WhatsApp Statistics In 2024 (User Demographics & Revenue)

Whatsapp was launched in 2009 for iOS users and in 2010 for Android users. In 2014, Facebook (now Meta) acquired WhatsApp for $19 billion when it already had over 450 million monthly active users.

Currently, WhatsApp has over 2.78 billion unique users globally, making it the most-used instant messaging app. Observing the growth rate of the past decade, WhatsApp users are predicted to reach 3.14 billion by 2025.

It is so extensively adopted that people are now exchanging over 140 billion messages on the platform every day.

Let’s take a look at the number of WhatsApp users and how they interact with the app in this post.

WhatsApp Statistics 2024 Infographics

WhatsApp Statistics 2024 In a Nutshell

How Many People Use WhatsApp?

Currently, WhatsApp has over 2.78 billion monthly active users in over 180 countries. It is predicted that this number will reach 3.14 billion by 2025.

How Many Messages Are Sent On WhatsApp Every Day?

140 billion messages are exchanged on WhatsApp every day. This number was 100 billion in 2022

Which Country Has The Most WhatsApp Users?

India has the most WhatsApp users, with 535.8 million monthly active users as of Q1 2024. Brazil (148 million) and Indonesia (112 million) make it to the top 3.

Whatsapp Demographics (Global)

WhatsApp’s worldwide user base consists of 46.1% females and 53.9% males.

Whatsapp Demographics (United States)

WhatsApp’s user base in the United States consists of 46.5% females and 53.5% males.

Miscellaneous WhatsApp Statistics

  • WhatsApp is the most popular messenger in the world.
  • WhatsApp has been downloaded more than 5 billion times from the Google play store.
  • WhatsApp is owned by Meta, Facebook’s parent company. Whatsapp was acquired by Facebook in 2014 for $19 billion. It remains Meta’s biggest acquisition to date.
  • WhatsApp was founded by a couple of former Yahoo! employees in February 2009 named Brian Acton and Jan Koum.

Whatsapp Statistics In-Depth

In this section, we discuss all the important WhatsApp-related statistics in a more in-depth manner. Let’s get into it, shall we?

How Many People Use WhatsApp?

As per the latest data, WhatsApp has over 2.78 billion active users. The projection is that this number will grow by 18% from 2023 to 2025. This means WhatsApp will have around 3.14 billion active users by 2025.

Whatsapp boomed in popularity and added 1 billion monthly active users from 2016 to 2020.

After becoming Meta’s property, Whatsapp has shown exponential growth in its active users. The user count has grown by over 3500% since 2014.

Source: Statista

Here is a table showing WhatsApp’s monthly active users over the years:

YearWhatsApp Users
2025*3.14 billion
2024*3 billion
20232.78 billion
20222.66 billion
20212.19 billion
20202.04 billion
20191.83 billion
20181.68 billion
20171.5 billion
20161 billion
2015900 million
2014600 million
2013400 million
2012100 million
201150 million
201010 million

Related Reads: Global Internet User Statistics 2024

Whatsapp Users by Country

There are more than 535.8 million monthly active Whatsapp users in India, making it the country with the most users in 2024.

Here is a table showing the countries with the most WhatsApp users as of 2024:

CountryNumber of Users
India535.8 million
Brazil148 million
Indonesia112 million
United States98 million
Phillipines88 million
Mexico77 million
Russia66.7 million
Turkey60 million
Egypt56 million
Pakistan52 million

WhatsApp’s popularity in India can be attributed to several reasons. Firstly, it is very affordable to use since it only requires a basic mobile data plan. Secondly, it is simple and easy to use, even for people who are not familiar with smartphones. Lastly, the majority of smartphone users in India use an Android device, making it the preferred messenger.

Brazil and Indonesia make it to the top 3 with 148 and 112 million active users, respectively.

Note: Meta, the parent company of WhatsApp, doesn’t officially release reports for WhatsApp users in different countries. The values that you see in the table above are taken from various sources.

Sources: Oberlo, World Population Review, Statista, Yahoo Finance,

Whatsapp Revenue Statistics

WhatsApp helps Facebook (Meta) earn around $1.5 billion.

YearWhatsApp Revenue
2012$3.82 Million
2013$10.21 Million
2014$15.29 Million
2016$200 Million
2018$1.3 Billion
2023$1.5 Billion

However, we do know how much “Meta” earns through its family of apps. This family of apps consists of Facebook, Instagram, and WhatsApp.

  • Meta registered a revenue of $94.79 billion in the first three quarters of 2023.

Source: CNBC

How Many Messages Are Sent On Whatsapp Per Day?

140 billion messages are sent on WhatsApp every day. That is an increase of 33.33% since 2020, when users exchanged around 100 billion messages every day.

As WhatsApp’s user base is predicted to cross the 3 billion mark in 2024, the number of messages sent per day is predicted to reach 150 billion.

Here is a table showing the number of WhatsApp messages sent per day:

YearWhatsApp Messages Exchanged Daily
20111 billion
201530 billion
201642 billion
201755 billion
201865 billion
2020100 billion
2021No Data Available
2022No Data Available
2023140 billion
2024*150 billion

People Send 7 Billion Voice Messages over WhatsApp Every Day

WhatsApp first launched voice messaging in 2013, all of which are protected by end-to-end encryption to keep them secure.

It is a great way to interact, especially if you wish to avoid typing.

How Much Time Do Users Spend on WhatsApp?

Users spend around 18.6 hours on WhatsApp each month.

If we break down this stat further, it is equivalent to spending around 37 minutes each day.

This number was 19.4 minutes in 2020. WhatsApp usage boomed during the Pandemic. The silver lining is that the usage hasn’t gone down drastically even after the pandemic has ended.

Time spent on Whatsapp (Region Wise)

Let us look at how much time users are spending on WhatsApp worldwide.

Users in Brazil spend around 29 hours on average on WhatsApp each month. Indonesia’s usage is also similar to that of Brazil.

Users in Argentina Spend 28 hours, and Users in India spend 21 hours.

USA-based users spend around 7.6 hours on WhatsApp each month.

Australian users are among the lower usage category, with each user spending less than 6 hours on the platform each month.

United States-Specific Whatsapp Statistics

Here, we discuss Whatsapp statistics associated with the United States of America. Let us dive right into them.

WhatsApp users in the USA

There are 98 million active WhatsApp users in the United States.

People in the United States prefer iMessage or Facebook Messenger over WhatsApp.

Whatsapp Usage Frequency in the USA

50% of Whatsapp users in the States access the platform every day.

78% of American users access the platform at least once a week.

Below is the breakdown of user frequency in the United States for WhatsApp

DurationShare of Users

Whatsapp Gender Demographics in the USA

Users aged between 26 to 35 make up the majority of WhatsApp users in the United States. They form 27% of the user base.

Whatsapp is the least common in people over 56 years of age in the USA. This group makes up only 13% of Whatsapp’s total user base in the United States.

Below is the complete breakdown of the same

Age groupShare of Users

Whatsapp Demographics

WhatsApp’s worldwide user base consists of 46.1% females and 53.9% males as of 2024.

GenderShare Of Users

Whatsapp Growth In Countries

Russia has shown a growth rate of 17%.

Other markets showing growth for WhatsApp are

  • India (+16.6%)
  • France (+16.6%)
  • Indonesia (+15.1%)

Below is the list of countries that have the highest growth rate for WhatsApp users:

CountryGrowth Rate (percent change)

Whatsapp Download Statistics

Whatsapp has been downloaded more than 5 billion times from the Google Play Store.

WhatsApp was downloaded 39 million times in August 2021 alone.

Whatsapp ranked 4th globally in terms of downloads in September 2021.

Let us have a look at more WhatsApp download facts and figures that will make the scene more clear.

Number of WhatsApp downloads from the Google Play Store (By Region)

India has the most number of WhatsApp downloads on the Google Play store as of Q2 2022. Mexico and Brazil are in the second and third spots, respectively.

Here is a table showing the number of WhatsApp downloads from the Google Play Store as of Q2 2022:

CountryNumber Of Downloads
India5.81 Million
Mexico4.99 Million
Brazil4.53 Million
Indonesia4.49 Million
United States3.72 Million
Nigeria2.41 Million
Russia2.1 Million
Pakistan1.95 Million
Colombia1.66 Million
Turkey1.59 Million

Number of WhatsApp downloads from the Apple App Store by region

The United States has the most number of WhatsApp downloads on the Apple App Store as of Q2 2022. Mexico and India are on the second and third positions respectively.

Here is a table showing the number of WhatsApp downloads from the Apple App Store as of Q2 2022:

CountryNumber of Downloads
United States6.6 million
Mexico1.46 million
India1.26 million
United Kingdom1.21 million
Indonesia0.95 million
France0.93 million
Brazil0.93 million
Turkey0.88 million
Germany0.87 million
Canada0.6 million

Rise in WhatsApp Downloads on the Apple app store by region

Hong Kong experienced around 94% more Whatsapp downloads in 2021 than in 2020. Singapore was the second-fastest in download growth as Whatsapp downloads increased 93% during the same period. Malaysia ranked 3rd with an 86.5% growth.

We have broken down the rise in Whatsapp downloads as of Q4 2021 below:

CountryGrowth of Whatsapp Downloads
(From the Apple App Store)
Hong Kong93.9%
Saudi Arabia41.5%

Whatsapp Ratings

Whatsapp has a rating of 4.3 out of 5 across 3.5 million reviews on the Apple app store.

If we talk about the Google Play store, Whatsapp has a rating of 4.7 out of 5 across 106 million reviews.

Sources: Google, Apple.

Whatsapp Web Statistics

WhatsApp Web is a web-based version of the popular messaging app WhatsApp. It allows you to use WhatsApp on your computer without having to install any software.

Let us look at some of its statistics in this section.

  • Whatsapp Web received a traffic of 2.98 billion in December 2023.
January 20242.97 billion
December 20233.02 billion
November20232.98 billion
October 20233.06 billion
September 20232.96 billion
Whatsapp Web’s Traffic
  • Whatsapp Web’s average visit duration is around 19 minutes 49 seconds with a bounce rate of 40.35%
  • Brazil sends the most traffic to WhatsApp Web (15.27%)
CountryShare Of Traffic

Sources: SimilarWeb.

Whatsapp Business Statistics

WhatsApp Business allows you to have a commercial presence and communicate and connect better with your customers. Your profile gets a “business” tag, and you get a variety of custom options that you don’t get in the plain messenger app.

  • More than 200 million people send messages to business accounts on WhatsApp each day.
  • By 2024, the total spending on WhatsApp’s business platform is expected to amount to $3.6 billion.

Countries With The Most Whatsapp Business Downloads

Whatsapp business was downloaded over 350 million times in 2023.

With 291.58 million downloads, India is the country with the most WhatsApp Business downloads.

Here is a table showing the countries with the most WhatsApp Business downloads:

India291.58 million
Indonesia73.12 million
Brazil69.5 million
Pakistan48.16 million
Nigeria22.37 million
Egypt16.15 million
Russia15.46 million
Mexico14.88 million
United States12.22 million
Colombia10.9 million

Whatsapp Features Statistics

Meta is always improving Whatsapp. From encrypted messages to high-quality and private video calls. We get to see something new every once in a while.

Let us take a look at some facts and figures associated with WhatsApp features in this section.

Users can create a WhatsApp group with up to 1024 participants.

Channels, WhatsApp’s newest feature to broadcast messages, is now available in 150 countries.

  • WhatsApp is the largest platform to provide a fully end-to-end encrypted messaging experience that allows cross-platform communication.
  • Users can now host group video calls with up to 8 people and audio calls with up to 32 people.
  • Users can now edit their messages on WhatsApp for up to 15 minutes after they’ve been sent.
  • Whatsapp now has the ability to record and share voice messages of up to 30 seconds on status.

Related Read:

The Primary Sources For Our Data

We also referred to datasets and reports from these platforms to curate this post. Feel free to message us with any queries.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top