Launched in 2008, Spotify permanently changed the way people listen to music.
Spotify lets you discover, organize, and share over 100 million songs, over 6 million podcasts, and 350,000+ audiobooks.
Currently, Spotify is the world’s leading audio streaming service, with 626 million monthly active users and 246 million premium subscribers across 184 regions.
In this post, We shed light on how far Spotify has come since its launch and how things are looking for the Swedish giant in the future.
How Many People Use Spotify?
According to official data, Spotify has 626 million monthly active users as of Q2 2024. The total MAUs grew by 14% year over year.
Besides, that is an increase of 1.79% or 11 million monthly active users compared to that recorded in the first quarter of 2024.
Note: Spotify monthly active listeners are unique users who stream music on Spotify at least once in a 28-day window.
Spotify anticipates that the platform will have 639 million monthly active users by the end of Q3 2024, according to insights released in the shareholder letter of Q2 2024.
Here is a complete breakdown of quarterly growth in Spotify monthly users recorded in the past quarters:
| Quarter – Year | Monthly Active Users |
|---|---|
| Quarter 1 – 2021 | 365 million |
| Quarter 2 – 2021 | 381 million |
| Quarter 3 – 2021 | 406 million |
| Quarter 4 – 2021 | 422 million |
| Quarter 1 – 2022 | 433 million |
| Quarter 2 – 2022 | 456 million |
| Quarter 3 – 2022 | 515 million |
| Quarter 4 – 2022 | 489 million |
| Quarter 1 – 2023 | 515 million |
| Quarter 2 – 2023 | 551 million |
| Quarter 3 – 2023 | 574 million |
| Quarter 4 – 2023 | 602 million |
| Quarter 1-2024 | 615 million |
| Quarter 2-2024 | 626 million |
Source: Spotify
Spotify Premium Subscribers
Spotify has 246 million premium subscribers globally. This is a 12% year-over-year growth.
Further, that’s a 2.93% QoQ increase in the number of Spotify premium subscribers. The number of Spotify premium subscribers increased from 239 million in Q1 2024 to 246 million in Q2 2024, depicting an increase of 7 million premium users.
Spotify anticipates having around 251 million premium subscribers by the end of Q3 2024.
Here is a breakdown of Spotify’s Premium subscribers recorded over the past quarters:
| Quarter, Year | Subscribers |
|---|---|
| Quarter 1 – 2021 | 158 million |
| Quarter 2 – 2021 | 165 million |
| Quarter 3 – 2021 | 172 million |
| Quarter 4 – 2021 | 180 million |
| Quarter 1 – 2022 | 182 million |
| Quarter 2 – 2022 | 188 million |
| Quarter 3 – 2022 | 195 million |
| Quarter 4 – 2022 | 205 million |
| Quarter 1 – 2023 | 210 million |
| Quarter 2 – 2023 | 220 million |
| Quarter 3 – 2023 | 226 million |
| Quarter 4 – 2023 | 236 million |
| Quarter 1 – 2024 | 239 million |
| Quarter 2 – 2024 | 246 million |
Source: Spotify
Spotify Users By Country/Region
According to the available data, around 28% of the Monthly Active Users (MAUs) on Spotify are from Europe, making it the largest market for the company.
Latin America comes second with 22% of the MAUs, while North America follows closely with 18%. The rest of the world accounts for 33% of Spotify’s MAUs.
On the other hand, 38% of the Spotify Premium subscribers are from Europe and 27% are from the North American region.
Here’s a complete distribution of Spotify’s Monthly Active Users by region:
| Region | Share Of Spotify MAUs | Share Of Spotify Premium MAUs |
|---|---|---|
| Europe | 28% | 38% |
| Latin America | 22% | 27% |
| North America (USA & Canada) | 18% | 22% |
| Rest of the world | 33% | 13% |
Spotify Demographics
29% of Spotify’s global users belong to the 25 to 34 age group. People aged between 18 to 24 make up the second biggest user group, with 26%.
These demographic data show that millennials and Gen Z dominate the platform, as they make up 55% of users.
Here is a table showing Spotify’s users based on their age:
| Age Group | Share of Users |
|---|---|
| 18 to 24 | 26% |
| 25 to 34 | 29% |
| 35 to 44 | 16% |
| 45 to 55 | 11% |
| 55+ | 18% |
Spotify Revenue 2024
According to Spotify’s latest financial reports, the company’s total revenue was €3.81 billion in Q2 2024.
That is a YoY increase of 20% compared to €3.18 billion revenue recorded in Q2 2023 and a QoQ increase of 4.71% compared to € 3.64 recorded in Q1 2024.
Meanwhile, in 2023, Spotify generated a total revenue of €13.25 billion.
Spotify anticipates generating €4 billion in the third quarter of 2024.
Here’s a detailed breakdown of Spotify revenue by year:
| Year | Revenue |
|---|---|
| 2024 (first half) | €7.45 billion |
| 2023 | €13.247 billion |
| 2022 | €11.72 billion |
| 2021 | €9.67 billion |
| 2020 | €7.88 billion |
| 2019 | €6.76 billion |
| 2018 | €5.26 billion |
| 2017 | €4.09 billion |
| 2016 | €2.95 billion |
| 2015 | €1.94 billion |
| 2014 | €1.08 billion |
Source: Spotify
Spotify Revenue Through Premium Subscribers
Spotify’s revenue streams come from both premium subscribers and ad-supported users. According to the company’s latest financial reports, its total revenue through premium subscribers was €3.35 billion in Q2 2024.
That’s a YoY increase of 21%. Meanwhile, in Q1 2024 Spotify earned a revenue of €3.25 billion through premium users.
Below is the complete breakdown of Spotify’s revenue through Premium members by year:
| Year | Revenue |
|---|---|
| 2024 (First Half) | €6.6 billion |
| 2023 | €11.566 billion |
| 2022 | €10.25 billion |
| 2021 | €8.46 billion |
| 2020 | €7.13 billion |
| 2019 | €6.086 billion |
| 2018 | €4.717 billion |
| 2017 | €3.67 billion |
| 2016 | €2.657 billion |
| 2015 | €1.74 billion |
| 2014 | €982.7 million |
| 2013 | €677.89 million |
| 2012 | €374.6 million |
Source: Spotify
Spotify Revenue Through Ad-Supported Plan
Spotify generated revenue of €845 million through ad-supported users in the first half of 2024.
Of that, €456 million was generated in Q2, while €389 million was generated in Q1.
Meanwhile, Spotify recorded a total revenue of €1.681 billion through ad-supported users in 2023.
Here is a table displaying the Spotify revenue through Ad-supported users by year:
| Year | Revenue |
|---|---|
| 2024 (First Half) | €845 million |
| 2023 | €1.681 billion |
| 2022 | €1.476 billion |
| 2021 | €1.208 billion |
| 2020 | €745 million |
| 2019 | €678 million |
| 2018 | €542 million |
| 2017 | €416 million |
| 2016 | €295 million |
| 2015 | €196 million |
Source: Spotify
Spotify Market Share
Spotify holds 33% of the global music streaming market as of 2023.
Spotify’s market share has been steady between 32% and 43% over the last 5 years.
We’ve listed below Spotify’s market control among paid music streaming consumers from 2015 to 2023:
| Year | Share |
|---|---|
| 2015 | 41.2% |
| 2016 | 42.8% |
| 2017 | 40.3% |
| 2018 | 42.7% |
| 2019 | 36.4% |
| 2020 | 32.5% |
| 2021 | 32% |
| 2022 | 31% |
| 2023 | 33% |
Statistics Associated With Spotify’s Algorithm
With hundreds of thousands of songs uploaded every week to Spotify, it’s not enough that songs just catch the attention of fans. Getting featured in algorithmic playlists like Discover Weekly and Release Radar is even more crucial as that’s where most of the world discovers new music every day!
Knowing how Spotify’s algorithm works can help artists gain more exposure and increase streams.
Here are some interesting figures associated with Spotify’s algorithm:
- The first 30 seconds of a track matter to Spotify’s algorithm the most.
If a listener gets past the 30-second mark of a track – that’s a positive bit of data for Spotify. That’s also the point where a stream is monetized. (We will talk about streams and their monetization later in this post!)
- The first couple of days (especially 12 to 24 hours) after your release are crucial. Spikes in listeners, low skip rates, and listening times matter most in the initial days after the release.
- How much is a track shared and on which platform also matter a lot to Spotify. Spotify showed this data to its artists in its 2022 wrap. You can check Spotify For Artists if you are an artist and need official resources to grow!
How Much Does Spotify Pay Per Stream
If you are wondering how much Spotify pays per stream, it is generally between $0.003 and $0.005 per play.
Below are the rough estimates of Spotify’s streaming payouts to artists based on the above data:
| Number of Streams | Estimated Payout |
|---|---|
| Per Stream | $0.003 to $0.005 |
| 100 Streams | $0.3 to $0.5 |
| 1,000 Streams | $3 to $5 |
| 1 million Streams | $300 to $500 |
| 10 million streams | $30,000 to $50,000 |
This amount is subject to variation based on several factors, such as the location of the listener and the currency used. However, as a general rule, the payout is based on a 70/30 split between the rights holders and the platform. That means 70% of the revenue generated from each stream goes to the rights holders, while the remaining 30% is retained by Spotify.
Although Spotify’s payout may seem small, it can add up quickly, particularly for popular artists with a large pool of monthly listeners.
Spotify Podcast Statistics
Spotify began its podcasting journey three years ago, with a database of over 180,000 episodes. Today, Spotify has over 6 million podcasts and 250,000 video podcasts. Spotify added 1.2 million podcasts to its library in 2021 alone!
Most Popular Podcasts On Spotify
The Joe Rogan Experience is the number-one podcast on Spotify worldwide. It is followed by Call Her Daddy and Andrew Hubberman’s daring “Hubberman Lab.”
Emma Chamberlain’s “Anything Goes with Emma Chamberlain“, finishes in the top five Spotify podcasts globally.
Here is a list of the top 10 most popular podcasts on Spotify globally:
- The Joe Rogan Experience
- Call Her Daddy
- Huberman Lab
- Anything Goes With Emma Chamberlain
- On Purpose With Jay Shetty
- Crime Junkie
- This Past Weekend w/ Theo Von
- Serial Killers
- The Diary of a CEO With Steven Bartlett
- TED Talks Daily
Most Popular Podcast Genres On Spotify
Society & Culture is the most listened-to podcast genre on Spotify, according to worldwide listeners.
Below are the top 5 most popular podcast genres among Spotify’s worldwide listeners:
- Society & Culture
- Comedy
- Lifestyle & Health.
- Arts & Entertainment.
- Education.
Availability Of Spotify Across The Globe
Currently, Spotify is accessible in 184 countries. Spotify has grown its presence to 80+ countries since 2020.
Spotify was accessible in only 61 markets globally in 2017.
Between 2018 – 2024, Spotify expanded to 123 new nations.
And still counting!
How Many Spotify Playlists Are There?
Spotify’s collection has around 4 billion playlists across all genres. Out of which, over 3000 are curated officially by Spotify.
In the year 2020 alone, the music streaming platform added over 1 billion new playlists.
Most Popular Playlists On Spotify
The top 10 most-followed playlists on the platform are all curated by Spotify, out of which 50% are personalized.
Pop music dominates 4 out of the top 10 Spotify playlists.
Below is a list of the top 10 most-followed Spotify playlists as of 2024:
| Playlist | Followers Count |
|---|---|
| Today’s Top Hits | 34,392,184 |
| Global Top 50 | 17,122,609 |
| RapCaviar | 15,639,878 |
| ¡Viva Latino! | 14,488,371 |
| Rock Classics | 12,015,297 |
| All Out 2000s | 11,040,363 |
| Songs to Sing in the Car | 10,814,687 |
| Baila Reggaeton | 10,770,105 |
| All Out 80s | 10,713,476 |
| Beast Mode | 10,521,408 |
How Many Tracks Are Available On Spotify?
Spotify has over 100 million tracks on the platform in 2024.
Spotify anticipates adding 22 million new tunes by the end of 2024. That’s almost a track every second!
Most Popular Artists On Spotify By Monthly Listeners
Currently, Billie Eilish is the most-streamed artist on Spotify, with over 107.57 million monthly listeners.
| Ranking | Artist | Monthly Listeners |
|---|---|---|
| #1 | Billie Eilish | 107.57 million |
| #2 | The Weeknd | 104.96 million |
| #3 | Bruno Mars | 96.24 million |
| #4 | Taylor Swift | 95.04 million |
| #5 | Coldplay | 88.71 million |
| #6 | Rihanna | 84.68 million |
| #7 | Post Malone | 83.78 million |
| #8 | Lady Gaga | 83.5 million |
| #9 | Sabrina Carpenter | 83.09 million |
| #10 | David Guetta | 79.33 million |
Source: Wikipedia
Most Popular Artists On Spotify By Follower Count
Arijit Singh is the most followed person on Spotify, with over 120.5 million followers.
Below are the top 10 popular artists on Spotify based on the number of followers (All-Time)
| Rank | Artist | Followers |
|---|---|---|
| #1 | Arijit Singh | 120.5 million |
| #2 | Taylor Swift | 120.3 million |
| #3 | Ed Sheeran | 115.7 million |
| #4 | Ariana Grande | 99.3 million |
| #5 | Billie Eilish | 98.7 million |
| #6 | Drake | 91.4 million |
| #7 | The Weeknd | 89.9 million |
| #8 | Eminem | 89.5 million |
| #9 | Bad Bunny | 85 million |
| #10 | Justin Bieber | 76.9 million |
Source: Wikipedia
Most Streamed Songs On Spotify
The Weeknd’s “Blinding Lights” is the most streamed song on Spotify of all time, with 4.44 billion streams.
“Blinding Lights” overtook the long-time top place holder “Shape of You” by Ed Sheeran in January 2023.
Here is a table showing the most streamed songs on Spotify:
| Rank | Song | Artist | No. Of Streams |
|---|---|---|---|
| #1 | “Blinding Lights” | The Weeknd | 4,438,935,258 |
| #2 | “Shape of You” | Ed Sheeran | 4,004,199,764 |
| #3 | “Someone You Loved” | Lewis Capaldi | 3,568,182,491 |
| #4 | “As It Was” | Harry Styles | 3,524,201,916 |
| #5 | “Sunflower” | Post Malone and Swae Lee | 3,498,633,352 |
| #6 | “Starboy” | The Weeknd featuring Daft Punk | 3,454,624,344 |
| #7 | “One Dance” | Drake | 3,323,777,473 |
| #8 | “Stay” | The Kid Laroi and Justin Bieber | 3,248,265,125 |
| #9 | Sweater Weather | The Neighbourhood | 3,152,397,259 |
| #10 | “Dance Monkey” | Tones and I | 3,132,885,821 |
Source: Chart Masters
How Many People Work At Spotify?
9,123 employees worked at Spotify in 2023.
That was an increase of 9.14% in the number of employees compared to 8,359 employees working at Spotify in 2022.
Here is a table displaying the number of Spotify employees by year:
| Year | Number Of Employees |
|---|---|
| 2023 | 9,123 |
| 2022 | 8,359 |
| 2021 | 6,617 |
| 2020 | 5,584 |
| 2019 | 4,405 |
| 2018 | 3,651 |
| 2017 | 2,960 |
| 2016 | 2,162 |
| 2015 | 1,581 |
| 2014 | 1,365 |
| 2013 | 958 |
| 2011 | 311 |
Source: Statista
What Else Was New On Spotify In 2024
Spotify has been rolling out and announcing much new stuff for Artists, Listeners, and Podcasters. Let us have a look at what Spotify is up to in 2024. Slide to see more!
Source: Spotify Shareholder Deck
Acquisitions By Spotify
Spotify revealed that it acquired a couple of platforms in Q1 of 2022, Podsights and Charitable, both are related to podcasting.
- Podsights: It is a podcast advertising measurement service that helps advertisers better measure and scale their podcast advertising.
- Charitable: It is a podcast advertising measurement service that helps advertisers better measure and scale their podcast advertising.
Spotify made a couple of acquisitions in Q2, 2022 as well. Let us take a look at them:
- Findaway: It is a platform that serves writers, publishers, and consumers; Findaway works throughout the audiobook ecosystem. Their technology will aid Spotify’s entry into the audiobook business.
- Sonatic: It is an AI voice platform that generates voices from text. This transaction, which is scheduled to conclude on July 11, 2022, will enable Spotify to create new and distinctive experiences for our users, as well as engage them in new and more tailored ways.
How Can You Check Your Personal Spotify Stats (2024 Guide)
After reading all these statistics, wouldn’t it be fun to take a sneak peek into your own Spotify statistics? Well, there are ways through which you can do it.
Checking Spotify Stats On PC Or Mac
- Tap your user profile name in the app’s top right corner.
- From the drop-down option, choose Profile.
- Here, you can go through your frequently played artists, tracks, and playlists. You can tap on the “See All” button under any category to see more of the specific stat.
Checking Spotify Stats On Mobile Phones
- Tap on the settings icon in the top right corner of your mobile application. (it will have a look similar to a gear)
- From the drop-down option, choose Profile.
- Here, you can go through your frequently played artists, tracks, and playlists. You can tap on the “See All” button under any category to see more of the specific stat.
Checking Spotify Stats Through Wrapped
Since 2015, Spotify has been launching its wrapped program for its users in December of each year. In that, users can see their music listening habits and stats for that specific year. You can access the wrapped cards as soon as you enter the mobile or computer application.
It is hard to miss as there are huge banners and cards popping up in the app. Be sure to access your wrapped this year if you haven’t done so in previous ones.
Checking Spotify Stats Via Third-Party Applications
Many third-party applications allow you to check your personal Spotify stats. All you have to do is find one such platform that offers this service and sign in to it using your Spotify credentials.
Conclusion: Spotify Has 626 Million Monthly Active Users
The number of Spotify users has been growing consistently over the years and has grown by over 204 million between 2021 and 2024.
With the steady increase in the number of Spotify users, the number of Spotify users, its revenue has also increased rapidly. As a result, the platform generated €7.45 billion in just the half of 2024.
With that, Spotify is the top choice of music listeners worldwide and in the United States and it will be fascinating to see if other music streaming platform overtakes Spotify in the upcoming years.
