Spotify Stats for 2024 (Users, Artists, & Revenue)

Launched in 2008, Spotify permanently changed the way people listen to music.

Spotify lets you discover, organize, and share over 100 million songs, 5+ million podcasts, and 350,000+ audiobooks.

Currently, Spotify is the world’s leading audio streaming service, with 574 million users and 226 million premium subscribers across 184 regions.

In this post, We shed light on how far Spotify has come since its launch and how things are looking for the Swedish giant in the future.

Let’s get into it, shall we?

Top Spotify Statistics of 2024

How many artists are on Spotify in 2024?

Spotify is estimated to have over 11 million artists and creators.

Monthly Spotify Stats

  • Spotify has 574 million monthly active listeners as of 2024. Out of which 226 million are its premium subscribers.
  • Europe accounts for 28% of Spotify’s monthly active listeners.
  • North America (USA + Canada) comes second with a 19% share.
  • 361 million of Spotify’s monthly users are ad-supported.
  • 1,800,000 songs are uploaded on Spotify every month on average.
  • Taylor Swift is the artist with the most monthly listeners, with 109 million audiences as of December 2023.

Artist Ranking on Spotify (2023 Recap)

  • Taylor Swift was the most-streamed Artist on Spotify in 2023, with over 26 billion streams. Bad Bunny, The Weeknd, Drake, and Peso Pluma were in 2nd to 5th position, respectively.
  • Miley Cyrus’ single “Flowers” is the most-streamed track of 2023; it had a total of 1.6 billion streams.

Spotify Artists Payout statistics

  • Spotify paid $9 Billion to its artists in 2023. That’s approximately 62.8% of its annual revenues.
  • Spotify has paid over $49 billion to the artists to date.
  • Spotify Broke the record for the biggest yearly payout from any retail business in history.
  • 1060 artists earned more than $1 Million, while 57,000 artists generated $10,000+ through Spotify royalty in 2022.
  • Major record labels earned over $4 billion in profit in 2022.
  • The estimated value of a Spotify stream to an artist ranges from $0.006 to as little as $0.00318 per stream.

Miscellaneous Spotify Statistics

  • Males form 56%, whereas females form 44% of Spotify’s user base.
  • North America has the highest average Spotify daily usage.
  • Over 44% of users access Spotify every day 

Spotify Active Monthly Users

According to official data, Spotify has 602 million monthly active users as of Q4 2023. The total MAUs grew 23% Y/Y.

Note: Spotify monthly active listeners are unique users who stream music on Spotify at least once in a 28-day window.

Spotify Monthly Active Users (Q3 2023)
Source: Spotify Shareholder Deck

Spotify anticipates that the platform will have 618 million monthly active users by the end of Q1 2024, according to insights released in the shareholder letter of Q4 2023.

Since 2015, Spotify has shown a sustained (Q-O-Q) increase in the department. Let’s have a look at it in the table below.

Here is a complete breakdown of quarterly growth in Spotify monthly users from 2015 to 2023:

Quarter – yearMonthly active users
Quarter 1  – 201568  million
Quarter 2 – 201577  million
Quarter 3 – 201591  million
Quarter 4 – 201596  million
Quarter 1  – 2016104  million
Quarter 2  – 2016113  million
Quarter 3 – 2016123  million
Quarter 4 – 2016132  million
Quarter 1  – 2017138 million
Quarter 2  – 2017149 million
Quarter 3 – 2017160 million
Quarter 4 – 2017157 million
Quarter 1  – 2018180 million
Quarter 2  – 2018191 million
Quarter 3  – 2018207 million
Quarter 4 – 2018217 million
Quarter 1  – 2019232 million
Quarter 2  – 2019248 million
Quarter 3 – 2019271 million
Quarter 4 – 2019286 million
Quarter 1  – 2020299 million
Quarter 2  – 2020299 milliion
Quarter 3 – 2020345 million
Quarter 4 – 2020356 million
Quarter 1 – 2021365 million
Quarter 2  –  2021381 million
Quarter 3 – 2021406 million
Quarter 4 – 2021422 million
Quarter 1 – 2022 433 million
Quarter 2 – 2022456 million
Quarter 3 – 2022515 million
Quarter 4 – 2022489 million
Quarter 1 – 2023515 million
Quarter 2 – 2023551 million
Quarter 3 – 2023574 million
Quarter 4 – 2023602 million

Spotify’s Region-Wise Active Users Distribution (Monthly)

Spotify has gained immense popularity worldwide. The platform boasts an impressive user base that is distributed across different regions of the world. According to the available data, around 28% of the Monthly Active Users (MAUs) on Spotify are from Europe, making it the largest market for the company.

Latin America comes second with 22% of the MAUs, while North America follows closely with 19%.

The rest of the world accounts for 32% of Spotify’s MAUs.

These statistics indicate that Spotify has a broad user base, and the platform has been successful in expanding its reach globally. The company’s efforts to cater to the musical tastes and preferences of different regions have undoubtedly contributed to its popularity in these areas.

Here’s a complete distribution of Spotify’s Monthly Active Users by region:

RegionShare of Monthly Active Users
Latin America22%
North America (USA & Canada)19%
Rest of the world32%

Spotify Premium Subscribers

Spotify has 236 million premium subscribers globally. This is a 15% year-over-year growth.

Spotify Premium Subscribers (Q3 2023)
Source: Spotify Shareholder Deck

Spotify anticipates that it will have around 239 million premium subscribers by the end of Q1 2024.

Here is a breakdown of Spotify’s Premium subscriber growth from 2015 to 2023:

Quarter, YearPaying Subscribers
Quarter 1 – 201518 million
Quarter 2 – 201522 million
Quarter 3 – 201524 million
Quarter 4 – 201528 million
Quarter 1 – 201630 million
Quarter 2 – 201636 million
Quarter 3 – 201640 million
Quarter 4 – 201648 million
Quarter 1 – 201752 million
Quarter 2 – 201759 million
Quarter 3 – 201762 million
Quarter 4 – 201771 million
Quarter 1 – 201875 million
Quarter 2 – 201883 million
Quarter 3 – 201887 million
Quarter 4 – 201896 million
Quarter 1 – 2019100 million
Quarter 2 – 2019108 million
Quarter 3 – 2019113 million
Quarter 4 – 2019124 million
Quarter 1 – 2020130 million
Quarter 2 – 2020138 million
Quarter 3 – 2020144 million
Quarter 4 – 2020155 million
Quarter 1 – 2021158 million
Quarter 2 – 2021165 million
Quarter 3 – 2021172 million
Quarter 4 – 2021180 million
Quarter 1 – 2022 182 million
Quarter 2 – 2022188 million
Quarter 3 – 2022195 million
Quarter 4 – 2022205 million
Quarter 1 – 2023210 million
Quarter 2 – 2023220 million
Quarter 3 – 2023226 million
Quarter 4 – 2023236 million

Spotify Demographics

Spotify Users Based On Their Age

29% of Spotify’s global users belong to the 25 to 34 age group. People aged between 18 to 24 make up the second biggest user group, with 26%.

These demographic data show that millennials and Gen Z dominate the platform, as they make up 55% of users.

Here is a table showing Spotify’s users based on their age:

Age GroupShare of Users
18 to 2426%
25 to 3429%
35 to 4416%
45 to 5511%

Spotify Revenue

According to Spotify’s latest financial reports, The company’s total revenue stood at €13.247 billion in 2023.

The platform managed to earn €3.042 billion in the first quarter,  the revenue further grew to €3.177 billion in the second quarter, €3.357 billion in the third quarter, and €3.671 billion in the final quarter.

Spotify anticipates generating €3.6 billion in the first quarter of 2024

Here’s a detailed breakdown of Spotify’s income from 2012 to 2023:

2009€13.36 million
2010€73.9 million
2011€187.8 million
2012€430.1 million
2013€746 million
2014€1.08 billion
2015€1.94 billion
2016€2.95 billion
2017€4.09 billion
2018€5.26 billion
2019€6.76 billion
2020€7.88 billion
2021€9.67 billion
2022€11.72 billion
2023€13.247 billion

Spotify Revenue Through Premium Subscribers

Spotify’s revenue streams come from both premium subscribers and ad-supported users. According to the company’s latest financial reports, its total revenue through premium subscribers was €11.566 billion in 2023.

Th platform made €2.713 billion in the first quarter of 2023; the revenue further grew to €2.773 billion in the second quarter, €2.910 billion in the third quarter, and €3.170 billion in the final quarter.

Below is the complete breakdown of Spotify’s income through Premium members from 2012 to 2023:

2012€374.6 million
2013€677.89 million
2014€982.7 million
2015€1.74 billion
2016€2.657 billion
2017€3.67 billion
2018€4.717 billion
2019€6.086 billion
2020€7.13 billion
2021 €8.46 billion
2022€10.25 billion
2023€11.566 billion

Spotify Revenue Through Ad-Supported Plan

Spotify’s ad-supported revenue increased 17% YoY to €329 million in the first quarter of 2023. The revenue further increased to €404 million in Q2, €447 million in Q3, and €501 billion in the final quarter bringing the total to €1.681 billion in 2023.

This demonstrates Spotify’s ability to generate revenue from its non-paying user base by improving ad targeting capabilities and offering innovative ad formats.

Below is the entire breakdown of Spotify’s ad-supported income from 2012 to 2023:

2012€55.5 million
2013€68.16 million
2014€102 million
2015€196 million
2016€295 million
2017€416 million
2018€542 million
2019€678 million
2020€745 million
2021 €1.208 billion
2022€1.476 billion
2023€1.681 billion

Spotify Market Share

Spotify controls 33% of the global music streaming market as of 2023.

The market share of Spotify has steadily been between 32% and 43% over the last 5 years.

We’ve listed below Spotify’s market control among paid music streaming consumers from 2015 to 2023:


Statistics Associated With Spotify’s Algorithm

With hundreds of thousands of songs uploaded every week to Spotify, it’s not enough that songs just catch the attention of fans. Getting featured in algorithmic playlists like Discover Weekly and Release Radar is even more crucial as that’s where most of the world discovers new music every day!

Knowing how Spotify’s algorithm works can help artists gain more exposure and increase streams. Here are some interesting figures associated with Spotify’s algorithm:

  • The first 30 seconds of a track matter to Spotify’s algorithm the most.

If a listener gets past the 30-second mark of a track – that’s a positive bit of data for Spotify. That’s also the point where a stream is monetized. (We will talk about streams and their monetization later in this post!)

  • The first couple of days (especially 12 to 24 hours) after your release are crucial. Spikes in listeners, low skip rates, and listening times matter most in the initial days after the release.
  • How much is a track shared and on which platform also matter a lot to Spotify. Spotify showed this data to its artists in its 2022 wrap. You can check Spotify For Artists if you are an artist and need official resources to grow!

How Much Does Spotify Pay Per Stream

If you are wondering how much Spotify pays per stream, it is generally between $0.003 and $0.005 per play.

Below are the rough estimates of Spotify’s streaming payouts to artists based on the above data:

Number of StreamsEstimated Payout
Per Stream$0.003 to $0.005
100 Streams$0.3 to $0.5
1,000 Streams$3 to $5
1 million Streams$300 to $500
10 million streams$30,000 to $50,000

This amount is subject to variation based on several factors, such as the location of the listener and the currency used. However, as a general rule, the payout is based on a 70/30 split between the rights holders and the platform. That means 70% of the revenue generated from each stream goes to the rights holders, while the remaining 30% is retained by Spotify.

Although Spotify’s payout may seem small, it can add up quickly, particularly for popular artists with a large pool of monthly listeners. We have discussed the most streamed artists of all time and the current month in this post below; scroll down to see it!

How Much Data Does Spotify Use

Table Showing Spotify's Data Consumption

Some users might be curious about how much data is consumed when they are streaming songs on Spotify.

Well, on the lowest quality setting, Spotify uses around 600 kilobytes (KBs), or a little more than half a megabyte, per song. However, if you’re looking for higher-quality audio, the data usage can increase significantly. For example, at high quality, Spotify uses up to 4.2MB per song, and for Spotify Premium subscribers, the “Very High setting” can consume up to 8.4MB per song.

So If you’re listening to a full 12-song album, this can add up to around 50MB of data usage, or 100MB if you’re on a Premium account.

Note: These numbers are based on a song with a length of three and a half minutes as it is the average length of songs in 2023.

Spotify Podcast Statistics

Spotify began its podcasting journey three years ago, with a database of over 180,000 episodes. Today, Spotify has over 5 million podcasts and 100,00 video podcasts on its platform, representing a growth rate of over 1500%. Spotify added 1.2 million podcasts to its library in 2021 alone!

Spotify ranks 2nd among the podcast platforms in the United States, with 40% of people using it on a regular basis.

Spotify, is the most popular app along with YouTube for podcast listening among Android phone users in the United States, accounting for a 26% share of the market (a 23% increase since 2020).

Spotify is the most popular podcast platform among North American millennials, with 50% being frequent users.

The Joe Rogan Experience is the number-one podcast on Spotify worldwide. It is followed by Andrew Hubberman’s daring “Hubberman Lab.”

Third on the list is an American true-crime podcast called “Over my dead body”

Emma Chamberlain’sAnything Goes with Emma Chamberlain“, and House of R finish in the top five Spotify podcasts globally.

Here is a list of the top 10 most popular podcasts on Spotify globally:

  • The Joe Rogan Experience
  • Call Her Daddy
  • Huberman Lab
  • Anything Goes With Emma Chamberlain
  • On Purpose With Jay Shetty

Society & Culture is the most listened-to podcast genre on Spotify, according to worldwide listeners.

Below are the top 5 most popular podcast genres among Spotify’s worldwide listeners:

  • Society & Culture
  • Comedy
  • Lifestyle & Health.
  • Arts & Entertainment.
  • Education.

Spotify Video Podcast Statistics

100,000 podcasts on Spotify fall under the category of video podcasts. Let us explore some exciting facts about them!

  • The United States, Brazil, Mexico, the United Kingdom, and Germany publish the most video podcasts.
  • Spotify is seeing great adoption in markets such as the Philippines, where video podcasts account for over half of all podcast consumption.

Availability of Spotify Across The Globe

Currently, Spotify is accessible in 180 countries. Spotify has grown its presence to 80+ countries since 2020.

Spotify was accessible in only 61 markets globally in 2017. 

Between 2018 – 2022, Spotify expanded to 117 new nations.

And still counting!

Geographical Availability Of The Spotify App By Platform

The Spotify iOS application is accessible in 157 countries.

Spotify is accessible in 90% of Nations where the iOS application store is available.

Aside from their desktop web player, Spotify Music is now available for download on Roku smart TVs. Spotify is available in all  17 Roku markets.

The Spotify app is accessible in 9 of the 11 markets where the Amazon Application Store is available (Japan & China excluded).

Spotify has its Android application available in all 184 markets, along with its lite application in 36+ countries.

How Many Spotify Playlists Are There?

Spotify’s collection has around 4 billion playlists across all genres. Out of which, over 3000 are curated officially by Spotify.

In the year 2020 alone, the music streaming platform added over 1 billion new playlists.

The top 10 most-followed playlists on the platform are all curated by Spotify, out of which 50% are personalized. 

Pop music dominates 4 out of the top 10 Spotify playlists.

Below is a list of the top 10 most-followed Spotify playlists as of 2024:

PlaylistFollowers count
Today’s Top Hits34,392,184
Global Top 5017,122,609
¡Viva Latino!14,488,371
Rock Classics 12,015,297
All Out 2000s 11,040,363
Songs to Sing in the Car 10,814,687
Baila Reggaeton10,770,105
All Out 80s 10,713,476 
Beast Mode10,521,408

How Many Tracks Are Available On Spotify?

Spotify has over 100 million tracks on the platform in 2024.

Spotify anticipates adding 22 million new tunes by the end of 2024. That’s almost a track every second!

Currently, The Weeknd is the most-streamed artist on Spotify, with over 117.20 million monthly listeners.

RankingArtistMonthly Listeners
#1The Weeknd117.20 million
#2Taylor Swift103.03 million
#3Drake85.15 million
#4Ariana Grande85.06 million
#5Rihanna82.55 million
#6Justin Bieber76.56 million
#7Coldplay72.97 million
#8Bad Bunny72.34 million
#9Dua Lipa72.53 million
#10Ed Sheeran72.50 million

Most Popular Artists On Spotify By Follower Count

Ed Sheeran is the most followed person on Spotify, with over 113.26 million followers.

Below are the top 10 popular artists on Spotify based on the number of followers (All-Time)

#1Ed Sheeran113,264,039
#2Taylor Swift101,125,768
#3Arijit Singh100,901,919
#4Ariana Grande94,783,339
#5Billie Eilish91,298,948
#8The Weeknd78,786,228
#9Bad Bunny78,332,114
#10Justin Bieber73,675,289

Most Streamed Songs on Spotify

The Weeknd’s “Blinding Lights” is the most streamed song on Spotify of all time, with 4.061 billion streams.

“Blinding Lights” overtook the long-time top place holder “Shape of You” by Ed Sheeran in January 2023.

Here is a table showing the most streamed songs on Spotify:

RankSongArtistNo. Of Streams
#1“Blinding Lights”The Weeknd3.945 billion
#2“Shape of You”Ed Sheeran3.717 billion
#3“Someone You Loved”Lewis Capaldi3.107 billion
#4“Sunflower”Post Malone and Swae Lee3.057 billion
#5“Dance Monkey”Tones and I2.954 billion
#6“One Dance”Drake2.894 billion
#7“Starboy”The Weeknd featuring Daft Punk2.881 billion
#8“As It Was”Harry Styles2.880 billion
#9“Stay”The Kid Laroi and Justin Bieber2.869 billion
#10“Rockstar”Post Malone featuring 21 Savage2.832 billion

Below are the most-streamed artists on Spotify over the years:

Taylor Swift is the most streamed artist on Spotify for the year 2023. Taylor Swift overtook Bad Bunny has after he dominated the list as the #1 for three consecutive years.

Drake was the most-streamed artist on Spotify for 2 consecutive years, in 2015 and 2016 and then once in 2018. this also brings his tally to being named the most streamed artist on Spotify three times.

Year1st Position2nd Position3rd Position4th Position5th Position
2013Macklemore & Ryan LewisAviciiDaft PunkEminemImagine Dragons
2014Ed Sheeran)EminemColdplayCalvin HarrisKaty Perry
2015Drake Ed SheeranThe WeekndMaroon 5Kanye West
2016Drake Justin BieberRihannaTaylor SwiftKanye West
2017Ed Sheeran DrakeThe WeekndKendrick LamarThe Chainsmokers
2018Drake Post MaloneXXXTentacionJ BalvinEd Sheeran
2019Post Malone Billie EilishAriana GrandeEd SheeranBad Bunny
2020Bad Bunny DrakeJ BalvinJuice WrldThe Weeknd
2021Bad BunnyTaylor SwiftBTSDrakeJustin Bieber
2022Bad BunnyTaylore SwiftDrakeThe WeekndTaylor Swift
2023Taylor SwiftBad BunnyThe WeekndDrakePeso Pluma

Shedding Some Light On Spotify’s Workforce

In Q4 2022, Spotify had 10,151 full-time employees. However, in Q4 2023, the number of employees decreased, and currently, Spotify has 9,248 full-time employees. The decline in the workforce is due to Spotify’s decision to lay off 10% of its employees, resulting in approximately 505 people losing their jobs.

Below is the increase in Spotify’s employee strength from 2011 to 2023

YearNumber of employees

As per Spotify, the average yearly salary of an employee in 2019 was €122,814. Since then Spotify’s pay and salary expenditure has climbed by 9.63%.

What Else Was New On Spotify In 2023

During the first quarter, Spotify launched a beta version of A.I. DJ in North America, which uses Spotify’s personalization technology, generative A.I., and realistic A.I. voice from Sonantic. The DJ currently attracts millions of active users each week, accounting for over 25% of user consumption on DJ listening days.

Source: Spotify

Additional 2023 Highlights

Spotify has been rolling out and announcing much new stuff for Artists, Listeners, and Podcasters. Let us have a look at what Spotify is up to in 2023. Slide to see more!

Spotify 2023 Stream On Creator Highlights
New Spotify UI and UX
Spotify Podcasting Features
Spotify New Music Updates

Source: Spotify Shareholder Deck

Acquisitions by Spotify

Spotify revealed that it acquired a couple of platforms in Q1 of 2022, Podsights and Charitable, both are related to podcasting.

Acquisitions By Spotify
  1. Podsights: It is a podcast advertising measurement service that helps advertisers better measure and scales their podcast advertising.
  2. Charitable: It is a podcast advertising measurement service that helps advertisers better measure and scale their podcast advertising.

Spotify made a couple of acquisitions in Q2, 2022 as well. Let us take a look at them:

Spotify Acquisitions Q2, 2022
  1. Findaway: It is a platform that serves writers, publishers, and consumers; Findaway works throughout the audiobook ecosystem. Their technology will aid Spotify’s entry into the audiobook business.
  2. Sonatic: It is an AI voice platform that generates voices from text. This transaction, which is scheduled to conclude on July 11, 2022, will enable Spotify to create new and distinctive experiences for our users, as well as engage them in new and more tailored ways.

Spotify Partnership With FC Barcelona

Spotify is now a proud sponsor of one of the most successful football clubs in the world.

Spotify Partnership With FC Barcelona

Spotify had an agreement with the Spanish football club Barcelona. Under this deal, The Camp Nou stadium is rebranded as Spotify Camp Nou, and  Spotify’s name will also appear on both the men’s and women’s teams’ jerseys for the next four seasons, beginning with the 2022/23 season.

How Can You Check Your Personal Spotify Stats (2024 Guide)

After reading all these statistics, wouldn’t it be fun to take a sneak peek into your own Spotify statistics? Well, there are ways through which you can do it.

Checking Spotify Stats On PC Or Mac

  1. Tap your user profile name in the app’s top right corner.
  1. From the drop-down option, choose Profile.
  1. Here, you can go through your frequently played artists, tracks, and playlists. You can tap on the “See All” button under any category to see more of the specific stat.

Checking Spotify Stats On Mobile Phones

  1. Tap on the settings icon in the top right corner of your mobile application. (it will have a look similar to a gear)
  1. From the drop-down option, choose Profile.
  1. Here, you can go through your frequently played artists, tracks, and playlists. You can tap on the “See All” button under any category to see more of the specific stat.

Checking Spotify Stats Through Wrapped

Since 2015, Spotify launched its wrapped program for its users in December of each year. In that, users can see their music listening habits and stats for that specific year. You can access the wrapped cards as soon as you enter the mobile or computer application.

It is hard to miss as there are huge banners and cards popping in the app. Be sure to access you’re wrapped this year if you haven’t in previous ones.

Checking Spotify Stats Via Third-Party Applications

Many third-party applications allow you to check your personal Spotify stats. All you have to do is find one such platform that offers this service and sign in to it using your Spotify credentials.

Related Read:

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top