Loved by over 1.6 billion users, Reddit is one of the most influential sources of information as of 2024.
Launched in 2005, Reddit was noticed by several users who got to serve as contributors to the platform. The authentic contribution approach led Reddit to have a global impact. Today, there are more than 16 billion posts and comments collectively on the platform.
The anonymity of the platform is what makes it a favorite to many.
Let us take a look at the platform in this post.
Reddit Statistics 2024 (Top Picks)
- Reddit has 70+ million daily users as of 2024.
- There are an estimated 1.6 billion active monthly users.
- The United States has 26.4 million monthly Reddit users.
- There are currently more than 130,000 active subreddits.
- Reddit has 16 billion posts and comments collectively.
- Reddit amassed nearly $504 million in ad revenue in 2022.
- Reddit is valued at more than $10 billion.
- In 2021, Reddit was the tenth most popular social networking site in the US.
- Males comprise 63.8% of Reddit’s user base, while females comprise 36.2%.
- Reddit has a prevailing user base of age groups from 18 to 29 years.
Reddit User Statistics
Reddit is popular among young users, especially the ones aged between 18 to 29 years. Reddit has over a billion registered users, content contributors, and consumers.
1) There are 70+ million active daily users on Reddit
Reddit has experienced a surge of new daily users between 2021 and 2022, gaining over 15 million active users.
The conciseness and reliability of the content on Reddit have helped the platform amass such a big audience.
With an abundance of daily users, Reddit is updated with the latest and trending content every day. The users are the main contributors to the platform.
Here is a table showing the number of reddit daily active users over the years:
| Year | Active Daily Users |
|---|---|
| 2023 | 70 million |
| 2022 | 50 million |
| 2021 | 52 million |
| 2020 | 35 million |
Source: Reddit
2) Reddit is predicted to have 1.66 billion active users
The frequency of Redditors using the platform is high on a monthly scale. In 2020, Reddit reported around 430 million active users, most of whom were daily users.
Though Reddit stopped reporting the monthly user count, This number is set to increase to billions in the future.
Timeline of monthly active users:
| Year | Active Monthly Users |
|---|---|
| 2023* | 1.66 billion |
| 2022* | 1.25 billion |
| 2021* | 830 million |
| 2020 | 430 million |
| 2019 | 370 million |
| 2018 | 330 million |
| 2017 | 250 million |
These numbers are projected considering a CAGR of 38.88% from 2015-2021
3) The United States has 26.4 million Redditors
The USA comprises around 47% of the total user base, with 26.4 million active Reddit users.
Here is Reddit’s user base as per traffic shared by country:
| Country | User Traffic Share |
|---|---|
| United States | 47.82% |
| United Kingdom | 7.6% |
| Canada | 7.45% |
| Australia | 3.89% |
| Germany | 3.37% |
| Others | 29.94% |
Sources: Similarweb
3) 72% of Redditors use Reddit for entertainment and 43% for news
Due to its reliable and trustworthy content contributors, 43% of Reddit users turn to the platform for news, and 72% use it as a means of entertainment.
Reddit is full of content contributors from all niches. Reddit caters to every other need, from news and information to memes and marketing. With over 2.2 million subreddits, there is a subreddit for various topics.
Here is a brief of Reddit usage by category in the US:
| For entertainment | 72% |
| For news | 43% |
| For Brands/Companies | 17% |
| To strengthen the professional network | 8% |
Sources: Statista
4) Reddit is most popular with people aged 19 to 29 years
Since most Reddit content is more appealing and relevant to the 90’s and GenZ kids, the Most dominant age group on Reddit is 19-29 years. A study in 2021 found that 36% of the adults using Reddit were between 19 and 29 years old.
Reddit user percentage in accordance with age in the US
| Age Group | User Percentage |
|---|---|
| 18 – 29 | 36% |
| 30 – 49 | 22% |
| 50 – 64 | 10% |
| 65+ | 3% |
Sources: Statista
5) 36.2% of women and 63.8% of men use Reddit globally
Due to the overall internet users being males, Reddit has been a male-dominated platform since the beginning. A global survey in 2022 showed that 63.8% of Reddit users are male while 36.2% are female.
Female audience is growing on Reddit due to more women-oriented subreddits like r/MakeupAddiction, r/Makeup, and r/SkincareAddiction.
Sources: Statista
6) Reddit’s premium subscribers will reach 651,400 by 2024
Reddit also has a premium subscription plan that offers ad-free browsing, custom avatars, and gear. Many have opted to get premium, and more than 473,685 users are using Reddit Premium as of 2022.
Premium subscribers count over the years.
| Year | Subscribers |
|---|---|
| 2023* | 651,400 |
| 2022 | 473,685 |
| 2021 | 344,292 |
| 2020 | 247,680 |
| 2019 | 172,000 |
| 2018 | 132,308 |
Sources: Statista
Subreddit And Posts Statistics
Reddit has various dedicated communities called Subreddits where people with similar interests can post and discuss a topic.
7) Reddit has over 130,000 active subreddits
More than 2.2 million subreddits exist, of which 130,000 are considered active. These subreddits house millions of members and are heavily moderated.
Subreddits are the flesh and bones of Reddit. Users can join and contribute to the subreddits according to their needs and interests.
Here is a table showing some of the biggest subreddits by user count:
| Subreddit | Members |
|---|---|
| r/announcements | 263 million |
| r/funny | 54.5 million |
| r/Askreddit | 43.9 million |
| r/gaming | 39 million |
| r/aww | 35 million |
| r/worldnews | 34 million |
Sources: Reddit
8) Reddit has over 16+ billion posts and comments
There are more than 16+ billion comments and posts on Reddit combined.
Due to tightly knit and helping communities on Reddit, a comment is more valuable than a post. Hundreds of posts are made on reddit daily, and thousands of comments are posted.
Sources: RedditInc
9) In 2022, more than 492.3 million posts and 2 billion comments were made on Reddit
Reddit is famous for its open nature and information-driven posts and comments. Reddit reported a massive total of over 492.3 billion posts and 2+ billion comments in 2022.
This number will be much higher in the coming years as Reddit is gaining much traction worldwide.
Most upvoted posts on Reddit
In 2022, Many wholesome posts received a lot of upvotes from Reddit users.
10) Ask Me Anything posts are the most responsive on Reddit
| Post | Upvotes |
|---|---|
| Full screenshot of r/place 2022 | 434,300 |
| Ukraine handed over nuclear weapons to Russia | 403,500 |
| he finally got his acorn | 326,800 |
| Man stops to rescue kitten, gets ambushed by platoon | 323,425 |
The AMA section is quite popular among reddit users and non-users since it is centered around asking questions and getting informative responses with a hint of humor.
This section of reddit is always on for action, with many celebrities and stars turning up to the AMA subreddits to interact with fans.
| Post | Upvotes |
|---|---|
| Hello, I’m Nicolas Cage, and welcome to Ask Me Anything | 197,540 |
| I am Jon Stewart, host of The Problem with Jon Stewart | 59,200 |
| I’m Bill Gates, co-chair of the Bill and Melinda Gates Foundation | 29,775 |
| I’m LeVar Burton, host of LeVar Burton Reads. AMA! | 41,000 |
Source: Reddit
Reddit Revenue Statistics For 2024
With millions of users worldwide, Reddit also has amassed significant revenue over the years.
11) Reddit acquired $503 million in ad revenue in 2022
Reddit generates the majority of its revenue through online ads. The social platform made around $503 million in revenue in 2022.
Ad Revenue Generated over the years:
| Year | Revenue |
|---|---|
| 2022 | $503.5 million |
| 2021 | $362.82 million |
| 2020 | $176.71 million |
| 2019 | $109.5 million |
| 2018 | $60.58 million |
Sources: Statista
12) Growing revenue from Reddit’s premium subscriptions
Reddit accumulated around $23.68 million through the premium subscription fee.
Reddit also makes significant money from the premium subscribers’ revenue. The platform is set to make approximately $32.57 million in premium subscriber revenue.
Revenue from premium subscriptions over the years.
| Year | Revenue |
|---|---|
| 2022 | $23.68 million |
| 2021 | $17.21 million |
| 2020 | $12.38 million |
| 2019 | $8.6 million |
| 2018 | $6.6 million |
Sources: Statista
13) Reddit had a $1.02 Average Revenue Per User In 2023
Reddit’s average revenue per user has almost doubled in 2023. Reddit’s ARPU has been increasing at a healthy rate over the past few years.
Average Revenue Per User over the years:
| Year | Average revenue per user |
|---|---|
| 2023 | $1.02 |
| 2022 | $0.6 |
| 2021 | $0.46 |
| 2020 | $0.32 |
14) Reddit was valued at over $10 billion in 2021
Reddit has received funding from various sources since it gained popularity. Due to the prestige brand presence, many famous personalities like Sam Altman, Snoop Dogg, and Jared Leto have invested in Reddit.
Investments in Reddit over the years:
| Year | Investor | Amount | Valuation |
|---|---|---|---|
| 2021 | Fidelity Investments | $700 million | $10 billion |
| 2019 | Tencent | $300 million | $3 billion |
| 2017 | Advance Publications | $200 million | $1.8 billion |
Sources: Wikipedia
General Reddit Statistics & Facts
- As of October 2023, Reddit has over 1.9B site visits, ranked 10th in the USA, and an average visit duration of 8 minutes and 16 seconds. Similarweb
- In 2022, over 430 million posts were created and submitted on Reddit.
- Reddit’s virtual currency (Reddit Coins) is expected to produce an additional $11 million in revenue in 2021.
- 86% of internet users trust product reviews and opinions on Reddit.
- Reddit posts with titles of 60 to 80 characters receive the most upvotes: over 8,000 on average.
- In 2022, 780,604 subreddits were removed due to spam and content manipulation.
- Over 96% of Reddit’s content is published in English. German, Spanish, Portuguese and others make up for the remaining 4%.
- Reddit has over 100 million app downloads on the Google Play Store.
- Reddit is banned in China and Indonesia.
- 59% of all Reddit content was removed by moderators (AI algorithms and humans).
- As of June 2023, Reddit has around 2000 employees.
- In the United States, 70% of Reddit users are white, 12% are Hispanic, and 7% are black.
- Python, GO, and JavaScript are used in the programming of Reddit.
