How Many People Use Social Media (2025 Statistics)

5.22 billion people use Social media worldwide, making up 63.8% of the global population. 

In the U.S. alone, 68% of people engage on social media. On average, users spend around 2 hours and 19 minutes each day scrolling, connecting, and staying informed. This has made social media a central hub for communication, sharing, and learning.

 In this report, we’ll explore the latest statistics, from the number of social media users to demographic insights, highlighting the growing influence of social media.

Top Social Media Usage Statistics 2025

• Around 5.22 billion people use social media, accounting for 63.8% of the global population.
• China has the most social media users, with 1.07 billion people.
• In the United States, 68% of people (roughly 308 million) are active on social media.
• Facebook remains the largest social media platform, with over 3.07 billion users.
• People spend an average of 2 hours and 19 minutes on social media daily.
• On average, people use 6.8 different social media platforms each month.

How Many People Use Social Media in 2025?

Around 5.22 billion people globally use social media, which accounts for approximately 63.8% of the world’s population.

Source: Date Reportal

How Many People Use Social Media In The US

Around 308 million people in the US use social media, representing 73% of the population, according to recent data.

YouTube is the most widely used platform in America, followed by Facebook, which is preferred by 68% of the country’s population. 

Here are the latest figures about the share of Americans who use different social media platforms. 

Source: PewResearch

How Much Time Do People Spend On Social Media Per Day?

People typically spend around 2 hours and 19 minutes per day on social media.

Americans check their social media for an average of 2 hours and 16 minutes per day, 4 minutes less than the global average. Excessive social media use can harm mental health, leading to anxiety and depression, according to a study by the American Psychological Association​. 

Which Country Has The Most Social Media Users?

China has the highest number of social media users worldwide. 1.07 billion people in the country use social media, and this number is anticipated to reach 1.27 billion by 2029. 

India, the United States, and Indonesia are the other countries with the highest number of social media users.

The following table provides insights into the number of social media users by country.

*-estimated numbers

Source: Statista.

Social Media User Demographics

46.6% of the social media users worldwide are men, while 53.4% of the social media users are female. 

Besides, 26.8% of the female users aged 16 to 24 prefer Instagram, while 20.2% of the female users prefer WhatsApp. 

On the other hand, 27% of male social media users stated that Instagram is their favorite social media platform, and 21.2% of the users stated that WhatsApp is their favorite social media platform. 

Here are more details about the favorite social media platform by age and gender:

60.7 million social media users are aged 12 to 27 according to the last data recorded.

At the same time, 68.8 million social media users are Millennials, and 36.4 million users are Baby Boomers:

Source: Data Reportal.

Most Popular Social Media Platforms

Facebook has 3.07 billion Monthly Active Users (MAUs) as per the last recorded, making it the world’s most popular social media platform.

YouTube follows Facebook with 2.50 billion users, while Instagram and WhatsApp follow YouTube with 2 billion monthly active users.

This table shows the biggest social media platforms globally:

Source: Data Reportal.

Interested In Platform Specific Stats? Explore our detailed reports on these social media platforms:

• Instagram Monthly Active Users 
• TikTok Statistics
• Most followed Accounts On Threads
• YouTube Creator Statistics

How Many Accounts Does An Average Social Media User Have?

An average social media user has 7.1 accounts in the United States.

Besides, the average number of social media accounts used by millennial or Gen Z users worldwide is 8.5.

According to research on 46 nations with internet users aged between 16 and 64, Japan had the lowest overall number of social media accounts at 3.8, while India had the highest at 11.5 accounts per user.

Here is a list of countries with users who have multiple social media accounts:

Social Media Penetration By Country

The global penetration rate of social media is 62.6%.

UAE has the highest social media penetration rate worldwide at 115%, while Saudi Arabia has the second-highest social media penetration worldwide. 

Here is a table displaying the social media penetration by country:

Source: Statista

Social Media Advertisement Statistics

• Social media ad spending is projected to surpass $300 billion
• Social media advertisement expenditures are estimated to grow at 5.63%, reaching $76.4 billion.
• In terms of worldwide social media advertisement spending, the United States will generate $88.1 billion in 2028.
• It is estimated that mobile will produce $384.90 billion in total ad spending by 2027 In the Social Media Advertising market.
• The number of users in the Social Media Advertising segment is estimated to reach 5,851.53 million by 2027.
• 77% of marketers retarget Facebook and Instagram advertising as a marketing strategy to grow their brand and increase its reach.

Bonus: Look at our social media statistics for further insights into social media advertising and marketing facts and figures. 

Conclusion: 5.22 Billion People Worldwide Use Social Media

In conclusion, social media connects a staggering 5.22 billion people worldwide, with the highest number of users coming from China, India, and the United States. 

A significant portion of these users are Gen Z and Millennials, showing how social media is a big part of younger people’s lives.  Interestingly, there are more female users than male users.

As social media continues to evolve, these trends highlight its ever-growing influence across different regions and demographics.