Launched at the start of 2009, Whatsapp was only available for ios users. The real boom in user growth was in 2010, when it was also made available for android users. Fast forward to 2012, and Whatsapp already had its 100 million users.
Facebook (now Meta) quickly realized Whatsapp’s potential and made no delay in acquiring it for $19 billion us dollars in 2014. At that time, WhatsApp already had over 450 million monthly active users
With over 2 billion global users, Whatsapp is the most used instant messaging app today. It has 735 million more users than the second place holder ‘We chat.’ The growth of Whatsapp is here to stay, and it is going only up from now on.
If you are a marketer, WhatsApp is a great platform to make your brand viral. Over 100 Billion messages are exchanged on WhatsApp every day. If you make the right use of it, you can easily use it to your advantage. For that, you need complete insights into the WhatsApp facts and figures. That is what you are going to get in this post.
You will get only the most recent and accurate statistics related to Whatsapp below. Dig in to know more.
Top Whatsapp Statistics In A Nutshell
This is basically the key WhatsApp statistics in a nutshell.
- Whatsapp has 2 billion active users.
- Whatsapp added 1 billion active users in the period of 2016-202o alone
- Whatsapp is the most used instant messaging app in the world
- 100 billion messages are exchanged on Whatsapp every day
- Indias has the most Whatsapp users.
- India accounts for 487.5 million Whatsapp users.
- The United States is the country with the most Whatsapp downloads from the Apple app store
- There are 79.6 million WhatsApp users in the United States
- Whatsapp is the most popular app in more than 100 nations.
Whatsapp Statistics In-Depth
In this section, we discuss all the important WhatsApp-related statistics in a more in-depth manner. Let’s get into it, shall we?
Whastapp Monthly Active Users 2022
As per Meta’s recent data, Whatsapp has over 2 billion monthly active users.
From 2016 to 2020, Whatsapp boomed in popularity and added 1 billion monthly active users.
After becoming Meta’s property, Whatsapp has shown exponential growth in its active users. The user count has grown by over 3500% since 2014.
Below is the breakdown of Whastapp’s monthly active users since 2010.
| Date | Whatsapp MAUs |
| Oct 2010 | 10 Mil. |
| Dec 2011 | 50 Mil. |
| Jul 2012 | 75 Mil. |
| Oct 2012 | 100 Mil. |
| Jan2013 | 133 Mil. |
| Mar 2013 | 166 Mil. |
| Apr 2013 | 200 Mil. |
| Jun 2013 | 250 Mil. |
| Aug 2013 | 300 Mil. |
| Oct 2013 | 350 Mil. |
| Dec 2013 | 400 Mil. |
| Jan 2014 | 430 Mil. |
| Feb 2014 | 465 Mil. |
| Apr 2014 | 500 Mil. |
| Aug 2014 | 600 Mil. |
| Jan 2015 | 700 Mil. |
| Apr 2015 | 800 Mil. |
| Sept 2015 | 900 Mil. |
| Feb 2016 | 1 Bil. |
| Jan 2017 | 1.2 Bil. |
| Jul 2017 | 1.3 Bil. |
| Dec 2017 | 1.5 Bil. |
| Feb2020 | 2 Bil. |
| Jul 2021 | 2+ Bil. |
| Apr 2022 | 2+ Billion |
Whatsapp Users by Country
Now that we have seen the number of users worldwide, let us break down the users based on their region. Below are the top 10 countries with the most Whatsapp users.
| Country | Number of Users (in millions) |
| India | 487.5 |
| Brazil | 118.5 |
| Indonesia | 84.8 |
| United States | 79.6 |
| Russia | 67 |
| Mexico | 60 |
| Germany | 49.2 |
| Italy | 36.9 |
| Spain | 32.2 |
| Argentina | 26.5 |
Whatsapp Revenue Statistics
Since Whatsapp was acquired by Facebook (now Meta), its revenue details haven’t been disclosed. The below figures are estimates.
| Year | Revenue |
| 2012 | $3.82 million |
| 2013 | $10.21 million |
| 2014 (Q1 and Q2) | $15.29 million |
| 2016 | $200 million |
| 2018 | $1.3 billion |
| 2020 | $5.5 billion |
Whatsapp Message Statistics
Whether it be a short good morning message or a wholesome reply to a story, Whatsapp is accessed by billions of people daily, and they exchange a lot of messages along with media on the platform. Let us look at the statistics associated with it.
How Many Messages are sent on Whatsapp Per Day
100 billion messages are sent on Whatsapp every day.
This is a 2021 study, so the chances of this number being more than 100 billion are very likely.
The number of messages exchanged through WhatsApp has increased by over 50 folds since 2018.
Below is the breakdown of the number of messages exchanged on WhatsApp since 2011.
| Date | Number of Messages Exchanged on WhatsApp |
| Oct 2011 | 1 bil. |
| Jan2015 | 30 bil. |
| Feb 2016 | 42 bil. |
| Jul 2017 | 55 bil. |
| Ma 2018 | 65 bil. |
| Oct 2020 | 100 bil. |
| Dec 2020 | 100+ bil. |
How Much Time Do Users Spend on Whatsapp?
As of 2021, Whatsapp users spent around 18.6 hours using the platform each month.
If we break down this stat further, it is equivalent to spending around 37 minutes each day.
This number was 19.4 in 2020. It mostly had to do with the ongoing pandemic. The silver lining here is that the usage hasn’t gone down drastically even after the pandemic.
Time spent on Whatsapp (Region Wise)
Let us look at how much time users are spending on Whatsapp worldwide.
Users in brazil spend around 29 hours on average on Whatsapp each month. Indonesia’s usage is also similar to that of brazil.
Users in Argentina Spend 28 hours, and Users in India spend 21 hours.
USA-based users spend around 7.6 hours on Whatsapp each month.
Australian users are among the lower usage category, with each user spending less than 6 hours on the platform each month.
The USA-related Whatsapp Statistics
Here, we discuss Whatsapp statistics associated with the United States of America. Let us dive right into them.
Whatsapp Users in the USA
It is projected that the number of Whatsapp users in the united states will reach 85.8 million by the year 2023.
Whatsapp Usage frequency in the USA
50% of the users in America access Whatsapp daily.
28% of American users access the platform at least once a week
This means that 78% of American users access Whatsapp at least once a week.
Below is the breakdown of user frequency in the United States for Whatsapp
| Duration | Share of Users |
| Daily | 50% |
| Weekly | 78% |
| Monthly | 91% |
Whatsapp Gender Demographics in USA
Users aged between 26 to 35 make up the majority of Whatsapp users in the United States. They form 27% of the userbase.
Whatsapp is least common in people over 56 years of age in the USA. This group makes up only 13% of Whatsapp’s total userbase in the United States.
Below is the complete breakdown of the same
| Age group | Share of Users |
| 15-25 | 19% |
| 26-35 | 27% |
| 36-45 | 20% |
| 46-55 | 17% |
| 56+ | 13% |
Whatsapp Gender Demographics Worldwide
WhatsApp’s worldwide user base consists of 46.1% females and 53.9% males.
| Gender | Share of users |
| Males | 53.9% |
| Females | 46.1% |
Whatsapp Growth In Countries
Russia has shown a growth rate of 17%.
Other markets showing growth for Whatsapp are
- India (+16.6%)
- France (+16.6%)
- Indonesia (+15.1%)
Below is the list of countries that have the highest Whatsapp user growth rate.
| Country | Growth Rate (percent change) |
| Russia | 17.0% |
| India | 16.6% |
| France | 16.6% |
| Indonesia | 15.1% |
| US | 10.0% |
| Argentina | 10.0% |
| Brazil | 9.1% |
| Italy | 7.7% |
| Finland | 7.5% |
| Austria | 7.3% |
Whatsapp Download Statistics
Whatsapp has been downloaded more than 5 billion times from the google play store.
Last year (2021), WhatsApp was downloaded 39 million times in August.
In September 2021, Whatsapp ranked 4th in terms of downloads globally.
Rise in Whatsapp Downloads on the Apple app store by region
Hong Kong experienced around 94% more Whatsapp downloads in 2021 than 2020. Singapore was the second-fastest in download growth as Whatsapp downloads increased 93% during the same period. Malaysia ranked 3rd with an 86.5% growth.
We have broken down the rise in Whatsapp downloads as of Q4 2021 below
| Country | Growth of Whatsapp Downloads(From the Apple App Store) |
| Hong Kong | 93.9% |
| Singapore | 93% |
| Malaysia | 86.5% |
| UAE | 49.3% |
| Uruguay | 42.6% |
| Saudi Arabia | 41.5% |
| Egypt | 41.2% |
| Italy | 34.2% |
| China | 30.8% |
| Canada | 21.8% |
Whatsapp Ratings 2022
Whatsapp has a rating of 4.6 out of 5 across 3.5 million reviews on the Apple app store.
If we talk about the Google Play store, Whatsapp has a rating of 4.1 out of 5 across 106 million reviews.
Whatsapp Business
So, people who want to use Whatsapp as a business platform can do so my
WhatsApp Business allows you to have a commercial presence and communicate and connect better with your customers. Your profile gets a “business” tag, and you get a variety of custom options that you don’t get in the plain messenger app.
Whatsapp business also has over 5 billion downloads globally and has a rating of 4.2 out of 5 on the Google play store.
On the Apple app store, Whatsapp business has a rating of 4.7 out of 5 across 394.6k reviews.
- More than 200 million people send messages to business accounts on WhatsApp each day.
Related Read:
Conclusion: Whatsapp Statistics (2022)
That is it from our side, folks.
Whatsapp was a terrific startup, and after being acquired by Meta, it has become a beast. With 2 billion users accessing it, 26% of the world population uses Whatsapp.
Crazy if you think about it. The future for Whatsapp is looking bright as it shows no signs of stopping anytime soon.
Everyone needs an instant messenger, right? As the world population grows, the popularity of Whatsapp will grow too. Use the platform to your advantage and make the most of it.
This set of updated statistics will help you make informed decisions while you are on it. Check this space for more such articles.
Sources