This is the only guide you will need to know how to start your podcast on Spotify.
In today’s visual age, podcasts have sneakily made their place in the user’s hearts, and it’s a fact that there are 464.7 million podcast listeners globally as of 2023.
My team and I are podcasting nerds and have our heads wrapped around the constant development of this sector.
Today, I have brought you a ten-step, straightforward guide to starting your own podcast on Spotify and some bonus tips to excel at it.
Grab a seat, and let’s go!
Key Takeaways on How to Start a Podcast on Spotify:
Before you head forward into more details, here’s a list of what I have covered in this article.
- Spotify has the highest share of podcast listeners
- Signing up and starting your first podcast on Spotify for podcasters is a half-hour job.
- It offers essential tips to improve your podcast.
- The platform includes analytics and user engagement features that add to the experience.
How to Start a Podcast on Spotify Using Spotify For Podcasters? (Step-by-Step)
Starting a podcast on Spotify takes only minutes and can be done by following these ten simple steps. Follow the red arrows in the images and the steps below to start your podcasting journey.
Step 1: Initiate sign-up for Spotify for podcasters by visiting this link.
Step 2: Select the podcasting profile that defines you, i.e., if you’re a beginner or you already have a podcast.
Step 3: Select – “I want to start a podcast” and select the preferred method of signing into Spotify.
Step 4: Start making an episode by selecting the “let’s do it” button.
Step 5: Add an audio file and enter the audio description and title to proceed.
Step 6: Set up the interaction questions and polls for audiences.
Step 7: Review all the details and click “Publish.”
Step 8: Add your channel name, description, category, and the podcast language.
Step 9: Select a cover art for your channel
Step 10: Hit the “Publish” button.
And that’s all. As soon as Spotify processes your data, you can see the episode live on the Spotify app. This is how your channel’s dashboard will look:
Pro tip: Get yourself signed up with RSS. An RSS feed would allow your Spotify podcast to be heard on other similar podcast apps. It is sort of an online ID for your podcast that can be used across platforms.
Spotify for Podcasters – Unique features
“Spotify for podcasters” offers free podcast hosting and is an all-in-one platform preferred by many new/old podcast hosts. Here’s a list of the features that make this podcast-hosting platform unique:
- Easy to set up
- Monetization support
- Can host video podcasts.
- Audience interaction polls
- Advanced analytics features
- Helpful guides to help beginners navigate
- Actual podcast episodes to discuss podcast growth
Bonus: Check out this official guide on growing your podcast from Spotify –
Key essentials to start a podcast on Spotify – Beginners guide
Setting up your Spotify podcast is easy and can be done in 10 simple steps. As demonstrated above, all you need to set up a podcast on Spotify is – a Spotify account and a recorded podcast episode, and you’re done.
But to develop a successful podcast on Spotify and see it as a way to generate income, you must follow the checklist below.
1. A Good Name For The Podcast
The name of your podcast needs to be catchy, and you cannot just name it by – the last thing you ate and the color you’re wearing (duh!)
You can either use the same name of your product/website that you are going to base the channel upon or run your creative brain’s image. I found this detailed guide from Spotify on how to name your podcast. Have a look at this, too!
2. Determine the audience
Next, you must determine the audience, their location, and their likes and dislikes to boost your podcast’s growth.
Analyze what top podcasters related to your type of content and format and adapt their ways in the initial days of your channel. Do not copy their ways exactly, but try to find that common connection that they have created to connect with the audience.
Eventually, once your podcast grows and has enough, you can branch out to newer ways of producing a podcast and craft a unique identity for your audience.
3. Decide On A Format
Once you get an idea of the topics you are going to cover, you will need a format to be followed for your episodes. Decide if you can work alone, follow an interview-based format, or have a discussion group with more than two people.
There are a total of 10 main types of podcasts that you should adapt your content to. Remember, the type of podcast format you choose will effectively affect the type of audience, the pieces of equipment, and the earning potential of your channel.
4. Get Your Content Ready
Before actually deciding to start a podcast channel, you should have the content ready or at least have some idea about it. You need to have proper resources already figured out that would go up on your channel.
If you are a beginner, you must start from the ground up. Writing up the entire script, framing the topics to be covered, common questions to be answered, and more! Read this guide I wrote on how to write a podcast script and learn how to write the script for different podcast segments.
For more inspiration on writing a podcast script, have a look at these best podcast episodes of all time.
5. Buy Good Podcast Equipment
From the moment you start your channel, you need to have proper podcasting equipment to generate high-quality and industry-level content. Some common podcast equipment includes – microphones, a computer, headphones, an amplifier, and storage.
If you haven’t bought any equipment yet, I suggest you check out this detailed podcast equipment buying guide.
Additionally, I have a useful list of the best headphones for podcasting that would suit beginners and experts. Check out the best headphones to use for podcasting here.
6. Execute Recording and Post-production Well
Having the correct equipment, content idea, and format is still only 50% of the job. You also need to have a top recording, editing, and post-production game when it comes to ranking higher on the podcast charts.
To go a step ahead and leverage the power of artificial intelligence, you should use these top AI podcast editing tools. Why? These tools will minimize the efforts you need to record a podcast remotely, edit the hmms and ahhs, and sync the audio and video of a video podcast.
Additionally, you will also save a large sum of money that you would otherwise spend on a sound editor, who would also take more time to deliver the results than these AI podcast editing tools.
7. Market Your Podcast
The last mile to cover your podcast growth is to monetize it well, find sponsors, and market it strategically. Some small and easy ways to market your podcast are by using your social media and staying consistent with your content posting.
To level up the marketing for your podcast, you can tie up with sponsors and boost its reach.
Tip: Get your hands on our detailed podcast marketing guide and start boosting your podcast!
8. Create a Unique Intro and Outro
The podcasts are often identified with the background or the intro and outro music they use. The mid-roll and end-roll of a podcast is an opportunity to add sponsor information and provide a break between the episodes.
Some of the AI podcast editing tools I mentioned above can also help you add these audios to your podcast, or alternatively, you can use AI again to help you generate a punchy music composition for your podcast.
Demandsage Bonus: Use these top free & paid AI music generators that I covered in the past.
9. Find ways to Promote Your Podcast
To sustain the growth of your podcast, you would need to create a website, stay consistent with social media, and have a content plan ready.
While social media would help promote your podcast, other ways that will help promote your podcast are by:
- Inviting popular guests
- Hiring relevant sponsors
- Creating a website for your podcast
How Much Does It Cost To Put a Podcast on Spotify?
Coming to the cost of using Spotify to upload your podcasts, the “Spotify for Podcasters” cost to a podcaster is zero. Podcasters can sign up and start a podcast on this platform totally free.
A bit hard to believe, but is true. Spotify Podcast pricing is free, and it doesn’t charge you for uploading your podcast. Even stated by Spotify on their official website. Have a look!
Top Podcasters Who Are Using Spotify
There’s a ton of money in podcasting, and a beginner can earn up to $10K per year. Check out this guide to understand the true earning potential of a podcaster.
Fun fact: Top podcasters like Joe Rogan even earn millions per year
Have a look at the top podcasters using Spotify:
- The Joe Rogan Experience
One of the top podcasters in the world, Joe Rogan, hosts his podcast on Spotify. He is also reported to earn $30 million per year from his podcast channel.
He covers trending topics and has insightful conversations with industry experts. Joe Rogan has hosted more than 2000 episodes to date, and his best episode is with Elon Musk, which was live-streamed on 7th Sept 2018.
- Call Her Daddy
This podcast is termed the “most-listened” podcast by women. Hosted by Alex Cooper, this podcast includes conversations that touch upon some difficult topics and tricky questions to some of the well-known faces of the world.
The podcast drops a new episode every Wednesday with a new perspective on a different topic each week.
Demandsage bonus: Have a look at these top podcasts of all time on YouTube that you should listen to.
- Huberman Lab
This is a science podcast hosted by Dr. Andrew Huberman – a neuroscientist. This podcast includes a collection of episodes that discuss neuroscience, the connection of our mind with the organs, and how that affects the overall health of a person.
Huberman Lab is a popular podcast on Spotify and has more than 3.5 million subscribers on YouTube.
Here’s a list of the podcast resources for affiliate marketing, content marketing, and the best marketing podcasts that we have covered:
Conclusion: Starting a Podcast on Spotify for Free
With the unique features that “Spotify for Podcasters” has, beginners and experts can constantly track the performance of the channel and add in more interactive elements like polls to make the episodes more interactive for the users.
Using Spotify is a no-brainer and a simple 10-step process that will hardly take 30 minutes for you. I am sure this simple walkthrough will help you instantly set up your Spotify podcast and get going with your unique podcasting journey.
Make sure you have the necessary content, equipment a proper strategy, and stay consistent with it once you officially start a podcast.
Let me know in the comments below the podcasts you start, I would love to have a look!
Spotify recently introduced monetization tools on their platform; you can use these tools to earn revenue from your podcast. You can also earn money from paid sponsorships, ads, and Patreon. If your podcast has a huge audience, then there is a possibility Spotify will make a deal with you to list your podcast exclusively on their platform.
If you are using a podcast hosting service to submit your podcast to Spotify, then you can check out the statistics directly from your host. But if you submit your podcast directly to Spotify, you can see your podcast’s detailed statistics directly from Spotify’s podcasting page.
Spotify will not pay you anything for adding your podcast to their platform. They make the exception for those with a massive audience, such as Joe Rogan, to add their podcast exclusively on Spotify, and for that, Spotify will pay a hefty sum of amount.
It can take you a few hours to 4-5 days for your podcast to go live on Spotify once you publish it. They also don’t inform you when your podcast goes live. You need to check it out for yourself.