Launched at the start of 2009, WhatsApp was only available for iOS users. The real boom in user growth was in 2010 when it was also made available for android. Fast forward to 2012, and WhatsApp already had 100 million users.
Facebook (now Meta) quickly realized WhatsApp’s potential and made no delay in acquiring the platform for $19 billion U.S. dollars in 2014. At that time, WhatsApp already had over 450 million monthly active users
With over 2.24 billion global users, WhatsApp is the most used instant messaging app today. It has 737 million more users than the second place holder, ‘We chat.’ As a user myself, I know that I’m not going to quit the application in the future. The growth of WhatsApp is here to stay, and it’s evident.
So, If you are a marketer, WhatsApp is a great platform to make your brand viral. Over 100 Billion messages are exchanged on WhatsApp every day. If you make the right use of it, you can easily use it to your advantage. For that, you need complete insights into WhatsApp facts and figures. That is what you are going to get in this post.
You will get only the most recent and accurate statistics related to WhatsApp below. Dig in to know more.
Top Whatsapp Statistics In A Nutshell
This is basically the key WhatsApp statistics in a nutshell.
- WhatsApp has over 2.24 billion active users globally.
- WhatsApp added 1 billion active users in the period of 2016-2020 alone.
- WhatsApp is the most used instant messaging app in the world
- 100 billion messages are exchanged on WhatsApp every day
- India has the most WhatsApp users.
- India accounts for 487.5 million WhatsApp users.
- The United States is the country with the most WhatsApp downloads from the Apple app store.
- There are 79.6 million WhatsApp users in the United States
- WhatsApp is the most popular app in more than 100 nations.
Whatsapp Statistics In-Depth
In this section, we discuss all the important WhatsApp-related statistics in a more in-depth manner. Let’s get into it, shall we?
WhatsApp Monthly Active Users 2023
As per recent data, Whatsapp has over 2.24 billion monthly active users.
From 2016 to 2020, Whatsapp boomed in popularity and added 1 billion monthly active users.
After becoming Meta’s property, Whatsapp has shown exponential growth in its active users. The user count has grown by over 3500% since 2014.
Below is the breakdown of Whastapp’s monthly active users since 2010.
| Date | Whatsapp MAUs |
| October 2010 | 10 Mil. |
| December 2011 | 50 Mil. |
| July 2012 | 75 Mil. |
| October 2012 | 100 Mil. |
| January 2013 | 133 Mil. |
| March 2013 | 166 Mil. |
| April 2013 | 200 Mil. |
| June 2013 | 250 Mil. |
| August 2013 | 300 Mil. |
| October 2013 | 350 Mil. |
| December 2013 | 400 Mil. |
| January 2014 | 430 Mil. |
| February 2014 | 465 Mil. |
| April 2014 | 500 Mil. |
| August 2014 | 600 Mil. |
| January 2015 | 700 Mil. |
| April 2015 | 800 Mil. |
| September 2015 | 900 Mil. |
| February 2016 | 1 Bil. |
| January 2017 | 1.2 Bil. |
| July 2017 | 1.3 Bil. |
| December 2017 | 1.5 Bil. |
| February 2020 | 2 Bil. |
| September 2021 | 2.16 Bil. |
| April 2022 | 2.24 Billion |
Related Reads: Global Internet User Statistics 2023
Whatsapp Users by Country
Now that we have seen the number of users worldwide, let us break down the users based on their region.
Below is a table showing the top 10 countries with the most WhatsApp users.
| Country | Number of Users |
| India | 487.5 Million |
| Brazil | 118.5 Million |
| Indonesia | 84.8 Million |
| United States | 79.6 Million |
| Russia | 67 Million |
| Mexico | 60 Million |
| Germany | 49.2 Million |
| Italy | 36.9 Million |
| Spain | 32.2 Million |
| Argentina | 26.5 Million |
Whatsapp Revenue Statistics
Since WhatsApp was acquired by Facebook (now Meta), its revenue details haven’t been disclosed. The below figures are estimates.
| Year | Revenue |
| 2012 | $3.82 Million |
| 2013 | $10.21 Million |
| 2014 | $15.29 Million |
| 2016 | $200 Million |
| 2018 | $1.3 Billion |
| 2020 | $5.5 Billion |
Whatsapp Message Statistics
Whether it be a short good morning message or a wholesome reply to a story, Whatsapp is accessed by billions of people daily, and they exchange a lot of messages along with media on the platform. Let us look at the statistics associated with it.
How Many Messages are sent on Whatsapp Per Day
100 billion messages are sent on WhatsApp every day.
This is a 2021 study, so the chances of this number being more than 100 billion are very likely.
The number of messages exchanged through WhatsApp has increased by over 50 folds since 2018.
Below is the breakdown of the number of messages exchanged on WhatsApp since 2011.
| Date | Number of Messages Exchanged on WhatsApp |
| October 2011 | 1 billion |
| January 2015 | 30 billion |
| February 2016 | 42 billion |
| July 2017 | 55 billion |
| March 2018 | 65 billion |
| October 2020 | 100 billion |
| December 2020* | 100+ billion |
How Much Time Do Users Spend on Whatsapp?
As of 2021, Whatsapp users spent around 18.6 hours using the platform each month.
If we break down this stat further, it is equivalent to spending around 37 minutes each day.
This number was 19.4 in 2020. It mostly had to do with the ongoing pandemic. The silver lining here is that the usage hasn’t gone down drastically even after the pandemic.
Time spent on Whatsapp (Region Wise)
Let us look at how much time users are spending on Whatsapp worldwide.
Users in brazil spend around 29 hours on average on Whatsapp each month. Indonesia’s usage is also similar to that of brazil.
Users in Argentina Spend 28 hours, and Users in India spend 21 hours.
USA-based users spend around 7.6 hours on Whatsapp each month.
Australian users are among the lower usage category, with each user spending less than 6 hours on the platform each month.
The USA-related Whatsapp Statistics
Here, we discuss Whatsapp statistics associated with the United States of America. Let us dive right into them.
Whatsapp Users in the USA
It is projected that the number of Whatsapp users in the united states will reach 85.8 million by the end of 2023.
Whatsapp Usage frequency in the USA
50% of the users in America access Whatsapp daily.
28% of American users access the platform at least once a week
This means that 78% of American users access Whatsapp at least once a week.
Below is the breakdown of user frequency in the United States for Whatsapp
| Duration | Share of Users |
| Daily | 50% |
| Weekly | 78% |
| Monthly | 91% |
Whatsapp Gender Demographics in USA
Users aged between 26 to 35 make up the majority of Whatsapp users in the United States. They form 27% of the userbase.
Whatsapp is least common in people over 56 years of age in the USA. This group makes up only 13% of Whatsapp’s total userbase in the United States.
Below is the complete breakdown of the same
| Age group | Share of Users |
| 15-25 | 19% |
| 26-35 | 27% |
| 36-45 | 20% |
| 46-55 | 17% |
| 56+ | 13% |
Whatsapp Gender Demographics Worldwide
WhatsApp’s worldwide user base consists of 46.1% females and 53.9% males.
| Gender | Share of users |
| Males | 53.9% |
| Females | 46.1% |
Whatsapp Growth In Countries
Russia has shown a growth rate of 17%.
Other markets showing growth for Whatsapp are
- India (+16.6%)
- France (+16.6%)
- Indonesia (+15.1%)
Below is the list of countries that have the highest Whatsapp user growth rate.
| Country | Growth Rate (percent change) |
| Russia | 17.0% |
| India | 16.6% |
| France | 16.6% |
| Indonesia | 15.1% |
| US | 10.0% |
| Argentina | 10.0% |
| Brazil | 9.1% |
| Italy | 7.7% |
| Finland | 7.5% |
| Austria | 7.3% |
Whatsapp Download Statistics
Whatsapp has been downloaded more than 5 billion times from the google play store.
Last year (2021), WhatsApp was downloaded 39 million times in August.
In September 2021, Whatsapp ranked 4th in terms of downloads globally.
Let us have a look at more WhatsApp downloads facts and figures that will make the scene more clear.
Number of WhatsApp downloads from the Google Play Store (By Region)
India has the most number of WhatsApp downloads on the Google Play store as of Q2 2022. Mexico and Brazil are on the second and third spot respectively.
Here is a table showing the number of WhatsApp downloads from the Google Play Store as of Q2 2022:
| Country | Number of downloads |
| India | 5.81 Million |
| Mexico | 4.99 Million |
| Brazil | 4.53 Million |
| Indonesia | 4.49 Million |
| United States | 3.72 Million |
| Nigeria | 2.41 Million |
| Russia | 2.1 Million |
| Pakistan | 1.95 Million |
| Colombia | 1.66 Million |
| Turkey | 1.59 Million |
Number of WhatsApp downloads from the Apple App Store by region
United States has the most number of WhatsApp downloads on the Apple App store as of Q2 2022. Mexico and India are on the second and third position respectively.
Here is a table showing the number of WhatsApp downloads from the Apple App Store as of Q2 2022:
| Country | Number of Downloads |
| United States | 6.6 Million |
| Mexico | 1.46 |
| India | 1.26 |
| United Kingdom | 1.21 |
| Indonesia | 0.95 |
| France | 0.93 |
| Brazil | 0.93 |
| Turkey | 0.88 |
| Germany | 0.87 |
| Canada | 0.6 |
Rise in WhatsApp Downloads on the Apple app store by region
Hong Kong experienced around 94% more Whatsapp downloads in 2021 than 2020. Singapore was the second-fastest in download growth as Whatsapp downloads increased 93% during the same period. Malaysia ranked 3rd with an 86.5% growth.
We have broken down the rise in Whatsapp downloads as of Q4 2021 below:
| Country | Growth of Whatsapp Downloads(From the Apple App Store) |
| Hong Kong | 93.9% |
| Singapore | 93% |
| Malaysia | 86.5% |
| UAE | 49.3% |
| Uruguay | 42.6% |
| Saudi Arabia | 41.5% |
| Egypt | 41.2% |
| Italy | 34.2% |
| China | 30.8% |
| Canada | 21.8% |
Whatsapp Ratings (February 2023)
Whatsapp has a rating of 4.6 out of 5 across 3.5 million reviews on the Apple app store.
If we talk about the Google Play store, Whatsapp has a rating of 4.1 out of 5 across 106 million reviews.
Whatsapp Business Statistics
So, people who want to use Whatsapp as a business platform can do so my
WhatsApp Business allows you to have a commercial presence and communicate and connect better with your customers. Your profile gets a “business” tag, and you get a variety of custom options that you don’t get in the plain messenger app.
Whatsapp business also has over 5 billion downloads globally and has a rating of 4.2 out of 5 on the Google play store.
On the Apple app store, Whatsapp business has a rating of 4.7 out of 5 across 394.6k reviews.
- More than 200 million people send messages to business accounts on WhatsApp each day.
- By 2024, the total spending on WhatsApp’s business platform is expected to amount to $3.6 billion.
Countries With Most Whatsapp Business Downloads
With 291.58 million downloads, India is the country with the most WhatsApp Business downloads.
Here is a table showing the tpo 10 countries with most WhatsApp Business downloads:
| Country | Downloads |
| India | 291.58 million |
| Indonesia | 73.12 million |
| Brazil | 69.5 million |
| Pakistan | 48.16 million |
| Nigeria | 22.37 million |
| Egypt | 16.15 million |
| Russia | 15.46 million |
| Mexico | 14.88 million |
| United States | 12.22 million |
| Colombia | 10.9 million |
Related Read:
Conclusion: Whatsapp Statistics (2023)
That is it from our side, folks.
Whatsapp was a terrific startup, and after being acquired by Meta, it has become a beast. With 2 billion users accessing it, 26% of the world population uses Whatsapp.
Crazy if you think about it. The future for Whatsapp is looking bright as it shows no signs of stopping anytime soon.
Everyone needs an instant messenger, right? As the world population grows, the popularity of Whatsapp will grow too. Use the platform to your advantage and make the most of it.
This set of updated statistics will help you make informed decisions while you are on it. Check this space for more such articles.
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