Internet User Statistics In 2024 — (Global Demographics)

Since the year 2018, every day, approximately 900,000 people have gone online for the first time. In 2023, there are more than 5.3 billion active Internet users around the globe, accounting for 65.4% of the global population.

China has the highest number of internet users, with 1.05 billion, followed by India, with 729 million, and the United States, with 311 million.

This growth is driven by several factors, including the increasing affordability of smartphones and mobile data and the growing popularity of online services such as e-commerce, streaming video, and social media.

This post has some interesting insights on the number of internet users globally. Let us take a look at them below:

Internet User Statistics 2024 (Top Picks)

  • There are over 5.3 billion Internet users in the world, meaning over 65% of the world’s population has access to the Internet.
  • The number of internet users is expected to reach 6.54 billion by 2025.
  • China has the highest number of internet users, with 1.05 billion, followed by India, with 836 million, and the United States, with 311 million.
  • 92.1% of internet users primarily use smartphones to browse the internet.
  • Northern Europe has the highest internet penetration rate in the world.
  • The global reach of social media has grown to 4.74 billion people.
  • On average, internet users spend 6 hours and 40 minutes online daily.
  • 60% of the world’s web traffic is from mobile phone users. 

Global Internet User Statistics

Let us explore more about the past, current, and future of the number of internet users in this section.

  1. 5.3 billion people globally use the internet.

That is equivalent to 66% of the global population. This number is only set to increase as we move further in 2024.

Fast forward to 2025, the number will reach a mark of 6.54 billion in 2025.

Let’s take a look at the number of internet users over the years:

Number Of Internet Users Over The Years
YearNumber of Internet Users
2025*6.54 billion
20235.3 billion
20225.10 billion
20214.901 billion
20204.585 billion
20194.119 billion
20183.729 billion
20173.444 billion
20163.217 billion
20152.954 billion
20142.750 billion
20132.562 billion
20122.387 billion
20112.174 billion
20101.981 billion
20091.727 billion
20081.545 billion
20071.367 billion
20061.147 billion
20051.023 billion

Source: Statista

  1. Share of the world’s population on the Internet

As per the latest data, 65.4% of the global population is accessing the internet on a regular basis. This number has grown by 25% in the last decade.

Here is a table showing the share of the global population using the Internet over the years:

YearShare of Global Population Using The Internet
202365.40%
202263.10%
202153.70%
202052.40%
201950.80%
201848.90%
201746.80%
201644.60%
201543%
201440.70%
  1. It is expected that there will be 27.1 billion networked devices in 2024.
  1. Google Chrome (63.5%) has the largest share among browsers.
  1. Apple’s Safari owns 19.95% of the market share of browsers. 
  1. Internet usage increased by 1355% from the beginning of 2000. 
  1. Currently, there are 370.7 million domain names in the world.
  1. 45% of the websites prefer WordPress as their CMS, It accounts for over 38.359 million websites.
CMS Usage Distribution on the Entire Internet
  1. 347.3 billion emails are exchanged every day in current times.
  1. The average speed of a website in the United States was found to be 5-6 seconds in every industry. 
  1. It was reported that more than 1.5 million songs are streamed on the Spotify every minute. 
  1. 93% of American adults are reported to use the internet.
Number Of US Adults Using The Internet Over The Years

Here is a table showing the number of US adults using the Internet over the years:

YearShare of US Adults
200976%
201076%
201179%
201283%
201384%
201484%
201586%
201688%
201889%
201990%
202193%
202290.81%
202391.56%
  1. In the year 2020, global internet traffic was reported to be 92 times greater than that in 2005.  
  1. Every minute, Americans generate 3,138,420 GB of internet traffic. 
  1. In 2021, 54.4% of the global traffic was reported to be generated from mobile devices compared to the year 2009, when only 0.7% of the traffic was generated from mobile devices. 

Source: Cisco, eMarketer, Statista, broadband search.

Internet User Penetration Rate and Usage Statistics

Globally, more than half of the people have a connection to internet services. Here are a few stats related to global internet users that you must know. 

  1. 98% of the population in Northern Europe had access to the internet, and it ranked first among the regions for the highest internet penetration rate. 
  1. Western Europe had an internet usage rate of 94%. 
  1. The global internet users reached the 5 billion mark in July 2022.
  1. Asia has the largest internet base, with more than 2.7 billion internet users. 
  1. Here is a table showing the penetration rate of the Internet in different regions:
RegionInternet Penetration Rate
Northern Europe98%
Western Europe94%
Northern America93%
Southern Europe88%
Eastern Europe87%
Southern America78%
Oceania72%
Western Asia75%
South-Eastern Asia73%
Eastern Asia74%
Central America72%
Southern Africa68%
Caribbean69%
Central Asia67%
Northern Africa64%
World63.1%
Southern Asia46%
Western Africa43%
Eastern Africa26%
Middle Africa25%
  1. North Korea has no internet penetration and ranks last globally. 

Source: Statista, Cisco

Internet User Demographics

Let us take a look at the statistics related to internet users’ demographics in this section.

  1. 67% of the world’s males and 62% of females use the internet.

Here is a table showing the internet users based on gender:

Internet User Demographics
YearMale Female 
201955%48%
202062%57%
202269%63%
202367%62%

Source: Pewresearch.org, Statista. 

Did You Know? More than 73% of Gen Alpha users the internet. To know more facts about this generation, refer to our article on Gen Alpha Statistics.

Home Broadband Statistics

Many households worldwide prefer the home broadband connection as compared to mobile internet services

  1. There are over 1.4 billion fixed broadband subscriptions globally.

Here is a small table showing the number of fixed broadband subscriptions globally over the years

YearFixed broadband subscriptions globally
20221.4 billion
20211.32 billion
20201.22 billion
20191.13 billion
20181.07 billion
  1. The average download speed for mobile internet was 42.07 Mbps, while the average upload speed was 10.33 Mbps.

If we talk about broadband, then the values change drastically. The average download speed is 80.12 Mbps, and for uploads, it is 35.13 Mbps.

  1. Europe has the highest internet broadband penetration rate, with around 35.4 fixed broadband subscriptions per 100 inhabitants in the region.

Here is a breakdown of world regions with the most number of fixed broadband:

World RegionsBroadband Subscriptions Per 100 Inhabitants
europe35.4
Americas25.4
CIS21.1
Asia Pacific17.9
Arab States10.4
Africa0.7

Source: Statista, broadband search, Pewresearch.org.

Smartphone Users

Most internet users prefer mobile to carry out searches and get updated. Smartphones are convenient to carry everywhere and provide an easy search method. Here are a few stats related to smartphone internet users around the globe.  

  1. Over 60% of total internet traffic came from mobile devices worldwide.
  1. Smartphone app usage time in the United States has increased by 25% since 2019.
  1. Mobile devices drive 65% of e-commerce traffic.
  1. The average person spent 3.46 hours per day using the internet via their mobile device.

Here is a list of the most popular mobile activities:

  • Social media (92%)
  • Browsing the web (89%)
  • Checking email (87%)
  • Using messaging apps (86%)
  • Streaming videos (85%)
  • Playing games (84%)

Source: Statista, Pewresearch.org, Cisco. 

Social media statistics

A large portion of the time spent online is on social media sites. Let us uncover some interesting stats associated with internet usage and social media in this section

  1. There are 4.95 billion social media users globally. It is forecasted that this number will reach 5.17 billion in 2024.
Number of Social Media Users
YearNumber of Social Media Users
2024*5.17 billion
20234.90 billion
20224.59 billion
20214.26 billion
20203.9 billion
20193.51 billion
20183.1 billion
20172.73 billion
  1. Facebook was the first social media platform to surpass more than one billion account registrations. Today, it holds the position as the #1 social media in terms of users too, the platform has 3.05 billion users
  1. WhatsApp and Instagram both have 2.7 billion active users.

Here is a table representing the active users on different social media platforms:

Social Media PlatformNumber of Users
Facebook3.05 billion
Whatsapp2.7 billion
Youtube2.7 billion
Instagram2.4 billion
WeChat1.67 billion
TikTok1.67 billion
Facebook Messenger1.03 million
Snapchat750 million
Telegram700 million
  1. Tiktok is the most downloaded social media app of recent times. 
  1. Eastern Asia has the most social media users (26%) as of 2024. 
  1. China, with 1,021.96 million users, is the country with the most social media users. India ranks second with 755.47 million, and the United States makes it to the third spot with 302.25 million users. 
  1. A typical social media user interacts with 6.6 social media platforms

Source: Cisco, Statista

Video statistics

Videos are the most consumed digital media across all social media. So much so that experts now predict that even platforms like LinkedIn will witness high video usage.

Let us take a look at some interesting facts associated with online videos in this section:

  1. Online video is expected to account for 82.5% of all web traffic, making it the most popular type of content over the internet. 
  1. 3.1 billion people consume videos on the internet every day.
  1. YouTube users watch 1 billion hours of video daily
  1. The short-form video provides the greatest ROI of any social media marketing tactic, according to a new HubSpot analysis of 2023 marketing trends. 
  1. It was reported that 50% of users between the ages of 18 and 34 would drop their current task and watch a video on a channel they just subscribed to.
  1. 50% of the people watch videos of the products and their demos before buying them. 
  1. If a person watches more than 6 minutes of a video, then it is likely that they will watch the whole video. 
  1. 90% of the video views on Twitter are recorded through mobile. 
  1. There is a 95% increase in the expenditure of video-based advertising.

Source: eMarketer, Statista

Search Engine Statistics

This section sheds light on insights related to search engines.

  1. Google Search owns approximately 92% of the search engine market share. 
  1. Google accounts for 96.17% of the global mobile search engine market worldwide. 
  1. 8.5 billion searches take place on Google every single day. That converts to 99,000 searches per second. 
  1. With a mere 3% share, Microsoft’s Bing has the second spot in search engine market. 
  1. 60% of the search market share in China is owned by Baidu.
  1. More than 1 billion voice searches take place every month.
  1. Google Lens is used for 8 billion visual searches per month.

Ecommerce statistics

Ecommerce is thriving, especially after the Covid-19 pandemic. Let us take a look at some insightful figures on the ecommerce market in this section.

  1.  2.14 billion people are shopping through e-commerce. 
  1. Mobile devices account for 70% of all visits to eCommerce sites. 
  1. $3.4 trillion out of the $4.9 trillion online retail sales come from smartphones. 
  1. Online purchases account for 75% of all repeat purchases. 
  1. The Philippines and India lead the way for retail e-commerce sales growth.

Here is a table showing the countries with the most ecommerce sales growth:

CountryGrowth in retail e-commerce
Philipines25.9%
India25.5%
Indonesia23%
Brazil22.2%
Vietnam19%
Argentina18.6%
Malaysia18.3%
Thailand18%
Mexico18%
United States of America15.9%

Source: Statista, Cisco, eMarketer.

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