Quarter 2 – 2015||22 million|
|Quarter 3 – 2015||24 million|
|Quarter 4 – 2015||28 million|
|Quarter 1 – 2016||30 million|
|Quarter 2 – 2016||36 million|
|Quarter 3 – 2016||40 million|
|Quarter 4 – 2016||48 million|
|Quarter 1 – 2017||52 million|
|Quarter 2 – 2017||59 million|
|Quarter 3 – 2017||62 million|
|Quarter 4 – 2017||71 million|
|Quarter 1 – 2018||75 million|
|Quarter 2 – 2018||83 million|
|Quarter 3 – 2018||87 million|
|Quarter 4 – 2018||96 million|
|Quarter 1 – 2019||100 million|
|Quarter 2 – 2019||108 million|
|Quarter 3 – 2019||113 million|
|Quarter 4 – 2019||124 million|
|Quarter 1 – 2020||130 million|
|Quarter 2 – 2020||138 million|
|Quarter 3 – 2020||144 million|
|Quarter 4 – 2020||155 million|
|Quarter 1 – 2021||158 million|
|Quarter 2 – 2021||165 million|
|Quarter 3 – 2021||172 million|
|Quarter 4 – 2021||180 million|
|Quarter 1 – 2022||182 million|
|Quarter 2 – 2022||188 million|
|Quarter 3 – 2022||195 million|
|Quarter 4 – 2022||205 million|
|Quarter 1 – 2023||210 million|
|Quarter 2 – 2023||220 million|
29% of Spotify’s global users belong to the 25 to 34 age group. People aged between 18 to 24 make up the second biggest user group with 26%.
Here is a table showing Spotify’s users based on their age:
|Age Group||Share of Users|
|18 to 24||26%|
|25 to 34||29%|
|35 to 44||16%|
|45 to 55||11%|
According to Spotify’s latest financial reports, The company’s total revenue grew by 14% year-over-year to €3.042 billion in the first quarter of 2023. The revenue further grew to €3.177 billion in the second quarter bringing the total revenue to €6.219 billion in 2023 so far.
This is a testament to the platform’s continued growth and success in the music-streaming industry.
Spotify registered a yearly revenue of €11.727 billion in 2022.
Here’s a detailed breakdown of Spotify’s income from 2012 to 2023:
|2023 (Up To Q2)||€6.219 billion|
Spotify Revenue Through Premium Subscribers
Spotify’s revenue streams come from both premium subscribers and ad-supported users. According to the company’s latest financial reports, its revenue through premium subscribers grew by 14% year-over-year to €2,713 million in the first quarter of 2023. The revenue further grew to €2.773 billion in the second quarter bringing the total revenue from premium subscribers to €5.486 billion in 2023 so far.
Premium Subscribers helped Spotify generate an income of €10.25 billion in 2022.
Below is the complete breakdown of Spotify’s income through Premium members from 2012 to 2023:
|2023 (Up To Q2)||€5.486 billion|
Spotify Revenue Through ad-Supported Businesses
Spotify’s ad-supported revenue increased 17% YoY to €329 million in the first quarter of 2023. The revenue further increased to €404 million in Q2 bringing the total to €733 million so far.
This demonstrates Spotify’s ability to generate revenue from its non-paying user base by improving ad targeting capabilities and offering innovative ad formats.
Below is the entire breakdown of Spotify’s ad-supported income from 2012 to 2023:
|2023 (Up To Q2)||€733 million|
Spotify Market Share
Spotify controls 33% of the global music streaming market as of 2023.
The market share of Spotify has steadily been between 32% and 43% over the last 5 years.
We’ve listed below Spotify’s market control among paid music streaming consumers from 2015 to 2023:
Statistics Associated With Spotify’s Algorithm
With hundreds of thousands of songs uploaded every week to Spotify, it’s not enough that songs just catch the attention of fans. Getting featured in algorithmic playlists like Discover Weekly and Release Radar is even more crucial as that’s where most of the world discovers new music every day!
Knowing how Spotify’s algorithm works can help artists gain more exposure and increase streams. Here are some interesting figures associated with Spotify’s algorithm:
- The first 30 seconds of a track matter to Spotify’s algorithm the most.
If a listener gets past the 30-second mark of a track – that’s a positive bit of data for Spotify. That’s also the point where a stream is monetized. (We will talk about streams and their monetization later in this post!)
- First couple of days (especially 12 to 24 hours) after your release are crucial. Spikes in listeners, low skip rates and listening times matter most in the initial days after the release.
- How much is a track shared and on which platform also matter a lot to Spotify. Spotify showed this data to its artists in its 2022 wrap. You can check Spotify For Artists if you are an artist and need official resources to grow!
How Much Does Spotify Pay Per Stream
If you are wondering how much Spotify pays per stream, it is generally between $0.003 and $0.005 per play.
Below are the rough estimates of Spotify’s streaming payouts to artists based on the above data:
|Number of Streams||Estimated Payout|
|Per Stream||$0.003 to $0.005|
|100 Streams||$0.3 to $0.5|
|1,000 Streams||$3 to $5|
|1 million Streams||$300 to $500|
|10 million streams||$30,000 to $50,000|
This amount is subject to variation based on several factors, such as the location of the listener and the currency used. However, as a general rule, the payout is based on a 70/30 split between the rights holders and the platform. That means 70% of the revenue generated from each stream goes to the rights holders, while the remaining 30% is retained by Spotify.
Although Spotify’s payout may seem small, it can add up quickly, particularly for popular artists with a large pool of monthly listeners. We have discussed the most streamed artists of all time and the current month in this post below, scroll down to see it!
How Much Data Does Spotify Use
Some users might be curious about how much data is consumed when they are streaming songs on Spotify.
Well, on the lowest quality setting, Spotify uses around 600 kilobytes (KBs), or a little more than half a megabyte, per song. However, if you’re looking for higher-quality audio, the data usage can increase significantly. For example, at high quality, Spotify uses up to 4.2MB per song, and for Spotify Premium subscribers, the “Very High setting” can consume up to 8.4MB per song.
So If you’re listening to a full 12-song album, this can add up to around 50MB of data usage, or 100MB if you’re on a Premium account.
Note: These numbers are based on a song with a length of three and a half minutes as it is the average length of songs in 2023.
Spotify Podcast Statistics
Spotify began its podcasting journey three years ago, with a database of over 180,000 episodes. Today, Spotify has over 5 million podcasts and 100,00 video podcasts on its platform, representing a growth rate of over 1500%. Spotify added 1.2 million podcasts to its library in 2021 alone!
Spotify ranks 2nd among the podcast platforms in the United States, with 40% of people using it on a regular basis.
Spotify, is the most popular app along with YouTube for podcast listening among Android phone users in the United States, accounting for a 26% share of the market (a 23% increase since 2020).
Spotify is the most popular podcast platform among North American millennials, with 50% being frequent users.
Most Popular Podcasts On Spotify
The Joe Rogan Experience is the number-one podcast on Spotify worldwide. It is followed by Andrew Hubberman’s daring “Hubberman Lab.”
Third on the list is an American true-crime podcast called “Over my dead body”
Emma Chamberlain’s “Anything Goes with Emma Chamberlain“, and House of R finish in the top five Spotify podcasts globally.
Here is a list of the top 10 most popular podcasts on Spotify globally:
- The Joe Rogan Experience.
- Hubberman Lab.
- Over My Dead Body
- Anything Goes with Emma Chamberlain.
- House of R.
- This Past Weekend
- Crime Junkie.
- Shawn Ryan Show
Most Popular Podcast Genres On Spotify
Society & Culture is the most listened-to podcast genre on Spotify, according to worldwide listeners.
Below are the top 5 most popular podcast genres among Spotify’s worldwide listeners:
- Society & Culture
- Lifestyle & Health.
- Arts & Entertainment.
Spotify Video Podcast Statistics
100,000 podcasts on Spotify fall under the category of video podcasts. Let us explore some exciting facts about them!
- The United States, Brazil, Mexico, the United Kingdom, and Germany publish the most video podcasts.
- Spotify is seeing great adoption in markets such as the Philippines, where video podcasts account for over half of all podcast consumption.
Availability of Spotify Across The Globe
Currently, Spotify is accessible in 180 countries. Spotify has grown its presence to 80+ countries since 2020.
Spotify was accessible in only 61 markets globally in 2017.
Between 2018 – 2022, Spotify expanded to 117 new nations.
And still counting!
Geographical Availability of The Spotify App by Platform
The Spotify iOS application is accessible in 157 countries.
Spotify is accessible in 90% of Nations where the iOS application store is available.
Aside from their desktop web player, Spotify Music is now available for download on Roku smart TVs. Spotify is available in all 17 Roku markets.
The Spotify app is accessible in 9 of the 11 markets where the Amazon Application Store is available (Japan & China excluded).
Spotify has its android application available in all 184 markets along with its lite application in 36+ countries.
Related: Learn how we (DemandSage) raised 3 Million in the first round.
How Many Spotify Playlists Are There?
Spotify’s collection has around 4 billion playlists across all genres. Out of which, over 3000 are curated officially by Spotify.
In the year 2020 alone, the music streaming platform added over 1 billion new playlists.
Most Popular Playlists on Spotify
The top 20 most-followed playlists on the platform are all curated by Spotify, out of which 50% are personalized.
Pop music dominates 10 out of the top 20 Spotify playlists, according to the genre.
70% of Spotify’s top 20 most followed playlists are primarily made up of the latest releases.
Below is a list of the top 20 most-followed Spotify playlists as of 2023:
|Today’s Top Hits||33,906,373|
|Global Top 50||17,396,265|
|Rock Classics (personalized)||11,629,932|
|All Out 2000s (personalized)||10,805,105|
|Songs to Sing in the Car (personalized)||10,437,875|
|All Out 80s (personalized)||10,315,357|
|Beast Mode (personalized)||10,037,388|
|Chill Hits (personalized)||8,703,431|
|I Love My ’90s Hip-Hop||7,882,313|
|All Out 90s (personalized)||7,818,948|
|lofi hip hop music – beats to relax/study to||7,756,521|
|This Is BTS||7,715,919|
|Mood Booster (personalized)||7,519,824|
|Songs to Sing in the Shower||7,387,128|
How Many Tracks Are Available On Spotify?
Spotify has over 100 million tracks on the platform in 2023.
Spotify anticipates adding 22 million new tunes by the end of the year. That’s almost a track every second!
Most Popular Artists on Spotify by Monthly Listeners
Currently, The Weeknd is the most-streamed artist on Spotify, with over 110.07 million monthly listeners.
|Ranking||Artist||Monthly Listeners (Millions)|
Most Popular Artists on Spotify by Follower Count
Ed Sheeran is the most followed person on Spotify, with over 114.60 million followers.
Below are the top 10 popular artists on Spotify based on the number of followers: (All-Time)
Most Streamed Songs on Spotify
The Weeknd’s “Blinding Lights” is the most streamed song on Spotify of all time, with 3.764 billion streams.
“Blinding Lights” overtook the long-time top place holder “Shape of you” by Ed Sheeran in January 2023.
Here is a table showing the most streamed songs on Spotify:
|Rank||Song||Streams (in billions)||Artist|
|1||“Blinding Lights”||3.764||The Weeknd|
|2||“Shape of You”||3.603||Ed Sheeran|
|3||“Someone You Loved”||2.940||Lewis Capaldi|
|4||“Dance Monkey”||2.888||Tones and I|
|5||“Sunflower”||2.876||Post Malone and Swae Lee|
|6||“One Dance”||2.755||Drake featuring Wizkid and Kyla|
|7||“Rockstar”||2.754||Post Malone ft. 21 Savage|
|8||“Stay”||2.720||The Kid Laroi and Justin Bieber|
|10||“Starboy”||2.633||The Weeknd featuring Daft Punk|
|11||“Closer”||2.619||The Chainsmokers featuring Halsey|
|12||“As It Was”||2.615||Harry Styles|
|13||“Heat Waves”||2.613||Glass Animals|
|15||“Señorita”||2.514||Shawn Mendes and Camila Cabello|
|16||“Say You Won’t Let Go”||2.456||James Arthur|
|17||“Lovely”||2.406||Billie Eilish and Khalid|
|18||“Watermelon Sugar”||2.366||Harry Styles|
|19||“Sweather Weather”||2.341||The Neighbourhood|
|20||“Don’t Start Now”||2.337||Dua Lipa|
Below are the most-streamed artists on Spotify over the years:
Bad Bunny is the most streamed artist on Spotify for the year 2022. Bad Bunny has been the most streamed artist on Spotify for three consecutive years now.
Drake was the most-streamed artist on Spotify for 2 consecutive years, in 2015 and 2016 and then once in 2018. this also brings his tally to being named the most streamed artist on Spotify three times.
|Year||1st Position||2nd Position||3rd Position||4th Position||5th Position|
|2013||Macklemore & Ryan Lewis||Avicii||Daft Punk||Eminem||Imagine Dragons|
|2014||Ed Sheeran)||Eminem||Coldplay||Calvin Harris||Katy Perry|
|2015||Drake||Ed Sheeran||The Weeknd||Maroon 5||Kanye West|
|2016||Drake||Justin Bieber||Rihanna||Twenty One Pilots||Kanye West|
|2017||Ed Sheeran||Drake||The Weeknd||Kendrick Lamar||The Chainsmokers|
|2018||Drake||Post Malone||XXXTentacion||J Balvin||Ed Sheeran|
|2019||Post Malone||Billie Eilish||Ariana Grande||Ed Sheeran||Bad Bunny|
|2020||Bad Bunny||Drake||J Balvin||Juice Wrld||The Weeknd|
|2021||Bad Bunny||Taylor Swift||BTS||Drake||Justin Bieber|
|2022||Bad Bunny||Taylore Swift||Drake||The Weeknd||BTS|
Spotify Wrapped Statistics
Spotify successfully launched its 8th annual year-end Spotify Wrapped promotion to consumers in over 180 regions on November 1, 2022.
Millions of active Spotify users accessed 2022 Wrapped.
With approximately over 60 million shares of Wrapped tales and cards, the campaign became a global craze.
Related Reads: “How To Check Your 2022 Spotify Wrapped“
Here are some hilights from Spotify’s 2022 wrapped:
- 40,000 artists recorded a thank you message for their fans for the Spotify wrapped 2022 event.
- Football fans, especially FC Barcelona fans, could enjoy Spotify 2022 Wrapped videos from some of the biggest football players, like Robert Lewandowski, Ansu Fati, Pedri, and Alexia Putellas, as part of the groundbreaking relationship between Spotify and FC Barcelona.
- Spotify Wrapped in Metaverse! With the introduction of Spotify Island earlier in 2022, Spotify is the first music-streaming company to establish a presence on Roblox. With Spotify Island, they are now bringing Spotify Wrapped to the metaverse for the first time.
Related Reads: “How Many People Play Roblox Globally“
Shedding some light on Spotify’s Workforce
In Q4 2022, Spotify had 10,151 full-time employees. However, in Q1 2023, the number of employees decreased to 9,646. The decline in the workforce is due to Spotify’s decision to lay off 10% of its employees, resulting in approximately 505 people losing their jobs.
Below is the increase in Spotify’s employee strength from 2011 to 2023
|Year||Number of employees|
As per Spotify, the average yearly salary of an employee in 2019 was €122,814. Since then Spotify’s pay and salary expenditure has climbed by 9.63%.
What Else Is New On Spotify In 2023
During the first quarter, Spotify launched a beta version of A.I. DJ in North America, which uses Spotify’s personalization technology, generative A.I., and realistic A.I. voice from Sonantic. The DJ currently attracts millions of active users each week, accounting for over 25% of user consumption on DJ listening days.
Additional 2023 Highlights
Spotify has been rolling out and announcing much new stuff for Artists, Listeners, and Podcasters. Let us have a look at what Spotify is up to in 2023. Slide to see more!
Source: Spotify Shareholder Deck
Acquisitions by Spotify
Spotify revealed that it acquired a couple of platforms in Q1 of 2022, Podsights and Charitable, both are related to podcasting.
- Podsights: It is a podcast advertising measurement service that helps advertisers better measure and scales their podcast advertising.
- Charitable: It is a podcast advertising measurement service that helps advertisers better measure and scale their podcast advertising.
Spotify made a couple of acquisitions in Q2, 2022 as well. Let us take a look at them:
- Findaway: It is a platform that serve writers, publishers, and consumers, Findaway works throughout the audiobook ecosystem. Their technology will aid Spotify’s entry into the audiobooks business.
- Sonatic: It is an AI voice platform that generates voices from text. This transaction, which is scheduled to conclude on July 11, 2022, will enable spotify to create new and distinctive experiences for our users, as well as engage them in new and more tailored ways.
Spotify Partnership with FC Barcelona
Spotify is now a proud sponsor of one of the most successful football clubs in the world.
Spotify had an agreement with the Spanish football club Barcelona. Under this deal, The Camp Nou stadium is rebranded as Spotify Camp Nou and Spotify’s name will also appear on both the men’s and women’s teams’ jerseys for the next four seasons, beginning with the 2022/23 season.
How Can You Check Your Personal Spotify Stats (2023 Guide)
After reading all these statistics, wouldn’t it be fun to take a sneak peek into your own Spotify statistics? Well, there are ways through which you can do it.
Checking Spotify Stats on PC or Mac
- Tap your user profile name in the app’s top right corner.
- From the drop-down option, choose Profile.
- Here, you can go through your frequently played artists, tracks, and playlists. You can tap on the “See All” button under any category to see more of the specific stat.
Checking Spotify Stats on Mobile phones
- Tap on the settings icon in the top right corner of your mobile application. (it will have a look similar to a gear)
- From the drop-down option, choose Profile.
- Here, you can go through your frequently played artists, tracks, and playlists. You can tap on the “See All” button under any category to see more of the specific stat.
Checking Spotify stats through Wrapped
Since 2015, Spotify launched its wrapped program for its users in December of each year. In that, users can see their music listening habits and stats for that specific year. You can access the wrapped cards as soon as you enter the mobile or computer application.
It is hard to miss as there are huge banners and cards popping in the app. Be sure to access you’re wrapped this year if you haven’t in previous ones.
Checking Spotify Stats via Third-party applications
Many third-party applications allow you to check your personal Spotify stats. All you have to do is find one such platform that offers this service and sign in to them using your Spotify credentials.
- Telegram Statistics
- Netflix Subscribers
- NFT Statistics
- Quora Statistics
- Disney Users
- TikTok User Statistics
Conclusion: Spotify Stats 2023
Here it is, all of Spotify since its launch. The data is sourced from multiple sources across the web and might differ but just marginally.
Spotify is set to roll out some exciting features in 2023 for both its users and artists. Look out for them.
Let us know your favorite artists and songs in the comments below. Also, let us know if you have any additional stats about the platform from any other source. We will be happy to update this space. Happy Listening!