YouTube Statistics (2023) — Trending Facts & Figures Shared!

YouTube Statistics - DemandSage

Launched in 2005, YouTube is the biggest video-sharing platform and the second-biggest social media platform in the world, with over 2.6 billion users.

Being 17 years old, YouTube has undergone many changes, but one thing hasn’t changed, its growing popularity! It is estimated that the number of YouTube users worldwide will reach 2.85 billion by 2025.

Alphabet-owned YouTube is also one of the oldest social media platforms to still operate with such high popularity. The past of YouTube is rich, and the future looks prosperous. 

If you are a creator or a marketer who wishes to know more about YouTube, then you are at the right place. I have compiled a list of up-to-date and detailed statistics related to YouTube, which will help you gain insights and make informed decisions for your future ventures. 

Let’s begin,  shall we?

YouTube Overview

Here is a quick overview of YouTube

Founded14th February 2005 (17 Years ago)
Headquarters901 Cherry AvenueSan Bruno, California, United States
Parent Company Alphabet
Key PeopleSusan Wojcicki (CEO), Chad Hurley (Advisor), Sundar Pichai (Alphabet CEO)

Youtube Statistics Top Picks (2023)

Here are some of the key YouTube statistics in brief that every marketer should know:

  • YouTube has more than 2.6 billion active users as of 2023.
  • Youtube premium has 80 million users worldwide.
  • 52% of internet users worldwide access YouTube at least once a month.
  • Over 122 million people visit YouTube every day via its Website and Apps.
  • India is home to most YouTube users accounting for 467 million users. The United States follows with 247 million.
  • 720,000 hours of video is uploaded to YouTube every day.
  • Alphabet Inc. (Youtube’s parent company) earned $7,071 million via Youtube Ads in the Q3, 2022.
  • YouTube is the world’s largest video-sharing platform and second-largest social media.
  • Technically, YouTube is the second biggest search engine after Google. 
  • T series (an Indian music record label) is the most subscribed YouTube channel having 228 million subscribers.
  • Mr. Beast is the highest-earning YouTuber who earned $54 million U.S. dollars in 2021.
  • 53.9% of YouTube users are Males, and Females make up around 46.1% of the user base.
  • YouTube generated $28.8 billion via advertising in 2021.
  • Users consume 1 billion hours of videos on YouTube every day.
  • The majority of YouTube users are between the age of 25-34. 
  • YouTube is the second most popular platform for Influencer Marketing. Instagram tops the list.
  • Comedy is the most-watched genre on YouTube.
  • YouTube is currently banned in 6 countries.
  • YouTube removed the dislike button from the platform in 2021.
  • Before removing the dislike button, YouTube’s Rewind for 2018 was the most disliked video of all time, with 20.8 million dislikes. 

In-depth YouTube Statistics

Let me show you the more detailed side of YouTube in this section.

Youtube Statistics

YouTube Monthly Active Users.

As of the third quarter of 2022, YouTube has over 2.6 billion monthly active users.

  • 52% of the internet users worldwide access YouTube at least once a month.
  • Over a quarter of the world’s population uses YouTube once every month.
  • More than 50% of mobile internet users access YouTube every month.

Below is the table showing the growth in YouTube’s Monthly Active Users from 2010 to 2022:

YearYouTube MAUs
2010200 million
2011500 million
2012700 million
20131 billion
20141.1 billion
20151.3 billion
20161.5 billion
20171.6 billion
20181.8 billion
20192 billion
20202.3 billion
20212.5 billion
2022 (As of Q3)2.671 Billion

YouTube Daily Active Users

It is estimated that over 122 million people visit YouTube every day via its Website and Apps.

  • 62% of YouTube users in the U.S.A. access the platform daily. That is equivalent to 153.14 million people.
  • Users consume 1 billion hours of videos on YouTube every day.
  • Content worth 500 hours is uploaded on YouTube every day.

YouTube Premium Subscribers

YouTube Premium is the ad-free version of YouTube. You also get access to Youtube music when you purchase YouTube premium. 

Youtube Red was rebranded as YouTube Premium in 2018. As of 2023, there are 80 million youtube premium users globally.

Being Ad-free is not the only perk of YouTube premium; it also lets you play videos in the background when you close the app. 

Recently, Youtube ended the trial in which it was offering 4K videos to only the premium members. The Good news is that now 4K videos on the platform are not just exclusive to the premium members. Still, getting the premium plan is worth the money spent.

YouTube Music is another great addition to the package; I personally love YouTube music’s audio output more than Spotify’s (talking about both on highest Settings). Also the autoplay suggestions are better than Spotify.

Here is the overview of YouTube Premium users as of 2022

YearYouTube Premium Subscribers
20151.5 million
20163 million
20172.8 million
201810 million
201918 million
202030 million
202150 million
202280 million

YouTube Revenue Statistics

YouTube experienced over 30% growth in revenue in the past 4 years.

As of Q3 2022, Youtube registered a revenue of $21.28 billion.

YouTube generated $28.8 billion in 2021,  which is a 46% increase compared to 2020’s figures.

6% of Google Ad revenue is generated via YouTube!

Here is the overview of YouTube’s Yearly Revenue since 2010. 

Quarter and YearRevenue
2010$800 million
2011$1.3 billion
2012$1.7 billion
2013$3.1 billion
2014$4.2 billion
2015$5.5 billion
2016$6.7 billion
2017$8.1 billion
2018$11.1 billion
2019$15.1 billion
2020$19.7 billion
2021$28.8 billion
2022 (up to Q3)$21.28 billion

YouTube Users by Country

Majority of YouTube users come from India (467 million). That means 18.68% of YouTube users are from India.

The U.S.A. is the country with the second-most YouTube users (247 million).

Here is the breakdown of the Top 15 countries with the most YouTube users as of 2023:

CountryNumber of Users
India467 million
United States247 million
Indonesia139 million
Brazil138 million
Russia106 million
Japan102 million
Mexico80.6 million
Germany72.6 million
Pakistan71.7 million
Vietnam62.5 million
the United Kingdom57.6 million
Turkey57.4 million
Philippines56.5 million
France52.6 million
South Korea46.4 million

It is also important to note that YouTube is banned in 6 Countries. 

Here is the list of the countries where YouTube is currently banned (2023).

  • China (excluding Hong Kong and Macau)
  • Eritrea
  • Iran
  • North Korea
  • Turkmenistan
  • South Sudan

Amid the Russia-Ukraine War, YouTube is still not banned in Russia.

YouTube’s Rank Among Social Media.

As of 2023, YouTube is the second biggest social media in the world, with over 2.5 billion active users.

Only Facebook (2.9 billion)  has more active users than YouTube.

There are 4.65 billion active social media users worldwide. This means that 54.34% of active social media users in the world access YouTube.

Here is the list of the biggest social media platforms in the world.

Social Media PlatformUsers
Facebook2910 million
Youtube2562 million
Whatsapp2000 million
Instagram1478 million
WeChat1263 million
TikTok1000 million
Facebook Messenger988 million
Douyin600 million
QQ574 million
Sina Weibo573 million
Kuaishou573 million
Snapchat557 million
Telegram550 million
Pinterest444 million
Twitter436 million
Reddit430 million
Quora300 million

YouTube Usage Statistics

YouTube users consume 1 billion hours’ worth of video every day. This figure translates to approximately 5 billion videos every day.

  • The average time spent on YouTube by a user is 11.24 minutes.
  •  It is estimated that YouTube has around 5 billion videos.
  • 500 hours of video is uploaded to YouTube every minute.

YouTube Usage Statistics by Device

70% of all YouTube views come from a mobile device. It is no wonder that YouTube’s Android app has more than 10 billion downloads to date.

YouTube also states that more than 450 million hours of content is viewed on Smart TVs.

Gender and Age of YouTube Users

  • 53.9% of YouTube users globally are Males and Females make up around 46.1% of the user base.

Here is the overview of YouTube Users by their gender

GenderShare of YouTube UsersShare In Number
Male53.9%1.38 billion
Female46.1%1.18 billion

Below is the Breakdown of YouTube Users As per their age and gender:

Age GroupMaleFemale
18 to 248.5%6%
25 to 3411.6%8.6%
35 to 449%7.5%
45 to 546.2%5.7%
55 to 644.4%4.5%
Above 654.3%5.4%
  • The majority of global YouTube users are between the age of 25-34. 

Here is the overview of global YouTube users as per their age

Age GroupShare of Users
18 to 2414.5%
25 to 3420.2%
35 to 4416.5%
45 to 5411.9%
55 to 648.9%
Above 659.7%

YouTube Penetration Statistics

The Netherlands is the country with the most YouTube penetration as of 2023.

YouTube’s penetration rate in the Netherlands is 94.9%.

Although India and United States are the top two countries with the most YouTube users, they don’t even make it to the top 20 in Penetration rate.

India’s Penetration rate of YouTube is 37%, while the U.S.A. has a 79.3% penetration rate.

YouTube’s Worldwide penetration rate is 37.6%.

Here is the overview of YouTube’s Penetration Rate as of 2023

CountryYouTube Penetration Rate
South Korea94%
New Zealand93.8%
United Kingdom92.1%
Hong Kong91.3%
Saudi Arabia90.5%

YouTube Shorts Statistics

YouTube launched YouTube shorts, a competition to Tik Tok in September 2020.

YouTube shorts was first launched in India. It was later rolled out for the U.S.A and 26 other nations. Currently, YouTube shorts is available in more than 100 nations.

It is estimated that YouTube Shorts receive 15 billion views every day.

During the launch in India, the maximum time period to record a short was 15 seconds. Later, when it was launched in the USA and other countries, the time was lengthened to 60 seconds.

72% of YouTube Shorts are more than 15 seconds long.

In the second quarter of 2021, YouTube announced a $100 million fund for YouTube Shorts which ran until 2022.

YouTube Channel Statistics

As of 2023, YouTube has over 51 million Channels.

T-series, an Indian music record label, is the most followed YouTube channel with 217 million subscribers.

PewDiePie is the individual YouTuber with the most subscribers. He has 111 million YouTube subscribers.

SET India is the most subscribed channel in the entertainment category with 133 million subscribers.

Blackpink, a k-pop girls group, is the most followed music artist channel with 74.2 million subscribers.

Here is an overview of the most followed YouTube Channels as of 2023

ChannelLink to their YouTube ChannelSubscribers
T-SeriesYouTube Channel Link232 million
Cocomelon Nursery RhymesYouTube Channel Link150 million
SET IndiaYouTube Channel Link149 million
MrBeastYouTube Channel Link125 million
PewDiePieYouTube Channel Link111 million
Kids Diana ShowYouTube Channel Link106 million
Like NastyaYouTube Channel Link103 million
W.W.E.YouTube Channel Link92.5 million
Vlad and NikiYouTube Channel Link92.1 million
Zee Music CompanyYouTube Channel Link91.1 million
BlackpinkYouTube Channel Link83.6 million
Goldmines Telefilms Pvt LtdYouTube Channel Link80.4 million
5-Minute CraftsYouTube Channel Link78.4 million
Sony SABYouTube Channel Link75.7 million
BANGTANTVYouTube Channel Link72.9 million
Justin BieberYouTube Channel Link70.7 million
HYBE LABELSYouTube Channel Link69.4 million
Canal KondZillaYouTube Channel Link66.3 million
Zee TVYouTube Channel Link65.1 million
PinkfongYouTube Channel Link63.9 million

YouTubers With the Most Revenue

Mr. Beast is the highest-earning YouTuber as of 2023. Last year he earned around 54 million through YouTube.

Here is the overview of YouTubers with the most revenue:

Mr. Beast54 million
Jake Paul45 million
Markiplier38 million
Rhett and Link30 million
Unspeakable28.6 million
Nastya28 million
Ryan Kaji27 million
Dude perfect20 million
Logan Paul18 million
Preston Arsement16 million

Related Read:

Conclusion: YouTube Statistics (2023)

This is my set of all the up-to-date YouTube Statistics as of 2023. I hope I was able to give you an in-depth view of YouTube to plan out your next YouTube growth strategy. If I have missed anything, let me know in the comments below. As I keep updating all my articles regularly, I will go through the comment section and add your statistics on demand in my next update!

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