YouTube is the world’s biggest video-sharing platform and second-biggest social media platform, with over 2.50 billion users as of 2024.
Further, the number of YouTube’s global users is estimated to reach 2.85 billion by 2025.
Besides, YouTube has the highest average session time compared to other platforms and the second-highest usage time compared to other social media platforms.
In this article, let’s take a look at the number of YouTube users, their demographics, usage, and more.
Youtube Statistics 2024 (Top Picks)
- YouTube has more than 2.50 billion active users as of 2024, a decrease of 0.2 million monthly users compared to 2023.
- YouTube Premium has 100 million active users worldwide, an increase of 20 million users from 2023.
- 46% of internet users access YouTube at least once a month.
- India is home to most YouTube users, accounting for 467 million users, and the US follows it with 238 million.
- 54.3% of YouTube users are males, and females make up around 45.7% of the user base.
- The majority of YouTube users are between the age of 25-34.
- 720,000 hours of video are uploaded to the platform daily.
- Users consume 1 billion hours of videos on YouTube every day.
- YouTube generated $8.09 billion in revenue in Q1 2024.
How Many People Use YouTube in 2024
As of August, YouTube has more than 2.50 billion active users in 2024 which is up from 2 billion users in 2019.
In this section, we will go through the facts and figures about YouTube users.
YouTube Monthly Active Users
YouTube currently has 2.5 billion monthly active users worldwide as of August 2024.
That’s a decrease of 0.2 billion monthly active users compared to that of the previous year. In 2023, the number of YouTube users was around 2.7 billion. That means that currently, 46% of Internet users worldwide use YouTube, while just 30.86% of people worldwide use It.
| Founded | 14th February 2005 (18 Years ago) |
| Headquarters | 901 Cherry AvenueSan Bruno, California, United States |
| Parent Company | Alphabet |
| Key People | Susan Wojcicki (CEO), Chad Hurley (Advisor), Sundar Pichai (Alphabet CEO) |
| Daily Active Users | 122 million |
| Monthly Active Users | 2.50 billion(Q1 2024) |
| YouTube Premium Subscribers | 100 million |
| Average time spent by users on YouTube | 48 minutes and 42 seconds |
Here is a table displaying the number of YouTube monthly active users recorded over the years:
| Year | YouTube Monthly Active Users |
|---|---|
| 2024 | 2.50 billion |
| 2023 | 2.70 billion |
| 2022 | 2.68 billion |
| 2021 | 2.5 billion |
| 2020 | 2.3 billion |
| 2019 | 2 billion |
| 2018 | 1.8 billion |
| 2017 | 1.6 billion |
| 2016 | 1.5 billion |
| 2015 | 1.3 billion |
| 2014 | 1.1 billion |
| 2013 | 1 billion |
| 2012 | 700 million |
| 2011 | 500 million |
| 2010 | 200 million |
Source: Data Reportal, Business of Apps
YouTube Daily Active Users
It is estimated that over 122 million people visit YouTube every day via its Website and Apps.
Sage’s Read: Recently, we did a detailed analysis of YouTube Creators. Read our YouTube Creator Statistics here.
- 62% of YouTube users in the U.S.A. access the platform daily. That is equivalent to 153.14 million people.
- Users consume 1 billion hours of videos on YouTube every day.
- Content worth 500 hours is uploaded on YouTube every day.
YouTube Premium Subscribers
100 million people worldwide have subscribed to YouTube Premium as of 2024.
YouTube Premium is the ad-free version of YouTube. You also get access to YouTube music when you purchase YouTube Premium.
YouTube Red was rebranded as YouTube Premium in 2018. As of now, there are 100 million YouTube premium users globally.
Being Ad-free is not the only perk of YouTube Premium; it also lets you play videos in the background when you close the app.
Here is a table displaying the number of YouTube Premium users recorded over the years:
| Year | Number Of YouTube Premium Subscribers |
|---|---|
| 2024 | 100 million |
| 2022 | 80 million |
| 2021 | 50 million |
| 2020 | 30 million |
| 2019 | 18 million |
| 2018 | 10 million |
| 2017 | 2.8 million |
| 2016 | 3 million |
| 2015 | 1.5 million |
Source: Statista, Business of Apps
YouTube TV Subscribers
YouTube TV had 7.9 million subscribers in the United States in 2023.
The platform was the most subscribed vMVPD service in the nation and was preferred by a large share of users.
Here is a table displaying the most subscribed vMVPD services in the United States.
| vMVPD service | Number of subscribers |
| YouTube TV | 7.9 million |
| Hulu + Live TV | 4.6 million |
| Sling TV | 2.06 million |
| Fubo | 1.62 million |
Source: Statista.
YouTube User demographics
YouTube is preferred by internet users from all age groups as the diversified content on the platform suits the needs of users in all age groups and of all genders.
However, in this section, let’s examine the distribution of YouTube users by their age and gender to better understand the platform’s users.
YouTube User Age Demographics
39.4 of the YouTube users are between 25 and 44 years old.
The largest share of YouTube users are from this age group.
Apart from that, just 15.7% of YouTube users are aged 18 to 24 years.
Further, 18.9% of YouTube users are over 55 years old.
Here is a table displaying the distribution of YouTube users by age group:
| Age Group | Share of YouTube Users |
| 18 to 24 | 15.7% |
| 25 to 34 | 21.5% |
| 35 to 44 | 17.9% |
| 45 to 54 | 12.9% |
| 55-64 | 9.4% |
| 65+ | 9.5% |
Source: Oberlo, Data Reportal.
YouTube Gender Demographics
54.3% of the YouTube users worldwide are men.
As of 2024, the majority of YouTube users are men.
However, there isn’t a large gap between the share of male and female users on the platform, as 45.7% of YouTube users worldwide are female.
Conversely, the number of female YouTube users in the United States is larger than that of male YouTube users.
51.2% of YouTube users in the United States are female, and 48.8% of the users are male as of 2024.
Here is a table displaying the share of male and female YouTube users worldwide and in the United States.
| YouTube users by Gender | Worldwide | United States |
| Male | 54.3% | 48.8% |
| Female | 45.7% | 51.2% |
YouTube Users by Country
A large share of YouTube users are from India, amounting to approximately 476 million users.
The United States followed India with around 238 million YouTube users.
Brazil and Indonesia are the third and the fourth countries with the highest number of YouTube users.
Here is a table displaying the countries with the highest number of YouTube users worldwide as of April 2024.
| Country | Number of YouTube users |
| India | 476 million |
| United States | 238 million |
| Brazil | 147 million |
| Indonesia | 139 million |
| Mexico | 84.2 million |
| Japan | 79.4 million |
| Pakistan | 66.1 million |
| Germany | 65.7 million |
| Vietnam | 63 million |
| Philippines | 58.1 million |
Source: Statista
Here is the list of the countries where YouTube is currently banned (2024).
- China (excluding Hong Kong and Macau)
- Eritrea
- Iran
- North Korea
- Turkmenistan
- South Sudan
Amid the Russia-Ukraine War, YouTube has still not been banned in Russia
YouTube Revenue 2024 Statistics
YouTube generated a revenue of $8.09 billion in the first quarter of 2024.
That’s a decrease of 12.07% compared to the advertising revenue generated by YouTube in the last quarter of 2023.
In Q4 2023, YouTube recorded an advertising revenue of $9.2 billion. This was the highest revenue generated by YouTube in a quarter since the beginning.
Further, in 2023, YouTube recorded an annual revenue of $31.5 billion. That was an increase of 7.88% compared to the revenue of $29.2 billion generated in 2022.
Besides, in 2023 the highest yearly ad revenue of YouTube was recorded and according to the previous observations, YouTube is likely to generate a higher revenue in 2024.
Here is a table displaying the revenue generated by YouTube through ads over the past years:
| Year | Revenue |
|---|---|
| 2024 (as of Q1) | $8.09 billion |
| 2023 | $31.5 billion |
| 2022 | $29.24 billion |
| 2021 | $28.8 billion |
| 2020 | $19.7 billion |
| 2019 | $15.1 billion |
| 2018 | $11.1 billion |
| 2017 | $8.1 billion |
| 2016 | $6.7 billion |
| 2015 | $5.5 billion |
| 2014 | $4.2 billion |
| 2013 | $3.1 billion |
| 2012 | $1.7 billion |
| 2011 | $1.3 billion |
| 2010 | $800 million |
Source: Business Of Apps
Youtube IAP Revenue By Region
The majority of YouTube’s in-app revenue came from the United States, with $28.29 million in 2024.
Japan followed the United States with in-app purchase revenue of $19.26 million in January 2024.
South Korea had the third-highest in-app purchases on YouTube, with $8.77 million in in-app revenue in January 2024.
Besides, from the observations, we can conclude that the in-app revenue of YouTube generated in the United States and Japan was quite high compared to the other countries.
Here is a table displaying the YouTube In-app purchases recorded in January 2024 in different countries worldwide:
| Country | Youtube IAP Revenue |
|---|---|
| United States | $28.29 million |
| Japan | $19.26 million |
| South Korea | $8.77 million |
| Australia | $2.82 million |
| Brazil | $2.77 million |
| United Kingdom | $2.49 million |
| Taiwan | $2.47 million |
| Hong Kong | $2.3 million |
| Canada | $2.02 million |
| Germany | $1.9 million |
Source: Statista.
YouTube’s Rank Among Social Media
As of 2024, YouTube is the second biggest social media in the world, with over 2.5 billion active users.
Only Facebook (3.06 billion) has more active users than YouTube.
There are 5.17 billion active social media users worldwide. This means that 48.35% of active social media users in the world access YouTube.
Here is a table displaying YouTube’s rank among different social media platforms according to the number of platform users:
| Social Media Platform | Number of Users |
| 3.06 billion | |
| Youtube | 2.5 billion |
| 2.0 billion | |
| 2.0 billion | |
| TikTok | 1.58 billion |
| 1.34 billion | |
| Facebook Messenger | 1.01 billion |
| Telegram | 900 million |
| Snapchat | 850 million |
| Douyin | 755 million |
| Kuaishou | 700 million |
| Twitter (X) | 611 million |
| 598 million | |
| 554 million | |
| 498 million |
Source: Data Reportal.
Time Spent On YouTube
Users spent an average of 48 minutes and 42 seconds on YouTube.
That’s an increase of 1 minute and 12 seconds spent on the platform compared to the past year. In 2023, users spent an average of 47 minutes and 30 seconds on YouTube.
Comparatively, in 2019, users spent just 39 minutes and 42 seconds on YouTube. That displays the watch time of users on the platform has increased by 9 minutes since then.
Here is a table displaying the average time that users spend on YouTube daily, as recorded over the years.
| Year | Average Time Spent Daily on YouTube |
| 2024 | 48 minutes and 42 seconds |
| 2023 | 47 minutes and 30 seconds |
| 2022 | 46 minutes and 12 seconds |
| 2021 | 45 minutes |
| 2020 | 43 minutes and 42 seconds |
| 2019 | 39 minutes and 42 seconds |
Source: Oberlo
Average Session Duration Of YouTube
On average, users spend an average of 7 minutes and 37 seconds in a session.
YouTube has the highest session duration compared to other social media platforms. As a result, the majority of creators use YouTube to hook up their audience for a longer time.
Meanwhile, TikTok has the second-highest session duration of 5 minutes 52 seconds, while Facebook has the third-highest session duration of 3 minutes and 44 seconds.
Source: Data Reportal.
Time Spent on YouTube’s Android App
On average, an active user spent 27 hours and 43 minutes on YouTube’s Android app between 1st October and 31st December 2023.
Users spent the second highest-time on YouTube compared to other social media apps. Meanwhile the active users of TikTok spent the highest amount of time on the platform compared to other social media platforms.
Other platforms that recorded high user times on their Android apps were Facebook and WhatsApp.
Here is a table displaying the time spent by users on the Android apps of different social media platforms between 1st October and 31st December 2023.
| Social Media Android App | Hours Spent on Android Apps |
| TikTok | 31 hours 47 minutes |
| YouTube | 27 hours 43 minutes |
| 19 hours 27 minutes | |
| 16 hours and 58 minutes | |
| 16 hours and 28 minutes | |
| Line | 8 hours and 04 minutes |
| X (Twitter) | 5 hours and 19 minutes |
Source: Data Reportal.
Over 9 in 10 YouTube users in the United States stated that they used the platform to gather information.
At the same time, another 92% of the users stated that they were able to solve a practical problem after watching a tutorial on YouTube.
Further, nearly 8 in 10 women in the United States said that they used YouTube to learn and expand their knowledge.
Source: YouTube
How Many People Watch YouTube Shorts?
164.5 million people are estimated to watch YouTube shorts by the end of 2024.
That will be an increase of 11.6 million people compared to the previous year. In 2023, 164.5 million people watched shorts in the United States.
Further, the number of YouTube Shorts Viewers is anticipated to reach 192 million by 2027.
Here is a table displaying the estimated number of YouTube Shosrts Viewers in the United States over the years:
| Year | YouTube Shorts Viewers |
| 2027* | 192 million |
| 2026* | 184.6 million |
| 2025* | 175.1 million |
| 2024* | 164.5 million |
| 2023 | 152.9 million |
*-Estimated numbers
Source: Statista
YouTube Channel with Most Subscribers
MrBeast’s Channel has the highest number of YouTube subscribers at 309 million as of August 2024.
T-series follows MrBeast with a total YouTube subscribers of 271 million.
Meanwhile, channels like Cocomelon and SET India have managed to grab the third and the fourth highest number of YouTube subscribers.
Here is a table displaying the YouTube Channels with the highest number of YouTube Subscribers.
| Channel Name | Number of YouTube Subscribers |
| MrBeast | 309 million |
| T-Series | 271 million |
| Cocomelon – Nursery Rhymes | 179 million |
| SET India | 176 million |
| Kids Diana Show | 124 million |
| Vlad and Niki | 122 million |
| Like Nastya | 118 million |
| PewDiePie | 111 million |
| Zee Music Company | 109 million |
| WWE | 103 million |
Source: Wikipedia
Additional YouTube User Statistics
In this section, we will go through some important data associated with YouTube in a quick manner!
- Only 9% of Small Businesses In The United States Use YouTube.
That means only 2.98 million businesses out of the 33.2 million use YouTube for their video marketing strategy.
In current times, it has become easier than ever to produce videos with generative AI.
- Around 30% of Youtubers face difficulties in locating and engaging their desired audience.
These problems include identifying the ideal time to post on the platform, doing YouTube SEO, finding relevant hashtags, and more.
Bonus: We have done the math for you! You can check out the best time to post on YouTube by going through our comprehensive guide.
- Around 34% of videos removed from YouTube are deleted due to child safety reasons.
An additional 5% of flagged videos were taken down because they were spam or had content that was misleading. Around 8% of the removed videos were deleted because they contained cyberbullying and harassment.
Here is a table showing the top reasons for the removal of YouTube videos:
| Reason For Removal | Share of Flagged Videos |
| Child Safety | 34% |
| Harmful Or Dangerous | 17.1% |
| Violent or Graphic | 16.4% |
| Budity or Sexual | 12.1% |
| Harassment and Cyberbullying | 8.3% |
| Spam, Misleading and Scams | 4.6% |
| Hateful or Abusive | 3.8% |
| Promotion of Violence and Violence Extremism | 1.3% |
| Other | 0.5% |
Conclusion: 2.50 Billion People Globally Use Youtube
According to the latest data published by Data Reportal, YouTube had 2.50 billion users worldwide as of April 2024.
The majority of these users are male and between the ages of 25 and 44. Besides, a large share of YouTube users are from India and the United States.
Further, after observing the number of YouTube users recorded over the years, it is evident that the platform users are more likely to grow and surpass Facebook users in the next decade.
