Marketers often overlook Quora in favor of platforms like Facebook, Instagram, and TikTok. However, with over 400 million users, Quora is a goldmine for placing ads and even promoting products that solve users’ needs (after all, it’s a question-and-answer platform).
Quora has also made significant investments in its AI chat platform, POE. As a result of these advancements, Quora’s valuation has reached $500 million.
In this article, we will discuss Quora users, their demographics, usage patterns, revenue, traffic sources, and more in detail.
Quora Statistics 2025 (Top Picks)
- Quora has over 400 million monthly active users (MAU).
- 56.5% of the Quora users are men, while 43.2% are women.
- Most Quora users are aged 25 to 34, accounting for 30.11% of the platform user base.
- Quora recorded 27 million daily active visitors on average.
- There are 148 million Quora users in the United States.
- Quora is valued at $500 million.
- Quora has over 300,000 topics in 24 languages.
- The average time spent by a user on the platform is around 8-10 minutes.
- People ask 3000 to 5000 Questions on Quora every day.
Quora User Statistics
With millions of users worldwide, Quora has become one of the most popular platforms. Let’s take a closer look at the number of platform users and user distribution by region.
How Many People Use Quora?
According to the latest data, Quora has surpassed 400 million monthly active users (MAU).
Quora had 300 million users in 2018, and by October 2023, the number had reached 400 million, an increase of 100 million or 33.33%.
Meanwhile, in 2017, the platform had just 200 million users worldwide.
The following table displays the Quora Monthly Active Users by Year:
| Year | Quora Monthly Active Users |
|---|---|
| 2023 | 400 million |
| 2018 | 300 million |
| 2017 | 200 million |
Source: Quora, Data Reportal
Quora Users By Country
With 148 million users, the United States has the most number of Quora users. Second on the list is India, with 100 million users.
In addition to the United States and India, Quora has a notable user base in other countries, such as the United Kingdom, with 22.5 million users, and Canada, with 15 million users.
Here is a table showing the number of Quora users across countries and regions:
| Country/Region | Users |
|---|---|
| The United States | 148 million |
| India | 100 million |
| Europe | 78 million |
| South-East Asia | 24 million |
| United Kingdom | 22.5 million |
| Middle East & North Africa | 20 million |
| Canada | 15 million |
| Australia & New Zealand | 11 million |
| Japan | 6.8 million |
| Mexico | 3.5 million |
| Brazil | 2.6 million |
Source: Data Reportal
Quora Demographics
Quora demographics display that the platform includes a vibrant community of curious minds, each sharing their own experience and insights on the platform.
Let’s take a look at the demographic breakdown of Quora users.
Quora Gender Demographics
43.2% of the Quora users are female, while 56.5% are male.
These numbers display that the share of male users is larger than that of female users, and the male-to-female user ratio is 57:43.
Source: Data Reportal
Quora Age Demographics
The majority of Quora visitors are between 25 and 34 years old, representing 30.11% of the platform’s total user base.
Meanwhile, visitors aged 18 to 24 make up 25.65% of Quora’s total user base, and just 5.89% are over 65 years old.
The following table displays the distribution of Quora users by Demographics:
| Age Group | Quora Visitors By Age |
|---|---|
| 18 to 24 | 25.65% |
| 25 to 34 | 30.11% |
| 35 to 44 | 17.92% |
| 45 to 54 | 12.05% |
| 55 to 64 | 8.37% |
| Over 65 | 5.89% |
Source: Similar web
Quora Revenue
In 2023, Quora reported an annual revenue of $20 million.
Quora employs a team of around 200 individuals and impressively generates around $100,000 in revenue per employee.
This figure displays the platform’s continued growth and ability to monetize its user base effectively.
Source: Zippia.
Quora Valuation
Quora’s current valuation stands at $500 million.
Comparatively, Quora was valued at approximately $1.8 billion In its most recent venture capital funding round in 2017.
In January 2024, Quora secured funding for the first time in seven years, raising $75 million from Andreessen Horowitz. The allocated funding will be utilized to drive the expansion of Poe, Quora’s AI-powered chat platform.
Source: Tech Crunch 1, Tech Crunch 2
Quora Traffic Statistics
Quora experienced 837.1 million visits.
This is a decrease of 8.01% compared to the 910 million visits recorded in June 2024.
At the same time, the platform reported an average of 27 million daily visitors.
Source: SimilarWeb.
Quora Trafic By Country
The United States accounts for 36.68% of Quora’s total traffic, representing the largest share of users.
India ranks second after the United States, contributing to 25.43% of the platform’s traffic.
In contrast, countries like the United Kingdom and Canada account for a smaller portion of the overall traffic.
The following table displays the Quora’s total traffic by country:
| Country | Traffic Share |
|---|---|
| United States | 36.68% |
| India | 25.43% |
| United Kingdom | 4.78% |
| Canada | 3.54% |
| Indonesia | 3.24% |
| Others | 26.33% |
Source: Similar Web
Quora Traffic By Device
A significant majority of Quora’s traffic, over three-fourths, originates from mobile devices.
Specifically, smartphones contribute to 76.44% of the total traffic, while desktop devices account for the remaining 23.56%.
Source: Similar Web
Quora Traffic By Channel
81.74% of the Quora traffic is organic traffic.
Organic search traffic accounts for the majority of the platform’s traffic. Meanwhile, direct traffic is the second major source of traffic, accounting for 16.71%.
The following table displays the distribution of Quora traffic by source:
| Traffic Source | Share of Quora’s Traffic |
|---|---|
| Direct | 16.71% |
| 0.01% | |
| Referrals | 0.77% |
| Social | 0.76% |
| Organic search | 81.74% |
| Paid Search | 0.00% |
| Display Ads | 0.02% |
Source: Similar Web
Social Media Traffic On Quora
YouTube directs the highest share (34.24%) of the social traffic on Quora.
Meanwhile, the second-highest share of social media traffic comes from Reddit, which directs 25.46% of the share on Quora.
Here is a table displaying the breakdown of the social traffic received on Quora:
| Social Media Platform | Share Of Quora Traffic |
|---|---|
| YouTube | 34.24% |
| 25.46% | |
| 13.42% | |
| 4.72% | |
| 3.96% | |
| Other | 18.20% |
Source: Similar web
Additional Quora Statistics
This section provides additional insights into the usage of Quora and other interesting facts about the platform.
300K Topics Are Discussed On The Platform
Quora users engage in discussions of 300,000 topics across 24 languages
Users can follow ‘Topics’ on Quora. They get notified whenever an interesting activity happens on that topic.
Here are some highly popular topics on Quora:
| Topic | Followers |
|---|---|
| Technology | 144.5 million |
| Movies | 128.9 million |
| Health | 127 million |
| Food | 120.4 million |
| Science | 117.9 million |
| Music | 112.9 million |
| Books | 91 million |
| Visiting and Travel | 81.6 million |
| Business | 76 million |
| Psychology | 75.5 million |
| History | 70.6 million |
Source: Quora
Number Of Questions Asked On Quora
Quora users ask between 3000 to 5000 questions on the platform each day.
That equals to around 90,000 -150,000 questions each month.
The Average Number Of Answers On Quora
According to estimates, each question on Quora receives an average of 5 responses, but this varies with factors such as the nature of the questions. If the topic is interesting, it may have over 5000 responses.
Quora Has A Paid Service Too
Last year, Quora rolled out a subscription-based program known as Quora+ (Quora Plus).
This allows creators (Answer Givers) to hide their answers behind a paywall. Users can unlock these answers by subscribing to Quora Plus, which costs $5 per month and $50 per year.
More Than 1/3rd Of Americans Use Quora
As per reports from Alexa, Around 35% of American citizens access Quora.
Highly Educated People Power The Platform
65% of Quora’s users have completed a college degree.
55% Of Quora Users Make Over $100k Dollars/Year
With so many well-educated people using the platform and most of them belonging to a management background, It is natural that more than half of Quora users make more than $100,000 a year.
In a survey conducted by GWI, 42.4% of Quora users in the U.S. reported an average household income greater than $85,000.
Average Time Spent On Quora
Quora users spend around 8-10 minutes on the platform every day. Grabbing an attention span of 10 minutes every day from a platform that doesn’t have a short video service is a huge achievement.
A Good Portion Of Quora Users Are From Management Background
As per 2018 research, 37% of Quora users are likely to be from a management background. You can reap the benefits of this by presenting your company to decision-makers in order to increase conversions.
Quora Allows Advertising On Its Platform
Quora started showing ads way back in 2016, but they were only limited to a few brands.
In 2017, Quora rolled out “Quora for business,” This allows business to put their ads on Quora.
Businesses using Quora Ads have seen up to 4x higher conversions than other platforms.
Rarely Does Any Question Go Unanswered
99% of questions posted on Quora are answered. Ask away anything you have in mind. It is highly unlikely that you won’t get a response.
Most Popular Question On Quora
This is the most popular question on Quora. It has over 40,000 followers and 27.9 million views.
More Than 70% Of Quora Ads Interactions Occur Via Mobile Phones
As the above stats show, Most people access the platform via smartphones; naturally, mobile-related engagement is also high, with over 70% happening through mobile devices.
Quora Has a High Conversion Rate
You can expect up to a fourfold higher conversion rate when you advertise your business on the platform. Even Semrush backs this claim.
Quora Raised $80 Million To Remain Independent
Quora successfully raised $80 million in funding from the Tiger Group.
This significant investment aims to help Quora maintain its status as an independent startup, enabling the platform to continue its mission of fostering knowledge-sharing among users.
Males Link Their Responses More Than Females
According to a study, males are more likely than females to link their responses.
They link their responses two folds more than Females.
Quora Supports Multiple Languages
People can use Quora in 17 different languages.
Google Is The Most Discussed Brand On The Platform
Google drives the most traffic to Quora, and it is the most discussed brand on the platform. Giants like Amazon, Meta, and Coca-Cola follow Google.
Quora Will Turn 16 Years Old In 2025
Quora was launched on June 25, 2009. It was co-founded by former Facebook employees Adam D’Angelo and Charlie Cheever.
The platform will turn 16 years old in June 2025.
Most Followed Quora Accounts
Balaji Viswanathan is the most followed person on Quora, with 663,408 followers.
Meanwhile, Quora CEO- Adam D’Angelo is Quora’s second most followed person, with 542,860 followers.
Here is a table displaying the share of most-followed people on Quora.
| Accounts | Quora Followers |
|---|---|
| Balaji Viswanathan | 663,408 |
| Adam D’Angelo (Quora CEO) | 542,860 |
| Sean Kernan | 487,609 |
| Jimmy Wales (of Wikipedia | 386,075 |
| Richard Muller | 365,157 |
| Awdhesh Singh | 357,569 |
| Robert Frost | 344,064 |
| James Altucher | 287,618 |
| Dushka Zapata | 283,782 |
| Roman Saini | 242,392 |
Source: Quora
Other Statistics you can check out:
Conclusion: Quora Has Over 400 Million Users
Quora has witnessed a steady increase over the past years and is likely to grow further in the upcoming decade.
The platform has also invested in its AI chatbot (Poe) and has raised $75 million at a valuation of $500.
It will be interesting to track Poe’s performance and its effect on Quora’s usage in the upcoming years.
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